Project Report - Campus Connect

7/31/2019 Project Report - Campus Connect

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By: Rifath Aara |Ananya Mahapatra |Rashi Chugh |Jaunita Jocelyn| Batch 2012

SYMBIOSIS

INSTITUTE OF

MEDIA AND

COMMUNICATION,PUNE

PROJECTSUBMISSIONOF

CONTRIBUTIONTOCAMPUS

CONNECT -2011(1 CREDIT)


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CONTENTS

ACKNOWLEDGMENTS ................................................................................................................ 3

INTRODUCTION .......................................................................................................................... 4

TEAM BANGALORE DETAILS ....................................................................................................... 4

PROJECT DELIVERABLES..6

OPERATIONS....7 -10

ANNEXURES .................................................................................Error! Bookmark not defined.14

PROJECT APPROVAL FORMS ................................................................................................. 15-20


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ACKNOWLEDGMENT

We would like to thank the SIMC Campus Connect Team and all those people who have been

associated in having bestowed upon us the responsibility of the project and having made it an

enriching and learning experience.

Firstly we would like to thank Director Sir, Prof Chandan Chatterjee for all his support and timely

guidance and help us contribute to the college in the best possible manner.

We would like to thank Mrs. Deepali Suryanshi and her team for their invaluable inputs and efforts.

Last but not the least we would like to thank all our SIMC colleagues who have worked on this

project and provided an excellent ground for peer learning and interaction.


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INTRODUCTION

The main objective of the SIMC CAMPUS CONNECT is to build and increase the awareness levels of

Symbiosis Institute of Media and Communications (SIMC), Pune as a premier media post graduate

institute among the graduate student communities in various cities like Bangalore, Chennai, Delhi,

Jaipur and several more.

There was a team of 4 final year post graduate media students who were responsible for the

branding and promotions of Symbiosis Institute of Media & Communication (SIMC), Pune in

Bangalore City.

The Team Bangalore worked for the duration of 7 days i.e. from 2nd November 2011 to 9th November

2011. In this time frame the team went to different Intra-City Graduate colleges affiliated Bangalore

University and several MBA Coaching institutes.

First level discussions involved seeking permissions from senior officials of colleges and coaching

institutes to interact with their students. It was followed by giving a PowerPoint presentation to the

faculty and students and educating them about the media industry and spoke about SIMC as a

premier institute operating in the space. Promotions included displaying marketing collaterals like

posters and banners on popular spots within the campus like canteens, library and the main notice

board. The team interacted with the students and the faculty by answering their queries and doubts.


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THE PROJECT DELIVERABLES

Promotional Activity on Symbiosis Institute of Media and Communication, Pune in Bangalore City.

Objective of the project

To promote SIMC in Bangalore city colleges and MBA Coaching Institutes and to createawareness about the various programs offered by the Institute.

Build category awareness of careers in the Media and Communications industry. Generate successful leads and create a prospective student database.

Duration of Project 7 days (2nd - 9th November 2011)

Process

The target group are colleges offering various graduation degrees. Identify the popular graduate colleges in Bangalore city. Get into first level discussions to seek permissions from senior officials of colleges and

coaching institutes to interact with their respective students.

Help and promote SIMC through printed collaterals like posters and banners on collegenotice boards and by distribution of prospectus pamphlets to students.

Answer relevant queries raised by students on SIMC and the courses offered by the institute. Invite prospective students to apply to SIMC. Publicize the Institute verbally among the peer circuits. Other probable venues could be the youth hangouts of college students like Coffee Shops,

Private canteens etc.


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ABOUT SIMC

Symbiosis Institute of Media and Communication fosters the highest standard of training and inquiry

into the multi-faceted needs of the media and communications industry. The strong academic

programme is driven by rigour, scholarship and a healthy integration of theory and practice that

translate abstract ideas into tangible forms.

With faculty, advisors and mentors drawn and supported by the industry and academia, cutting edge

facilities and infrastructure, internship opportunities with established agencies and companies the

aim is not only to train students to fit in with the industry requirements of trained professionals but

also extend its complete support in realizing their true potential be it as artists, entrepreneurs or

leaders of the future.

Today, they have a vast and picturesque campus amidst the rolling hills at Lavale, just outside Pune.

The historic and vibrant city of Pune and the neighbouring entertainment and market capital of

India, Mumbai, provide the campus with pathways and connections to leadership careers in Media

and Communication.

Finally, SIMC is about students. It is gives them complete education that is rich in experience and

innovation, technology and pedagogy; in aesthetics and marketing; in research and ideas; an

education that will serve the students through their vast and successful professional careers.


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OPERATIONS

The dates allotted for work was from 2nd

to 9th November 2011. By the 30th

of October we created a

target list of all the top graduate colleges in Bangalore City, this included degree colleges,

engineering colleges as 25% of the current batch of 2012 included engineering students and top

MBA coaching institutes. Next the list was iterated based on the availability of man days, popularity

of the institutes and location.

The team of 4 was divided into teams of 2 each for ease of operations and logistical convenience.

Team 1 consisted of Rifath Aara and Ananya Mahapatra (Covered Bangalore East and North)

Team 2 consisted of Rashi Chugh and Jaunita Jocelyn (Covered Bangalore East and South)

Our first level discussions were with the officials of these target lists of colleges and institutes

seeking permission to interact with their respective students within their premises during college

hours. Then we divided all the work to be done in day to day tasks. It went as follows:

This project basically aimed at making students especially graduate students aware of SIMC. The

awareness levels of the MBA program were poor. It required us to give a presentation to students

about the course, curriculum and career prospects of joining SIMC.

We also had to explain the differences in course structure and career prospects offered by the

different post graduate programs namely the Masters in Mass Communications and Masters in

Communications Management.


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TARGET LIST

Please find the list of colleges that were contacted. (Find the supporting annexure for these visits at

the bottom of the page)

Institute Address

1) TIME 80 Feet Road, Koramangala, Bangalore2) Baldwins Girls College Residency Road, Bangalore

3) CMR Institute of Engineering 132, AECS Layout, ITPL, Bangalore

4) New Horizon College of Engineering Ring Road, Near Marthahalli, Bangalore

5) Sampurna Institute of Advanced Studies Old Madras Road, Near Indiranagar, Bangalore

6) MontFort College Old Madras Road, Near Indiranagar, Bangalore7) S.C.T Institute of Technology Kagadaspura Main Road, Bangalore8) RBNMS College Ulsoor Road, Bangalore

Coaching Institutes Address

9) Career Launcher 11th Main, 3rd Block, Jayanagar, Bangalore10)Career Forum 5th Block, Koramangala, Bangalore11)PT Education 9th Main, 3rd Block, Jayanagar, Bangalore12)TIME (Archana Agarwal) Centre Manager, ShivajiNagar, Bangalore


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ANNEXURES (Visiting Cards/College Brochures collected)


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KEY LEARNINGS

Working with the entire team of the SIMC CONNECT was a great learning experience for us as it

helped us work together and understand team dynamics. It taught us to handle work pressure and

deadlines while optimizing best available resources.


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SIMC Project Approval FormA Name of the Student, Class, Batch, Roll No Rifath Aara, MBA-PR, 2012, Roll No - 158

B Type of the Project/ Project Number Branding of SIMC

C Name and Location of the Organization (client) SIMC, Pune

D Organizations nature of work Education

E Name of the contact person on the Clients side Mrs. Deepali Suryavanshi

F Clients/Customers/Audience Client as mentioned above was SIMC and as it

was a promotional activity we created awareness

among the undergraduate students about SIMC.

G Duration of Project & Deadline 2nd

November 2011 to 9th

November 2011.

H Institutes resources required (if any) Cooperation from Mrs Deepali Suryavanshi

I Project Guidelines set by client Contact Principal of each college for permission

to contact students

Contact Head of each Coaching center forpermission to contact students

Contact potential students in colleges.

Contact potential students in coaching classes.

Methodology of the Project We need to understand how an event is organized and

promoted. We also need to understand the procedures for taking permissions for the

promotional activity. Apart from these we need to prepare presentations and a movie to

promote and make students aware of the various colleges that fall in the ambit of symbiosis

and their significance in the concerned industry.

Deliverables: Conceptualizing, planning and breakdown of tasks along with the preparing the

lists of colleges. Taking permissions on phone or in person from various colleges and

institutes to come and have an interactive session with the students


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SIMC Project Approval Form

A Name of the Student, Class, Batch, Roll No Jaunita Jocelyn, MBA-PR, 2012


C Name and Location of the Organization (client) Symbiosis Institute of Media and

Communication, Pune


E Name of the contact person on the Clients side Mrs. Deepali Suryavanshi

F Clients/Customers/Audience Client as mentioned above was SIMC and as

it was a promotional activity we created

awareness among the undergraduate

students about SIMC.



November 2011.


I Project Guidelines set by client Contact Principal of each college for

permission to contact students

Contact Head of each Coaching center for


Contact potential students in colleges and in

coaching classes

a) Methodology of the Project :We need to understand how an event is organized and promoted. We also need to

understand the procedures for taking permissions for the promotional activity. Apart from

these we need to prepare presentations and a movie to promote and make students aware

of the various colleges that fall in the ambit of symbiosis and their significance in the

concerned industry.

b) Deliverables:Conceptualizing, planning and breakdown of tasks along with the preparing the lists of

colleges. Taking permissions on phone or in person from various colleges and institutes to

come and have an interactive session with the students


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A Name of the Student, Class, Batch, Roll No Ananya Mahapatra, MBA AD - 2012



Communication, Pune


E Name of the contact person on the Clients side Mrs. Deepali SuryavanshiF Clients/Customers/Audience Client as mentioned above was SIMC and as






November 2011







coaching classes

a) Methodology of the Project :We need to understand how an event is organized and promoted. We also need tounderstand the procedures for taking permissions for the promotional activity. Apart from



concerned industry.



come and have an interactive session with the students.


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A Name of the Student, Class, Batch, Roll No Rashi Chugh, MBA AD - 2012



Communication, Pune


E Name of the contact person on the Clients side Mrs. Deepali SuryavanshiF Clients/Customers/Audience Client as mentioned above was SIMC and as






November 2011







coaching classes

a) Methodology of the Project :We need to understand how an event is organized and promoted. We also need tounderstand the procedures for taking permissions for the promotional activity. Apart from



concerned industry.



come and have an interactive session with the students.

Project Report - Campus Connect

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