Project Report on Brittania

Minor Project Report

On

BRITANNIA BISCUITS-A MARKETING

STRATEGY

SUBMITTED IN PARTIAL FULFILLMENT FOR

THE AWARD OF

DEGREE OF BACHELOR IN BUSINESS

ADMINISTRATION

UNDER THE GUIDANCE OF

DR.LOKESH JINDAL

FACULTY, MAIMS

SUBMITTED BY:

NISHIT ANAND

ROLL NO. 03814701710

(BBA SEM 3 SECTION A)

NISHIT ANAND03814701710 Page i

MAHARAJA AGRASEN INSTITUTE OF

MANAGEMENT STUDIES Affiliated to Guru Gobind Singh

Indraprastha University, Delhi PSP Area, Plot No. 1, Sector 22, Rohini Delhi

11008

STUDENT DECLARATION

This is to certify that I have completed this Project titled

“BRITANNIA BISCUITS-MARKETING STRATEGY” under the

guidance of “Dr. Lokesh Jindal” in partial fulfillment of the

requirement for the award of degree of Bachelor of Business

Administration at Maharaja Agrasen Institute of Management Studies,

Delhi. This is an original piece of work and I have not submitted it

earlier elsewhere.

NISHIT ANAND03814701710 Page ii

NISHIT ANAND

BBA 2nd SEM

03814701710

NISHIT ANAND03814701710 Page iii

CERTIFICATE

This is to certify that the project titled “BRITANNIA BISCUITS-

MARKETING STRATEGY”” is an academic work done by “Nishit

Anand” submitted in the partial fulfillment of the requirement for the

award of the degree of Bachelor Of Business Administration from

Maharaja Agrasen Institute of Management Studies, Delhi, under my

guidance & direction. To the best of my knowledge and belief the data

& information presented by him/her in the project has not been

submitted earlier.

Dr. Lokesh Jindal

Faculty, MAIMS

NISHIT ANAND03814701710 Page iv

Acknowledgement

The satisfaction that accompanies the successful completion of any

task would be incomplete without the mention of the people whose

ceaseless co-operation made it possible and whose constant guidance

and encouragement crown all the efforts with success. I am deeply

indebted to Dr.Lokesh Jindal, my mentor for the project who guided

me throughout my work with immense interest clearing all my doubts

and queries which I encountered.

Last but not the least, I would like to thank my Institute and my

professors who during the course made us capable enough to

undertake this project

Nishit Anand

NISHIT ANAND03814701710 Page v

EXECUTIVE SUMMARY

After going thick on the things, now time is to make a complete

picture. While making a product a SKU (stock keeping unit) of the

shop retailers think about the GMROI (gross margin return on

investment) and they promote the brand which provides them highest.

They expect return in the form of profit margin, company schemes,

window display and reference of the shop. Among these, company

schemes make the difference and are the highest sources of motivation

after profit margin. Retailing demands a constant push from the

company.

Marketer needs to use advertising and brand building strategies to

address the discerning buyers and retail push to in different buyers.

The manufacturer should understand consumer behavior because

retailers can’t help quality and price. It is only up to manufacturers to

deliver what consumer wants. I need to stress on it because 58%

retailers said that it is demand why they sell Britannia. 61% agree that

at retail shop it is brand popularity, which determine the purchase of

biscuit.

There is a greater need to understand the retailer behavior.

Considering them as a team, working for the company may help them

to be attached to the company. There should be a feeling of belonging

to the company in inner of the retailers.

This can be done by setting values club for retailers so that they may

exchange views with the company and help in understanding

NISHIT ANAND03814701710 Page vi

consumer behavior.

TABLE OF CONTENTS

CHAPTER-1 INTRODUCTION

1.2 Overview of industry as a whole1

1.2 Profile of the organization2-25

1.3 Competition information26-27

1.4 SWOT analysis of the organization28

CHAPTER -2 Research Methodology

2.1 OBJECTIVE31

2.2 SCOPE OF THE STUDY 31

2.3 METHODOLOGY32-34

NISHIT ANAND03814701710 Page vii

2.4 LIMITATIONS35

CHAPTER -3 Conceptual discussions 36-42

CHAPTER -4 Data Analysis 43-55

CHAPTER -5 Conclusions & Suggestions56-57

Bibliography

Annexure

Attendance Sheet

NISHIT ANAND03814701710 Page viii

CHAPTER 1

INTRODUCTION

1.1 INDUSTRY OVERVIEW

Nishit Anand03814701710 Page 1

The consumer food industry mainly consists of ready-to-eat products or ready-to-cook products such as pasta products, bakery products, biscuits, soft drinks; etc.Automatic approval for FDI upto 51% has been introduced.

Bakery industry in India is probably the largest among the processed food industries, the production of which has been steadily increasing in the country. The two major bakery industries, viz., bread and biscuits account for almost 82% of the total bakery products.

Biscuit industry in India in the organized sector produces around 60% of the total production, the balance 40% being contributed by the unorganized bakeries.The major Brands of biscuits are- Britannia, Parle Bakeman, Priya Gold, Elite, Cremica, Dukes, Anupam and Horlicks.

India Biscuits Industry is the largest among all the food industries and has a turnover of around Rs.3000 crores. India is known to be the second largest manufacturer of biscuits, the first being USA. It is classified under two sectors: organized and unorganized. Bread and biscuits are the major part of the bakery industry and covers

around 80 percent of the total bakery products in India. Biscuits stand at a higher value and production level than bread. This belongs to the unorganized sector of the bakery Industry and covers over 70% of the total production.

India Biscuits Industry came into limelight and started gaining a sound status in the bakery industry in the later part of 20th century when the urbanized society

called for readymade food products at a tenable cost. Biscuits were assumed as sick-man's diet in earlier days. Now, it has become one of the most loved fast food product for every age group. Biscuits are easy to carry, tasty to eat, cholesterol free and reasonable at cost. States that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal, the most industrially developed states, hold the maximum amount of consumption of biscuits.

1.2 PROFILE OF THE ORGANISATION


Britannia Industries Ltd. was started way back in 1892 with an investment of Rs. 295.

Initially, biscuits were manufactured in a small house in central Kolkata. Later, the

business was acquired by the Gupta brothers and operated under the name of V.S.

Brothers. In 1918, C H Holmes, an English businessman in Kolkata was taken as a

partner and The Britannia Biscuit Company Limited (BBCo) was launched. The

Mumbai factory was setup in 1924 and Peak Freans, UK acquired a controlling

interest in BBCo. Biscuits were in big demand during World War II, which gave a

fillip to the company’s sales. The company name was changed to the current Britannia

Industries Limited in 1979. In 1982 Nabisco Brands Inc., USA became a major

foreign shareholder.

Kerala businessman K. Rajan Pillai secured control of the group in the late 1980s,

becoming known in India as the 'Biscuit King'. In 1993, the Wadia Group acquired a

stake in ABIL, UK and became an equal partner with Groupe Danone in Britannia

Industries Limited.

In 1997, the company unveiled its new corporate identity - "Eat Healthy, Think

Better" - and made its first foray into the dairy products market. In 1999, the

"Britannia Khao, World Cup Jao" promotion further One of India’s best known

brands and also one of the most admired Food Brands in the country.

Britannia Industries (BIL), is one of the leading producer of biscuits and other bakery

products. BIL, has a major advantage of the interest taken by the French collaborator -

Groupe Danone which is one of the leading players in bakery products business and is

holding 22% stake. Other partner is Nulsi Wadia group which is one of the leading

industrial houses in the country.

Britannia Industries Limited is an Indian company based in Kolkata that is famous for

its Britannia and Tiger brands of biscuit, which are highly recognized throughout the

country.

The company has an extensive portfolio of top selling food brands. Britannia

produces and distributes premium brands such as 50:50, Good Day, Little Hearts,

Milk Bikis, MarieGold, Maska Chaska, NutriChoice, Pure Magic, Treat, and Tiger. A


strong brand portfolio facilitates customer recall and enhances Britannia’s market

penetration capabilities.

It mainly caters to the premium segment. With the launch of Tiger brand, it has taken

a plunge in the low-end category, taking competition head on with Parle which is the

leader in this segment. The company has also diversified within dairy and bakery

products to enter the butter, cheese and ghee markets. The company added two new

products -- Sweet Lassi and Milkman Cold Coffee -- to its existing dairy-based drinks

portfolio which includes the `ZipSip' brand of flavored milk.

They are the only Indian biscuit company with a presence across all segments, from

Glucose, Salted, Arrowroot and Premium Cream Biscuits. Biscuits contribute 84% of

Britannia's total turnover. Other products include bread (6 per cent) and cakes (2 per

cent). Britannia diversified into dairy products in 1997 with processed cheese and

dairy whitener. The portfolio was expanded with the launch of butter, pure, flavoured

milk in tetrapacks and UHT milk. Dairy products account for 8 per cent of the

company’s total turnover. Over the years, Britannia has trimmed down its wide

product portfolio and focussed on value-added instead of low-margin products. The

company divested a range of unrelated business interests in soyabean extraction,

edible oils, export of cashewnuts and shrimp, granites and software. The company

rationalized its products portfolio by reducing the products from 35 to around 25.

Britannia has share of 20 per cent in the biscuit market. In the organized biscuit

market, the market share is higher at 40 per cent. The company claims a share of 33

per cent of the organised cheese market and 15 per cent of the milk powder.

The Britannia's fame is largely acknowledged through the colourful Britannia logos

that Indian cricketers such as Virender Sehwag and Rahul Dravid wear on their bats.

BRITANNIA IN OVERSEAS

Britannia in the Middle-East


In March 2007, Britannia Industries Limited formed a Joint Venture with the Khimji

Ramdas Group, one of the largest and the most respected business conglomerates in

the Middle East. Britannia and its Associates have acquired a significant stake in

Dubai based Strategic Food International Co. LLC and Oman based Al Sallan Food

Industries Co SAOG. The two companies are key regional players in the biscuits,

wafers and cookies segment in the GCC markets and export their products across the

world.

Strategic Food International Co. LLC (SFIC) is one of the largest biscuit and wafer

manufacturing companies in the Middle East. An ISO and HACCP certified company;

SFIC is also a proud winner of the Dubai Quality Appreciation Certificate. It offers a

wide spectrum of products under the brand Nutro, which is a leading biscuit brand in

the Middle East.

Al Sallan Food Industries Co is one of the foremost companies for the production of

cookies, rolls and chocolates. The products are well known under the brand name of

Baker's Pride.

Britannia in Sri Lanka

29th August 2008 goes down in the history of our company as the day, when

Britannia started manufacturing and marketing its products in Sri Lanka. Apart from

tapping new markets and going international, our company will afford many more

families and individuals a chance to enjoy healthy, nutritious and delightful products.

Even as we navigate foreign territories, we affirm our purpose, values, vision and

goals in Sri Lanka- to help people enjoy life, through healthy snacking, and make this

accessible to all people anywhere, everyday…

Products manufactured in Sri Lanka include the most popular Milk Bikis, Milk Cream

Smileys, Vita Marie Gold, Creams and Cookies.

HISTORY OF BRITANNIA

1892


o The Genesis - Britannia established with an investment of Rs. 295 in Kolkata

1910

o Advent of electricity sees operations mechanized

1921

o Imported machinery introduced; Britannia becomes the first company East of

the Suez to use gas ovens

1939 - 44

o Sales rise exponentially to Rs.16,27,202 in 1939

o During 1944 sales ramp up by more than eight times to reach Rs.1.36 crore

1975

o Britannia Biscuit Company takes over biscuit distribution from Parry's

1978

o Public issue - Indian shareholding crosses 60%

1979

o Re-christened Britannia Industries Ltd. (BIL)

1983

o Sales cross Rs.100 crore

1989

o The Executive Office relocated to Bangalore

1992

o BIL celebrates its Platinum Jubilee


1993

o Wadia Group acquires stake in ABIL, UK and becomes an equal partner with

Grouped DANONE in BIL

1994

o Volumes cross 1,00,000 tons of biscuits

1997

o Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new

mission: 'Make every third Indian a Britannia consumer'

o BIL enters the dairy products market

1999

o "Britannia Khao World Cup Jao" - a major success! Profit up by 37%

2000

o Forbes Global Ranking - Britannia among Top 300 small companies

2001

o BIL ranked one of India's biggest brands

o No.1 food brand of the country

o Britannia Lagaan Match: India's most successful promotional activity of the

year

o Maska Chaska: India's most successful FMCG launch

2002

o BIL launches joint venture with Fonterra, the world's second largest dairy

company

o Britannia New Zealand Foods Pvt. Ltd. is born


o Rated as 'One amongst the Top 200 Small Companies of the World' by Forbes

Global

o Economic Times ranks BIL India's 2nd Most Trusted Brand

o Pure Magic -Winner of the WordStar, Asia star and India star award for

packaging


2003

o 'Treat Duet'- most successful launch of the year

o Britannia Khao World Cup Jao rocks the consumer lives yet again

2004

o Britannia accorded the status of being a 'Super brand'

o Volumes cross 3,00,000 tons of biscuits

o Good Day adds a new variant - Choconut - in its range

2005

o Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant!

o Britannia launched 'Greetings' range of premium assorted gift packs

o The new plant in Uttaranchal, commissioned ahead of schedule.

o The launch of yet another exciting snacking option - Britannia 50-50 Pepper

Chakkar

2007

o Britannia industries formed a joint venture with the Khimji Ramdas Group and

acquired a 70 percent beneficial state in the Dubai-based Strategic Foods International

Co. LLC and 65.4% in the Oman-based Al Sallan Food Industries Co. SAOG.

2008

o Britannia launched Iron fortified 'Tiger Banana' biscuits, 'Good Day Classic

Cookies', Low Fat Dahi and renovated 'MarieGold'.

Founders

Dr. N Balasubramanian

Dr K.B Chandrashekhar


Mr. Arjun Malhotra

Prof. Jagdish Sheth

Dr. Sridhar Mitta

BOARD OF DIRECTORS

Name Designation

Mr. Nusli Neville

WadiaChairman

Ms. Vinita Bali Managing Director

Mr. A.K.Hirjee Director

Dr. Ajai Puri Director

Mr. Avijit Deb Director

Mr. Jeh N Wadia Director

Mr. Keki Dadiseth Director

Mr. Nimesh N

KampaniDirector

Mr. Pratap Khanna Director

Mr. S.S.Kelkar Director


PRODUCT LINE

TREAT

As a move to consolidate all the individual Cream Treat offerings under a single

umbrella, Britannia launched Treat in 2002. Treat has a range of tasty delights for all

kids with yummy creamy treasures within the biscuit shells. The kids have always

relished unraveling the irresistibly delicious creams hidden inside the biscuit Britannia

Treat offers a wide variety of flavors, such as the Elaichi, the Fruit Flavored Creams

such as Orange, Pineapple, Mango, and Strawberry, the Jam Filled Centers under the

Jim Jam range, and the Duet Range (biscuits with two flavors of cream between three

layers of biscuit) comprising Strawberry Vanilla and Duet Strawberry Chocolate.

Britannia Treat has now launched yet another mouth watering delight under its

umbrella. The delicious Fruit Rollz take the Treat brand beyond the cream biscuits

and provides yet another lip smacking delight to its consumers!

Fruit Rollz are soft rolls filled with the goodness of real fruits, and provide a healthy

yet scrumptious treat to our 'loveable devils' Treat also

introduced its naughty and adorable brand mascot

FUNTOOSH whose primary occupation is mischief!

FUNTOOSH is the guy who will pull off any trick to make

sure he gets to eat his Britannia Treat!

For all you kids, who have relished the yummy treasures of

Britannia Treat in exciting flavors, look out for yet another reason to celebrate!


Britannia Treat launches a new and exciting combination of chocolate and caramel in

a single bar - TREAT CHOCO GELO. This unique and never before product is

guaranteed to double the masti and double the fun that you have with Treat.

Treat Choco Gelo has been launched nationally in August, 2007 and is available at an

attractive price of just Rs.5/-

So go ahead, open this delicious pack, indulge yourself with Treat Choco Gelo and

enjoy Yummy Chocolate and Gooey Caramel for "Double Masti ka Double Dose"

TIGER

Tiger, launched in 1997, became the largest brand in Britannia's portfolio in the very

first year of its launch and continues to be so till today. Tiger has grown from strength

to strength and the re-invigoration in June 2005 and more recently, in Apr 2008 has

further helped bolster its growth in the highly competitive glucose biscuit category.

Tiger is a Glucose biscuit, which comes with the added goodness of wheat and milk.

It is for modern mothers who play an enabling role for their children to compete in

today's world and thus want the best. Now Tiger Glucose has been fortified with "Iron

Zor" with an attempt towards addressing the Iron Deficiency crisis the children of

India face.

Over the years, Tiger has become the mass-market face of Britannia symbolizing fun

and energy in both urban and rural India, and transcending glucose biscuits.

Tiger Coconut: Delicious Coconut Flavored Energy Biscuits, launched in 2001


Tiger Creams: Was introduced in 2002 at just Rs 5 per pack. Tiger Cream is now

available in Orange, Elaichi, Chocolate, Pineapple, Strawberry and Butterscotch

flavors, and promises to bring more fun and more energy to children across the

country.

Chota Tiger: Is an extension of brand Tiger launched nationally in May, 2007. It is

mini sized poppable glucose biscuit with colored sugar sprinkling. It comes in two

variants: Milk Sparkies and Choco Sparkies

Tiger Banana: Britannia is committed to help secure every

child's right to Growth & Development through good food

every day. Purposefully taking forward the credo of 'Eat

Healthy, Think Better ', we have launched a new variant under

our power brand TIGER - TIGER BANANA - power packed

with IRON ZOR & and with the delightful taste of banana.

IRON ZOR helps make mind sharper and body stronger. An Rs.4 pack has as much

IRON ZOR as that in 1 kg of Banana.

R&D in Britannia has spent considerable time to develop this nutritious and delightful

snack for children.

Britannia Tiger Banana packed with IRON ZOR and goodness of Banana is

accessible to all, being available in convenient packs priced at Rs.2, Rs.4 and Rs.10.


GOOD DAY

Britannia Good Day was launched in 1986 in two delectable avatars - Good Day

Cashew and Butter. Over the years, new variants were introduced - Good Day Pista

Badam in 1989, Good Day Chocochips in 2000 and Good Day Coconut in 2004.

This rich biscuit enjoys a fan following of consumers across all ages, loyal to the

brand promise of a great taste evident from the visibly abundant ingredients. Good

Day is amongst the fastest growing brands in Britannia's portfolio and is today the

market leader with almost 2/3 share of the market. The brand is synonymous with

everyday treats that infuse happiness into people's daily lives.

After two decades of magnificent success; it was time to give the nation yet another

reason to have a good day. Abundance, goodness, indulgence and now unrestrained

joy - that is the message of this new campaign.

The new TT ad is the uncontrollable expression of the ticket collector's happiness and

joy that is stimulated by consumption of the cookie that spreads cheer amongst the

people around him creating an atmosphere of shared joy that's unorchestrated and

straight from the heart. The celebration was taken to the IPL as Good day cheered

along with a million cricket fans in the stadiums, each screaming and proclaiming

"Ho Gaya re Good Day". The dazzling brilliance of this Endeavour, the contagious

rhythm needs to be lived and spread through the nation, making 'Iska toh ho Gaya

Re Good Day' a part of the common lingo and a way of life.

Good Day truly believes laughter and happiness are infectious, it transcends race,

caste creed unifying humanity in an inclusive emotion.


The brand perseveres to infuse cheer, hearten the nation and enliven lives. With its

rightful place on the front page of The Times of India, Good Day gifts the nation a

priceless treasure, that of spreading JOY!

BOURBON

Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits,

topped with sugar crystals - presenting, the original Bourbon, from the house of

Britannia.

India's first and favorite Bourbon's sweet adventure began in 1955. Since then,

Bourbon lovers across the country have been caught opening this chocolate couplet,

licking the cream, and nibbling at the melt-in-your-mouth biscuit, bit by bit. Some

have been witnessed chomping it whole, at one go. Some have been noted to alternate

it with sips of coffee; others team it with lots of gossip and gupshup, while a few have

been observed enjoying it with a book.

And some have been seen reluctantly sharing their Bourbon.

Whatever the occasion, wherever the hangout, Bourbon makes for great company.

You can grab your very own Nano Pack or a Pocket Pack. The Hangout Pack is just

right for chilling with friends. Take along a Party Pack for... yes, a party! And the Gift

Pack will surely win you a few brownie points!


50 -50

With a brand name like 50-50, can the product be anything but fun? Launched in

1993, 50-50 belongs to the family of crackers and is considered the "very very tasty

tasty" snack.

Britannia 50-50 is the leader in its category with more than one-third of market share.

The versatile and youthful brand constantly aims to provide a novel and exciting taste

experience to the consumer. As a result, in 2001, the delicious Maska Chaska was

launched as a variant of the original brand and became an instant success.


MARIE GOLD

Britannia's oldest brand enjoys a heritage that spans the last 50 years - and going

strong. In a market swamped with me-too products and where even the name 'Marie'

has become generic, Britannia Marie Gold has maintained its stronghold. Today, the

ever-popular Marie Gold is synonymous with the 'Tea Time Biscuit'. Its taste,

crispiness and lightness make it a must for every tea break. It is the #1 brand in its

category by a long shot.

MILK BIKIS

Kids may dislike drinking milk, but they love Britannia Milk Bikis! Milk Bikis has

been trusted by mothers as a source of growth energy of milk and their loyalty to the

brand has made it an integral part of their children's nutrition

regimen.

In 1996, Milk Bikis launched a variant called Milk Cream. These

round biscuits come with smiley faces and are full of milk cream that

makes them very popular with children. Milk Cream also promoted

the idea of 'eating milk' in a yummy way, which makes mothers happy as well.


To keep pace with the demands of the new generation and to bring milk nutrition to

the masses in a delightful form, Milk Bikis, went one step further in the last quarter of

2006 in providing not just energy but ‘developmental fuel’ for children. With a unique

and attractive honeycomb design and an enhanced product experience, the new biscuit

is now fortified with SMART NUTRIENTS – 4 vital vitamins, iron and iodine,

proven to aid mental and physical development in growing kids.

NUTRICHOICE

In continuation of the promise of "Swasth Khao, Tan Man Jagao," Britannia

introduced NutriChoice range of healthy biscuits in 1998. The brand is targeted

towards overall health and wellness for adults.

The range has for long comprised of three popular variants, namely NutriChoice Thin

Arrowroot, NutriChoice Cream Cracker and NutriChoice Digestive.

NutriChoice Thin Arrowroot - An ageless classic


Extremely popular in East India for over 4 decades (where it is affectionately referred

to as Britannia Theen), this brand contains the benefits of arrowroot known to aid

digestion and remove harmful toxins from the body. Prior to 1998 it was being

marketed as Britannia Jacob's Thin.

NutriChoice Cream Cracker - As nature would have wanted it to be

Ask any biscuit manufacturer and they will tell you how difficult it is to make this

biscuit, especially with next to nothing sugar, with NO added colors and flavorings

for taste. It is this neutral taste that makes it an ideal choice to be consumed with hot

beverages, dips, chutneys, and accompaniments.

NutriChoice Digestive - Delightfully tasty and wholesome

Made with 50% whole-wheat and packed with added fiber (10%

of our daily dietary needs), these delightfully tasty biscuits are

amongst your healthiest bites of the day. In your next visit to a

shop just look out for its Golden-green international pack.

In 2007, NutriChoice SugarOut was launched. NutriChoice

SugarOut is the most novel product range to have been

introduced in the market. The product is not just sweet but tastes great, and yet

contains no added sugar. It is sweetened with "Sucralose," derived from sugar, which

provides the same sweetness as any other biscuit, without the added calories of sugar.

This range is available in 3 delicious variants namely Lifetime, Chocolate Cream,

and Orange Cream, targeted towards all health sensitive people. It is also relevant

for consumers with sugar- related ailments.

We are confident that you will be pleasantly surprised with the great tasting and

healthy range of NutriChoice. Try one and you'll know that you've made one smart

choice.

NutriChoice 5 Grain


Most consumers believe that to in order to stay healthy one needs to make certain

compromises on some good things in life. Whether it is missing that extra hour of

sleep over early morning exercise, or eating unappetizing foods over that extra oil-

dripping samosa. At the same time most of us agree that good nutrition cannot come

from one kind of food alone, but from a healthy combination / assortment of several

healthy ingredients put together. Britannia NutriChoice 5 Grain Biscuits are a perfect

answer to those looking for healthy eating options without as much making a

compromise on taste, or convenience, or health.

Because Britannia NutriChoice 5 Grain biscuits are made from 5 carefully chosen

healthy cereals (Oats that help reduce bad cholesterol, Corn which promotes heart

health, Ragi a good source of both Calcium as well as Fiber, Rice low in fat, and

Wheat that provides wholesome energy). These biscuits are delicately sweetened with

natural honey, and come in a unique large oval shape. It is this large size and the

healthy combination of the ingredients that make it an ideal hunger buster for those

in-between meals time hunger.

Britannia NutriChoice 5 Grain biscuit pack contains several small single serve pocket

meals packs, so that one is never far away from pacifying hunger on the move. So

whenever you miss your breakfast, or succumb to those unhealthy evening snacks,

you can relish the goodness of health with Britannia NutriChoice 5 Grain biscuits.

NutriChoice Classic Lite Cracker - NutriChoice Crackers have for long been the

healthy choice of the discerning consumer. The popular NutriChoice Cream Cracker

has been improved to make it crispier and tastier and been rechristened as Nutrichoice

Classic Lite Cracker.

NutriChoice Nature Spice Cracker - Now there is more choice for the discerning

cracker consumer. NutriChoice Nature Spice Crackers are delicately sprinkled with

the goodness of Ajwain and Jeera. Ajwain s benefit with good digestion is legendary,

while each one of us relishes the taste of Jeera. In addition 0% Sugar is added to these

biscuits which deliver the health promise that Nutrichoice is known for.

NutriChoice Crackers are made by using a special FRESH BAKE TECHNOLOGY,

which ensures that they are completely free from Cholesterol, harmful Transfats,


artificial preservatives, colors and flavors. They come in an international metalized

packaging, which ensures that the biscuits retain maximum freshness till the time they

are opened.

TIME PASS

Before Time pass, Britannia's offering in the salted cracker category was Snacks.

Launched in 1999, Snacks was promoted as a tastier base for toppings through edgy

advertising.

Then in late 2000, supported by aggressive advertising that featured the brand as a

perfect partner for time pass moments, Britannia Time pass was launched.

The brand quickly became a leader in Britannia's portfolio and, consequently, Snacks

was revamped as a lighter product and renamed Britannia Time pass Classic Salted.

To further the franchise of the Time pass brand, a variant 'Nimkee' was introduced in

the Eastern market in April 2003, and then taken nationwide after a favorable

response. Judging by its history, the resounding success of Britannia Time pass will

continue to grow.

LITTLE HEARTS


Little Hearts was launched in 1993 and targeted the growing youth segment. A completely

unique product, it was the first time biscuits were retailed in pouch packs like potato wafers.

The launch message introduced a special taste experience that made the unlikeliest

characters - like Dracula and Frankenstein - melt. In 1997, the 'Direct Dil Se' campaign

encouraged youngsters to openly express their feelings. And in 2003, two variants called

Little Hearts Chocolate and Little Hearts Sesame were rolled out with a campaign "Dil sabka

actually sweet hai". With Little Hearts, Britannia has tasted the sweet taste of success.

NICE TIME

Britannia Nice Time was the pioneer of sugar sprinkled biscuits in India. This unique product

managed to create such a strong consumer pull that soon there was a rush of pretender

products in the market, clearly indicative of the success of the concept. Today, Nice Time has

a fan base spread across India, and, particularly, East India, where its consumers have grown

up with the brand. Especially popular amongst children, Britannia Nice Time has managed to

create a loyal franchise for itself and is a strong brand loved by people of all ages.

DAIRY FRESH

Till 1958, there were no breads in the organized sector and bread consumption was a habit

typified by the British. Then, a mechanized bread unit was set up in Delhi with the name

"Delbis" which produced sliced bread and packed it under the Britannia name. Thus,

Britannia was not only the pioneer, but also inculcated in the people of Delhi the habit of

eating white sliced bread.

The Mumbai unit came up in 1963, and there again Britannia was the first branded bread in

the city. From a company offering 2 packs - the 400gm and the 800gm plain white sliced

bread - Britannia has evolved into a company offering 22 packs, catering to a variety of taste


and price segments in the bread consuming market. The last couple of years also saw the

introduction of Whole Wheat Bread as a part of "Eat Healthy, Think Better" credo.

Cakes

Britannia entered the cake market in the year 1963 and is the top player in the market.

Britannia Cakes range is divinely scrumptious and has both Bar Cakes and Cup Cakes which

were launched in 2005. Bar Cakes are available in variants that include Fruit, Butter Sponge,

Chocolate, Pineapple, Milk, Vanilla Chocolate and Orange. Apart from being delicious, these

snacks are packed with healthy ingredients making them wholesome & delightful.

Britannia cup cakes come in vanilla and orange flavors.

Rusks

Britannia launched its rusks in the year 2005. In a Market full of unbranded players, Britannia

rusks have stood head and shoulders above the rest in terms of sheer quality .They are made

from the finest ingredients and baked with care as they are twice as crisper as and tastier

than ordinary rusks. The communication for this mouthwatering offering is aptly “Enliven

your spirits with Britannia rusks

GIFTS

Britannia brings you 'Shubh Kaamnayein' converting little moments of the festive season into

delightful memories

The magical time of year, is round the corner. Bring in this festive season rejoicing, and

adding the glitter and glamour of celebration, with Britannia 'Shubh Kaamnayein' a range of

biscuits, premium cookies and cakes.

The special edition for 2008 'Britannia Premium Assorted Cookies' is all about surprises, the

enchanting discovery of new tastes and innovative packaging. It offers you absolutely

delightful cookies made with rich ingredients and flavors such as Cranberry, Butter Scotch,

Honey Raisin, Choc Chips, Coffee Almond, Cashew, Honey and Almond. The much loved

'Britannia Classic Hampers' contain an assortment of Britannia's popular brands like Good

Day, Treat Jim Jam, Bourbon and Little Hearts.

The innovatively conceptualized packaging, of ingenious tray packs and collectible tin boxes,

uses calligraphy, brush strokes of colors and clever use of symbols, beautifully fusing


tradition and art for the festive season. It brings alive a commonality of joy and celebration.

This range promises to pamper your senses and emotions.

We understand that the wondrous occasion of light and radiance is incomplete without the

presence of near and dear ones. Britannia 'Shubh Kaamnayein' joins you as you express your

love and good wishes, to the ones who make life special for you.

Britannia 'Shubh Kaamnayein' is designed to add joy to moments, transforming them into

delightful memories. We have judiciously packaged and priced this entire range to make it

available to everyone who wants to share good wishes. As part of our 90th year festivity we

present Britannia Shubh Kaamnayein, to add 'Zindagi mein life'.

Rusk

Milk Rusk (round) 70/- (available in 200gms, 400gms)

Milk Rusk (oval) 70/- (available in 200gms, 400gms)

Saunf Rusk70/- (available in 200gms, 400gms)

Jeera Rusk70/- (available in 200gms, 400gms)

Cardamom Rusk75/- (available in 200gms, 400gms)

Cookies

Flower Biscuits 70/- (available in 250gms, 400gms)

Coconut Biscuits 75/-(available in 250gms, 400gms)

Jam Centre 75/-(available in 250gms, 400gms)

Custard 75/-(available in 250gms, 400gms)

Chocolate Marble 75/-(available in 250gms, 400gms)

Orange 75/-(available in 250gms, 400gms)

Coconut Macroon 95/-(available in 200gms, 350gms)

Chocolate Walnut 120/-(available in 250gms, 400gms)

Pure Chocolate Cashew 120/-(available in 250gms, 400gms)


Butter Pista 130/-(available in 250gms, 400gms)

Almond Cookies 130/-(available in 250gms, 400gms)

1.3 COMPETITION INFORMATION

Generally all organizations have competitors in the market. A particular organization

always comprises with other same business and according to market share we clarify

the brand of product is giving more challenge to my product. I found many products

which can be compared with Britannia Biscuit. As a conclusion I found that

particularly in my provided area Britannia is really doing well and its performance is

on surprising level. Lost market share to ITC Foods and has struggled to keep pace

with Parle in glucose biscuits. Pepsi, Kraft, DANONE could be formidable

competitors. Britannia seeks to build market share through expanded product

portfolio, acquisitions, JVs and thrust on rural consumer. In my provided area the

share of the market is as follows.

BRITANNIA 34.8%

PARLE-G 31.9%


ITC 8.6%

SURYA FOODS 8%

ANMOL BAKERS 4.2%

OTHERS 15.6%

When we compared with other businesses then we follow the quality, price, distribution

system, promotional strategy etc. of the competitors Britannia in this area is doing well. So

this is the comparison with other biscuits brands. According to our findings we found that

BRITANNIA is the market leader.

PARLE

Parle Products has been India's largest manufacturer of biscuits and confectionery for

almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of

other very popular brands, the Parle name symbolizes quality, nutrition and great

taste. With a reach spanning even to the remotest villages of India, the company has

definitely come a very long way since its inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in their

category and have won acclaim at the Monde Selection, since 1971. With a 32% share

of the total biscuit market and a 15% share of the total confectionary market in India,

Parle has grown to become a multi-million dollar company. While to the consumers

it's a beacon of faith and trust, competitors look upon Parle as an example of

marketing brilliance.

ITC



In July 2003, ITC forayed into the Biscuits market with

the Sunfeast range of Glucose, Marie and Cream Biscuits.

Sunfeast’s brand essence, "Spread the Smile" connotes

happiness, contentment,satisfaction and pleasure. The

mascot Sunny reinforces the emotional aspects of the brand. In a

span of 6 years Sunfeast has launched many new varieties and

has its presence in almost all types of biscuit categories.

1.4 SWOT ANALYSIS OF THE ORGANISATION

Strength

Fulfill one of our Basic Requirement

among Air , Water , Food, Shelter

Widely accepted in all Generations

Easily available in various forms

Provide good Instant Remedy for

hunger in the form of readymade

food

Preserves the non seasonal food

and makes it available all

throughout the year

Weakness

Decreases nutritional value

Increases the cost of food product

Industry and technology requires high

investment

Regular usage of processed food can cause

alteration in health

Opportunities

Increase economy of India

Generate employment opportunity

Good quality of Goods

Provide competition to foreign

companies

Threats

Many companies are result oriented

Increase in pollution

Sometimes provide poor quality of product

for more profit

Lack of technology

CHAPTER 2

RESEARCH

METHODOLOGY


2.1 OBJECTIVES

To analyze the Marketing Strategies adopted by BRITTANIA

To understand the Brand performance of all BRITTANIA products.

To study the Sources of Brand equity of BRITTANIA like Brand awareness,

Brand Image.

l

2.2 SCOPE OF THE STUDY

The scope of the project is to analyze the marketing strategies of Britannia and to

understand the market share and growth of coca cola company in India and also in

other countries. We can understand the competitors as well as about the product

offered by Britannia. The strengths and weaknesses of Britannia company is displayed

in this project.

Britannia’s mission and values which it wants to achieve in the coming years can be

easily analyzed through this project. This Project also focuses on the objectives such

as marketing mix and positioning of the products of the company


2.3 METHODOLOGY

Research methodology is considered as the nerve of the project. Without a proper well-

organized research plan, it is impossible to complete the project and reach to any conclusion.

The project was based on the survey plan. The main objective of survey was to collect

appropriate data, which work as a base for drawing conclusion and getting result.

Therefore, research methodology is the way to systematically solve the research problem.

Research methodology not only talks of the methods but also logic behind the methods used in

the context of a research study and it explains why a particular method has been used in the

preference of the other methods

Research design:

Research design is important primarily because of the increased complexity in the market as well

as marketing approaches available to the researchers. In fact, it is the key to the evolution of

successful marketing strategies and programmers. It is an important tool to study buyer’s

behavior, consumption pattern, brand loyalty, and focus market changes. A research design

specifies the methods and procedures for conducting a particular study. According to Kerlinger,

“Research Design is a plan, conceptual structure, and strategy of investigation conceived as to

obtain answers to research questions and to control variance.

Data collection methods:

Data can be obtained from primary or secondary sources. Primary data refer to information

obtained by the researcher on the variables of interest for specific purpose of the study.

Secondary data refer to information gathered from sources already existing, while discussing

literature survey. Some of the examples of secondary data are company records or archives,

government publications, industry analysis offered by the media, websites, the Internet, and so

on. In some cases, the environment or particular settings and events may themselves be sources


of data, as for example, studying the layout of a plant. Considering the research problem and

research methods defined, only secondary data was collected in this research.

Secondary Data – Secondary data are indispensible for most organizational research.

Secondary data refer to information gathered by someone other than the researcher conducting

the current study. Such data can be internal or external to the organization and accessed

through the internet or perusal of recorded or published information. Secondary data can be

used, among other things, for forecasting sales by constructing models based on past sales

figures, and through extrapolation. There are several sources of secondary data, including books

and priodicals, Govt. publications of economic indicators, census data, statistical abstracts, and

data bases the media, annual reports of companies, etc. Case studies and other archival records

sources of secondary data provide a lot of information for research and problem solving. Such

data are, as we have seen, mostly qualitative in nature. Also included in secondary sources are

schedules maintained for or by key personnel in organizations, the desk calendar or executive,

and speeches delivered by them. Much of such internal data, though, could be proprietary and

not accessible to all.

The advantage of seeking secondary data sources is savings in time and costs of acquiring

information. However secondary data as the sole source of information as the drawback of

becoming obsolete, and not meeting the specific needs of a particular situation or setting.

Hence, it is important to refer to sources that offer current and up to date information.

Secondary data in this research was collected through various forms, company’s profile, websites

and various literature studies.

1.4 LIMITATIONS


The secondary data collected might consist of manipulations, which might have given

bias in the result.

The lack of experience in preparing the project report.

Lack of time for completion of the project.


CHAPTER 3

CONCEPTUAL

DISCUSSION

MARKET & MARKETING STRATEGY


Marketing

Marketing is a societal process by which individuals and groups obtain what they need

and want through creating, offering and freely exchanging products and services of value

with others or otherwise it is the process of planning and executing the conception,

pricing, promotion and distribution of ideas, goods, services to create exchanges that

satisfy individual and organizational goals.

Marketing Strategy

Marketing strategy is a set of objectives, policies and rules that leads the company's

marketing efforts. It is the marketing approach to accomplish the bread objective of the

marketing approach to accomplish the bread objective of the marketing plan. The various

process of marketing strategy is given below.

1. Selecting largest markets segmentation

2. Positioning

3. Product

4. Price

5. Place

6. Promotion

7. Research and development

8. Marketing research

1. Market segmentation and selecting target market

It is an effort to increase a company's precision marketing. The starting point of any

segmentation discussion is mass marketing. In mass marketing, the seller engaged in the

mass production, mass distribution and mass promotion of one product for all buyers.

Market segment consists of a large identifiable group within a market with similar wants,

purchasing power geographical location, buying attitudes or buying habits. It is an


approach midway between mass marketing and individual marketing. Through this the

choice of distribution channels and communication channels become much easier. The

researchers try to form segments by looking at consumer characteristics; geographic,

demographic, and psychographic. After segmenting the market then target market

selected.

2. Positioning: - The positioning is a creative exercise down with an existing product.

The well known products generally hold a distinctive position in consumer's minds. The

positioning requires that every tangible aspect of product, price, place and promotion

must support the chosen positioning strategy. Company should develop a unique selling

proposition (USP) for each brand and stick to it, PPL consistently promotes it’s DAP

fertilizer by Higher yield at lower cost. As companies increase the number of claims for

their brand, they risk disbelief and a loss of clear positioning. In general a company must

avoid four major positioning errors. Those are under positioning over positioning,

confused positioning and doubtful positioning.

3. Product: - A product is any offering that can satisfy a need or want. The major types of

basic offerings are goods, services, experiences, events, places, properties, organizations,

information and ideas. The company gives more importance in quality, packaging,

services etc. to satisfy the customers. The product has its life cycle. The product strategies

are modified in different stages of product life cycle.

4. Price: - It is the most important aspect in company's point of view. Price of the product

will be decided by the company according to the competitor's price.

5. Place: - This plays a major role in the entire marketing system. The company

emphasizes on its distribution network. Proper distribution network gives proper

availability of the product.

Getting the right product to the right place at the right time involves the distribution

system. Distribution is the process of moving goods and services to the places where they

are wanted.


Channel Levels: The channel of distribution used by Britannia is:

Intensive Distribution: As biscuits need to reach the consumer at their nearest locations

this type of distribution channel is used. This type of distribution helps when for products

that are categorized by low involvement of the customer and where customer looks for

location convenience.

6. Promotion: - Promotion is the one of the major aspects in marketing strategies. By

adopting various promotional activities the company create strong brand image. It also

helps in increasing the brand awareness. It includes advertising, sales promotions and

public relations etc.

Advertising:

Britannia works in close partnership to promote its biscuits with retailers. Promotion costs

are shared with retailers. The more retailers sell - the more Britannia is able to help them.

Britannia launches products that offer the company good returns, supporting these

through brand building and leveraging on its nationwide supply chain. Brand building is


an integral part of Britannia’s marketing philosophy with continued promotions for its

various brands creating loyal customers in the process.

Good Day, "Richness is only one functional facet of Good Day. But there is also a large

emotional facet — that of spreading happiness. This became the plank on which Good

Day began to be advertised. Also with traditional notions of health changing, rich foods

are not necessarily looked at as being unhealthy. "Good Day is full of nuts and is rich but

it is also good for health. So, they created the Swasth kao, tan man jagao (Eat healthy,

energize body and mind) campaign."

Sales promotion:

“Eat Britannia, Go for World Cup" was the theme adopted in 1999 .People bought the

biscuit packs and searched for the lucky scratch for flying to England to see world Cup

Cricket match. The sales bounced 37% high on account of this strategy. The scheme came

alive again during the world Cup Match in 2002-2003 in South Africa.

“Lagaan - the super hit movie " brought fame to Britannia Biscuits also as 40000 buyers

of Britannia Biscuit packs were invited to see and a small lucky group to play the game

with the movie Stars of Lagan. What a novel way to promote a product - a perception in

correct proportion indeed!!

Now, recently promotional strategies are "Jodi Banao" Offer & winning ideas of the

“Monmatano Britannia pran bhorano sharodiya” contest like create a special flower

arrangement for dashmi. Get all the women in your street together and make a huge,

elaborate face of durga with flowers.

Publicity:Britannia brand is advertised through hoardings on cricket grounds, on

highways, through image building exercises like donations etc.


7. Research and Development: - after testing, the new product manager must develop a

preliminary marketing strategy plan for introducing the new product in to the market. The

plan consists of three parts. The first part describes the target market's size, structure and

behavior. The second part outlines the planned price, distribution strategy and marketing

budget for the first year. The third part of the development describes the long run sales

and profit goals and marketing mix strategy over time.


MARKETING MIX

Product Price Promotion Place

Product

variety

List price Sales

promotion

Channels

Quality Discounts Advertising Coverage

Design Allowances Sales forces Assortments

Features Payment

period

Public relation Locations

Brand

name

Credit

terms

Direct

marketing

Inventory

Packaging Transport

Sizes

Services

Warranties

Returns


CHAPTER 4

DATA ANALYSIS

1. WHAT IS YOUR AGE GROUP?


Interpretation: The above pie chart depicts that the main consumers are aged between 0-30 years.

2. WHAT IS YOUR OCCUPATION?


Interpretation: The above bar graph shows that students are the main customers of the company.

3. HOW OFTEN DO YOU USE BRITANNIA PRODUCTS?


Interpretation: The above information shows that Britannia’s products are used by customers on a regular basis.

4. IF NOT BRITANNIA WHICH OTHER COMPANY’S PRODUCTS YOU LIKE THE MOST?


Interpretation: The main competitor of Britannia is Parle.

5. WHICH BRITANNIA PRODUCT DO YOU PREFER THE MOST?


Interpretation: The biscuits are the main products used by the customers among all the products offered by Britannia.

6. HOW DO YOU GET TO KNOW ABOUT THE BRITANNIA PRODUCTS?


Interpretation: The main mode of advertisement is T.V. Majority of the respondents get to know about the products through television.

7. WHAT DO YOU THINK ABOUT THE PRICE CHARGED BY BRITANNIA?


Interpretation: Majority of the respondents feel that the products are fairly priced.

8. ARE YOU SATISFIED WITH THE RANGE OF THE PRODUCTS OFFERED BY BRITANNIA?


Interpretation: The respondents were satisfied with the range of products offered by Britannia.

9. DOES THE PACKAGING OF THE BRITANNIA PRODUCT INFLUENCE YOUR PURCHASE?


Interpretation: The above information makes it clear that packaging place a very important role in the buying behavior.

10. WHAT ATTRACTS YOU THE MOST IN BRITANNIA PRODUCTS?


Interpretation: The above pie chart shows that the respondents chose Britannia for its taste and quality.

11. WHERE DO YOU BUY BRITANNIA PRODUCTS FROM?


Interpretation: Majority of the consumers buy the products from organized retail stores.

12. DOES THE DISCOUNT OFFERED ON THE PRODUCTS INFLUENCES YOUR DECISIONS TO BUY?


Interpretation: The above information shows that discounts play an important role in the buying decision.


CHAPTER 5

CONCLUSION

AND

SUGGESTIONS

CONCLUSIONS

1. The main consumers of Britannia’s products are between the age group of 0-30 years

2. Students are the main customers of Britannia

3. Britannia is the most popular brand among its competitors followed by Parle


4. The television medium is the most important part of the advertising

5. Most customers feel that the products are fairly priced

6. The consumers are satisfied with range of the offered by Britannia

7. Britannia has developed a brand name for itself and consumers are happy with the quality

and taste of its products

8. The main channel through which the products are sold these days are the large scale retail

stores

9. Discount place an important in the buying behavior of the consumers

SUGGESTIONS

Major sales of Britannia are due to its biscuits so it should focus on creating a good

market share for its other products as well.

Britannia should try and make certain products which attract the middle age groups as

well.

Consumers are diet conscious in India so Britannia should introduce more sugar free

products to attract consumers.

Marketing team should try to increase the availability of Britannia in rural areas.

Company must make strategy to fight local confectioneries.

Since customer’s expectations of this brand is high, company should take feedbacks from

the customers. It will increase the loyalty of customers towards this brand.

Company representatives should visit the retailers and should make a long term

relationship with the retailer so that they can push the product.


BIBLIOGRAPHY

REFERENCE BOOKS:-

Kotler Philip, Marketing Management , 13th edition , 2009,Pearson Education

Kothari, C.R. Research methodology, 3rd edition, 1997, Vikas Publishing House Pvt. Ltd, New Delhi.

Chabbra, T.N ,Marketing Management, 5th edition, 2009,


WEB:-

http://www.britannia.co.in/companyoverview_overview.htm

http://www.britannia.co.in/investerzone_bonus_financial.htm

http://www.britannia.co.in/overseas.htm

http://www.britannia.co.in/overview.htm

ANNEXTURE

QUESTIONNAIRE

1. WHAT IS YOUR AGE GROUP? a. 0-15 YRS b. 15-30 YRS c. 30-50 YRS d. 50 YRS+

2. WHAT IS YOUR OCCUPATION?a. STUDENT b. SERVICE c. BUSINESS d. HOUSEMAKER e. OTHER (please specify………………………)

3. HOW OFTEN DO YOU USE BRITANNIA PRODUCTS?a. VERY OFTEN b. SOMETIMES c. RARELY d. NEVER

4. IF NOT BRITANNIA WHICH OTHER COMPANY’S PRODUCTS YOU LIKE THE MOST?a. PARLE b. PRIYAGOLD c. ITC SUNFEAST d. OTHER (please specify…………......................)

5. WHICH BRITANNIA PRODUCT DO YOU PREFER THE MOST?a. BISCUITS b. BREAD c. CAKES d. DAIRY PRODUCTS (CHEESE/CURD)


6. HOW DO YOU GET TO KNOW ABOUT THE BRITANNIA PRODUCTS?a. MAGAZINES b. NEWSPAPERS c. T.V d. WORD OF MOUTH e. OTHER (please specify……………………....)

7. WHAT DO YOU THINK ABOUT THE PRICE CHARGED BY BRITANNIA?a. OVERPRICED b. UNDERPRICED c. FAIRLY PRICED

8. ARE YOU SATISFIED WITH THE RANGE OF THE PRODUCTS OFFERED BY BRITANNIA?a. YES b. NO

9. DOES THE PACKAGING OF THE BRITANNIA PRODUCT INFLUENCE YOUR PURCHASE?a. YES b. NO

10. WHAT ATTRACTS YOU THE MOST IN BRITANNIA PRODUCTS?a. BRAND NAME b. TASTE & QUALITY c. PRODUCTS OFFERED d. PRICE e. OTHER (please specify……………………..)

11. WHERE DO YOU BUY BRITANNIA PRODUCTS FROM?a. GROCERY STORES b. ROADSIDE VENDORS c. ORGANISED RETAIL STORES d. OTHER (please specify……………………..)

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

ATTENDANCE FOR PROJECT REPORT

Name of the student : Nishit Anand

Class : BBA (G) Morning

Roll No. : 03814701710

Name of the Supervisor :

S. No.

Date Time Progress Report

Signature of the student

Signature of Supervisor

1

2

3


4

5

6

7

8

9

10

*Minimum (8 out of 10) 80% attendance compulsory.


Project Report on Brittania

Documents

tan man jagao

maharaja agrasen

khimji ramdas

treat choco

lokesh jindal

britannia

nutrichoice

total bakery