Game corner
Submitted to : sir imran khan Submitted by:
Sohail IqbalImran NadirAhson KhalidSulman Ahmed Qaiser Abbas
Games as YOU imagine them to be.
UpdatedBig screensCensoredLess paymentsMusicMultiplayer
Problems of customers at homeRegular game crashesSoftware updatesSystem compatibilityHuge internet bandwidthRegular changes in computer components
Business Idea
“Small Screens are boring/ Need something lively?”
The business idea is to start gaming zones at main cities of Pakistan, first in Islamabad, then Rawalpindi, Lahore, etc., to attract youth and other game lovers. Game zone will provide an electrifying and a never-before real gaming experience for people who loves to play games.
Game corner view
Vision
MissionTo become number one in market
Highest quality gaming machines
24 hours services
Customer satisfaction
Expand the business in all over the Pakistan
Be the leading in providing gaming services
Value proposition Best gaming machines Clarity Graphics 3D Screen
Competitive Advantage
Latest gaming machines X-box Ps 4 Nintendo wii 24 hours services 3D facts Low prices of packages
Strength: High graphic machines First mover advantage Large number of
categories of games Weaknesses: Lack of experience
business Price of games are high
Opportunities:Can start new gaming zone in other areas outside Islamabad and Pakistan.Monopolistic advantages to market leader.
Threats:Political and Economical instabilityNew competitors
Swot Analysis
4 p’s of marketing 1 Pricing: Full Day PackagePKR 1000/= (any game) 1 Hour Package PKR 100/= (X-Box) 1 Hour Package PKR 200/= (PS-4) 1 Hour Package PKR 80/= (PC) for members there is 50% discount on every game
2 place:game corner is going to open near Abpara market
3 promotion:
PostersUniversities/Colleges/SchoolsAdvertisement in News papersInternetSports’ ClubsTV and Radio
Marketing:
Products & ServicesPCPSPXboxPlay StationsNintendo Wii
Games Shooting gamesStrategy gamesSport gamesAdventurous games
Features & Benefits
Gaming Atmosphere
Tuck Shop
Discount
Target Market
Children (above 12 years)
Teenagers
Adults
Sales
Packages: Per token Hourly tokens Per day tokens
Advance booking of slotSelecting competitors of own choice.
In future; Monthly Packages Yearly memberships
Possible Future Facilities/Service Delivery
Facilities at train/bus stations
Financial Planning
Project Financing
Description Details Total Equity (40%) PKR 13,13,820/=Bank Loan (60%) PKR 19,70,730/=
Project Cost
Capital Investment Amount (PKR)
Land -Building/Infrastructure 2,00,000Machinery & Equipment 24,03,800Furniture & Fixtures 4,20,750Office Equipment 1,80,000Human resource 80,000 Total Capital Cost 32,84,550
Machinery & Equipment Description Quantity Cost (PKR/Unit) Total PKR
X-Box 4 30800 1,23,200PlayStation 4 4 56400 2,25,600 Computers 25 35000 8,75,000Snokers table 2 150000 3,00,000 LCD’s 8 80000 6,40,000 UPS 8 30000 2,40,000 Total 24,03,800 Office Equipment Detail
Description Quantity Cost (PKR/Unit) Total PKRTelephone 1 5000 5,000Networking 1 150000 1,50,000 Lighting (tube lights) 25 1000 25,000
Total 1,80,000
Furniture & Fixture Detail
Description Unit cost./Unit Total PKR
Chairs 32 2,460 78,750Computer Tables 21 5,000 105,000Wall Fans 21 2,000 42,000Misc. 30,000 30,000Ac’s 3 55,000 165,000
Total 4,20,750
GAME Corner
Marketing
Customers
Income
ExpenditureProfit
Employees
Resources
The Business System
Sales Strategy:
Notice boardsPosters and other marketing channels.In other words, customers will be able to follow up company’s offerings and choose the package that fits their demands. Sales Forecast: 2000 customers in year 13,000 in year 2 4,000 by year 3.A sharp increase in the number of customers is expected to be driven by good gaming experience that will be provided by the company.
Risks Evaluation:
Entrance in market.New in market, competitorEven a slight twist in the financial operations could be a risky
option for the business.
Conclusion: Gaming zone the best project and
business to choose.
According to the Needs of the
customers
High profit expectation
Low cost