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PROJECT REPORT
ON
Dynamic changes in mutual fund
And
The role of online mutual fund services
(adherence to RELIANCE MUTUAL FUND)
Submitted to: Submitted by:
Mr. Mohit Sharma Sumeer
MBA -2nd
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PREFACE
The successful completion of this project was a unique experience for me
because by visiting many place and interacting various person, I achieved a
better knowledge about mutual fund products and perception of people about
investment in mutual fund.
The experience which I gained by doing this project was essential at this
turning point of my career.
The project content detailed analysis of research.
The research provides an opportunity to the student to devote his/her skills
knowledge and competencies required during the technical session.
The research is on the topic dynamic changes in mutual fund and the role of
online mutual fund services.
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ACKNOWLEDGEMENT
I would like to express my appreciation and gratitude to various people who
have shared their valuable time and made possible this project through their
direct indirect cooperation.
Honourable sir Mr. Mohit Sharma, branch manager (Reliance mutual fund)
allowing me to work on this project and provide necessary help.
I thank my respected faculties and colleagues, who helped me in everypossible ways, support me and encouraged me to explore new dimensions.
Sumeer
MBA-2nd
semester
GNA-IMT, Phagwara,
Punjab.
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EXECUTIVE SUMMARY
The project deals with understanding of mutual fund and analysis. During my
project, I got the opportunity to understand the concept of various AMCs (Asset
Management Company) issuing various mutual funds according to the needs of the
investors. During my project I came to know important regulations of SEBI for
mutual fund operations.
Project deals with an analysis of RELIANCE mutual funds various schemes in
which I tried to come out with a result which is best, for that purpose I conducted a
market research. During the training period I suggested the investors how to invest
and in which fund they should invest.
During the project, I made an endeavor to understand the awareness of mutual
funds among the various classes of investors.
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CHAPTER 1:
INTRODUCTION
TO THE
COMPANY
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1.1 PROFILE OF THE COMPANY:
Reliance Mutual Fund ('RMF'/ 'Mutual Fund') is one of Indias leading
Mutual Funds, with Average Assets Under Management (AAUM) of
Rs. 1,01,259 Crores and an investor count of over 66.90 Lakh folios.
(AAUM and investor count as of Apr-June 11)
Reliance Mutual Fund, a part of the Reliance Group, is one of the fastest growing
mutual funds in India. RMF offers investors a well-rounded portfolio of products
to meet varying investor requirements and has presence in 159 cities across the
country.
Reliance Mutual Fund constantly endeavors to launch innovative products and
customer service initiatives to increase value to investors.
Reliance Capital Asset Management Limited (RCAM) is the asset manager of
Reliance Mutual Fund. RCAM a subsidiary of Reliance Capital Limited, which
holds 93.37% of the paid-up capital of RCAM, the balance paid up capital being
held by minority shareholders.
Reliance Capital Ltd. is one of Indias leading and fastest growing private sector
financial services companies, and ranks among the top 3 private sector financial
services and banking companies, in terms of net worth. Reliance Capital Ltd. has
interests in asset management, life and general insurance, private equity and
proprietary investments, stock broking and other financial services.
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y VISION AND MISSION STATEMENT:
Vision statement:To be a globally respected wealth creator with an emphasis on customer care
and a culture of good corporate governance.
Mission statement:To create and nurture a world-class, high performance environment aimed at
delighting our customers.
The main objectives of the Reliance Mutual Fund are:
To carry on the activity of a Mutual Fund as may be permitted at law andformulate and devise various collective Schemes of savings and investments
for people in India and abroad and also ensure liquidity of investments for
the Unit holders;
To deploy Funds thus raised so as to help the Unit holders earn reasonablereturns on their savings and
Sponsor : Reliance Capital Limited
Trustee : Reliance Capital Trustee Co. Limited
InvestmentManager /
AMC
: Reliance Capital Asset Management Limited
Statutory
Details
: The Sponsor, the Trustee and the Investment Manager are
incorporated under the Companies Act 1956.
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FUND MANAGER VIEW:
DEBT:
Globally, correction in commodity prices, rise in concern about peripheral
European countries debt repayment and expectations of global growth moderation
were the other highlights of the month.
Consolidating domestic growth, high inflation coupled with domestic fuel price
hike leading to growing inflationary expectations and hawkish RBI stance were the
key highlights of the month.
GOLD:
Gold prices continue to find support from concerns over sovereign debt crisis,
slowing economic growth, rising inflation, central banks buying activity and strong
investment demand. Euro along with the global growth momentum seems to
suffocate in debt clutches. Though it may seem that no new developments have
taken place over last few weeks, the problem has become much more sever and
risk aversion has increased.
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1.2 : COMPANY HISTORY:
Reliance Mutual Fund (RMF) has been established as a trust under the Indian
Trusts Act, 1882 with Reliance Capital Limited (RCL), as the Settler/Sponsor and
Reliance Capital Trustee Co. Limited (RCTCL), as the Trustee.
RMF has been registered with the Securities & Exchange Board of India (SEBI)
vide registration number MF/022/95/1 dated June 30, 1995.
The name of Reliance Capital Mutual Fund was changed to Reliance Mutual Fund
effective 11th March 2004 vide SEBI's letter no. IMD/PSP/4958/2004 date 11th
March 2004.
Reliance Mutual Fund was formed to launch various schemes under which units
are issued to the Public with a view to contribute to the capital market and to
provide investors the opportunities to make investments in diversified securities.
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1.3: ORGANISATION STRUCTURE:
Management team:
Sundeep sikka - CEO
Sunil B. Singhania- Head- equity investments
Amitabh Mohanty- Head- fixed income
Equity fund managers:
Shailesh raj bhan, Ashwani kumar, Krishan Daga,
Omprakash S.Kuckian, Govind agrawal
Debt fund managers:
Amit Tripathi,
Prashant Pimple,
Anju chhajer
Commodities : Hiren Chandaria
Head of departments:
Himanshu Vyapak: Executive vice president, head- sales & distribution, product
management, customer service.
Pradeep Andrade: Infrastructure & Admin
Milind Gandhi: Chief financial officer
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Rajesh Derhgawen: Head- HR,Admin & infrastructure
Vinay Nigudkar: Information technology
Geeta Chandran: Operations and settlement
Zonal heads:
Gurbir chopra: Northern zonal head
Aashwin dugal: Western zone head
Gopal Khaitan: Southern zone head
Vikas Rathie: Eastern zone head
Sponsor:
Reliance Capital Limited:
Reliance Mutual Fund schemes are managed by Reliance Capital Asset
Management Limited, a subsidiary of Reliance Capital Limited, which holds
92.93% of the paid-up capital of Reliance Capital Asset Management Limited, the
balance paid up capital being held by minority shareholders. Reliance Mutual Fund
(RMF) has been sponsored by Reliance Capital Ltd (RCL). The promoter of RCL
is AAA Enterprises Private Limited.Reliance Capital Limited is a Non Banking Finance Company and is one of the
Indias leading and fastest growing financial services companies, and ranks among
the top three private sector financial services and banking companies in India, in
terms of net worth.
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Reliance Capital Limited has interests in asset management and mutual funds, life
and non-life insurance, private equity and proprietary investments, stock broking
and other activities in the financial services sector.
Reliance Capital Limited has contributed Rupees One Lac as the initialcontribution to the corpus for the setting up of the Reliance Mutual Fund. Reliance
Capital Limited is responsible for discharging its functions and responsibilities
towards the Fund in accordance with the Securities and Exchange Board of India
(SEBI) Regulations.
The Sponsor is not responsible or liable for any loss resulting from the operation of
the Scheme beyond the contribution of an amount of Rupees one Lac made by
them towards the initial corpus for setting up the Fund and such other accretions
and additions to the corpus.
The AMC:
About Reliance Capital Asset Management Limited:
Reliance Capital Asset Management Limited (RCAM) is an unlisted Public
Limited Company incorporated under the Companies Act, 1956 on February 24,
1995, having its registered office at
'H' Block, 1st Floor, Dhirubhai Ambani Knowledge City,
Koparkhairne, Navi Mumbai - 400710 Maharashtra
and its Corporate Office at
One Indiabulls Centre, Tower 1, 11-12 Floors, Jupiter Mills Compound,
841, Senapati Bapat Marg, Elphinstone Road, Mumbai 400013
RCAM has been appointed as the Asset Management company of Reliance Mutual
Fund by the Trustees of Reliance Mutual Fund vide Investment Management
Agreement (IMA) dated May 12, 1995 and executed between Reliance Capital
Trustee Co. Limited and Reliance Capital Asset Management Limited and
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amended on August 12, 1997 and amended on August 12, 1997, January 20, 2004
and February 17, 2011 in line with SEBI (Mutual Funds) Regulations, 1996.
The AMC is also rendering advisory services in respect of Emergent India
Investment Limited, an offshore fund for investment in India.
RCAM - has also incorporated a wholly owned subsidiary in India named Reliance
Capital Pension Fund Limited for managing the funds of New Pension System
introduced by Pension Fund Regulatory and Development Authority.
Custodian:
Deutsche Bank, AG:
The Trustee has appointed Deutsche Bank, AG located at Kodak House, Ground
Floor, 222 Dr. D.N.Road, Mumbai-400 001, as the Custodian of the securities that
are bought and sold under the Scheme. A Custody Agreement has been entered
with Deutsche Bank in accordance with SEBI Regulations. The Custodian is
approved by SEBI under registration no. IN/CUS/003 to act as Custodian for the
Fund.
Registrar:
Reliance Capital Asset Management Limited has appointed M/s. Karvy
Computershare Pvt. Limited to act as the Registrar and Transfer Agent to the
Schemes of Reliance Mutual Fund. M/s. Karvy Computershare Pvt. Limited (KCL)
having their office at Madhura Estate, Muncipal No 1-9/13/C, Plot No 13 & 13C,
Survey No 74 & 75,Madhapur Village, Serlingampally Mandal & Municipality R
R District, Hyderabad 500 081, is a Registrar and Transfer Agent registered with
SEBI under registration no. INR000000221.
Reliance Capital Asset Management Ltd. and the Trustee have satisfied
themselves, after undertaking appropriate due diligence measures, that they can
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provide the services required and have adequate facilities, including systems
facilities and back up, to do so.
Trustees:
Reliance Capital Trustee Co. Limited (RCTC), a company incorporated
under the Companies Act, 1956, has been appointed as the Trustee to the
Fund vide the Trust Deed dated April 25, 1995 executed between the
Sponsor and the Trustee and amended on March 15, 2011 in line with SEBI
(Mutual Funds) Regulations, 1996.
1.3 PRODUCT RANGE OF THE COMPANY:
EQUITY
Diversified large cap:
Reliance Vision Fund
Reliance Equity Advantage Fund.
Reliance Quant plus Fund
Reliance NRI Equity Fund
Reliance Equity Fund
Diversied Mid Cap & Small Cap:
Reliance Growth Fund
Reliance Long Term Equity Fund
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Reliance Small Cap Fund
Diversied Multi Cap
Reliance Regular Savings Fund Equity Option
Reliance Equity Opportunities Fund
Balanced
Reliance Regular Savings Fund Balanced Option
Diversied Theme Based
Reliance Infrastructure Fund
Reliance Natural Resources Fund
Sector
Reliance Banking Fund
Reliance Diversied Power Sector Fund
Reliance Media & Entertainment Fund
Reliance Pharma Fund
Tax Saver
Reliance Tax Saver (ELSS) Fund
Reliance Equity Linked Saving Funds - Series 1
Arbitrage
Reliance Arbitrage Advantage Fund
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ETF
Reliance Banking Exchange Traded Fund
FIXED INCOME:
Liquid
Reliance Liquidity Fund
Reliance Liquid Fund Treasury Plan
Reliance Liquid Fund Cash Plan
Ultra Short Term
Reliance Floating Rate Fund Short Term Plan
Reliance Money Manager Fund
Reliance Medium Term Fund
Short Term
Reliance Short Term Fund
Long Term
Reliance Regular Savings Fund Debt Option
Reliance Income Fund
Dynamic
Reliance Dynamic Bond Fund
Gilt
Reliance Gilt Securities Fund
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MIP
Reliance Monthly Income Plan
GOLD: ETF
Reliance Gold Exchange Traded Fund
FOF
Reliance Gold Savings Fund
1.5: FUTURE PROSPECTUS:
y Vision Statement
To be a globally respected wealth creator with an emphasis on customer care and aculture of good corporate governance.
y Mission Statement
To create and nurture a world-class, high performance environment aimed at delighting o
customers.
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CHAPTER 2 :
INTRODUCTION
TO THE
PROJECT
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2.1:REASONS FOR CHOICE OF PROJECT:
As RELIANCE MUTUAL FUND is one of the leading AMC amongst all the mutual fu
companies, its being a great learning experience for me to work on this project.
As mutual fund is one of the best option for the investment purpose of any class of society, it
necessary to aware the people about this investment so that everyone can know, how to invest in
fund at right time.
The project is mainly related to the changes in mutual fund and the role of online mutual fun
services.
I have chosen this project because the changes in mutual fund affected the investors perception a
preference regarding the investment in mutual funds. This project will also help me to understa
the importance of changes in mutual fund.
The facility of online mutual fund services helps the investors to buy and sell the products easily aalso provide the knowledge of latest funds at the website of the company.
So the topic which I have chosen is beneficial for the proper study of the project and the concept
mutual funds regarding to the changes which has taken place in previous years.
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2.2 : SCOPE OF THE PROJECT:
The scope of the project refers to the job that to know about the activities of the organization.
means the analysis of the products of the company on which he/she has to focus.
During the summer training the volunteer need to find out the corporate strategies of the compa
and the mile stone which the company has covered during its journey.
In the summer training, it is necessary for the student that he/she involves with the experience gu
to get the knowledge about the company. That is how the company has got the success or if it
going in the loss, why.
In my summer training I have found that Reliance mutual fund is one of the leading company whi
is selling the best financial product. The whole project is based on the concept of mutual fu
industry. The project also shows the position of reliance mutual fund amongst the other maj
companies.
The project will be helpful to analyze the changes in mutual fund and to forecast the importance changes in the near future.
The project also consists in itself a role of online mutual fund services which shows the benefits
online buying and selling of financial products.
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2.3: CONCEPTUAL FRAMEWORK:
THEORETICAL ASPECTS OF THE PROJECT :
Mutual Fund Definition:
A mutual fund is made up of money that is pooled together by a large number of investo
who give their money to a fund manager to invest in a large portfolio of stocks and / or bonds
Mutual fund is a kind of trust that manages the pool of money collected from various investors ait is managed by a team of professional fund managers (usually called an Asset Manageme
Company) for a small fee.
The investments by the Mutual Funds are made in equities, bonds, debentures, call money et
depending on the terms of each scheme floated by the Fund.
The current value of such investments is now a day is calculated almost on daily basis and the sam
is reflected in the Net Asset Value (NAV) declared by the funds from time to time.
This NAV keeps on changing with the changes in the equity and bond market. Therefore, t
investments in Mutual Funds is not risk free, but a good managed Fund can give you regular an
higher returns than when you can get from fixed deposits of a bank etc.
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The Above diagram shows the Working of all mutual funds:
INVESTORS: (All those who want to save) deposit their money with the Mutual fund Company.
FUND MANAGERS: (Professionals in financial sector, appointed by the Mutual fund Company)
invest the money collected from all the investors around the world in the listed securities of differe
corporate after analyzing the effect of market changes on the performance of different companies.
RETURNS: the profit earned by the different companies in which fund managers has invested the
funds is distributed among the investors (in proportion to the amount invested by them) in the form
of Returns.
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ORGANISATION OF A MUTUAL FUND:
There are many entities involved and the diagram below illustrates the organizational set up of a
mutual fund:
Why Should I Invest in a Mutual Fund when I can Invest Directly in the Same Instruments :
We have already mentioned that like all other investments in equities and debts, the investments in
Mutual funds also carry risk. However, investments through Mutual Funds is considered better du
to the following reasons :-
y Your investments will be managed by professional finance managers who are in a better
position to assess the risk profile of the investments
y Your small investment cannot be spread into equity shares of various good companies due to
high price of such shares. Mutual Funds are in a much better position to effectively spread
your investments across various sectors and among several products available in the
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market. This is called risk diversification and can effectively shield the steep slide in the
value of your investments.
Thus, we can say that Mutual funds are better options for investments as they offer regular investoa chance to diversify their portfolios, which is something they may not be able to do if they decide
make direct investments in stock market or bond market.
TYPES OF MUTUAL FUNDS:
(A) ACCORDING TO TYPE OF INVESTMENTS :-
While launching a new scheme, every Mutual Fund is supposed to declare in the
prospectus the kind of instruments in which it will make investments of the funds collect
under that scheme. Thus, the various kinds of Mutual Fund schemes as categorized
according to the type of investments are as follows :-
(a) EQUITY FUNDS / SCHEMES
(b) DEBT FUNDS / SCHEMES (also called Income Funds)
(c ) DIVERSIFIED FUNDS / SCHEMES (Also called Balanced Funds)
(d) GILT FUNDS / SCHEMES
(e) MONEY MARKET FUNDS / SCHEMES
(f) SECTOR SPECIFIC FUNDS
(g) INDEX FUNDS
B) ACCORDING TO THE TIME OF CLOSURE OF THE SCHEME :- While launching a new
schemes, Mutual Funds also declare whether this will be an open ended scheme (i.e. there is no
specific date when the scheme will be closed) or there is a closing date when finally the scheme wi
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be wind up. Thus, according to the time of closure schemes are classified as follows :-
(a) OPEN ENDED SCHEMES
(b) CLOSE ENDED SCHEMES
C) ACCORDING TO TAX INCENTIVE SCHEMES: - Mutual Funds are also allowed to float som
tax saving schemes. Therefore, sometimes the schemes are classified according to this also:-
(a) TAX SAVING FUNDS
(b) NOT TAX SAVING FUNDS / OTHER FUNDS
(D) ACCORDING TO THE TIME OF PAYOUT: -
Sometimes Mutual Fund schemes are classified according to the periodicity of the pay outs (i.e.
dividend etc.). The categories are as follows :-
(a) Dividend Paying Schemes
(b) Reinvestment Schemes
The mutual fund schemes come with various combinations of the above categories. Therefore, we
can have an Equity Fund which is open ended and is dividend paying plan. Before you invest, you
must find out what kind of the scheme you are being asked to invest. You should choose a schem
as per your risk capacity and the regularity at which you wish to have the dividends from such
schemes.
Association of Mutual Funds in India: It is popularly known as AMFI (www.amfindia.com). The s
provides valuable information about mutual fund industry in India.
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BRIEF HISTORY:
The first mutual fund to be introduced in India was way back in 1963 when the Government of
India launched Unit Trust of India (UTI). UTI enjoyed a monopoly in the Indian mutual fund mark
till 1987 when a host of other government controlled Indian financial companies came up with theiown funds.
These included State Bank of India, Canara Bank, Punjab National Bank etc.
This market was made open to private players in 1993 after the historic constitutional
amendments brought forward by the then Congress led government under the existing regime
of Liberalization, Privatization and Globalization (LPG).
The first private sector fund to operate in India was Kothari Pioneer which was later merged
with Franklin Templeton.
INDIAN MUTUAL FUND COMPANIES:
y ABN AMRO Mutual Fund
y Bank of Baroda Mutual Fund (BOB Mutual Fund)
y HDFC Mutual Fund
y HSBC Mutual Fund
y ING Vysya Mutual Fund
y Prudential ICICI Mutual Fund
y Sahara Mutual Fund
y State Bank of India Mutual Fund
y Tata Mutual Fund
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y Kotak Mahindra Mutual Fund
y Unit Trust of India Mutual Fund
y Reliance Mutual Fund
y Standard Chartered Mutual Fund
y Franklin Templeton India Mutual Fund
y Morgan Stanley Mutual Fund India
y Escorts Mutual Fund
y Alliance Capital Mutual Fund
y Benchmark Mutual Fund
y Canbank Mutual Fund
y Chola Mutual Fund
y LIC Mutual Fund
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ADVANTAGES OF MUTUAL FUND:
Increased diversification Daily liquidity
Professional investment management
Ability to participate in investments that may be available only to larger investors
Service and convenience
Government oversight
Ease of comparison
Transparency
DISADVANTAGES OF MUTUAL FUNDS:
Mutual funds have disadvantages as well, which include:
Fees
Less control over timing of recognition of gains
Less predictable income
No opportunity to customize
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SOME OF THE TERMS USED IN MUTUAL FUNDS:
Net Asset Value (NAV)
Net Asset Value is the market value of the assets of the scheme minus its liabilities divided by
units outstanding. Simply put, if the fund is dissolved or liquidated, by selling off all the assets in t
fund, this is the amount that the unit holder would collectively own. The NAV is used to calculate
value of your investments and to determine the price of per unit for buying or selling.
i.e. NAV= Portfolio value liabilities / No ofShares outstanding
Sale Price:It is the price you pay when you invest in a scheme and is also called "Offer Price". It may includ
a sales load.
Repurchase Price :
It is the price at which a Mutual Fund repurchases its units and it may include a back-end load. Talso called Bid Price.
Redemption Price :It is the price at which open-ended schemes repurchase their units and close-ended schemes redeem
units on maturity. Such prices are NAV related.
Sales Load / Front End Load :It is a charge collected by a scheme when it sells the units. Also called, Front-end load. Schemes
which do not charge a load at the time of entry are called No Load schemes.Repurchase / Back-end Load :
It is a charge collected by Mutual Funds when it buys back / Repurchases the units from the
unit holders.
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Portfolio:
Combined holdings of many kinds of financial securities like shares, debentures and bonds. The
objective is risk diversification and maximization of gain of group of assets.
Corpus:
The total amount of money that a fund has at any point of time.
Unit:
A Unit Represents an investors share in the assets of the scheme s/he has invested.
Load:
A load is a one-time sales charge paid by an investor while buying or selling units of a scheme.Load can be charged by two ways:
Entry Load: An entry load is an additional cost that an investor pays at the point of entry.
Example: your proposed investment is Rs.10, 000/-. Also assume that the current NAV of the
fund is Rs.12.00 and that the entry load is Rs.0.50. Then you will receive 10000/12.50 = 800
units.
y Exit Load: An exit load is levy that an investor pays at the point of exit. This is levied to
dissuade investors from exiting the fund. Example: Assume that the current NAV of the
fund is Rs.12.00 and that the exit load is Rs.0.50. Now if you sell 800 units then you standto receive 800X11.5 = Rs. 9200.
Expense ratio:
Expense Ratio is defined as the ratio of total expenses to the net assets of the fund. It is the
annual percentage of the funds assets that is paid out in expenses. Expenses include
management fees and all the fees associated with the funds daily operations. The ratio is listedin a funds offer document.
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PHASESSHOWING THE CHANGES IN MUTUAL FUND:
First phase- 1964-87:
Unit Trust of India (UTI) was established on 1963 by an Act of Parliament.
It was set up by the Reserve Bank of India and functioned under the Regulatory and administrativ
control of the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial
Development Bank of India (IDBI) took over the regulatory and administrative control in place of
RBI.
Second phase- 1987-1993:
Entry of non-UTI mutual funds. SBI Mutual Fund was the first followed by Canbank Mutual Fund
(Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank
India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC in 1989 and GIC in 1990.
Third phase- 1993-2003 (Entry of Private Sector Funds)
With the entry of private sector funds in 1993, a new era started in the Indian mutual fund industry
giving the Indian investors a wider choice of fund families. Also, 1993 was the year in which the f
Mutual Fund Regulations came into being, under which all mutual funds, except UTI were to be
registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin Templeton) w
the first private sector mutual fund registered in July 1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and revised
Mutual Fund Regulations in 1996. The industry now functions under the SEBI (Mutual Fund)
Regulations 1996.Private funds introduced innovative products, investment techniques and investor-servicing
technology.
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Phase IV. Growth and SEBI Regulation - 1996-2004
The mutual fund industry witnessed robust growth and stricter regulation from the SEBI after the y1996. The mobilization of funds and the number of players operating in the industry reached new
heights as investors started showing more interest in mutual funds.
Inventors' interests were safeguarded by SEBI and the Government offered tax benefits to the
investors in order to encourage them. SEBI (Mutual Funds) Regulations, 1996 was introduced by
SEBI that set uniform standards for all mutual funds in India. The Union Budget in 1999 exempted
dividend incomes in the hands of investors from income tax. Various Investor Awareness Program
es were launched during this phase, both by SEBI and AMFI, with an objective to educate investor
and make them informed about the mutual fund industry.
In February 2003, the UTI Act was repealed and UTI was stripped of its Special legal status as a tr
t formed by an Act of Parliament. The primary objective behind this was to bring all mutual fund
players on the same level. UTI was re-organized into two parts: 1. The Specified Undertaking,
2. The
UTI Mutual Fund
Presently Unit Trust of India operates under the name of UTI Mutual Fund and its past schemes (li
US-64, Assured Return Schemes) are being gradually wound up. However, UTI Mutual Fund is sti
the largest player in the industry
Phase V. Growth and Consolidation - 2004 Onwards
The industry has also witnessed several mergers and acquisitions recently, examples of which are
acquisition of schemes of Alliance Mutual Fund by Birla Sun Life, Sun F&C Mutual Fund and PN
Mutual Fund by Principal Mutual Fund. Simultaneously, more international mutual fund players ha
entered India like Fidelity, Franklin Templeton Mutual Fund etc. There were 29 funds as at the end
Of March 2006. This is a continuing phase of growth of the industry through consolidation and entnew international and private sector players.
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KNOW YOUR CUSTOMER (KYC):
KYC is an acronym for "Know your Customer", a term commonly used for Customer Identificatio
Process.The Prevention of Money Laundering Act, 2002 ("PMLA") forms the core of the legal framework
put in place by the Indian Regulators to combat money laundering to be followed by banking
companies, financial institutions and intermediaries by administering KYC process and other
reporting requirements such as suspicious transactions reporting, etc.
SEBI has prescribed certain requirements relating to KYC norms for Financial Institutions and
Financial Intermediaries (such as Mutual Funds) to 'know' their customers.
All investors (Individuals or Non Individuals) who wish to make an investment in a mutual fund
scheme via a Lump sum amount or via a Systematic Investment Plan (SIP) will be required to
complete the KYC process. This one-time verification is valid for transactions across all mutualFunds.
Applicability of KYC norms:
Category of investors Up to 31,December 2010 w.e.f January 1,2011
Resident individuals Rs 50000 and more Any amount
Non Resident Investors/
Persons of Indian Origin
Any amount Any amount
Investors investing through
Channel Partners/Channel
Distributors
Non Individual Investors
(Corporate, Partnerships,
Trusts, HUF, etc.)
Any amount
Any amount
Any amount
Any amount
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CHANGE IN ENTRY AND EXIT LOADS :
The entry and exit loads are revised by the SEBI, which is beneficial in the context of investor,
Where they were earlier paying the entry load and exit nearly to 2% and 2.5%.
But with effect from august 2009, there are revised entry and exit loads, where there are no entry
Loads on the funds for the entry of investors, but there is exit load of 1 % and 2%(on some funds)
on the exit before the completion of 1 year after the investment.
The exit load is different from fund to fund of a company.
For example. In reliance mutual fund there is common exit load of 1 % on exit before 1 year on the
funds, but in Reliance gold saving funds the entry load is 2%.
KNOW YOUR DISTRIBUTORS(KYD):
AMFI vide Circular 35P/ MEM-COR/ 13/ 10-11 dated August 27, 2010, has decided to
introduce Know Your Distributor(KYD) for Mutual Fund Distributors with effect from Septembe
2010, which will be similar to that of Know Your Client (KYC) for investors.
KYD process requires distributors to submit mandatorily identity proof, address proof, PAN and
bank account details with proof. Further AMFI has also decided to introduce bio-metrics as a partofKYD process.
Agents, who sell mutual funds, will now have to go through a proper identification or due diligenc
process. Mutual fund body AMFI is putted in place Know Your Distributor Norms to make mutu
fund agents or distributors more accountable to their investors.
On the same lines as Know Your Customer norms or KYC, AMFI proposes that distributors will
now have to submit their complete details, including their address proof, bio-data, pan card numbeand possibly even a biometric proof like their fingerprint, to a central agency like NSDL.
Fund houses and investors will be able to verify the details of their agent, and if the agent has a
history of fraud or money laundering.
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BIO-METRIC PROCESS IN KYD:
The bio-metric process involves taking impression of right hand index figure and registering the
same for identification process.
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GROWTH IN ASSETS UNDER MANAGEMENT
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POSITION OF MUTUAL FUNDS IN VARIOUS PHASES:
The position of the mutual fund can be shown by various phases of mutual funds. It was firstly eve
started in India in the year 1963. Unit trust of India was the first mutual fund set up in India.
AT THE START:
UTI came with a view to encouraging savings and investment and participation in the income,
profits and gains accruing to the corporation from the acquisition, holding, management and dispos
of securities. UTI commenced its operations from July 1964. The impetus for establishing a forma
institution came from the desire to increase the propensity of the middle and lower groups to save
and to invest. At a starting point , there are various hurdles in path of this sector like, economic and
political uncertainty, depressed financial market due to wars, entrepreneurs were hesitant to enter i
capital market, investors did not respond adequately to new issues.
GROWTH OF UTI:
As there are so many hurdles in the growth of UTI, but there are efforts on the part of finance
minister, TT Krishnamachari who set up the ideas for the unit trust that would be open to any
person or institution to purchase the units offered by the trust.
His ideas took the form of unit trust of India, an intermediary that would help fulfill the twin
objectives of mobilizing retail saving and investing those savings in the capital market and passingon the benefits so accrued to small investors.
The UTI was the only single entity in the mutual funds till the year 1986. It was like a base of
mutual fund industry at that period of time.
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IN THE YEAR 1986:
In this year the monopoly of UTI was broken by the entry of some non-UTI mutual funds.
The companies enters in this sector was SBI mutual fund, can bank mutual fund, Punjab national
bank mutual fund, Indian bank mutual fund, bank of India , bank of Baroda mutual fund. LIC and
GIC. At the end of 1988 UTI has Rs 6700 crores of assets under management.
At the end of the year 1993 assets under management marked as Rs. 47004 crores.
POSITION AS FROM 1993 TO 2003:
In 1993 there was an entry of private sector funds. The erstwhile Kothari Pioneer (now merged wit
Franklin Templeton) was the first private sector mutual fund registered in July 1993. The 1993 SE
(Mutual Fund) Regulations were substituted by a more comprehensive and revised Mutual Fund
Regulations in 1996. The industry now functions under the SEBI (Mutual Fund) Regulations 1996
The number of mutual fund houses are went on increasing, with many foreign mutual funds setting
up funds in India and also the industry has witnessed several mergers and acquisitions. At the end
January 2003, there were 33 mutual funds with total assets of Rs. 121805 crores
Since 2003:
This face had bitter experience for UTI; it was bifurcated into two separate entities. One is the
specified undertaking of the UTI with AUM of Rs 29835 crores, 2. The UTI Mutual Fund.
The primary objective behind this was to bring all mutual fund players on the same level.
GROWTH AND CONSOLIDATION PERIOD:
Since the private sector mutual fund established well and covered a major proportion of market the
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mutual fund sector is gaining momentum. There were mergers and acquisitions between the variou
companies. There was also an arrival of some foreign companies also in the Indian market.
ROLE OF SECURITIES EXCHANGE BOARD OF INDIA:
SEBI playing a vital role in the control and development of mutual fund sector since 1993.
SEBI plays an important role in forming policies and regulates the mutual funds to protect the
interest of the investors. The regulations for mutual funds were notified by SEBI in 1993 which lat
paved the way for private sector entities in the capital market.
The regulations were fully revised in 1996 and have been amended thereafter from time to time.
SEBI has also issued guidelines to the mutual funds from time to time to protect the interests of
investors.
All mutual funds whether promoted by public sector or private sector entities including those
promoted by foreign entities are governed by the same set of Regulations. There is no distinction in
regulatory requirements for these mutual funds and all are subject to monitoring and inspections by
SEBI. The risks associated with the schemes launched by the mutual funds sponsored by these
entities are of similar type. It may be mentioned here that Unit Trust of India (UTI) is not registere
with SEBI as a mutual fund (as on January 15, 2002).
With an objective of the awareness of mutual funds SEBI conducted the awareness programmes
from time to time. It provides all necessary information to the public for their queries.
SEBI control the mutual fund sector with the various regulations which plays a very vital role for t
control of mutual fund sector.
SEBI also controls the sector with the circulars, guidelines and orders.
The basic objectives of the Board were identified as:
y to protect the interests of investors in securities;
y to promote the development of Securities Market;
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y to regulate the securities market and
y for matters connected therewith or incidental thereto
The regulations are generally for the:
y enhanced level of investor protection
y empowerment of investors
y stringent disclosure norms in the offer documents, so that investors are better informed, bett
advised, better aware of risks and rewards
y complete freedom to asset management companies to structure schemes in accordance with
investor preferences
y removal of quantitative restrictions on investment by mutual funds and replacement by
prudential supervision
y guaranteed return schemes by mutual funds permitted provided returns including capital wer
guaranteed
y better governance of mutual funds through higher responsibilities and empowerment of
trustees as front-line regulators of mutual funds
y code of ethics for asset management companies
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Tips for investments in Indian Mutual Funds:
y Before you make any investment in Mutual Funds, you should decide about the level of risk
which is ready to take. In case you are ready to take maximum risk, you can opt for Equity
Funds or even Sector Specific Funds. However, if you want to take only moderate risk, you
can opt for Diversified Funds or Balanced Funds. In case you are ready to take only the
minimal risk opt for Gilt Funds etc.
y Try to invest in a Mutual Fund which is professionally managed and has shown good returns
in the past. Although, the past trends cannot guarantee the similar returns in the future, yet i
gives clues as to the management of the fund.
y In case you are ready to take higher risk in Equity Funds, you can make investments as and
when the market shows some steep fall due to some unexpected events and the market is
likely to revive soon.
y In case you have large sums but wants to invest for a very short period say less than one
month, you can explore the possibilities of investment in Liquid Funds or Money Market
Funds, which are likely to give you higher returns than the returns given by Saving Fund
accounts etc.
y In case of some tax concessions available for dividend pay outs of the Mutual Funds; you
should evaluate the same keeping in view the total income and benefits that can be derived b
investments in such Mutual Funds.
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ROLE OF ONLINE MUTUAL FUND SERVICE:
Now a days all mutual fund companies are providing online mutual fund services for the
investors convenience and accessibility. This service helps the user to easily access his
account and to take necessary information regarding his investment.
Following are the features of the online mutual fund services:
1.Now you have convenience of getting a statement of account to your email ID registeredwith the company. It is with help of folio number
2. It provides information regarding latest NAV rate
3. Make transactions online, where service is offered for investors whereby they can
purchase, redeem or switch units online
4. There is no charges for transactions
5. It also provides the facility of SIP calculator for an investor
6. It provides the knowledge regarding various schemes by the Scheme information
document
7. It helps the investors to check the KYC status
8. It also shows the power of compounding calculator
9. Provides all the necessary reports of the company like annual reports
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10.It discloses the various guidelines of SEBI and AMFI which helps the investor to know
the recent changes in mutual fund sector
11.It also provides the service of E-payouts in which by the update of bank account details
one can get instant credit in his account for dividend/redemption payment. It removes the
problem of dealing in cheques. It is secure and fast medium to make payments. In this
funds are transferred electronically.
FACTORS INFLUENCING MUTUAL FUND:
There are many factor which influence the mutual funds, some of them categorized as:
A.)Product qualities:
y Funds performance record
y Funds reputation or brand name
y Scheme portfolio of investments
y Withdrawal facilities
y Innovativeness of the producty Product with tax benefits
y Entry and exit loads
B.)Fund sponsor qualities:
y Reputation of sponsoring firm
y Recognized brand name
y Well developed agency network/infrastructure
y Efficient research wing
y Expertise in managing money
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C.)Investors services:
y Disclosure of investment objectives, methods and periodicity of valuation in
advertisement
y Disclosure of NAV on every trading day
y Mutual fund investors grievance redressal machinery
y Benefits like free insurance, free credit card, tax benefits etc.
There are also many factors which influence the mutual fund sector like, inflation, population,
national income, demand and supply, trade policies of a country etc.
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CHAPTER-3
RESEARCH METHODOLOGY
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3.1 OBJECTIVES OF THE PROJECT:
y To study the changes during the phases of mutual funds
y To study the position of mutual funds in various phases
y To study the role of online mutual fund services
y To study the factors influencing mutual funds
y To know the perception of investors regarding mutual fund
3.2 PRIMARY AND SECONDARY DATA TO BE COLLECTED:
Primary data was collected with the help of questionnaires provided by the
company. The questionnaire consisted of multiple choice questions, close
ended questions, open ended question, so as to gain the information from the
respondent. The secondary data was collected through companys website,
other websites, and newspapers etc.
3.3 SAMPLE DESIGN, SIZE AND METHOD TO BE USED:
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Sampling is an effective step of collection of primary data and has a great
influence on the quality of results. The sampling plan includes the
population, sampling size and sampling design.
Population:
The study aimed to include the area of Jalandhar city specially the
government banks.
Sample Size:
The sample size for the research was 30.
Sample Technique:
Descriptive and exploratory sampling technique was used.
Time:
The research was conducted in the months of June and July 2011.
3.5 LIMITATION OF THE PROJECT:
Though every care has been taken to make this report authentic in every sense, yet
there were a few uncomfortable factors, which might have their influence on the
final report. Some are:
y The respondents did not have their serious attitude towards the
questionnaires
y Limited area for the study
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y Corporate officials have no sufficient time due to their hectic schedule
y No full disclosure of information on the websites
CHAPTER-4
ANALYSIS AND FINDINGS
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1. TO STUDY THE CHANGES DURING PHASES OF MUTUAL FUND:
This study has been done with the help of various phases of mutual fund which are
as follows:
1. Phase 1:
It was a start of mutual fund sector by unit trust of India in the year 1963,
which comes into operation in 1964. It was the only one entity holding the
share in mutual fund sector. This was a new sector for investment in India.
UTI launched different schemes in spite of various hurdles at that time.
Till 1987 UTI is the single player in the market.
2.
Phase 2: Entry of public sector funds:In this phase the monopoly of UTI was broke due to the entry of public
sector funds of SBI, LIC, CANBANK, INDIAN BANK, BOI, GIC, and
PNB.
3. Phase 3: Emergence of private sector funds:
The permission given to private sector funds including foreign fund
management companies (most of them entering through joint ventures with
Indian promoters) to enter the mutual fund industry in 1993, provided a wide
range of choice to investors and more competition in the industry. Private
funds introduced innovative products, investment techniques and investor-
servicing technology. By 1994-95, about 11 private sector funds had
launched their schemes.
4. Phase 4: Growth and SEBI Regulation - 1996-2004:
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The mutual fund industry witnessed robust growth and stricter regulation
from the SEBI after the year 1996. The mobilization of funds and the
number of players operating in the industry reached new heights as investors
started showing more interest in mutual funds.
Inventors' interests were safeguarded by SEBI and the Government offeredtax benefits to the investors in order to encourage them. SEBI (Mutual
Funds) Regulations, 1996 was introduced by SEBI that set uniform
standards for all mutual funds in India.Various Investor Awareness
Programmes were launched during this phase, both by SEBI and AMFI, with
an objective to educate investors and make them informed about the mutual
fund industry.
5. PHASE 5:Growth and Consolidation - 2004 Onwards:
The industry has also witnessed several mergers and acquisitions recently,
examples of which are acquisition of schemes of Alliance Mutual Fund by
Birla Sun Life, Sun F&C Mutual Fund and PNB Mutual Fund by Principal
Mutual Fund. Simultaneously, more international mutual fund players have
entered India like Fidelity, Franklin Templeton Mutual Fund etc. There were
29 funds as at the end of March 2006. This is a continuing phase of growth
of the industry through consolidation and entry of new international and
private sector players.
2. TO STUDY THE POSITION OF MUTUAL FUNDS IN VARIOUS
PHASES:
The position of mutual funds can be analyzed by the study of various phases
of mutual fund.It is mainly shown by the assets under management during the various
phases.
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The above graph shows the increasing trend of assets under management with
some of the declining trends. From its start in March 1965 the graph of assets
increased up to the year 1993. Then the graph declined to some extent but again
moving upward up to march 2008 with the AUM of Rs 505152 crores. The graph
then declined suddenly, it was due to the recession in the year 2008. After recoverygraph again moving upward and stands at a AUM of 592250 crores till march
2011.
3. TO STUDY THE ROLE OF ONLINE MUTUAL FUND SERVICES:
y Convenience of getting a statement of account to your email ID registered
with the company. It is with help of folio number
y It provides information regarding latest NAV rate
y Make transactions online, where service is offered for investors whereby
they can purchase, redeem or switch units online
y There is no charges for transactions
y It also provides the facility of SIP calculator for an investor
y It provides the knowledge regarding various schemes by the Scheme
information document
y It helps the investors to check the KYC status
y It also shows the power of compounding calculator
y Provides all the necessary reports of the company like annual reports
y It discloses the various guidelines of SEBI and AMFI which helps the
investor to know the recent changes in mutual fund sector
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y It also provides the service of E-payouts in which by the update of bank
account details one can get instant credit in his account for
dividend/redemption payment.
USE OF ONLINE MUTUAL FUND SERVICE:
Out of 30 respondents only 5 are using online mutual fund service. It shows
that people are not much aware about the online facilities of mutual fund.
They generally invest their money through the agents or brokers etc and they
generally have no time for the use of these services or lack of knowledge.
5
25
0
5
10
15
20
25
30
YES NO
YES OR NO
YES OR NO
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4. TO KNOW THE FACTORS INFLUENCING THE MUTUAL FUNDS:
y RISK PREFERENCE OF INVESTOR:
Mutual fund Public Private
Risk 10 20
10
20
Risk
Public
Private
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The investor considers the private mutual fund more risky than public mutual fund.
It shows that investor risk preference can influence mutual fund investment.
y RETURN ON INVESTMENT:
5%-10% 11%-15% 16%-20% More than 20% Cant say
0 20 5 3 2
0
20
5
3
2
Return
5%-10%
11%-15%
16%-20%
more than 20
can't say
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In the above graph it is shown that investors want more returns from the
investments in mutual funds. Return preference of investors can also influence the
mutual fund investment. Majority of people want return between 11% to 15%.
y INVESTOR SERVICE BY MUTUAL FUND COMPANIES:
Very good Good Average Poor3 10 15 2
It is shown in the graph that majority of investors consider service of mutual fund
as on average. It shows that it is satisfactory to some extent.
3
10
15
2
0
2
4
6
8
10
12
14
16
Very good Good Average Poor
Investors service
Investors service
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5. TO STUDY THE PERCEPTION OF INVESTOR REGARDING
MUTUAL FUND:
y
PREFERENCE OF FACTOR IN MUTUAL FUND INVESTMENT:
Liquidity Low risk High return Company
reputation
4 8 13 5
4
8
13
5
0
2
4
6
8
10
12
14
Liquidity Low risk High Return company reputation
Factors
Factors
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The above graph shows that majority of investors consider mutual fund investment
for the higher returns. They know that risk is always in the securities market, by
taking more risk they want to get higher returns. The investors have a perception of
higher returns.
y PERCEPTION REGARDING ROLE OF FUND MANAGERS
PERFORMANCE:
Y
ES NO18 12
18
12
0
2
4
6
8
10
12
14
16
18
20
YES NO
FUND MANAGER ROLE
FUND MANAGER ROLE
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Out of 30 respondents 18 have a perception that fund managers are playing a vital
role in managing the mutual fund whereas 12 have a view that alone fund manager
cannot control the other factors that can affect mutual fund sector.
y TYPE OF MUTUAL FUND INVESTMENT:
One time investment Systematic investment plan
8 22
8
22
0
5
10
15
20
25
One time SIP
Investment
Investment
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Since the respondents are mainly belongs to service class, they like to invest
monthly through systematic investment plan (SIP). They want to invest a fixed
proportion of amount regularly every month for the compounded return. They have
a perception of regular return on their investment.
y WHYYOU NOT INVEST IN MUTUAL FUNDS:
Not aware of mutual fund Higher risk Returns not stable
8 15 7
The above graph shows that investors have a perception that the investment in
mutual funds are highly risky and there is instability of return because returns are
depend on the movement of market which cannot give assurance regarding the
8
15
7
Reason for not to invest
Non awareness
High risk
non stability oof returns
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returns. Respondents are also dont want to invest because they are not aware of
mutual funds and they generally invest in banks fixed deposits, saving accounts
etc.
FINDINGS
y Mutual fund sector has established widely in a nation. It managing the funds
of various sectors in the economy
y People are not much aware regarding the mutual fund
y SEBI is playing a vital role in the management and control of mutual fund
sector
y Companies providing online services for the easy data accessibility and to
save the time of the investors, but many of the investors do not using these
services properly
y Investors are taking into consideration various factor like risk, return, in
investment even without the knowledge of mutual fund schemes
y Investors generally rely on the information from other known investors and
just take the decision of investment merely on their personnel judgement
y Investors generally prefer to invest more in saving accounts, fixed deposits,
etc rather than in market investment plans.
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CHAPTER-5
SUGGESTION, RECOMMENDATIONS,
AND CONCLUSION
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SUGGESTIONS AND RECOMMENDATIONS
y As people are not aware of mutual funds, they should know the
mutual fund concepts and schemes before taking the decision of
investment
y On the part of company, the investment awareness programmes (IAP)
should be conducted for the awareness of mutual funds
y New investors should give time to the market, for the higher returns
y Investors should use the online mutual fund facilities for the day to
day information regarding their investment and for the easy
accessibility on their account
y Both public and private company must disclose the risk factor to the
investors
y Companies should improve the investor services
y The benefits of investment in mutual fund should be told rightly to the
new investors by showing the past records of the investment
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CONCLUSION:
Mutual funds now days can be as one of the best option for investment amongst the
various alternatives of investment.
Proper knowledge of mutual fund scheme and the investment for a long time can
give better results to an investor.
People prefer to invest in safe investment alternatives and ignore the market
investments only because of one reason that is risk and ignore the other factors in
the market. This will lead to no investment in mutual funds.
On the part of company it is necessary to disclose and also provide all the
necessary information regarding the mutual fund benefits and schemes to the
investors those are totally ignorant about the market investment plans.
SEBI playing a vital role for the management and control of mutual fund industry
which is very essential for the development of this industry and as on the part of
economy also.
Mutual fund industry achieving its goals by its wide operations and make the
standards in the present competitive economy.
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BIBLIOGRAPHY
y Economic times
y Reliancemutualfund.com
y Economic times
y IBIBO.COM
y Moneycontrol.com
y Finance.indiamart.com/india_business_information/mutual-funds-
industry.html
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QUESTIONNAIRE
1. What kind of investment you prefer most? Tick an appropriate answer?
a. Savingaccount
b. Fixeddeposits
c. Insurance d. Mutualfund
e. Postoffice
f. Shares,debentur
e
g. Gold h. Realestate
i. PPF j. PF
2. While investing your money, which factor you prefer most?
a. Liquidity b. low risk c. high return d. company reputation
3. Are you aware of mutual fund?
a. Yes b. no
4. Have you ever invested your money in mutual fund?
a. Yes b. no
If yes, answer the following questions:
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a. Where do you find yourself as a mutual fund investor? Tick your answer
in bracket.
Totally ignorant ( )
Partial knowledge of mutual funds ( ) Aware only of a specific scheme in which you invested ( )
Fully aware ( )
b. Do you find your investment in mutual fund safe?
a. Yes b. no
c. In which kind of Mutual fund you would like to invest?
a. Public b. private
d. Are you using the online mutual fund service?
a. Yes b. no
If, you havent ever invested your money in mutual fund, answer the following
question:-
Why you have not invested in mutual fund, tick in bracket:-
a. Not aware of mutual fund ( )
b. Higher risk ( )
c. Non stability of returns ( )
5. Which feature of the mutual fund allure you most? Tick in bracket :-
a. Diversification ( )
b. Better return and safety ( )
c. Reduction in risk and transaction cost ( )
d. Regular income ( ) e. Tax benefits ( )
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6. When you invest in mutual funds, which mode of investment will you
prefer?
a. One time investment b. SIP
7. In which sector are you investing in mutual fund sector? Tick one answer:-
a. General f. debt fund
b. Oil and petroleum g. banking fund
c. Gold fund
d. Power sector
e. Diversified equity fund
8. What do you think about Mutual fund? Tick one answer :-a. Very good d. poor
b. Good
c. Average
9. Do you think various fund managers are playing a vital role in managing the
funds in mutual fund?
a. Yes b. no
10.How much return you expect from mutual fund? Tick one option:-
a. 5% - 10% ( ) c. 16% - 20% ( )
b. 11% - 15% ( ) d. more than 20 % ( )
e. Cant say ( )
Name: - contact no:-
Age:-
Occupation:-