Project Report on Birla sunlife Mutual Fund

8/10/2019 Project Report on Birla sunlife Mutual Fund

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1 Birla Sun Life Mutual Fund

Desk Project Report

on

Analysis of the companys product

In

Project Report Submitted To

Balaji Institute of Telecom & Management (BITM), Pune

In

Partial Fulfillment of the PGDM (Telecom & Marketing) Curriculum

For Academic Year 2013-2015

By

Sandeep

(TM1312245)


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ACKLOWLEDGEMENT

There are a few things that come in the life of a person, may be for a short span of

time, but leaves on ever shining impression in to the mind. My summer training is one of the

events which will be ever green in my life.

It is my greatest pleasure to acknowledge my sincere gratitude toward

Mr. Mehul Sangani (Channel Manager IFA) Birla Sunlife Mutual Fund, for helping, guiding

and making me complete my the Desk project work.

I would also like to acknowledge my sincere gratitude to the Director of my institute Dr. Seema

Singh Zokarkar for allowing me to complete the project in Birla Sunlife Mutual Fund.I take

this opportunity to express my deep gratitude to all the employees of Birla Sunlife Mutual Fund

AMC.

Last but not least, I also thank all those people whom I met in the industry during my internship

and helped me to accomplish my assignments in the most efficient and effective manner.


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DECLARATION

I hereby declare that Desk project report titled Analysis on companys Product

Birla Sunlife Mutual Fund in Pune submitted by me is a bonafide work undertaken by me

and it is not submitted to any other institute or university for the award of any degree/diploma certificate or published any time before.

Sandeep

BITM, Pune


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EXECUTIVESUMMARY

he origin of mutual fund industry in India is with the introduction of

the concept of mutual fund by UTI in the year 1963. Though the

growth was slow, but it accelerated from the year 1987 when non-UTI players

entered the industry.

In the past decade, Indian mutual fund industry had seen a dramatic

improvements, both quality wise as well as quantity wise. Before, themonopoly of the market had seen an ending phase; the Assets Under

Management (AUM) was Rs. 67bn. The private sector entry to the fund family

raised the AUM to Rs. 470 bn in March 1993 and till April 2004; it reached the

height of 1,540 bn.

Putting the AUM of the Indian Mutual Funds Industry into comparison,

the total of it is less than the deposits of SBI alone, constitute less than 11% of

the total deposits held by the Indian banking industry.

The main reason of its poor growth is that the mutual fund industry in

India is new in the country. Large sections of Indian investors are yet to be

intellectual with the concept. Hence, it is the prime responsibility of all mutual

fund companies, to market the product correctly abreast of selling.

The mutual fund industry can be broadly put into four phases according

to the development of the sector. Each phase is briefly described as under.

As it was two months of project duration so I divided it into two

phaseswhich were:

Looking for the demand of products

And their growth during the month of June

T


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By visiting the IFA(Independent Financial Adviser) I found that the

Interest And the coming Budget Was the main worry for them.The competitor products are

not giving the good return during that quarter, being lesser was the main reason of sales of the

competitors products and also there was a Lack of communication problem. But as Birla

sunlife mutual fund products were positioned as Quality product, Naturally Extracted With

some attention towards the marketing strategies like Schemes,offer through which products

could gain a higher market share. The Returns Of Some products of the Birla sunlife mutual

fund products in some quarter ,Years are quite high. So these should be targeted where the

returns is higher and should be Explain to the IFA at pune so that they get aware of the

Returns of the product.

INTRODUCTION


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Purpose of Project:

The main purpose of the Project was to identify the potential IFA(Independent financial

Adviser) where the analysis can be done on the Birla Sunlife mutual fund products to

increase the Sales by targeting those IFA in Pune.

Objective of the Project:

1.

Finding the Capable IFA in the Pune Market :

a. By Empanel them.

b.

By Launching new products and NFOs.

2. Tapping the opportunities, which included the following

a. Generating leads.

b.

Meeting With the IFA and promoting the New Products to the clients.

c.

Explain the returns of the products and their importances.

d. At last looking for Service.

COMPANY PROFILE

Birla Sun Life Asset Management Company Ltd. (BSLAMC), the

investment manager of Birla Sun Life Mutual Fund, is a joint venture

between the Aditya Birla Group and the Sun Life Financial Inc. of Canada.

The joint venture brings together the Aditya Birla Group's experience in

the Indian market and Sun Life's global experience.

Established in 1994, Birla Sun Life Mutual fund has emerged as one of

India's leading flagships ofMutual Fundsbusiness managing assets of a

large investor base. Our solutions offer a range of investment options,

including diversified and sector specific equity schemes,fund of fund

schemes, hybrid and monthly income funds, a wide range of debt andtreasury products and offshore funds.
http://mutualfund.birlasunlife.com/Pages/Individual/Home.aspxhttp://mutualfund.birlasunlife.com/Pages/Individual/Home.aspxhttp://mutualfund.birlasunlife.com/Pages/Individual/Home.aspxhttp://mutualfund.birlasunlife.com/Pages/Individual/Our-Solutions/WealthCreation-Funddetails.aspx?SchemeShortName=BSL%20Gold%20Fund%20&Highlighted=Yeshttp://mutualfund.birlasunlife.com/Pages/Individual/Our-Solutions/WealthCreation-Funddetails.aspx?SchemeShortName=BSL%20Gold%20Fund%20&Highlighted=Yeshttp://mutualfund.birlasunlife.com/Pages/Individual/Our-Solutions/WealthCreation-Funddetails.aspx?SchemeShortName=BSL%20Gold%20Fund%20&Highlighted=Yeshttp://mutualfund.birlasunlife.com/Pages/Individual/Our-Solutions/WealthCreation-Funddetails.aspx?SchemeShortName=BSL%20Gold%20Fund%20&Highlighted=Yeshttp://mutualfund.birlasunlife.com/Pages/Individual/Our-Solutions/WealthCreation-Funddetails.aspx?SchemeShortName=BSL%20Gold%20Fund%20&Highlighted=Yeshttp://mutualfund.birlasunlife.com/Pages/Individual/Our-Solutions/WealthCreation-Funddetails.aspx?SchemeShortName=BSL%20Gold%20Fund%20&Highlighted=Yeshttp://mutualfund.birlasunlife.com/Pages/Individual/Home.aspx


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Birla Sun Life Asset Management Company has one of the largest team of

research analysts in the industry, dedicated to tracking down the best

companies to invest in. BSLAMC strives to provide transparent, ethicaland research-based investments and wealth management services.


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TABLE OF CONTENT

Acknowledgement:

Declaration:

Executive summary:

Introduction:


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Purpose of the project.

Objective of the project.

Company Profile.

Companys Products:

Birla Sunlife frontline equity fund

Birla Sunlife equity fund

Birls sunlife midcap fund

Birla sunlife cash manager

Birla sunlife Short term fund

Birls sunlife dynamic bond fund

Conclusion:

Recommendation:

Bibliography:


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Conclusions:

According to current market conditions the above mentioned products

of Birla sunlife mutual fund are giving the good returns and is good for the

middle class and Frontline Equity fund is currently giving the best returns.

Demands and performance are good and rest are comparatively did well in

the month of june comparison to the competitors.


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Recommendations:

As per the interaction with the IFA,I would recommend,they should

organize a regular IFA meeting at monthly or quarterly level and the

Relationship Manager should always keep in touch with them and IFA should

always inform about new products and their outcomes and should provide

them proper product Merchandizing to them.


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Bibliography:

http://mutualfund.birlasunlife.com/Pages/Individual/Home.aspx

And by having a meeting with the IFA in a pune city.
http://mutualfund.birlasunlife.com/Pages/Individual/Home.aspxhttp://mutualfund.birlasunlife.com/Pages/Individual/Home.aspx


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Project Report on Birla sunlife Mutual Fund

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