project report on Bail Kohlu

A

PROJECT REPORT ON

“ANALYSING OF BAIL KOHLU MASTURED OIL IN

BAREILLY, MARKET ”

AT

B L AGRO EDIBLE OIL, Ltd., BAREILLY

Submitted By

Aviral Deep Saxena

Under the guidance of

prof. Thakur

Submitted to

University of Pune

In partial fulfillment of the requirement for the award of the degree of

Masters of Business Administration (M B A) Through

ASM’s INSTITUTE OF PROFESSIONAL STUDIES

PIMPRI ; PUNE -18

DECLARATION

I hereby declare that work on project entitled

‘’Analysing of Edible Oil Of B L Agro in Market”

Submitted in partial fulfillment of the requirement for the degree of

Master of Business Administration [MBA]

to Pune University, Pune

is my original work and is not submitted to any other degree, diploma,

Fellowship or other similar title or prizes.

The project has been individually carried out as a part of

summer internship training and is meant for academic purpose only.

Place: Pune Aviral Deep Saxena

ACKNOWLEDGEMENT

First and foremost I thank god, my parents and my friends for blessing

showered on me. All my efforts will remain meaningful authorities, who

helped me more than I expected, while I working on my project.

I had project privilege of undergoing major concurrent project for

two months at B L Agro Ltd at Bareilly. I would like to express my sincere

gratitude to Mr. Nagandra Singh (Marketing Manager) for providing me an

opportunity to undertake majconcurrent project and guidance throughout the

project to complete successfully.

I extend my sincere thanks and acknowledgement to Mrs. Sindhu and

all the staff of B L Agro who extended their wholehearted guidelines and their

cooperation, in spite of their schedule in completing my project work

successfully.

I would like extend my sincere feeling of gratitude to Prof . Vandana

Thakur (Internal Project Guide). Finally I thank to all the faculty member of

our institute who have given me their valuable suggestions from time to time.

Aviral Deep Saxena

EXECUTIVE SUMMARY

The title of the project is “Availabity of Edible Oil Of B L Agro”. The

project was carried out at B L Agro Pvt. Ltd., Bareilly which is prominent oil

firm . The duration of the project was of two months i.e. 15/05/2010 to 15/07/

2010.

One of the fastest growing firm in the market.

With a Team of highly trained & experienced manpower; it consists of

independent teams for institutional & corporate sales. It is 365 days & 24 hours

operational.

This project is build to achieve certain objectives like how to increase the

market share of B L AGRO &to find out the sale trends of the edible oil in

Bareilly .This study will give you the keys to bringing new customers. To show

you how all of the pieces work together, we have broken the process down into

3 phases:

Create the appropriate messaging and branding

Reach out to new customers

Get the right resources,

  There are two things that we have looked at.

.1) when will customers get back?

2)  How to get them back?

                                 It’s a quite a moving target but we have gone through a

long period of recession and people have started to change their thinking.

          As this is the practical approach, after the interaction with customers, we

believed that they require comparison of one brand with others

INDEX

SR.NO. TOPIC PAGE NO

1 INTRODUTION

2 COMPANY PROFILE

3 COMPANY PROFILE

4 PRODUCT PROFIL

5 LITERATURE SURVEY

6 OBJECTIVE AND SCOPE

7 RESEARCH METHODOLOGY

8 DATA ANALYSIS AND DATA

INTERPERCATION

9 Observations and finding

CHAPTER 1

INTRODUCTION

INTRODUCTION AND HISTORY

With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company

with a simple corporate objective - to manufacture, package and market the

purest possible edible oil that would offer healthier and tastier solution to

Millions of consumers. Currently, B.L. Agro is in the business of Refining,

Quality Control, Packaging and Marketing of branded mustard and other

edible oils

VISION

To be a way of life for every Indian.

MISSION

To be the benchmark in purity and perfection. To achieve a leadership

position in the Indian market and to become the preferred Indian edible oil

name globally.

QUALITY POLICY

B.L. Agro Oils Ltd. is committed to total customer satisfaction, and

compliance with regulatory bodies at all times and at maximum

effectiveness.

We aim to

Consistently enhance our understanding of market dynamics and

changing

customer needs so as to offer finest quality products that at all times meet

our customers' expectations and the ever changing demands of the market

place.

Provide a high level of service to our customers with minimum cause for

complaint.

Maintain a healthy & constructive work environment that enables

personnel to produce optimal output.

Continually comply with the requirements of ISO 9001:2000, ISO

14002:2004, HACCP and other government regulations and continuously

improve the effectiveness of our Quality Management System.

With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company

with a simple corporate objective - to manufacture, package and market the

purest possible edible oil that would offer healthier and tastier solution to

millions of consumers.

Currently, B.L. Agro is in the business of Refining, Quality Control,

Packaging and Marketing of branded mustard and other edible oils.

MANAGEMENT

The foundations of B.L. Agro were laid half a century ago by its Managing

Director, Shri Ghanshyan Khandelwal - a veteran of the Indian mustard

industry. Since then the management of B.L. Agro has gained an unmatched,

in-depth insight of the industry and the continuously evolving customer needs.

The leadership at B.L. Agro has a vision for the future and their acumen in

adapting to the changing times has translated into consistent growth by the

company.

However, the most important attribute of the B.L. Agro leadership is the un-

fallible commitment towards quality, towards customers and towards

Community at large.

At B.L. Agro 'No Compromise with Quality' is a guiding philosophy. And the

management takes it as their responsibility to not just ensure the highest quality

standards of company's products but also to instill this 'quality attitude' in every

member of the B.L. Agro organization.

Another distinctive characteristic of the B.L. Agro management team is their

strong belief that “Success and growth do not mean much unless accompanied

by trust and respect from the community.” And over the years this belief has

ensured that as a corporate citizen, B.L. Agro Oils Ltd. earns an image of one

of the most respected and revered organization in its region of activity

A true entrepreneur, Ghanshyam Khandelwal stepped into the mustard oil

trading business in the 1950s when he was still at a very young age.

Beginning from Bareilly, he single-handedly expanded operations and so

transformed Bail Kolhu into one of the most preferred mustard oil brand in

the entire belt of Eastern UP.

A man of foresight and vision Ghanshyam Khandelwal has been the guiding

force behind consistent growth of B.L. Agro Oils Ltd. With an eye on the

future, he has, over the years, displayed a tremendous prowess for

anticipating the changing consumer needs and has repeatedly led the

organization to be a winner in a dynamic industry scenario. The mantras of

CHAPTER 2

INDUSTRY PROFILE

Edible Oils

India is one of the largest producers of oilseeds in the world and this sector

occupies an important position in the agricultural economy. Oilseeds and

edible oils are two of the most sensitive essential commodities.  India grows

oilseeds on an area of over 26 million hectares, with productivity of around

1000 kg a hectare. But self –reliance in edible oils is not in sight and the

country imports almost half of its edible oil requirements.

India has a wide range of oilseeds crops grown in its different agro climatic

zones. Groundnut, mustard/rapeseed, sesame, safflower, linseed,

inversed/castor are the major traditionally cultivated oilseeds.  Soya bean and

sunflower have also assumed importance in recent years. Coconut is most

important amongst the plantation crops. Among the non-conventional oils, rice

bran oil and cottonseed oil are the most important. The Indian edible oil

industry is composed of some 15,000 oil mills, 600 solvent extraction units,

250 vanaspati units and about 400 refining units.

The National council of Applied Economic Research has projected the demand

for edible oils under three scenarios on the basis of per capita income growing

annually by 4%,5% and 6%.Under the low growth scenario, the demand was to

rise to 22.8 million tones ,under medium growth scenario to 25.9 million tones

and under high growth scenario to 29.4 million tons in the near future. The

edible oil industry is largely dominated by the bulk segment. Unbranded

segment accounts for anywhere between 80 and 90% of the total consumption.

Imports are taking place in two forms-refined and crude oil. A large part of the

crude oil gets sold as unbranded oil. The share of raw oil, refined oil and

vanaspati in the total edible oil market is estimated at 35%, 55% and 10%

respectively.

With growing quality consciousness and plummeting price differences between

packaged and non-packaged edible oils, the packaged edible oil sector will

capture 50% of the market share in coming years. The packaged branded edible

oil industry is growing at 12% annually. Major Players like Marico Industries

is the market leader with its two main brands, Sweekar and Saffola, having

15% market share, followed by ITC Agrotech’s Sundrop at 13%. Godrej Foods

has a market share of 11% and HLL’s Flora has 3%. Cargil sells edible oil

through Nature Fresh and Gemini brands, Ruchi groups with Ruchi Gold and

Mahakosh oil, Adani Wilmer Limited, owner of Fortune brand, National Diary

Development Board's Dhara brand and other small players own rest of the

packaged edible oil market.

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CHPTER 3

COMPANY PROFILE

Type - Public

Industry - Oil Farm

Founded - 1950

Founder(s) - Ram Khandelwal

Headquarter Parsakhera

Industrial Area; Bareilly, India

Key people -

Nagendra sinah ( Marketing Manager )

Quidar Ahmead ( H R Manager)

S K Sindhu ( Marketing Executive )

Ashish Khandelwal , Director (Finance & Sales)

Products

Mustered Oil Refined Soya bean Oil

Telephone no 0581,2560500,2560432

Web www.biagro.org

CHAPTER 4

Product Profile

Bail Kolhu Kachchi Ghani Mustard Oil is the flagship brand of B.L.

Agro Oils Ltd. A 'Grade A' Mustard Oil with a unique taste and pungency, it enjoys a tremendous popularity in the northern parts of India and is the favourite Kachchi Ghani Mustard Oil among its vast customer base.

As a category, Mustard Oil is consumed in almost every Indian household although in variable quantity. Kachchi Ghani Mustard Oil is perhaps the healthiest edible oil and one of the best cooking oils, due to its favourable composition.

What is Kachchi Ghani – Its properties and benefits

Kachchi Ghani refers to cold press extraction process of mustard oil. In the ghani crushing of mustard seeds about 6% of water is added. This is because, apart from achieving oil expulsion, water, through the agency of the enzyme myrosinase, brings about hydrolysis of various glucosinolate. Slow grinding and frictional heat development release a maximum of pungent isothio cyanates (essential oil) which enter the oil to give it a sharp taste and pungent flavor that is greatly relished along the Indo-Gangatic plain.

The key property of kachchi ghani mustard oil is its essential oil content (0.25-0.35%) which acts as preservative. Essential oils are effective anti fungal.They destroy micotoxin producing moulds. They also exhibit antibacterial and anti-carcinogenic activity.

The second most important property and benefit of kachchi ghani mustard oil is that it retains natural micronutrients and antioxidants present in mustard seed to the maximum extent.

Technical Details with Specification :

Fatty Acid Composition (%)

SFA MUFA PUFA Others

7% 64% Linoleic, 6 Linolenic, 3 2%

    115 % 12%  

Note:

1. Ratio of Omega 6 : Omega 3 is almost 1:1 which is most ideal and found only in mustard oil among all edible oils.

2. It is major source of Omega 3 essential fatty acid which human body cannot form on its own and has to depend on external source only. It is 13%, the highest among all the edible oils.

3. It is MUFA rich oil like Olive oil. MUFA rich oils are best for human consumption.

Quality Specifications:

Saponification Value : 168 - 177Iodine Value : 96 - 112Unsaponificable Matter (max) : 1.20%Essential Oil % (min) : 0.25Acid Value (max) : 1.5Bellier Turbidity Temperature : 230 C - 27.50 CMoisture : 0.25%

The ManufacturingAt B.L. Agro Oils Ltd., The sourcing, quality control and packaging of Bail Kolhu is performed to match the highest standards – The Double Filter Process ensures that only the purest product is despatched as Bail Kolhu.

B.L. Agro has an in-house Quality Control laboratory with a Gas Liquid Chromatograph that ensures the purity and PFA certified quality in each and every pack of Bail Kolhu.

Genesis of Bail Kolhu

B.L. Agro Oils Ltd. started trading in Bail Kolhu Kachchi

Ghani Mustard Oil in 1958. In the year 1999, Bail Kolhu was launched in consumer packs and in the first year itself, it grossed astonishing sales of Rs. 60 crores.

Since then the sales of Bail Kolhu has consistently increased and today Bail Kolhu is a clear market leader in most of its distribution territories and commands almost monopolistic leadership position in

many of the markets. The entire belt of Eastern UP is a stronghold of Bail Kolhu and the brand enjoys a popular status in Western UP, Uttarakhand, Delhi & NCR. Within Delhi, Bail Kolhu is the number one Mustard Oil Brand in East Delhi today. The company is spreading its wings to West Bengal & Jharkhand also. Bail Kolhu also enjoys a very high level of brand loyalty amongst its vast consumer base.

Marketing Strategy

Bail Kolhu is marketed through a vast network of distributors and retailers.

The high customer demand of the Brand ensures that the channel partners remain motivated at all time and work with great deal of

determination and enthusiasm to push the sales of Bail Kolhu.

On the other hand Bail Kolhu is consistently advertised and promoted through the use of mass media as well as through regular participation in consumer fairs which ensure its presence in the top of the mind recall set of the consumers as well as provide a boost to

its sales graphs.

Future Plans

During the last 2 years, the company has already extended its distribution network and is now poised to further expand its markets. Aggressive expansion in geographic reach and newer markets is on the agenda. Bail Kolhu is now also eyeing the overseas market with its export consignment already dispatched Saudi Arabia & Netherland.

Mohan Dhara

Mohan Dhara is a superior quality Refined Soyabean Oil. Since B.L. Agro Oils Ltd. introduced Mohan Dhara a few years ago, the brand has created its acceptance in a highly competitive market.

On the product composition front, Mohan Dhara possesses highest levels of transparency among its competitive brands, which is a measure of its purity and supreme quality as a healthy product.

Every pack of Mohan Dhara contains finest Refined Soyabean Oil produced by an elaborate refining process at the B.L. Agro plant. For Mohan Dhara, crude soyabean oil of specific quality is sourced from either domestic or overseas markets, and put through Chemical Refining process using MNR and Nitrogen Blanketing technology.

Refining Process - Why chemical, & why not Physical?

The purpose of refining edible oils and fats is to remove free fatty acids and other objectionable substances including impurities while maintaining the nutritional value and ensuring the quality and stability of the end product.

There are two main refining processes used on crude oils, chemical/alkali and physical refining, which differ principally in the way free fatty acid are removed.

Chemical Refining

Chemical/alkali refining consists of following under mentioned standard steps:

Degummin g

It is the first step of chemical refining. Its purpose is to remove seed particles, impurities, and most of the phosphatides, carbohydrates,

proteins and traces of metals.

The crude oil is treated with food grade processing acids and/or water at a temperature around 700C which leads to hydration of most of the phosphatides, proteins, carbohydrates, and traces of metals. The hydrated material precipitates from the oil and is

removed.

Neutralizat ion

Alkali neutralization reduces the content of the following components:

Free fatty acids, oxidation products of free fatty acids, residual

proteins, phosphatides, carbohydrates, traces of metals and a part of the pigments.

The oil is treated with an alkali solution (caustic soda) that reacts with the free fatty acids present and convert then into soaps stock. The mixture allows then to separate the oil phase freed from fatty acids that floats on top from a layer phase of soap, alkali solution and other impurities, which is drawn off. The oil is then washed

with water to remove the soap, alkali solution and other impurities, when it is ready for decolorizing or deodorizing process Bleaching

The purpose of bleaching (decolorizing) is to reduce the levels of pigments such as carotenoids and chlorophyll, but also further

remove residues of phosphatides, soaps, traces of metals, oxidation products, and proteins. These trace components interfere further

processing and reduce the quality of the final product. These substances are removed by adsorption with activated clay and silica.

If heavy polycyclic aromatic hydrocarbons are present, activated carbon is used for their removal. Dosage of these adsorption agents

is adjusted to ensure the removal of the specific substances. The bleaching clay/silica containing all these substances is separated by

filtration. These processes are partly done under vacuum andtemperature below 1100C.

Deodorization

Deodorization is simply a vacuum steam distillation process that removes the relatively volatile components, that give rise to undesirable flavours, colours and odours in fats and oils. This is feasible because of the great difference in volatility between these undesirable substance and the triglycerides (oils & fats).

Depending on the residence time in the deodorizer, the process is carried out under vacuum (1-3 torr) and at a temperature around 2500C, and using a stripping media such as super heated dry steam since the substances for odour and flavours are usually volatile; conditions are adopted within these ranges as appropriate to ensure

the removal of specific substances. Further removal of proteins is achieved at this step. Careful execution of these four processing steps ensures that fully refined oils possess good organoleptic and physiochemical qualities. The extent of protein removal is of critical importance to absence of allergenicities.

PHYSICAL OIL REFINING

In case of physical oil refining process also we perform the three unit operation steps (namely degumming, bleaching &

deodorization) like the chemical oil refining process. In the physical refining process, treatment with alkali is not included/performed, and due to this, some of free fatty remains in the oils, so these are removed during deodorization process. The lacunae of this process

is that some of the undesirable matter (carbohydrates, oxidative products, proteins and traces of metals) retains in the oil after deodorization which is ultimately responsible for the inferior

oxidative stability/quality of the oils. It lowers the shelf life of the oil in normal storage period and during cooking and frying, which

thereby responsible for the lower quality of final food product prepared by the use of this type of oil. For making the good quality

oil, alkali treatment is performed, which is very-very expensive step in respect to total other three steps, namely, degumming,

bleaching and deodorization. Although alkali treatment is expensive, we prefer to include alkali treatment for making good

quality of oils in respect to oxidative quality and good shelf life at B.L. Agro Oils.

MNR Technology

This implies maximum micro nutrient retention technology. Edible oils, contain a number of useful nutrients and vital for health management. During the process of refining they get reduced. The beauty of the refinery process technology is that they are retained in maximum number. For this, we at B.L. Agro Oils observe & practice such technology where we retain them in maximum

number. Hence, Mohan Dhara is just not empty calories it is a nutritious healthy, full of vitality, longevity and is a energy packed in the bottles of Mohan Dhara.

Careful execution of this well designed refining process technology ensures improvement in stability, enhances the shelf life while preserving the nutritional value.

B.L Agro Oils takes pain to ensure the quality of oils. To achieve this big target, total operations are carried out at very benign operating conditions to save the natural micronutrient from any damage. B.L. Agro Oils have their own set of design parameters of the machinery & equipments and standard operating procedures for the maximum retention of naturally present micronutrient in the edible oil.Process of Nitrogen Blanketing & its Benefits

Nitrogen Blanketing of edible oils is essential for:

• Oxidative and flavor stability • Extended storage period • Maintenance of nutritive value

Whether refined or not, all oils are sensitive to heat, light and exposure to oxygen. Exposure to above conditions leads to the rancidity in edible oils. Rancid oil has an unpleasant aroma acrid taste, and its nutrient value is greatly diminished.

Also, rancid oils are injurious to health. To delay the development of rancid oil, a blanket of nitrogen, an invert gas is applied to the vapor space in storage container immediately just after production and also in the packing containers. This is referred to as Total Nitrogen Blanketing.

Care for quality of edible oils during storage is especially important for refined oil products. Major sources of deterioration may be brass sampler, reheating and contamination in pipe line and by absorption

of oxygen. B.L Agro Oils have drafted their set of code of practice bringing together elements of good design of physical facilities and of good operating practices.

To eliminate any dissolved oxygen content, B.L Agro Oils starts nitrogen blanketing right from deodorization step.

Current Market

At present Mohan Dhara is a popular brand in many parts of Uttar Pradesh, Uttarakhand and Delhi. Mohan Dhara is marketed through a vast network of distributors and retailers. The high customer acceptance and the promotional schemes offered by the company motivate the channel partners to work with great deal of enthusiasm to push the sales of Mohan Dhara.

Balance Lite

Balance Lite is a fast growing brand that has facilitated the advent of B.L. Agro in the Blended Oil segment

The Blends in Balance Lite - Their Selection & Benefits

One Indian oil that is highest in Omega 3 fatty acid and lowest in saturated fatty acids and most stable oil is none other than mustard oil. Hence, to meet our daily dietary requirements of the above selection of one of the blending components is definitely the mustard oil. The second one may be either great health oil, the Rice Bran or the soya oil. The other choices for second blending oil may be any of the following high monounsaturated fatty acid oil i.e. Groundnut, Sesame or Palmolein.

The Benefits:

1. Balanced fatty acid intake

a) Essential fatty acid intake (which human body is unable to produce and has to depend only external sources

b) Desirable Omega 3/Omega 6 ratio intake

c) Consumption of oil/absorption of oil in and /on the product reduces making the product less calorified

2. Both the Rice Bran & Soya oil are available in refined form. As the refined oils have quite a high smoke point therefore increases to

the desired level of frying temperature capacity of the blend making the raw Mustard oil eligible and capable for high

temperature frying and cooking.3. Blending of oils offers more such range of micronutrients as it

contains of both of the oils.4. The stability of the oil under normal conditions and during frying

is enhanced.5. The stability of the food product which is being prepared from

the blend oil increases.

6. Blended oils are best for frying purpose because it tolerates high temperature without breaking down.

Nourishing Abilities of these Blends

This oil blends provide the benefits of two oils, thereby giving added value to the consumers.

Blended oils are better balanced in terms of fatty acid composition. These have improved ratio of Omega 3/Omega 6 fatty acid. Blended oils have wider range of vitamins & minerals. Blended oils are more stable for they have wider range of antioxidants. Blended oil have more number of micronutrients so vital for the growth and development. Blended oils have more number of phyto-chemicals, important for human health.

Aviral Dhara - Palmolein and Mustard Oil

Aviral Dhara brand of edible oils comes with two variants – Pakki Ghani Mustard Oil and Palmolein Oil. Having gained instant acceptance in the market, the brand is on a steady growth chart.

Pakki Ghani - Pakki Ghani Mustard Oil is extracted from mustard seeds by employing processing technology of oil expellers only. All the goodness of mustard oil is there in pakki ghani oils as well. The only differences lies in its pungent odour. It is made especially for those who don't like the strong smell and taste, otherwise it is as good as that of kachchi ghani oil.

It contains the so desirable essential fatty acid (which the human body cannot synthesize) and in good numbers. It contains the very vital Omega 3 in highest proportion among all the edible vegetable oils (12%). And it is very high in monounsaturated fatty acid (65%) and lowest in saturated fatty acid (5%).

It is therefore, rated even better then the olive oil.

It also has high amounts of Vitamins A, E & K.

It also has rare minerals like selenium, magnesium, zinc, manganese, iron, calcium and phosphorus.

It is one of the most stable edible vegetable oils because of high amounts of antioxidants it possess. Its shelf life is very good.

It is heart friendly. It is anti-carcinogenic. It is anti microbial.

It is a medium of preservation. Mustard oil, therefore, is widely used in preparation of pickles, chutney and other preparations.

It has a high smoke point, i.e. it burns at high temperature which means that it is good for frying and deep frying purposes.

At B.L. Agro, the sourcing of Pakki Ghani Mustard Oil and Palmolein Oil is performed with the same care and control. The crude oil is refined, filtered and subjected to the stringent quality assurance processes before being forwarded to the packaging unit.

As a healthy and affordable option Aviral Dhara has generated unexpectedly high demands within a very short span of time. While Bail Kolhu is preferred in the comparatively high and middle income households, Aviral Dhara Mustard as well as Palmolein Oil has emerged as the popular choice in the lower income segments throughout the region of its distribution that includes Uttar Pradesh, Uttarakhand and Delhi.

With the continuous geographic expansion of Bail Kolhu, Aviral Dhara too keeps expanding its presence and forms an essential part of the company's product portfolio. Aviral Dhara plays an important role in fulfilling the commitments of B.L. Agro of reaching out and touching the lives of all consumer segments.

Nourish Delite

It is increasingly recognized now that the balanced intake of saturated mono and polyunsaturated fatty acids as well as Omega 3 and Omega 6 fatty acids is essential for good health. As no single oil can supply appropriate quantities of all these in ingredients, the only alternative method available for improving balanced consumption of edible oils is to blend oils so that the people have appropriate fatty acid composition in the oil they regularly use.

Various Blends Planned to be introduced through Nourish Delite Series:

Mustard and Soya Oil:

As the mustard oil is rich oil Omega 3 fatty acid (an essential fatty acid, which human body cannot synthesize) and very high in

antioxidants content, it is prudent to blend it with the ones those are deficient in it. One such oil is Soya oil which is least stable and

very low in Omega 3 fatty acid.

Mustard and Rice bran Oil:

Rice Bran oil is very healthy oil but it too is deficient in Omega 3 fatty acid. Moreover, the extra heavy content of Rice Bran oil will

also help mustard oil to be more stable toward oxidation. Therefore, we plan to have or blend of the two as well.

Mustard and Olive Oil :

One another good oil considered is olive oil as it contains maximum amount of monounsaturated fatty acid, oleic acid 71% but at the

same time it is deprived of Omega 3 fatty acid. Therefore, to make olive oil also balanced healthy oil it has got to be blended with

mustard oil. This blend will be wonderful.

Rice Bran and Flax Seed Oil:

The oil which has the maximum amount of Omega 3 fatty acid is flaxseed oil but because of seed high content of Omega 3 fatty acid

is stability is very poor. Therefore, to get it stabilized so that can deliver its maximum benefit its blend with Rice Bran oil will help

consumer to take in adequate amount of Omega 3 fatty acid.

Rice Bran Oil and Soya Oil:We also have a plan to come out with a blend of Rice Bran Oil and

Soya Oil to enhance the self life of soya oil.

Product Development Process

First of all we have pondered upon the strength and weaknesses of individual edible oils and selected a few possible blends.Then in the next step we have blended them in the desired proportions and done all the experiments at laboratory level to check it's properties, nutrition values and stability & shelf life.

In the third step the actual cooking/frying/deep frying is done and the frying properties and behavior is studied. How much oil is consumed, how much oil is absorbed by the material prepared by frying/cooking in the blend medium.

Finally, we have done all the above three excesses in other oil/blends to see the comparative results. And then based on the above results corrected/amended the blend ratios.

Now we are sure that what we are going to introduce are the best blends under current government regulations.This whole R & D on new product development is performed to the reputed oil & fats R & D house FARE Labs Gurgaon.

B.L. Agro Oils Ltd. is also one of the selected oil players in the country that have been granted the Blending License. With finest refining processes, unmatched trust on quality control, and

welloiled distribution mechanism, Nourish Delite is expected to grow into a successful edible oil brand in the pan-India markets.

The company is all set to begin its journey with a test launch in the metro markets of India.

CHAPTER 5

LITERATURE SURVEY

Customer satisfaction

Customer satisfaction is the key to success. Getting your customer to

tell you what’s good about your products or services, and where you

need improvement . Helps you to ensure that your business measures

up to their expectations. The Attached file contains a customer

satisfaction survey form designed to help gather This important

information. it was designed to make it easy for customer to fill out

and to make it easy for you to quickly customize to exactly match

your company activities. It also includes suggestion for distributing

the form. Ensuring that customer that will return the form, and

following up on comments.

Here are a few principles given by S teve smith.

The goal is to exceed customer expectation.

The more the employee satisfaction, the more the customer

satisfaction.

Customer satisfaction is necessary, but not sufficient how many

times do

Satisfied customer switch brands? Answer, a lot.

All initiative must be derived from defined problems. For

instance ,

Dissatisfied customers don’t buy. That’s an example of a clear

problem.

Initiative must produce either measurable or conceptual benefits.

Distinguish between the two benefits types.

The plan must be clear and congruent.

The plan must be resonate with the VP and at least a minority of

managers who agree with the objective and initiative.

The following items amplify customer satisfaction given by Steve

smith

Quality of a company’s product and services

Quality of the relationship between the co agent the

CHAPTER 6

OBJECTIVES AND SCOPE

OBJECTIVES

1- Increase sale of the product

2- create regular demand of the product

3- create steady demand

Increase employment opportunity in the society

4 - Aims at increanng the quality of the product

5 - Reduce black marketing

6 - Maintain the goodwill of the company

7 - Aaims at quality improve meant

The main objective of the study is to know about the

recruitment, advertising and sales promotion strategies adopted by

BL Agro, India. The study will help to analyze the overall development

of the employee’s satisfaction level & the general feeling about the

various policies of the company. The survey about the employee

satisfaction will help the organization to know about the overall

development and satisfaction level amongst the employees about the

human resource development will help the management to take

necessary actions.

The specific objectives of the study are: -

To know the functioning of HRD in company.

To get familiar with the work structure.

SCOPE

Scope of the work include the study of demand of

B L Agro product with its competitor’s product in order

to drive the clear picture of the market share of

B L Agro and its competitor .

It is hoped that this work will help

Organization in differentiating the

actual demand with standard. It will

also help the company to increase it’s market share.

PURPOSE OF THE STUDY:

1. Trade presence of B L Agro oil

2 . Customer tast & preference analyzing on the basis c of feature of

product & price

3.Maketing mix analyzing

4. Channel strength analyzing

5. Schmes & discount analyzing in Bareilly W. R .F to its operating

competitors

6.Impact & importance of advertisement on sale of B L Agro edible

oil

7. Price mapping & analyzing8.Importance of communicating mix

& Advertisement upon sale &customer prefrance

CHAPTER 7

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

There are various number of research methods to conduct any study

Research is to explore various functions of adv, which have been,

adopted by the company to assess the involvement of the employees

of the Organisation.

Tools of Data Collection

1. Primary Source.

2. Secondary Source.

Primary Source:-

Primary source is the source, which is collected for the first time.

Primary source includes questionnaire, personal interview, observation,

circulars etc.

Secondary Source:-

Secondary source is the source which is not collected for the first time

like journals, books etc. To ascertaining the company profile and

product study, I took the help of data published in the company journal and various other articles published in magazines.

SWOT ANALYSIS

SWOT stand for the strength, weakness, opportunities and threats. The

analysis of strength and weakness focuses on internal factors that give

the Organization certain advantage and disadvantages in meeting the

needs of its target market. This factor derived from the environmenta

l analysis in the preceding portion of the market plan. This allows the

organization to determine what it does well and what it needs to

improve.

STRENGTH:

Strength refers to competitive advantage or distinctive competencies

that give the firm an advantage in meeting the needs of its target

market. Any analysis of the company strengths must be customer

focused because strength are only meaningful when they assist the firm

in meeting customer needs.

WEAKNESS:

Weakness refers any limitation that a company might face in marketing

strategy development

or implementation. Weakness should also be examined from a

customer prospective because customer often perceives weakness

that a company cannot see. It suggests that all firms should tie their

strengths and weaknesses to customer requirements. Only those

strengths that relate to satisfying customer should be considered true

competitive advantages. Likewise, weakness that directly affects

customer satisfaction should be considered true competitive

disadvantage.

OPPORTUNITIES:

Opportunities refer to favorable condition in the environment that could

produce reward for the organization if acted upon properly. That is,

opportunities are situation that exist but must be acted upon in order to

benefit the firm.

THREATS:

Threats refer to condition or barrier that may prevent the firm from

reaching its objectives. Like opportunities, threat must be acted upon to

prevent them from limiting the capability of the organization.

The SWOT analysis framework has gained widespread acceptance

because it is simple and a powerful tool for marketing strategy

development. However, like any planning tool, SWOT is only as good

as the information contain within it.

Strength

Industry leader in Oil manufacturing

Superior product quality.

Best talent in the industry.

A bunch of qualified professionals with employee age varies to all ages.

Superior understanding of the market.

Weakness Customers are less aware about new products that is used by

company.

CHAPTER 8

DATA ANALYSIS AND DATA INTERPRETATION

1. Are you stock edible oil?

Table-1.1

Frequency

Percent Valid Percent

Cumulative

Percent

Valid Yes 68 68.0 68.0 68.0

No 32 32.0 32.0 100.0

Total 100 100.0 100.0

68

32

YesNo

2. which different brands of edible oil do you stock ?

Table-1.2

Frequency

Percent Valid Percent

Cumulative Percent

Valid Saffola 22 22.0 22.0 22.0

B L Agro 42 420 42.0 64.0

Mohan light

24 24.0 24.0 88.0

Vital 12 12.0 12.0 100.0

Total 100 100.0 100.0

22

42

24

12

Frequency

saffolaB L AgroMohan lightvital

3. what is the size of B L Agro oil packe do you more prefer to stock?

Table-1.3

Frequency

Percent Valid Percent

Cumulative Percent

Valid 500 ml 12 12.0 12.0 12.0

1 lit. 15 15.0 15.0 27.0

5 lit. 53 53.0 53.0 80.0

15 lit 07 07.0 07.0 87.0

20 lit 13 13.0 13.0 100.0

Total 100 100.0 100.0

12

15

53

7

13

Frequency

500 ml1 lit.5 lit.15 lit20 lit

4. factors affect the customer preference?

Table-1.4

Frequency

Percent Valid Percent

Cumulative Percent

Valid Brand 17 17 17 17

Price

economic

al

22 22 22 39

availabilit

y

49 49 49 88

Others 12 12 12 100

Total 100 100.0 100.0

The same information is presented in the form of diagrammatically as follows

Frequency

brandPrice economicalavailabilityOthers

5. Availability of B L Agro edible oil in the market ?

Table-1.5

Frequency Percent

Valid Percent

Cumulative Percent

Valid Easily available

43 43.0 43.0 43.0

Available 49 49.0 49.0 92.0

Not Available

8 8.0 8.0 100.0

Total 100 100.0 100.0

The same information is presented in the form of diagrammatically as follows

43

49

8

Easily availableAvailableNot Available

6. Do you know which sales promototoinal activities does the company undertake from

B L Agro oil ?

Table-1.6

Frequency Percent Valid Percent

Cumulative Percent

Valid Price off 11 11.0 11.0 11.0

Credit facility

20 20.0 20.0 31.0

advertisement

8 8.0 8.0 39.0

Coupons 37 37.0 37.0 76.0

Others 24 24.0 24.0 100.0

Total 100 100.0 100.0

11

20

837

24

Frequency

Price offCredit facilityadvertisementcouponsOthers

7. which schemes are available in the market at present to attract the customers?

Table-1.7

Frequency

Percent Valid Percent

Cumulative Percent

Valid Scratch card

37 37.0 37.0 37.0

Lucky draw

ky5 35.0 35.0 72.0

Flat discount

12 12.0 12.0 84.0

Re sale cane

14 14.0 14.0 98.0

Other 2 2.0 2.0 100.0

37

12

142

Frequency

Scratch cardLucky drawFlat discountRe sale caneother

8.How is the consumption of edible oil in your area?

Table:1.8

Frequency Percent Valid Percent

Cumulative Percent

Valid

Average 49 49.0 49.0 49.0

Good 39 39.0 39.0 48.0

Negligible 12 12.0 12.0 100.0

Total 100 100.0 100.0

49

39

12

Frequency

averagegoodnegligible

9.Do you think that advertisement affects the sale of B L Agro oil ?

Table:1.9

Frequency

Percent Valid Percent

Cumulative

Percent

Valid Yes 88 88.0 88.0 88.0

No 12 12.0 12.0 100.0

Total 100 100.0 100.0

Frequency

YesNo

10 .Do you think that price affect the sale of B L Agro?

Table:1.10

Frequency

Percent Valid Percent

Cumulative

Percent

Valid Yes 60 60.0 60.0 60.0

No 40 40.0 40.0 100.0

Total 100 100.0 100.0

60

40

100

Frequency

YesNoTotal

11. Do you get timely delivery of B L Agro oil ?

Table:1.11

Frequency

Percent Valid Percent

Cumulative

Percent

Valid Yes 82 82.0 82.0 82.0

No 18 18.0 18.0 100.0

Total 100 100.0 100.0

82

18

100

Frequency

YesNoTotal

CHAPTER 9

OBSERVATION AND FINDING

1. Total market of B L Agro is good

2. Analysing of market sows that;

In case edible oil , B L AGRO is having less market share as compared to its other

Vital is major competitor for B L Agro as it has good market share and is also having good brand image so it is a major threat for future of B L Agro

case of mustered oil there is no other competitor of B L

Agro in market

3 The delivery of B L Agro oil to retalier doorstep 90% only

10% retailer do not get at their doorstep they are buying from

the market

4. 81% of retailer are satisfied with the way of B L Agro

product are delivered , 19% are not satisfied

5. 81% retailer’s are satisfied with the quality they are selling

Currently

6. 75% of distributer’s are satisfied with the quality of service

provided by the company

7. 85% customer are satisfied with the quality of B L Agro oil

CONCLUSION

The research carried out includes the study of demand of B L Agro

product which is mainly focused to find out the data related to demand

of B L Agro perduct in this study the data has been collected in a

systematic order that divided whole market in various zones in order

to get the separat data for separated zone

The data collected is important asset for organizations it’s products so

using this company can conduct various program which will help

organization in improving its weak area like in supply , in sale related

issues

The conclusion of this topic can be derived as B L Agro is a good

company and bear a good brand name but still it’s lacking in market

due to cases like unequal distribution system , This project provide

me a opportunity to know the corn and real market very closely .

The whole project was concerned with the data collection for

B L Agroproduct and for this I had to reach each and every dealer and had to

interview

them regarding the actual selling of daily product at their point of selling

SUGGESSION

B v L Agro is well established because of its distribution channel , but still in some area like oldcity ,rajendra nagar etc supply is improper which is hampering sale data

Promotional actives of B L Agro very week as retailer get hardly any reward or gift for srlling B L Agro product while others competitor are using the tool for boosting their sale

As many other edible oil are perishable in nature so retailer need replacement facility by company , which is not as prompt as it should be

For increasing the sale company should reduce the price near about competitor product price

Build up the brand image in mind of customer by advertisement or through different media channel and spread the awareness aboutn purity of the product