Project Report

A PROJECT REPORT ON

“MARKET POTENTIAL OF SOLAR LIGHTENING SYSTEM”

FOR JAIN IRRIGATION SYSTEMS LTD, JALGAON.

Submitted to

Godavari Institute of Management And Research,Jalgaon.

Affiliated to

NORT MAHARASTRA UNIVERSITY, JALGAON.

For the partial fulfillment of the degree

Master of Business Administration

Submitted By

Chetan B Mahajan.

Under guidance of

Prof.Prashant Warke.

Company Guide

Mr.Sudhir Shinde Sir

2010-11

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ACKNOWLEDGEMENT

This report entitled MARKET POTENTIAL OF SOLAR LIGHTENING SYSTEM is the outcome of my training at Jain Irrigation Systems Ltd, Jalgaon

When the destination has been reached, it is only natural to look back and reflect those who made the way comfortable and times eminently, enjoyable.

I express a special word of thanks to Mr. D.V.Potdar Sir (Marketing Manager) Jain Irrigation Systems Ltd. Jalgaon who provided the kind of working relationship that I always wanted out seldom found. He has always been forthcoming with valuable insights, suggestions and advice.

I would also like to present my sincere thanks to Mr.Jitendra Savdekar& Sudhir shinde Sir for sharing his expertise & marketing fundas with me.

I also thanks to all the staff of Jain Irrigation system for their kind assistance during my project work.

Further, I would like to take this opportunity to the GIMR COLLEGE Of Prof.Prashant Warke Sir (Director of GIMR) and all faculty members of GIMR provided me proper guidance to do the project and attain the standard.

I express my deep sense of gratitude to all those people who went beyond the call of duty and have interacted with me responded to the questions. I asked them; please know I think of you and I thank you!

Finally, I acknowledge my parents who encouraged me to fulfill my dreams.

Mr. Chetan B.Mahajan

M.B.A. (Marketing)

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DECLARATION

I, hereby declare that this dissertation entitled “MARKET POTENTIAL OF

SOLAR LIGHTENING SYSTEM” For Jain Irrigation System Ltd. Is the

result of my original research work and the same has not been previously

submitted, that the dissertation shall be liable to be rejected and/or canceled if

found otherwise.

This information has been used purely for academic purpose.

Place

Date

CHETAN B MAHAJAN

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PREFACE

Practical knowledge is having a great importance in MBA. Business

administration is to think differently and study practically. Management does

not lie in theoretical knowledge but also with practical knowledge.

The objective of practical training is to get practical knowledge about the

various factors and functioning of the institutions and the companies.

I have visited, Jain Irrigation Systems Ltd Jalgaon. And I have seen and

experienced that the management and functioning of the company is very

superior.

I am hereby presenting the system of functions Marketing of the company.

Which I have been visited and of sincerely apologies, if any incorrect matter

was there.

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INDEX

Chapter No

Contents Page No

AcknowledgementDeclarationPrefaceExecutive Summary

1236

1 Introduction 72 Company profile 93 Product profile 114 About Solar photovoltaic 125 Introduction to subject 20

Brand Recall 256 Research Methodology 268 Research Design 279 Data Collection Method 2810 Limitations 2911 Analysis & Data Interpretation 3013 Findings 3614 Conclusion 3715 Recommendation and suggestions 3816 Annexure 3917 Bibliography 41

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EXECUTIVE SUMMARY

1) TITLE OF PROJECT- MARKET POTENTIAL of Solar Lightening

2) ORGANISATION- Jain Irrigation Systems Ltd. Jalgaon

3) PROJECT GUIDE- Mr.Sudhir Shinde.

4) STUDENT NAME- CHETAN B MAHAJAN

5) OBJECTIVE-To study the demand & customer awareness of Solar Lightening system In Jalgaon Territory

6) METHODOLOGY- The methodology includes a primary collection of the data with the help of the structured questionnaires. Interviewing around 100 customers. Has collected the data for Jalgaon Territory. The collection of the data is sorted out and analyzed to arrive at probable conclusion.

7) SOURCE OF DATA- Survey of potential customers.

8) MAJOR FINDING- Though there is good awareness about the solar lightening system among the customers but due to the high price of the product customer hesitates to buy the product.

9) CONCLUSIONS- By looking at the findings, we can conclude that there is good and increasing demand but the company should try to attract customer by giving some credit schemes, discounts.

10) SUGGESTIONS- The Company should try to reduce the prices of the product so that the potential customer can buy it. The company should try to conduct seminar, literature and advertisement about various schemes of government available to customer.

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INTRODUCTION

ABOUT COMPANY

HISTORY: In 1963 young graduate Bhavarlal Jain founded with trading & partnership firm with a meager Rs. 7000, accumulated savings of three generation as capital. And due to brilliant management of Bhavarlal Jain his success story goes stepwise like branding to refined papain, PVC pipes, micro irrigation system and food processing tissue culture.

Today with over 3000 committed employee’s strength worldwide, they have established their leadership in diverse products like Micro irrigation, Agriculture inputs, Agro processed product, plastic pipe & sheets.

Each of companies’ products is an outcome of an effort to conserve nature’s precious resources through substitution or value addition.

This is the legacy of a deliberate & conscious endeavor that seems from a deep rooted concern for nature.

The corporation has multi-product industrial profile & manufactures of drip & sprinkler irrigation system & components;

PVC & polythene piping system; plastic sheets; dehydrated onion & vegetables; processed fruits; tissue culture & hybrid plants; Greenhouse; Poly & shade houses; Bio fertilizers ;Solar water heating systems & solar photovoltaic appliances & bio-energy sources we render consultancy for complete or partial project planning & implementation e.g. Watersheds or wasteland & crop selection & rotation.

There recurrence has earned of many distinctions. 1)Rs1000million exports coming from the toughest in the World 2)The largest producer of PVC pipes in India 3) Planer of micro-irrigation system in India besides pioneering the

concept for small land holders in India 4) The only manufacture producing the widest range of plastic sheets

(PC&PVC) under one roof

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GLOBAL PRESENCE

Countries 110Plants 23Offices 93Warehouses 38Distributers 3009Global workforce More than 5000

Agree & Irrigation scientist Engg,technologist & technician

Over 1000

AWARDS

International

4

National 123State 33

Jain Irrigation has been named as one of the 8th Indian company expected to emerge as challengers to the world’s leading companies by Standard & Poor recently in May 2007.

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CORPORATE PHILOSOPHY

1. Mission-Leave this world better than you found it.

2. Vision-Established leadership in whatever we do at home & aboard.

3. Credo-Serve and strive through strain and stress; Do our noblest, that’s success.

4. Goal-To produce quality goods at optimum cost & in market the price is reasonable so as to achieve customer satisfaction fair return for all other stakeholders & continued growth for the corporation through sustained innovations.

5. Guiding Principle: In order to translate the corporate philosophy into action. We will work hard, very hard. We will manage our resources of labors, materials and money in an integrated manner keeping in view that social responsibility & environment concerns are equally relevant. 6. Quality perspective- Make quality a way of life.

7. Work culture- “Work is life, life is work”.

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PRODUCT PROFILE

LIST OF PRODUCTS:

Micro irrigation system and components Sprinkler irrigation system Landscape irrigation system lift irrigation system Dust suppression Sprinkler system PVC pipes & fittings Plastic sheets Solar water heating systems Solar Photovoltaic Systems Green houses Banana tissue culture plants Agriculture & irrigation projects Bio fertilizers Agriculture & horticulture consultancy.

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Solar Photovoltaic System

"Solar photovoltaic systems" refers to a wide variety of solar electricity systems. Solar photovoltaic systems use solar panels made of silicon to convert sunlight into electricity.

Solar photovoltaic systems are used in a number of ways, primarily to power homes that are inter-tied or interconnected with the grid.

Grid interconnection

In a grid-interconnected solar power system, your photovoltaic panel or array of panels is added onto a regular source of electricity (provided by your utility company). The use of solar energy can reduce your reliance on other forms of energy to any degree you choose, depending on how big a system you purchase.

Photovoltaic (PV) is the field of technology and research related to the application of solar cells for energy by converting sun energy (sunlight, including sun ultra violet radiation) directly into electricity. Due to the growing demand for clean sources of energy, the manufacture of solar cells and photovoltaic arrays has expanded dramatically in recent years.

Photovoltaic production has been doubling every 2 years, increasing by an average of 48 percent each year since 2002, making it the world’s fastest-growing energy technology. At the end of 2008, the cumulative global PV installations reached 15,200 megawatts. Roughly 90% of this generating capacity consists of grid-tied electrical systems. Such installations may be ground-mounted (and sometimes integrated with farming and grazing) or built into the roof or walls of a building, known as Building Integrated Photovoltaic or BIPV for short.

Net metering and financial incentives, such as preferential feed-in tariffs for solar-generated electricity, have supported solar PV installations in many countries including Australia, Germany, Israel, Japan, and the United States.

Advantages

Easy & convenient alternative to kerosene / petromax / gas lamps as well as substitute for domestic power connection for at least 4 hours daily.

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Saves on electricity. Pollution free & eco-friendly.

Some additional advantages are as fallows.

The 89 pet watts of sunlight reaching the Earth's surface is plentiful - almost 6,000 times more than the 15 terawatts of average power consumed by humans. Additionally, solar electric generation has the highest power density (global mean of 170 W/m²) among renewable energies.

Solar power is pollution free during use. Production end wastes and emissions are manageable using existing pollution controls. End-of-use recycling technologies are under development.

Facilities can operate with little maintenance or intervention after initial setup. Solar electric generation is economically superior where grid connection or fuel

transport is difficult, costly or impossible. Examples include satellites, island communities, remote locations and ocean vessels.

When grid-connected, solar electric generation can displace the highest cost electricity during times of peak demand (in most climatic regions), can reduce grid loading, and can eliminate the need for local battery power for use in times of darkness and high local demand; such application is enabled by net metering. Time-of-use net metering can be highly favorable, but requires newer electronic metering, and tends to be impractical for small users.

Grid-connected solar electricity can be used locally thus reducing transmission/distribution losses (transmission losses were approximately 7.2% in 1995).

Once the initial capital cost of building a solar power plant has been spent, operating costs are extremely low compared to existing power technologies.

Compared to fossil and nuclear energy sources, very little research-money has been invested in the development of solar cells, so there is much room for improvement. Nevertheless, experimental high efficiency solar cells already have efficiencies of over 40% and efficiencies are rapidly rising while mass production costs are rapidly falling.

Jain Irrigation Systems Ltd. (Solar Division’s Capacity, Products & Feature, Production Capacity

Jain Jyot Lanterns: 9, 00,000 pieces per annum

Jain Jyot Home Lighting System: 1, 72,000 systems per annum

Jain Jyot Street Lighting System:1,72,000 systems per annum

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Products

Category Rating ApplicationLantern 7W,9W Emergency light, Table lamps, patrolling

light hawker/ vendor stall.Home lighting system

9W,11W Homes shops clinics banks corridors

Street Lighting System

9W,11W,18W Roads, Streets, Parks, Boundary walls Hotels, Hospitals

Salient features

Solar Photo-Voltaic (SPV) module is made up of a grid of mono/multi crystalline silicon solar cells laminated between EVA sheet and toughened glass.

Performance warranty of 10 years for SPV module. Pollution-free and eco-friendly.

ISO9001 Certified Company by TUV NORD Germany

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Solar lighting products:

Jain Jyot Solar Lantern

Jain Jyot Solar Lantern is a

portable, stand alone lighting unit

consisting of SPV panel, Compact

Fluorescent Lamp (CFL), sealed maintenance free battery, high efficiency

electronic circuitry and charging cable. It is available in different modules.

Salient Features

Aesthetic and light weight portable design

Non-polluting and eco-friendly.

Bright but cool light after every charge

With necessary indications & protections

The Working

During the day sunlight falls on the SPV module, the cells on the panel convert

solar energy into electrical energy. This electrical energy passes through the

electronic circuitry to the battery, which gets charged, and stores the energy.

This energy is then available for lighting the fluorescent lamp in the lantern at

night.

Application & Uses

Emergency and / or house lighting, table lamp, camping, patrolling (streets,

farms), Hawker / Vendor Stalls, non-electrified remote places : Adult

education, mass communication etc.

2) Jain Jyot Solar Wind Hybrid System

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We offer Solar and Wind Hybrid Street Light Systems as Green Energy

Solution. The power source odd a wind solar hybrid street lighting system is

natural wind and solar radiation. This hybrid system is more cost-effective and

reliable in the wind available zone.

The whole system can also be used for home power generation and capacity

will depend on load. The hybrid lighting systems are self-sufficient, standalone

solutions that do not require the construction of costly mains grid electricity

supply infrastructure or the burden of their associated operating expenses. The

systems are ideal solutions for many applications in cities and rural areas,

providing lighting to enhance security and safety.

Power generation is dependent on the availability of wind and solar radiation.

Jain Jyot CFL/LED Based Solar Ad Board

The main purpose of advertising in the business world is to promote sales in

order to boost profits. Now a day, large outdoor advertising structures are found

in places with high traffic such as cities, roads, motorways and highways.

Among all types of advertising structures, Back Lit Illumination Flex Board is

most popular.

Jain Jyot CFL/LED based Solar Ad Board consists of solar module, low

maintenance tubular battery, charge controller cum timer, & compact,

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fluorescent lamp (CFL) or Light emitting

diodes (LED's). When solar radiations

fall on solar module, it will generate

electricity. Electricity generated from

solar module is stored in battery through

charge controller. Charge Controller is

provided to protect battery from over

charging and deep discharging. During day time, battery will get full charged.

At dusk, charge controller with inbuilt timer will automatically switch ON the

luminary & will switch OFF after four hours of operation, which is peak

business period.

Solar Street Lights

Ready to install stand alone street lights consist of Tubular Type Battery,

Compact Fluorescent Lamp (CFL) with high efficiency circuitry, SPV Module,

Pole, Frame & Battery Box.

Jain Jyot Solar Inverter (Power Pack)

Jain Jyot power pack is a solar cum mains hybrid inverter with solar charging

priority to power domestic appliances like CFL's / Tubes, Fans, T.V., Computer

etc. The unit consists of solar panel, batteries, &

solar /Mains charge controller cum inverter with

logic circuit.

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System Description

Solar Photovoltaic Modules: A solar photovoltaic module is the basic element

of each photovoltaic system. It consists of number of solar cells arranged and

connected in a definite pattern. It converts solar energy into electrical energy

when sunlight falls on its surface.

Solar Inverter cum Charge Controller with Intelligent Logic Control: Solar

Inverter converts DC (Direct current) power from the battery to AC (Alternating

current) power compatible with the utility and AC loads. This unit consists of

Solar Inverter cum Charge Controller with Intelligent Logic which controls the

charging of battery from solar or mains with solar as priority.

This system monitors the Battery charge status and accordingly decides to

charge the battery either from solar or from mains. First priority of charging is

from solar modules and only in the absence of solar power (no-sunshine time)

and when battery voltage is low (a predetermined level), the mains charger is

turned ON automatically. This maintains the battery on float.

When battery bank reaches a preset low voltage, mains charger turns "ON" and

charges the battery bank. Next day, when solar radiation is available, the cycle

repeats. This ensures healthiness of battery and hence the life of the battery gets

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extended. Battery deep discharge, over charge protections are incorporated

inside the Solar Inverter.

Battery

A device that converts the chemical energy contained in its active materials

directly into electrical energy by means of an electrochemical reaction. Low

maintenance, tubular type batteries are provided with this system.

Models Available

150VA, 250VA, 375VA, 500VA, 750VA, 1000VA and 2000VA.

Applications & Uses

For Conventional loads like lamps, tubes, fans, etc., in homes, shops, banks,

hospitals, hotels etc.

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INTRODUCTION OF SUBJECT

As a part of academic curriculum each student has undergo training in an organization during the “Master in Business Administration.”

The researcher has completed this project in Jain Irrigation systems Ltd. Jalgaon. The project area given to the researcher was Jalgaon Territory which is local area of the researcher, it was the convenient for the researcher to go & collect the data from this area.

The present research report attempts to study the “Potentials of solar lightening in the Jalgaon Territory.

One of the main problems to be studied in the present study is to highlight the price effect on demand, Accordingly the present project report, the customers demand for solar lightering price effect on demand has also been studied with the benefits of solar lightening price effect on demand has also been studied with the benefits of solar lightening due to which customer demand it.

Concept Market Potential

Before making a significant investment of time and money in pursuing a business one should how much revenue your business generate to become successful. Demand forecasting and sale forecasting are important for any marketing Planning. Forecasting helps in identifying and solving marketing and sale problem and they are used for setting performance standard.

Market potential: A forecast of the size of a market in terms of revenue, number of buyers, or other factors. The size of the market is based on the number of buyers who might exists for a particular marketing offer. These buyers have three characteristics.

1. Interest in the product.

2. Income to be able to afford the product.

3. Access to the product.

Market potential refers to the upper limit of the market demand.

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Three keys involved in the market potential measurement.

Market Demand

Marketing expenditure by the industry

Defined Market environment

Market demand-The market demand is measured in physical and monetary terms the market demand is not fixed. Example more income generated in Indian Economy the demand for a product increase and vice versa.The market demand is the function of industry market expenditure.

Steps in Estimating Market Potential

Estimating the market potential for a business requires specific information on the number of people or potential buyers, an average selling price, and an estimate of consumption or usage for a specific period of time.

Key Steps in Estimating Market Potential:

1. Define your target market and market segments.

2. Define the geographic boundaries of your market.

3. Derive an average selling price

4. Determine the average annual consumption

Market Potential Measurement includes

Market Research. Segmentation. Marketing Positioning. Developing the Marketing Mix Strategy. Strategy for distribution intensity. Budgeting the Marketing Strategies.

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Roadmap of market potential:

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Marketing Plan

The company is pursuing four solutions aimed at four categories of customers

viz. (1) A normal urban household that wish to switch complete lighting to

Solar powered LED based lighting solution (2) A

normal urban household that wish to switch necessary lighting to Solar powered

LED based lighting solutions (3) A normal urban household that wish to switch

must have lighting to Solar powered LED based lighting solution and (4) Rural /

Remote household that wish to light up the house.

Although all urban areas of the country are linked with the main power grid and

there should be no need for our lighting solutions but due to load shedding or

load management these are without any light for 6hrs to 12hrs daily and cost of

electricity is increasing at an average rate of 10% are the main points that we

have focused on this market segment. The initial cost of the solar based LED

lighting solution is high but this solar based LED lighting solution will be free

for a minimum of seven years without any replacement for bulbs, battery and

solar panel. The life of solar panel is twenty five years so the only replacement

during this period is bulbs and battery three times. The highest concentration of

non‐electrified households is in rural and remote areas. These end‐users

do not have access to the electricity grid and rely mainly on kerosene oil lamps.

These households will get benefit from the use of solar panels for lighting in the

night at free for twenty five years.

We shall market our products direct to customers. For this purpose, we shall

advertise our solutions in print media and solicit housing colonies management.

Promotional campaigns shall also be part of our promotion strategies and these

shall be like sampling of LED bulbs, donating complete solution and public

demonstration of products to attract customers. There are two to three main

players in the market that are selling complete solar powered LED based

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lighting solutions. They are concentrating on Government’s Rural

Electrification Program and are

Working in remote off grid areas. Presently, urban household market is vacant

and we shall be concentrating on this market and offering a replacement of

inverter based lighting solution that is more economical and more beneficial in

terms of luminous flux. We are cost efficient as compared to present

competition. We shall provide our customers personalized services vis‐à‐vis our

competitors as they are providing solutions as contractor to government, which

is a very stereo typed service

Promotion

Company will use a promotional strategy based on the limited resources so our

promotional focus will be on the road shows nearby to the newly developed or

developing colonies and we will take part in the number of trade exhibitions to

help our consumers to know our products. Another aspect of our promotional

strategy will be the close collaboration with the NGOs this is some sort of

different mode but it would help company to get familiarity in the remote areas

and especially rural areas. We will also use electronic media for the products

promotion including internet and product awareness programs on television.

Distribution

As the market segment for the products are very diverse so this would not be

beneficial to adopt a static distribution strategy so we will follow a dynamic

distribution strategy for the startup phase of the venture. We will use the options

of large retailers, distributors, sales franchises, electronic distribution and

distribution through NGO networks during this strategy. At the startup phase we

will follow low cost distribution channels like E‐distribution and distribution

through NGO also will prefer to use some franchises. Later on in the initial

phase and expansion phase we will focus on intensive marketing and

distribution strategy.

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BRAND RECALL

Brand recall means when customer thinks about the product then he recall the name of the brand in their mind.

1) In Solar Plant most of the scale occurs over brand recall. Most of the competitor trying to achieve their position but Jain Solar System continuously trying for maintain quality so other competitor are not able to achieved that position. Face to face communication in between customer about the result of the Jain Solar Product is also helpful for strong brand recall. Arranging the live demonstration also create positive impact on brand recall.

2) What the customers’ needs & wants according to their demand providing good services, keeps the brand at the PRIME POSITION.

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RESEARCH METHODOLOGY

OBJECTIVE OF STUDY:

Research in common parlance refers to a search for knowledge. One can also define research as a scientific & systematic search for pertinent information on a specific topic. It is a careful investigation or inquiry especially through search for new facts in any branch of knowledge.

The purpose of research is to discover answers to questions through the application of scientific procedures. The main aim of research is to find out the truth which is hidden & which has not been discovered as yet.

Though each research study has its own specific purpose, the main objective of this study is to find out the –

1. Demand for Jain Solar lightening in Pune territory.

2. Does the price factor affects to the demand.

3. To study which factors influencing customer brand choice.

4. To study most preferred & purchased brand.

5. Which feature affects the buying behavior of customer?

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RESEARCH DESIGN:

Research design is the plan, structure & strategy of investigation conceived so as to obtain answer to research questions & to control variance. This definition consists of three important terms, plan, structure &strategy.

The plan is an outline of the research scheme on which the researcher is to work The structure of the research is a more specific outline or the scheme & the strategy chows how the research will be carried out, specifying the methods to be used in the collection & analysis of data. For every research study, there is particular research plan, for this study the plan is to survey in the Jalgaon territory to know the demand for Solar lightning system.

TYPE OF RESEARCH:

Exploratory research has been conducted with the interviews of the customers of Jain solar lightening system.

SAMPLING PLAN:

Sample Design Descriptive Research

Type of Universe Customer

Sampling Unit Pune

Size of sample 100

Research Instrument Structured Questionnaire

Data source Primary data collection

COMMUNICATION APPROCH:

Data was collected from primary sources. The instrument used for this purpose was structured questionnaire, which was formatted in such a way that it, was clear and easy for the respondents to understand & it had optimum number of Questions. The Questionnaire method was chosen for this research because collection of satisfactory data was the key objective of this research.

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DATA COLLECTION METHOD:

Two methods were used to collect the primary data.

1. Observation

2. Personal Interview

1. Observation: It is method of recording information without asking specific question to the customers. The advantage of this method is that it is highly effective.

AIM

To ensure the need & demand from customer.

2. Interview: It is the method of recording information by asking appropriate questions. The advantage of this method is that all the required information can be obtained in an orderly and systematic manner since all the questions are formulated in advance. The customers were interviewed in the order of question listed in the questionnaires.

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LIMITATIONS

During study there were few limitations faced by us which are as follows.

1. By analyzing and interpreting the small sample we have projected the result for the whole population, but there is always going to be some limitations of samples as compared to whole population.

2. Information provided by the customer was on the face. There was no mechanism to cross examine the data provided.

3. There might be possibility of non response error due to the lack of interest of respondents.

4. There might possibility of interviewer errors.

5. The respondents might have resorted to quick and abrupt answers to terminate the interview quickly.

6. There might have been some concurrent in accuracies, whereby the respondent might have given wrong information in order to safeguard his interest.

7. Humans have distinct quality of thinking and are used in different ways by each one.

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Analysis & Data Interpretation

Once the data has been collected, it has to be analyzed which amounts to the search for meaning in the collected information. After field work of all the collected data were tabulated accordingly and analyzed with the help of pie chart for interpretation and conclusion.

Presentation Of Information:The step in research project analysis of data is the presentation of results so that meaningful inferences can be drawn. The results are presented as follows:

Pie chart:

23%

77%

Showing Awareness About Solar Lightening System

AwareNot Aware

Fig No. 1

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47%

53%

Showing Awareness About Types.

AwareNot Aware

Fig. 2

21%

79%

Existing Status of users

usersNon Users

Fig.3

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Lantern

HLS

Solar inverter

Other

0 2 4 6 8 10 12 14 16 18 20

Fig.4 shows a product status of Existing Customer.

28%

72%

Satisfaction Level From solar lighting system.

SatisfiedNot Satisfied

Fig.5

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21%

79%

Expectations about cost.

AffordableNot affordable

Fig.6

62%

38%

ssatisfaction level of after sales service

SatisfiedNot Satisfied

Fig.7

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74%

23%3%

Customer Buying behavior

PriceQualityDesign

Fig.8

20%

80%

Shows how many peoples wants to buy solar lighting system.

Want to BuyNot want to Buy

Fig .9

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3000-5000 5000-10000 10000-15000 15000-200000

10

20

30

40

50

60

70

80

Fig.10 shows customers Cost Expectation for solar lighting system.

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FINDINGS

As there are always some findings for a survey, I have found some of the findings which are listed below.

1. Good demand of solar lightening system.

2. Most of the customers are quite aware about the Jain Solar lightening

system.

3. The customers are quite also aware of the benefits associated with the use

of solar products and type’s solar product.

4. The main awareness of solar lightening system is due to the

advertisements by company and government.

5. Load shading of MSEB creates curiosity of alternatives.

6. While Purchasing the Jain Solar lightening System 74% of customer

think about the Price, 23%think about Quality of product, 3% think about

the design of the product.

7. Out of the total customer interviewed 74% of customer told that price

factor affects the demand of solar lightening system.

8. Very few peoples are aware of the loan/schemes and subsidy available

from government.

9. Peoples are price conscious.

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CONCLUSION

It has been observed that demand for Jain Solar Lightening System would be increased more and more because it gives more benefits to customer than the other lightening systems.

Jain Solar Lightening System is quality product, it has less recurrent cost than the other lightening system, and also it is most durable efficient & proven technology.

In spite of its benefits it was observed that the price factor affects on its demand. Due to its high price rate customers are ready to shift to other systems.

Company produce same quality in reduced price, it is affordable to the potential customer.

Product quality is a weighted strategy for sale of Jain solar lighting system.

Finally I conclude that a potential market of Jain solar lighting is very big because of Quality, good brand image, good customer service and reliable prices of Jain solar lighting system.

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RECOMMENDATIONS & SUGGESTIONS

1. The company can create awareness about the benefits associated with the use of the solar energy product.

2. It is necessary for the company to give more attention on advertising of the product.

3. Price of the product is the most important factor which affects the demand of the product, so the company should try to produce the quality product at controlled price, which help in increasing the demand for the product.

4. The company should do some promotional activities to increase the demand of solar lightening systems.

The company should arrange a big function for district/taluka where all the interested customers are invited & show them the demonstration of excellence. There queries regarding various aspects should be solved also provide some breakfast or any small but memorable gift for positive brand recall.

One unsatisfied/unhappy customer can become a cause to think negatively about our brand, so the problem of the particular customer should be solved for maintaining brand image.

The strong point for promoting our brand is quality of the solar lightening system, so concentrate customer’s attraction towards good quality of our product.

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QUESTIONNAIRE

Customer Name:

Address:

Phone No:

1. Do you aware about solar lighting system?

A. Yes

B. No

2. Do you know about types of solar lighting system?

A. Yes

B. No

4. Do you have solar lighting system?

A. Yes

B. No

5. Which System do you have?

A. Lantern

B. Home lighting System

C. Solar Inverter

D. Other

6. What is your thinking about cost of soar lighting system?

A. Affordable

B. Not Affordable

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7. Are you satisfied with sales service of Solar Lighting System?

A .Yes

B. No

8. What type of changes you want in existing product?

A. price

B. Quality

C. Design

9. Do you want to buy any solar lighting system?

A. Yes

B. No

10. Up to what price you buy solar products?

A. 3000-5000

B.5000-10000

C.10000-15000

D.

11. Any opinion about solar lighting system.

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BIBLIOGRAPHY

BOOKS

Marketing Management ----- By: Philip Kotler & Kevin

Lankev

Marketing Management ---- By: V.S. Ramaswamy &

S. Namakumari

Marketing Research ----- By : Ramanuj Majumdar

Research Methodology ----By: N.Thanulinghom

Sales Management ---- By : Richard R. Stiill &

Edward W. Cundiff

WEBSITES

http://www.jains.com

http://www.google.com

http://www.yahoo.com

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