A PROJECT REPORT On Demat Account A project Report submitted In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) TO MADURAI KAMARAJ UNIVERSITY,MADURAI BY PRAVEEN KUMAR Reg No.A8750123 Under the guidance of MS.Srishti Sharma 1
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A PROJECT REPORTOn Demat Account
A project Report submitted In partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION(INDUSTRY INTEGRATED)
TO
MADURAI KAMARAJ UNIVERSITY,MADURAI
BY
PRAVEEN KUMAR
Reg No.A8750123
Under the guidance of
MS.Srishti Sharma
RAI BUSINESS SCHOOL
56/1,NEAR DEPOT SQUARE,BHADBHADA ROAD,BHOPAL
1
(M.P.)
PREFACE
The successful completion of this project was a unique experience for me because by visiting many place and interacting various person ,I achieved a better knowledge about sales . The experience which I gained by doing this project was essential at this turning point of my carrer this project is being submitted which content detailed analysis of the research under taken by me.
The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session.
The research is on the topic “Reliance Demat Account”
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ACKNOWLEDGEMENT
I would like to express my appreciation and gratitude to various people who have shared their valuable time and made possible this project ,through their direct indirect cooperation .
My honourable Mam Mrs. Swati Tiwari (HOD) and Mrs. Srishti Sharma (Faculty)Rai business School BHOPAL ,for allowing me to work on this project and provide necessary help.
I thank my respected faculties ,dear friend & colleagues ,who help me in every possible ways , support me and encouraged me to explore new dimensions.
PRAVEENKUMAR MBA IInd Semester
Enrollment No-A8750123
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CERTIFICATE
This to certify that PRAVEEN KUMAR ,M.B.A II Semester ,Rai Business School BHOPAL,Madurai Kamaraj University has done project on “Reliance Money “and has successfully completed his project on “Reliance Demat account “This report is completed under my on .It is only for academic purpose and is a bonafide work done by researcher .
Project Guide Mr.s Srishti Sharma Faculty Rai Business School
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DECLARATION
I Praveen Kumar do here by declare that the project work entitle on the “Reliance Demat Account ”at Bhopal is the original work done by me .
This project report presented as a partial fulfillment requirement for the degree of Master of Business administration.
PRAVEEN KUMAR MBA 2nd semester
Rai business School Bhopal
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CONTENTS
Introduction 7
Company Profile 8
Product of the Reliance Money 16
Need for the study 35
Competitors 36
Objective 43
Research Methodology 44
Data Analysis and Interpretation 53
Observation and Finding 55
Limitation 57
Bibiliography 61
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INTRODUCTION
Reliance Money – Transacting and investing simplified.
Get ready to change the way you transact and invest in
financial products and services.Whether you wish to
transact in equity, equity & commodity derivatives,
IPO’s offshore investments or prefer to invest in mutual
funds, life & general insurance products or avail money
transfer and money changing services, you can do it all
through reliance money.Simply open a reliance money
account and enjoy the convenience of handling all your
key financial transactions through this one window.
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PROFILE OF RELIANCE MONEY
The Reliance – Anil Dhirubhai Ambani Group is among
India’s top three private sector business houses on all
major financial parameters, with a market
capitalisation of Rs.325,000 crores (US$ 81 billion), net
assets in excess of Rs.115,000 crores (US$ 29 billion),
and net worth to the tune of Rs.55,000 crores (US$ 14
billion)
Reliance Money is a comprehensive electronic
transaction platform offering a wide range of asset
classes. Its Endeavour is to change the way India
transacts in financial markets and avails financial
services. Reliance Money is a single window, enabling
you to access, amongst others in Equities, Equity &
Commodities Derivatives, Mutual Funds, IPOs, Life &
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General Insurance products, Offshore Investments,
Money Transfer, Money Changing and Credit Cards.
Reliance Money is a group company of Reliance
Capital; one of India's leading and fastest growing
investor to use online and offline stock trading. It
also provides with independent market expertise
and support through a dedicated Relationship
Manager from ICICI.
Active Trader also provides
commodity trading.
Brokerage and fees
Account opening fees : Rs 750/- (One time non-
refundable)
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Brokerage : ICICIDirect.com brokerage
varies on volume of trade and inclusive of
demat transaction charges, service taxes
and courier charges for contract notes. It
ranges from 0.1% to 0.15% for margin
trades, 0.2% to 0.425% for squared off
trades and 0.4% to 0.85% on delivery
based trades.
Disadvantages of ICICIDirect
1. Getting access to ICICIDirect.com website during
market session can be frustrating.
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OBJECTIVE
To find the market potential and market penetration of Reliance Money product offerings in Bhopal.
To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms e.g. Indiabulls, Sharekhan, Indiainfoline, Religare, Alankit , Unicon.
To expand the market penetration of Reliance money.
To provide pricing strategy of competitors to fight cut throat competition.
To increase the product awareness of Reliance money as single window shop for investment solutions.
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RESEARCH METHODOLOGY
Research Methodology refers to search of
knowledge .one can also define reseach methodology as
a scientific and systematic search for required
information on aspecific topic.
The word research methodology comes from the word
“advance learner ‘s dictionary meaning of research as
a careful investigation or inquiry especially through
research for new facts in my branch of knowledge for
example some author have define research methodology
as systemstized effort to gain new knowledge.
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TYPES OF RESEARCH
ANALYTICAL RESEARCH:-
It has to used facts or information already
available and analyze these to make a critical evaluation
of material.
SAMPLE SIZE :Considering the constraints it was
decided to conduct the study based on sample size of 50
people in specific age groups.
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METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both)
sources of data has been used .
1. Primary sources of data:In the primary sources of
data used Observation Method & Questionnaire
method.
2. Secondary sources of data :In the secondary
sources of data is used. (Internet ,
mazazine ,books, journals)
TOOLS OF ANALYSIS
In the project work quantitative technique &
percentage method are has been used.
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RESEARCH DESIGN
For the proper analysis of data simple
quantitative technique such as percentage were
used . It help in marketing more accurate
generalization From the data available .The data
which was collected from a sample of population
was assumed to be representing entire population
was interested .Demographic factor like age,
income and educational background was used for
the classification purpose .
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DATA ANALYSIS AND INTERPRETATION
Q .1 Which bank is easily available every were ?
Company Name Percentage of respondentReliance Money 25ICICI 15HDFC 10
Interpretation:- 50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have respondent of ICICI.
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Q.2Which banking Demat account offered you a large no. of services?
Company Name Percentage of respondentReliance money 25HDFC 10ICICI 15
INTERPRETATION : 50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have respondent of ICICI.
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Q.3 Which bank provide you abetter email facility?
Company Name Percentage of respondentReliance money 23HDFC 11ICICI 16
INTERPRETATION: 46% have respondent of Reliance Money, 22% have respondent of HDFC, 32% have respondent of ICICI.
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Q.4 Which company provide a less BROKARAGE rate ?
Company Name Percentage of respondentReliance money 21HDFC 15ICICI 14
INTERPRTETATION: 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent of ICICI.
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Q. 5 Which company provide you a large number of product and services?
Company Name Percentage of respondentReliance money 21HDFC 15ICICI 14
INTERPRETATION:- 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent of ICICI.
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Represent a pie chart
Reliance45%
HDFC28%
ICICI27%
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OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior, response and mindset towards the product and services the company offers.
50% have respondent of Reliance Money, 30%
have respondent of HDFC, 20% have
respondent of ICICI.
50% have respondent of Reliance Money, 20%
have respondent of HDFC, 30% have
respondent of ICICI.
46% have respondent of Reliance Money, 22%
have respondent of HDFC, 32% have
respondent of ICICI.
42% have respondent of Reliance Money, 30%
have respondent of HDFC, 28% have
respondent of ICICI.
42% have respondent of Reliance Money, 30%
have respondent of HDFC, 28% have
respondent of ICICI.
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SUGGESTION
The Brand image of Reliance Money is good in market but according to customer saticfaction the company have to provide the better service.And also change the Market strategy
Limitations
• The time constraint was one of the major problems.• The study is limited to the different schemes available
under the Demat account selected. • The lack of information sources for the analysis part.
CONCLUSION
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Reliance Demat Account is better than other Demat
account . Reliance Money have good return of
investment. A good brand is always welcomed over
here people are aware of quality so they go for ready
to spend bucks of money.
At last all con be concluded by that Reliance Money
is still growing industry in India
Reliance Demat account have less brokerage rate .
It provide a security with the use of specisl type of
key .
QUESTIONNAIRE
Q .1 Which bank is easily available every were ? Reliance Money
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HDFC ICICI
Q.2Which banking Demat account offered you a large no. of services?
Reliance Money HDFC ICICI
Q.3 Which bank provide you abetter email facility?
Reliance Money HDFC ICICI
Q.4 Which company provide a less BROKARAGE rate ?
Reliance Money HDFC ICICI
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Q. 5 Which company provide you a large number of product and services?