Project report on cctv

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N E W D E L H I-110 044

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S U M M E R P R O J E C T R E P O R T O N S E Q U R IT Y & S U R V IL L A N C E P R O D U C T R AT IK A N TA S A H O O

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SUMMER PROJECT REPORT On

Evaluation of the business potential and suggesting ways to enhance acquisition and revenue in Security systems & access controllers

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT

OF

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY

R AT IK A N TA S A H O O MBA I st SEMESTER

GUIDED BY SUSIL KUMAR KARMA

DELHI BUSINESS SCHOOL (dbs), New Delhi.

(PUNJAB TECHNICAL UNIVERSITY, JALANDAR)

200 -20 9 10

PREFACE The research provides an opportunity to a student

to demonstrate application of his/herhelps the student to devote his/her skill to analyze the problem to suggest alternative solutions, to evaluate them and to provide feasible recommendations on the provided data.

The research is on the topic of —“Evaluation of the business potential & Suggesting ways to enhance acquisition and revenue in security systems & access controllers.” Although I have tried my level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy.

ACKNOWLEDGEMENT This report is an outcome of mutual support

and guidance of many persons towards whom I indebted. My special thanks to MR. PRAMOD MISHRA(HEAD ),MR.CHANDAN GUPTA ( Cluster head ) &Mr. AKHILESH PRATAP SINGH (Channel Manager) to provide various facility in the summer training by which I can make my project in the easy way. I express my profound reverence and theartful gratitude to Prof. HERSH SHARMA to suggest me a proper guideline towards the project.

DECLARATION I hereby declare that the following project

report titled —Evaluation of the business potential and

suggesting ways to enhance acquisition and revenue in Security systems & access controller systems is an authentic work done byme. This is to declare that all my work indulged in the completion of this Project Report such as research, mapping , competitor analysis, sales promotion, team management is a profound and honest work of mine.

DATE: Ratikanta Sahoo06/06/2009 MBA I SEM.

EXECUTIVE SUMMARYObjective:

●Direct sales of security product.

●Team management (runner + feeder)

●Fieldwork & networking.

●Competitor analysis.

●Stud y of rural consumer behaviors.

PROPOSALTOPIC:Evaluation of the business potential and suggesting ways to Enhance

acquisition and revenue in Security Systems & access controllers. OBJECTIVE 1.To find out the market penetration of Security Systems. 2.To evaluate the business potential of Security Systems in Global market. 3.To discover ways to enhance acquisition & revenue.PROJECT LINE ITEMS: - •Channel team handling (Daily reporting of runners and feeders). •Appointment of runners within coverage area. •Dimensioning of retailers as per norms to be completed. • Mapping as per net work Need to identify within full Network / partial

network / no network. •Identification of potential which is low penetrated in terms of customer

base and list of same to be communicated to distributor, DSO, and runners for enchasing the sales.

•Revenue enhancement from existing customer base through customer service, retail appointment and runners appointment.

METHODOLOGY1.Primary Data Through the distributor, runners & feeders.2.Secondary Data Through online, various official websites of the

companies. Journals and magazines.SIGNIFICANCE OF STUDY: To understand the market potential & penetration of

Security systems & to know about the strategies to acquisition & revenue enhancement.

HYPOTHESIS: 1. The sources of data collection are limited in this

research. 2. The primary data will be collected in limited area. 3. Time limitation will be there. 4. The respondent may be biased

CONTENT Chapter I Company profile Core valuesChapter II Introduction of Software technology Services CCTV Access controllerChapter III Introduction of Security products Product Price Place PromotionChapter IV Training Program Team Management Network Mapping Consumer BehaviorsChapter V SWOT Analysis

Chapter VI Technical complaints &Suggestions.

Chapter VII Biography

COMPANY PROFILE

STS is a name to reckon with, for any one in India working on CCTV based surveillance systems. A clear market leader, with proven experience in all aspects of closed circuit network, STS can take up and successfully implement CCTV solutions & Biometric solutions for any type of requirements.

At STS, we believe in listening, analyzing, advising, and implementing new projects and concepts to effectively present complex information. STS provides high quality on site services for software development and the end users on a broad range of hardware & software platforms and latest technologies.

About STS Our strategic tie ups with CCTV leaders in the brands like Sanyo,

Siemens, Samsung, Hanse, Jusham, Kocom, Hisharp, Commax, Hikvision and many more have enabled to provide technically the best, state of the art closed circuit Television surveillance systems to vital organization India.

Our Strength : Software technology Services – Group, a multi-business security products related to information

technology organization has pioneered several innovative concepts in the Indian IT industry. Expertise spans software development, business process outsourcing, knowledge management, financial instrument processing, IT/Executive recruitment and direct marketing. Software technology Services focuses on long-term relationship with clients and has strategic alliances with leading IT solution providers.

Software technology Services – is a front runner in the CCTV Security & Surveillance industry. A pioneer in

Surveillance and Security Systems, we help you install the state-of-the-art security systems for your organization. STS has come a long way from a sheer starter in the business to defining trends in the global market today.

As a value-addition, we can provide you with the latest cut-in technology in the industry owing to our collaboration with technological leaders across the globe. With a diversified clientele of more than 500 customers, quality never takes a second seating with us. Customer satisfaction is our motto.

Our integrated expert security management solution encompasses a leveled approach to foresee, analyze and implement business security requirements of any form. We provide an accurate assessment of the cost of implementation for any security assignments and a follow-up implementation plan with the help of reliable information derived from years of tireless services to our customers. In short, we secure you while you can go ahead and start focusing on your business prospects.

Software technology Services – was established by a group of Electronic cum IT professionals as a privately owned company, it has grown steadily and gained its reputation by providing customers with high quality and reliable services.

CORE VALUES OF STS: Purpose: At STS our purpose is to improve the quality of life of the communities we serve.

We do this through leadership in sectors of national economic significance, to which the Group brings a unique set of capabilities.

FIVE CORE VALUES: The STS Group has always sought to be a value-driven organization. These

values continue to direct the Group's growth and businesses. The five core values Underpinning the way we do business are:

1. Integrity: We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny.

2. Understanding: We must be caring, show respect, compassion and humanity forOur colleagues and customers around the world, and always work for the benefit ofthe communities we serve.

3.Excellence: We must constantly strive to achieve the highest possible standards inour day-to-day work and in the quality of the goods and services we provide.

4.Unity: We must work cohesively with our colleagues across the Group and withour customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation.

5.Responsibility: We must continue to be responsible, sensitive to the countries,

PRODUCTS: 4‘P IN STSPRODUCT

PRICEPLACE

PROMOTION

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