CERTIFICATE
This is to certify that Manish Kumar (roll no : 1273250) has
completed MBA project titled To identify market share and customer
perception for coca-cola & Pepsi in Chandigrah.To the best of
my knowledge, the present work is the result of his original
investigtion and study.No part of the project has ever been
submitted for any other degree or diploma at any university.
The project is fit for the submission and the partial
fulfillment of the condition for the award of MBA.
Ms. YeshujaiswalSr. Lecturer, dept of mgmtDr IT Group,
Banur.
DECLARATION
I hereby declare that the project entitled To identify market
share and customer perception for coca-cola & Pepsi submitted
for the MBA degree is entirely my original work and all ideas and
refrences have been duly acknowledged.It does not contain my work
for the award of any degree or diploma at any university.
Manish KumarRoll. No 1273250MBADr IT Group, Banur.
ACKNOWLEDGEMENT
I take immense pleasure in thanking Prof. P.P. Arya,Managing
Director, for having permitted us to carry out this project
work.
Again I wish to express our deep sense of gratitude to my
project Guide, Ms Yeshujaiswal , Sr lecturer , Dr IT Group for her
able guidance and useful suggestions, which helped me in completing
the project work, in time.
Finally, yet importantly, I would like to express my heartfelt
thanks to my beloved parents for their blessings, my
friends/classmates for their help and wishes for the successful
completion of this project.
Manish kumar
ContentsChapter ContentsPage no.
1Introduction to project7.
Introduction to company 1. Introduction of coke.2.Introduction
of pepsi . 3.need of studay.4.History of coke.5.company
profile.6.Orgnigation of chart
8.9.
10.12.
13-2015.
Chapter2Industry Profile1.soft drinks of india2.pricing policy
for india market21-3425.26.
Chapter3Research methodology.1 objectives.2 research design.3
review of literatutre.4 sampling plan.5 sample Size .6 data
collection method.7 Statistical tools8.Maret share3537.
39-41
Chapter41.Analysis and Interpretation 42-59
62.Finding
3.Suggestion3.Conclusion4.Bibliography5.Questionaire61.62..63.64.65-66.
List of tables and graphsTable and graph noHeadingPage no
1Gender and age wise cross tabulation43.
2Gender and occupation wise cross tabulation44.
3Which flavor do like most
45.
4Do you give importance brand name while choosing your cold
drinks46.
5Which brand you prefer most47.
6In your opinion which brand of cold drinks most demand48.
7Which brand is more available in your shops49.
8In your opinion which soft drinks is better taste50.
9In cola flavor51.
10In citrict flavored52.
11In orange flavor 53.
12In mango flavored 54.
13Why do you like your brand 55.
14Which brand advertisement appeals you most56.
15Most effective punch line in your opinion57.
16Do you think that pricing strategy adopted by the cola 58.
17Which company have better servicess provide59.
CHAPTER- 1
INTRODUCTION
Introduction of project
Coca-Cola is a leading player in the Indian beverage market with
a 60 per cent share in the carbonated soft drinks segment, 36 per
cent share in fruit drinks segment and 33 per cent share in the
packaged water segment. In 2013, Coca-Cola sold 7 billion packs of
its brands to more than 230 million consumers across 5,700 towns
and 275,000 villages. The company has doubled its volumes and
trebled its profits between 2007 and2013coca-Cola continues to
re-affirm its commitment to India through active Citizenship
Efforts. All its plants in India partner with local NGOs to
alleviate local community issues in numerous small ways. It boasts
of impeccable credentials on quality. 1. There is a tough
competition between two major soft drink companies namely the coca
cola company and the PepsiCo. 2. Coke provides better promotional
schemes and services as compared to Pepsi. 3. In the segment of PET
bottles coke offers two bottles (2 lts) at the price of Rs. 89
only. 4. Campaigning schemes are better of coca cola as compared to
Pepsi.. 5. Coca cola does provide the entire flavor in the market
but Pepsi does not provide all the flavors like Fanta apple, Fanta
green apple, diet coke, pulpy orange. 6. Delivery van of coca cola
is in better condition as compared to PepsiCo. 7. Coca cola
provides the product range of 11 while PepsiCo provides 9 of
them
INTRODUCTION OF COKE Beverage industry is one of the fast
growing industries in India. It can be divided into two section
that is carbonated and non carbonated the carbonated drink that can
be further classified into cola, lemon orange, mango and apple
Segments. Marketing includes all the activities like- promotion,
distribution, advertising etc.To fulfill all the segments of
consumer marketing is also to convert social needs into profitable
opportunities. So this topic provides all the essentials to the
theoretical knowledge with practical knowledge and to inculcate the
efficiency. It is also requirement of the company to improve their
service and product quality for achieving their ultimate goal. 1882
in Coca-cola company established in Atlanta. -1950 inCoca-cola
started the operation in India. -1977 in Coca-cola closed the
operation in India. -1991 in Coca-cola came back in India Britco
Foods Company. -1992 in Coca-cola opened its first bottling plant
in pune. - 1993 in First time coke introduces coca-cola in Agra .In
2013, Coca-Cola sold 7 billion packs of its brands to more than 230
million consumers across 5,700 towns and 275,000 villages. The
company has doubled its volumes and trebled its profits between
2007 and2013coca-Cola continues to re-affirm its commitment to
India through active Citizenship Efforts. All its plants in India
partner with local NGOs to alleviate local community issues in
numerous small ways. It boasts of impeccable credentials on
quality. 1. There is a tough competition between two major soft
drink companies namely the coca cola company and the PepsiCo. 2.
Coke provides better promotional schemes and services as compared
to Pepsi. 3. In the segment of PET bottles coke offers two bottles
(2 lts) at the price of Rs. 89 only. 4. Campaigning schemes are
better of coca cola as compared to Pepsi 5. Coca cola does provide
the entire flavor in the market but Pepsi does not provide all the
flavors like Fanta apple, Fanta green apple, diet coke, pulpy
orange. INTRODUCTION OF PEPSI 1893--Caleb Bradham, a young
pharmacist from New Bern, North Carolina, begins experimenting with
many different soft drink concoctions; patrons and friends sample
them at his drugstore soda fountain. 1898--One of Caleb's
formulations, known as "Brad's Drink," a combination of carbonated
water, sugar, rare oils and cola nuts, is renamed "Pepsi-Cola" on
August 28, 1898. Pepsi-Cola receives its frist logo. 1902-- Bradham
applies for a trademark with the U.S. Patent Office, Washington
D.C., and forms the first Pepsi-Cola Company.
1905--Pepsi-Cola's first bottling franchises are established in
Charlotte and Durham, North Carolina. Pepsi receives its new logo,
its first change since 1898.
1934--A landmark year for Pepsi-Cola. The drink is a hit and to
attract even more sales, the company begins selling its 12-ounce
drink for five cents (the same cost as six ounces of competitive
colas). 1941--The New York Stock Exchange trades Pepsi's stock for
the first time.In support of the war effort, Pepsi's bottle crown
colors change to red, white, and blue.
Needs of Study:-
The study is limited to eastern region of coca cola which is a
multinational company, so the area plays as a constrains in the
study.The time period allotted was of two month, which may provide
at deceptive picture in comparison of the study based on long run.
The study was based on both primary and secondary data but the
relevance of the secondary data may not be justified.The success of
any survey depends upon the quality and integrity of the surveyor
who collect the basic data by expressing the subject under the
study and on the respondents who provide the data required by
filling up the questionnaire Accuracy of data collected solely
depends upon the cooperation and truthfulness of the person who is
being interviewed. How did the product get accessible to every
retailer? Which model is effective to deliver the product to the
potential retailers? Did the potential retailer feel that the brand
is important to purchase.
Which attribute of our series that make to potential buyer to
prefer the particular product? How the supply chains influence the
market?
Scope of Study:-The study helps to evaluate merchandising and
the productivity activities of soft drinks.-The study finds out
which way of supply chain is required to get new customer in entire
banur, near, Chandigarh.-to study find out the perception of
retailers towards the new product of coca cola .-This study also
helpful to identify specific choice of buyer.-it will be useful in
finding out the factor influencing the purchase intention of
products.-the study will help the company to find out the more
reaching source of productivity. Limitation of the Study:-Sales and
marketing is an integral part of marketing. Here coca cola the
leading brand in soft drinks worldwide. Coke has maintained its
brand image with high precision.The marketing strategy of coke is
very stringent than others the main feature in their marketing by
their offering its sales and distribution.Its my gratitude to work
with coca Cola Company specifies in marketing department. It have
been placed their in sale and distribution department for my
internship. The research work was not as easy as coca cola is very
strict in their marketing policy.In the beginning the main region
for conducting this study was to know the proper allocation of
distribution to the supplier and also to know about the product
sales.Further, it is to understand the availability of the product
and to check out that theme is the proper advertising of the
product and also to know the demand of coca cola in market.
Important Landmarks of Coca-Cola History.1876
Johan Stees Pemberston discovered the formula of coke, name
given seven- X of its formula.
1882
Coca-cola company established in Atlanta.
1915
Alexgender, Samulus and Earl R Peassia of Indian route. Glass
company designed the present bottle of coke and also it was the
first patent bottle.
1950
Coca-cola started the operation in India.
1977
Coca-cola closed the operation in India.
1991
Coca-cola came back in India Britco Foods Company.
1992
Coca-cola opened its first bottling plant in pune.
1993
Coca-cola bought all parle products thumps up, Citra, Limca, and
Gold: spot, maaza at $40 million.
First time coke introduces coca-cola in Agra.
COMPANYS PROFILE 1894 A modest start for a Bold Idea 1900-1909
Rapid growth 1950s Packaging innovations . 1960s New brands
introduced 1990s New and growing markets Coca-Cola, the product
that has given the world its best-known taste was born in Atlanta,
Georgia, on May 8, 1886. The company will be investing another USD
5 Billion till the year 2020. The Coca-Cola system in India
directly employs over 25,000 people. The Coca-Cola Company has
always placed high value on good citizenship. Coca-Cola India
Private Limited Presents at Citi India Investor Conference 2014,
Feb-13-2014 04:00 PM. Coca-Cola India Announces Senior Leadership
Changes Effective from 1 October, 2013 Coke market share represent
85 % and Pepsis 15%. Mission, Vision & Values The world is
changing all around us. To continue to thrive as a business over
the next ten years and beyond, we must look ahead, understand the
trends and forces that will shape our business in the future and
move swiftly to prepare for what's to come. We must get ready for
tomorrow today. That's what our 2020 Vision is all about. It
creates a long-term destination for our business and provides us
with a "Roadmap" for winning together with our bottler partners.
Companys mission must be turned to specific objective for each
level of management in a system known as a management by objective.
The most common objectives are: Profitability Sales growth Market
share Improvement risk diversification Innovation Satisfy the
customer company Mission Our Roadmap starts with our mission, which
is enduring. It declares our purpose as a company and serves as the
standard against which we weigh our actions and decisions. To
refresh the world... To inspire moments of optimism and
happiness... To create value and make a difference.
company Vision Our vision serves as the framework for our
Roadmap and guides every aspect of our business by describing what
we need to accomplish in order to continue achieving sustainable,
quality growth. People: Be a great place to work where people are
inspired to be the best they can be. Portfolio: Bring to the world
a portfolio of quality beverage brands that anticipate and satisfy
people's desires and needs.
Organization chart:
Director
General managerSales manager
Marketing manager
executive
Market developerPromoter
Product range:
The worlds favorite drink. The worlds most valuable brand. The
most recognizable word across the world after OK. Coca-Cola has
truly remarkable heritage. From a humble beginning in 1886, it is
now the flagship brand of the largest manufacturer, marketer and
distributer of non-alcoholic beverages in the world. In India,
coca-cola was the leading soft drink till 1977 when the govt.
policies necessitated its departure. Coca-cola made its return to
the country in 1993 and made significant investments to ensure that
the beverage is available to more and more people, even in the
remote and inaccessible parts of the nation. Coca-cola is very
strongly associated with cricket, cinema, music, etc. coca-colas
advertising campaigns jo chaho ho jaye, life ho to aisi and thanda
matlab coca-cola were very popular and had entered the youths
vocabulary. Coca-cola had signed on various celebrities including
movie stars like karishma kapoor, aamir khan, aishwarya rai and
hrithik roshan, cricketers such as srinath, sourav ganguly.
GlassPetCan
200ml600ml330ml
1200 ml----
2000ml---
THUMS UP
Strong cola taste, exciting personality Thums up is leading
carbonated soft drink and most trusted brand in India. Originally
introduced in 1977, thumsup was acquired by the coca-cola company
in 1983. Thums up is known for its strong, fizzy taste and its
confident, mature and uniquely masculine attitude. This brand
clearly seeks to separate the men from the boys.
SPRITE
Clear hai! Worldwide Sprite is ranked as the no. 4 soft drink
& is sold in more than 190 countries. In India, Sprite was
launched in year 1999 & today it has grown to be one of the
fastest growing soft drinks, leading the clear lime category. Today
Sprite is perceived as a youth icon.
GlassPetCan
200ml600ml330
1200ml---
LIMCA
Lime n lemoni limca Lime n lemoni limca, the drink that can cast
a tangy refreshing spell on anyone, anywhere. Born in 1971, limca
has been the original thirst choice of millions of consumers for
over 3 decades. The brand has been displaying healthy volume
growths year on year and limca continues to be the leading flavor
soft drink in the country. The success formula? The sharp fizz and
lamoni bite combined with the single minded positioning of the
brand as the ultimate refresher has continuously strengthen the
brand franchise. Limca energizes refreshes and transforms. Dive
into the zingy refreshment of limca and walk away a new person.
GlassPetCan
200ml600ml330ml
1200ml---
2000ml---
FANTA
International, fanta the orange drink of coca-cola company is
seen as one of the favorite drinks since 1940s. Fanta entered the
Indian market in the year 1993. Over the years fanta has occupied a
strong market place and identified as the fun catalyst . Perceived
as a fun youth brand, fanta stands for its vibrant colour, tempting
taste and tingling bubbles that not just uplifts feelings but also
helps free spirit thus encouraging one to indulge in the moment.
The positive imagery is associated with the happy, cheerful and
special times with friends.
GlassPetCan
200ml600ml330ml
1.2lit---
2lit---
MAAZA
Yaari-dosti taaza maaza Maaza was launched in 1976. Here was a
drink that offered the same real taste of fruit juices and was
available throughout the year. In 1993, maaza was acquired by
coca-cola India. Maaza currently dominates the fruit drink
category. Over the years, brand maaza has become synonymous with
mango. This has been the result of such successful campaigns like
taaza mango, maaza mango and botal main aam, maaza hai naam .
Consumers regard maaza as wholesome, natural fun drink which
delivers the real experience of fruit. The current advertising of
maaza positions it as an enabler of fun friendship moments between
moms and kids as moms trust the brand and kids love its taste. The
campaign builds on the existing equity of the brand and delivers a
relevant emotional benefit to the moms rightly captured in the
tagline yaari dosti taaza maaza .This has mango flavor. Maaza is
popular among children and women.Competitor: Slice,
frootiGlassPetCan
200ml600ml330ml
1.2lit---
KINLEY MINERAL WATER
Kinley is high quality bottled water processed with added
minerals popular among adults who seek a better quality of life and
a healthy lifestyle. Kinley water understands thru importance and
value of this life giving force. It thus promises water that is as
pure as it is meant to be. Water you can trust to be truly safe and
pure. Kinley water comes with the assurance of safety from
coca-cola company. That is why we introduced kinley with
reverseOsmosis along with the latest technology to ensure the
purity of our product.Competitor: Aquafina, bisleri.
PET
1.2 lit
CHAPTER- 2
INDUSTRIALE PROFILE PRODUCT PROFILE
Industrial Profile:-Keeping in view of taping the Indian soft
drink market and also developing soft drinks as a drinking product
among Indians. The coca cola in India has setup an independent
organization which is H.C.C & B.C.C with a capital of 350 U.S $
each by virtue of sellout decision of the past managing director
Mr. S.C Agrawal.Hindustan coca cola bottling (N-W) Pvt.Ltd
Najibabad took the complete possession of this plant, land,
machinery,& intellectuals on February 14 1998 and since then
H.C.C, looking after all its affairs under company owned bottling
plant to establish integrated marketing system in area the area.In
1999 the company opened up the new bottling plant at Dasna In
Ghaziabad distt. This plant has more sophisticated equipment, then
the plant at Najibabad.BENCHMARK Coca-Cola ranks no.1 brand in the
world by the business world survey followed by companies like
Microsoft and IBM. Coca cola is the market leader in the whole
world in beverage industry. Business week magazine ranks Coca cola
on 4th position in Indian FMCG industry. Coca cola enjoys approx
60% market share in Indian beverage industry.
Industry Profile
The Soft Drink Industry (SIC 111) consists of establishments
primarily engaged in manufacturing non-alcoholic, carbonated
beverages, mineral Waters and concentrates and syrups for the
manufacture of carbonated beverages. Establishments primarily
engaged in manufacturing fruit juices and non-carbonated fruit
drinks are classified in Canned and Preserved Fruit and Vegetable
Industry (SIC 1031). Principal activities and product Aerated water
Carbonated beverages; Mineral and spring waters Soft drink
concentrates and syrup; and
Soft drink preparation carbonating Soft drinks recorded robust
double digit off-trade value growth in 2009, which was higher than
that witnessed in 2008. Bottled water and fruit/vegetable juice
continued to grow strongly as more consumers turned to these
products in the search of healthier options. Carbonates also
witnessed good sales growth as the long summer helped to fuel
sales. Energy drinks has witnessed a slowdown in sales growth as
its is a premium priced product type and therefore not considered a
necessity. Importantly, more consumers refrained from spending on
non-essential items in the wake of the economic
downturn.Manufacturers continued to focus on health and wellness
products in 2009, introducing green tea versions of powder
concentrates and RTD tea. There were also a number of launches in
terms of new products and flavors in fruit/vegetable juice. The
only new product launch in carbonates was Grappo Fizz by Parle Agro
Pvt Ltd. Non-cola carbonates performed very well as these products
are perceived by consumers to be less of a health threat than cola
carbonates. Even in niche categories like energy drinks, sugar-free
versions were introduced as manufacturers try to attract health
conscious and diabetic consumers. Coca-Cola India Pvt Ltd continued
to lead soft drinks in 2009, followed by PepsiCo India Holdings Pvt
Ltd in off-trade value terms. The launch of Nimbooz by 7-Up
(PepsiCo India) helped the company retain its leading position in
the terms of off-trade value sales. Coca-Cola India and PepsiCo
India continued to invest in soft drinks in India. However,
domestic players such as Parle Agro, Parle Bisleri Ltd and Dabur
India Ltd continued to provide tough competition to the leading
multinationals. One competitive edge that domestic players hold is
that unlike Coca-Cola India and PepsiCo India the bulk of their
business does not come from carbonates, but instead from
fruit/vegetable juice and bottled water, which are recording much
more dynamic volume and value growth. Thus, while the leading
multinationals retained their leading positions in off-trade value
terms, they continued to record slight off-trade value share
reductions in 2009, while these leading domestic players grew their
shares. The growth in supermarkets/hypermarkets boosted the soft
drinks industry over much of the review period. However, due to the
economic downturn, the off-trade volume share of
supermarkets/hypermarkets decreased in 2009.This in turn affected
some of the more niche and premium product types like energy drinks
and reconstituted 100% juice which enjoyed high visibility through
this distribution channels. However, this trend is not expected to
continue as the economy recovers since consumers will revert to
their previous shopping patterns.Soft drinks are expected to
witness a healthy double-digit total volume CAGR growth over the
forecast period. As consumer awareness and understanding of the
variety of soft drinks increases and as manufacturers continue to
be innovative, soft drinks is expected to perform well. Products on
the health and Wellness platform and niche categories can expect to
see good sales growth in the forecast period.
Top 10 Soft Drinks.
Coca-cola Classic (coca-cola Pepsi cola (PepsiCo) Diet Coke
(coca-cola Mountain Dew (PepsiCo) Diet Pepsi (PepsiCo) Dr Pepper
(Cadbury-Schweppes) 7. Sprite (coca-cola 8. Fanta (coca-cola 9.
Caffeine-Free Diet Coke (coca-cola) 10. Diet Mountain Dew
(PepsiCo)
SOFT DRINKS INDUSTRIES OF INDIA:
BEVERAGES
Non-Alcoholic Non-Cola Alcoholic
Non- Carbonated Carbonated
Non-Cola Cola
Pricing Policy For Indian MarketCoca-Cola and Pepsi also made
the right moves by adapting to cultural barriers in India. One such
barrier was the affordability of products for Indians. Because
India is a country where people are known to live on very little a
day, the idea of getting people to spend what little they have on a
soft drink could be quite a stretch. However Coca-Cola India went
with an aggressive pricing policy and reduced the price of their
soft drinks in 2003 from 15% to 25% nationwide. To compete
competitively in the market, Pepsi reduced their prices as well.
This move allowed both companies to offer products that were
affordable to the target market in India but also encouraged more
Indians to consume Pepsi and Coca-Cola products both companies also
created smaller sized bottles to allow for lower prices for Indian
consumers. Coca-Cola and Pepsi created bottles ranging in size from
200 ml to 500 ml to adapt to cultural needs and increase their
sales. By offering smaller sized bottles many consumers also
increased the frequency in which they were purchasing the soft
drinks. COCACOLA IN INDIA
Coca-Cola was the leading soft drink brand in India until 1977
when it left rather than reveals its formula to the government and
reduces its equity stake as required under the Foreign Exchange
Regulation Act (FERA) which governed the operations of foreign
companies in India. After a 16-year absence, Coca-Cola returned to
India in 1993, cementing its presence with a deal that gave
Coca-Cola ownership of the nation's top soft-drink brands and
bottling network Cokes acquisition of local popular Indian brands
including ThumsUp (the most trusted brand in India21), Limca,
Maaza, Citra and Gold Spot provided not only physical
manufacturing, bottling, and distribution assets but also strong
consumer preference. This combination of local and global brands
enabled Coca-Cola to exploit the benefits of global branding and
global trends in tastes while also tapping into traditional
domestic markets.Leading Indian brands joined the Company's
international family of brands, including Coca- Cola, diet Coke,
Sprite and Fanta, plus the Schweppes product range. In 2000, the
company launched the Kinley water brand and in 2001, Shock energy
drink and the powdered concentrate Sunfill hit the market.From 1993
to 2003, Coca-Cola invested more than US$1 billion in India, making
it one of the countrys top international investors.22 by 2003,
Coca- Cola India had won the prestigious Woodruff Cup from among 22
divisions of the Company based on three broad parameters of volume,
profitability, and quality. Coca-Cola India achieved 39% volume
growth in 2002 while the industry grew 23% nationally and the
Company reached breakeven profitability in the region for the first
time.23 Encouraged by its 2002 performance,Coca-Cola India
announced plans to double its capacity at an investment of $125
million (Rs. 750 crore) between September 2002 and March 2003.
Coca-Cola India produced its beverages with 7,000 local employees
at its twenty-seven wholly-owned bottling operations supplemented
by seventeen franchisee-owned bottling operations and a network of
twenty-nine contract packers to manufacture a range of products for
the company. The complete manufacturing process had a documented
quality control and assurance program including over 400 tests
performed throughout the process. The complexity of the consumer
soft drink market demanded a distribution process to support
700,000 retail outlets serviced by a fleet that includes 10- ton
trucks, open-bay three wheelers, and trademarked tricycles and
pushcarts that were used to navigate the narrow alleyways of the
cities.25 In addition to its own employees, Coke indirectly created
employment for another 125,000 Indians through its procurement,
supply, and distribution network
PRODUCT PROFILE:-
Different Brands of CompanyThe Coca-Cola Company offers a wide
range of products to the customers including beverages, fruit
juices and bottled mineral water. The Company is always looking to
innovate and come up with, either complete new products or new ways
to bottle or pack the existing drinks. The Coca-Cola
Company has a wide range of products out of which the following
products are marketed by HCCBPL:
BRANDS TAGLINE
ThumsUp - Taste the thunderCoca-Cola Open happinessSprite -
Seedhi baat no bakwaas, clear haiLimca- Fresh ho jaoFanta - Go
biteMaaza bina guthali wala aamIngredients Of Coca-Cola
Products
Sweetened Carbonated Beverage Ingredients: Carbonated water
Sugar and acidity regulator Contains permitted natural color Added
flavors like orange, lemon, mango, apple. Contains no fruit
Contains Caffeine Energy : 40 kcal Carbohydrate : 10 g Sugar : 10 g
Protein : 0 g
Visi-cooler position, display & Brand Order ComplianceUnder
RED market developer has to insure that shopkeeper must display all
products. Display may be in the form of Shelf Display, Table Top
Display etc. All products must be displayed in brand order i.e.
Thumsup, Coke, Sprite, Limca, Fanta, Maaza, Minute Maid Pulpy
Orange, Kinley (mineral water & Soda water). Taking up the
responsibility of distribution of products to diverse parts of the
cities. The distribution channels are constructed in such a way
that the demand of customers is fulfilled at the right place and
the right time when they need it.A typical distribution chain at
HCCBPL would be:Production --- Plant Warehouse --- Depot Warehouse
--- DistributionWarehouse --- Retail Stock --- Retail Shelf ---
ConsumerThe customers of the Company are divided into different
categories and different routes, and every salesman is assigned to
one particular route, which is to be followed by him on a daily
basis. A detailed and well-organized distribution system
contributes to the efficiency of the salesmen. It also leads to low
costs, higher sales and higher efficiency thereby leading to higher
profits to the firm.Distribution of Product According To
LocalityCoca-cola Company distributes their schemes according to
area. Area or place where soft drinks sold in a large manner, on
those place company gives good schemes to shopkeeper and retailer.
Place like railway station bus stand are consider in this category
and place which have low selling where company gives small schemes
to the shopkeeper.Criteria for Providing Free Chilling Equipment An
ice box is provided for the sale of 1-2 crates daily to the
retailers. For the sale of 5-6 crates daily a visi cooler of 4
crates is provided. For the sale of 7-8 crates daily a visicooler
of 7 crates is provided by the company. If the sale exceeds 9
crates daily then a visicooler of 9 crates or deep fridge is
provided by the company,
A Steplizer of 1 KV to 5 Kv is provided with the visi cooler
& chest cooler,
Pricing Policy for Product
The main purpose of survey of non buyer outlets is for increase
the sales and supply of company product. It is a survey method for
the company to know their position in the market.New outlet opened
by OYA instrument which is purchased by retailers at given price by
company.OYA instrument is provided by coca Cola Company is
as:1-Family freeze +3 carrot - 8000 Rs/-2-Defreeze (CC4) +3 carrot
- 13000 Rs/-3-Defreeze (CC10) +3 carrot - 20000Rs/-4-Ice box + 2
carrot - 1000 Rs/-
Type of Product Produced By Amrit Bottlers Coca Cola Company
Chandigarh
Quantity
1)-FlavourProduct nameAmount200mlRgb600ml Pet1250ml2000ml
Thumsup-Price/petty198Rs612Rs472Rs549Rs
Sprite-Price/petty198RS612Rs472Rs549Rs
Fanta-
Price/petty198Rs612Rs472Rs549Rs
Coke-Price/petty198Rs612Rs472Rs549Rs
Limka-Price/petty198Rs612Rs472Rs549Rs
Retailer perchase price /bottle8.2525.5039.3361
Retailers sale price /bottle9274265
Juice- Maaza- TP- 297Rs / 27Ps 200ml-220Rs/24Ps 250ml-265Rs/27Ps
600ml-688/24Ps 1200ml-624/12PsKinlay Mineral Water-
1000ml-128Rs/12Ps 600ml-190Rs/24Ps Soda- 600ml-268Rs/24PsMinute
Maid Nimbu Fresh- 450Rs/24PsMinute Maid Pulpy Orange-
450Rs/24PsSome Fullforms- RGB- Returnable Glass Bottle PET-
Polyethylene Triquline RED- Right Execution DailyInstruments of
Coca Cola Company- SGA- can obtained on the basis of MT OYA-icebox,
family freeze, cc4 defreeze & cc10 defreeze. Ice box- 1000Rs
(with 3MT) Family freeze- 8000Rs (with 3MT) CC4-13000Rs (with 3MT)
Category of Shop - Bronze - 1 to 199 petty Silver -200 to 499 petty
Gold 500 to 799 petty Diamond 800 to 1199 petty Platinum 1200 to
aboveTypes of OutletsThe company has divided their outlets on the
basis of the following criteria- Volume Channel Income group
1. Volume
There are four type of outlets according to the volume of sales
of the outlet-Diamond - 800> C/s & above per yearGold -
500-799 C/s per yearSilver - 200-499 C/s per yearBronze -