Project Report on Religare

8/9/2019 Project Report on Religare

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ONE STOP HEALTHCARE

SOLUTION

RELIGARE TECHNOVA

NAME: HARSH AGGARWAL

PG-C

ROLL NO. - 01


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RELIGARE ENTERPRISE LTD.

Vajreshwari Cosmetics Private Limited on January 30,1984

REL isa global financial services group

Financial Services

Health Care

Wellness

Diagnostics

Aviation and TravelTechnologies

Symbol - Hope. Trust. Care.Good Fortune


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RELIGARE TECHNOVA

Holding company forthe IT businessProduct & Services

Banking and Financial Services

Insurance

Capital Markets

Health Sciences

Newinitiatives

Religare Hichens & Harrison plc. (RHH)Religare Femme Power


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ONE STOP HEALTHCARE

SOLUTION

Market Research on Healthcare Facilities in Mumbai

and

Scope ofHealthcare business in the market


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OBJECTIVES


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OSHS OBJECTIVES :

Health Care Information System

Easyandreliableaccessto healthcareinformation.

Information as perpatientsrequirements.

To increasemedical tourism

Need forbetterconnectivity

RESEARCHOBJECTIVES:

Healthcare facilitiesavailableScope ofhealthcareindustry

Scope of Electronicmedical records


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METHODOLOGY


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Researchdesign Exploratory & SyndicatedResearch

Datacollection technique

Primarydata interviewthroughstructured

questionnaireSecondarydata - Internetand Magazines

Researchinstrument structured non disguised

questionnaire

Research period 8 weeks


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SAMPLE PLAN:

Sample units - Hospitals, Doctors, Clinics,

Pathology, Radiology Labsetc.

Samplesize 360

Sampling technique - Stratified Sampling

(Probabilistic Sampling)

Surveyarea Mumbai (Bandra(East &West))

Contactmethod personal interview


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FINDINGS


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205

10

80

520

15710

28

SAMPLE DISTRIBUTION

Doctors

Therapists

Chemists

Hospitals

Path Labs.

Radio Labs.

Ambulances

Opticians

Clinics & Nursing Homes


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71.34%

28.66%

Bandra - West

Bandra - East


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DISTRIBUTIONOFDOCTORS MEDICALCOUNCIL

BAMS- Bachelorof Allopathic

BHMS- Bachelorof Homoeopathic

DCI- Dentistry Council of India

MMC- Maharashtra Council of India

Others- MCI, GFAM, MCH, MUHS and otherState Medical Council.


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DISTRIBUTIONOFDIFFERENT SPECIALIZATION


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AVERAGEAGEOFTHEDOCTORS

61.39% ofthedoctors liein therange of 20-40 years ofage

Maleto Femaleratio

Bandraeast 1.61:1

Bandrawest 1.48:1

Overall 1.55:1


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AVERAGETIMINGOFTHEDOCTORS

FOR PERSONALCLINICS

MORNING: 9 am-12 noon

EVENING: 6.30 pm-10.30 pm

FORHOSPITALS

Depend upon theallocatedslots.

Doctorsavailable on Sundays


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AVERAGE CONSULTATION CHARGE

According to specialization

1STConsultation: Rs. 219.63

Subsequent: Rs. 152.91

HomeVisit: Rs. 626.38

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Available Not Avaiable

44.76% 55.23%

HOME VISITS

24 HOURS SERVICE


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CHEMISTWORKINGDAYS

81.33%

18.66%

B -W

B -East


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LABORATORY REPORTCOLLECTION

RADIOLOGY LAB PATHOLOGY LAB


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HOSPITALS

Averageconsultancy fee - Rs.400

Average no. of general beds 150

Average no. of ICU beds 30

Average no. of Ambulance 4

YES

READY TO

UPGRADE

NOT

REDAY

NO

ELECTRONIC DATA RECORD


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RECOMMENDATION


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Word ofmouth

Toll free numberwith SMS service

Free ofcharge

Launchedwithits own uniqueidentity

CustomerManagementisa priorityarea

Constant updating ofdatabase

Localizethe Marketing Plan


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THANK YOU

Project Report on Religare

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