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Copyright 2006 John Wiley & Sons, Copyright 2006 John Wiley & Sons, Inc. Inc. Beni Asllani Beni Asllani University of Tennessee at University of Tennessee at Chattanooga Chattanooga Operations and Competitiveness Operations and Competitiveness Operations Management - 5 th Edition Chapter 1 Chapter 1 Roberta Russell & Bernard W. Taylor, III Roberta Russell & Bernard W. Taylor, III
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  • Operations and CompetitivenessBeni Asllani University of Tennessee at ChattanoogaOperations Management - 5th EditionChapter 1Roberta Russell & Bernard W. Taylor, III

    Copyright 2006 John Wiley & Sons, Inc.

  • Lecture OutlineWhat Do Operations Managers Do?Operations FunctionEvolution of Operations ManagementOperations Management and EBusinessGlobalization and CompetitivenessPrimary Topics in Operations ManagementLearning Objectives for this Course

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  • What Do Operations Managers Do?What is Operations?a function or system that transforms inputs into outputs of greater valueWhat is a Transformation Process?a series of activities along a value chain extending from supplier to customeractivities that do not add value are superfluous and should be eliminatedWhat is Operations Management?design, operation, and improvement of productive systems

    Copyright 2006 John Wiley & Sons, Inc.

  • Transformation ProcessPhysical: as in manufacturing operationsLocational: as in transportation operationsExchange: as in retail operationsPhysiological: as in health carePsychological: as in entertainmentInformational: as in communication

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  • Operations as a Transformation ProcessFeedback

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  • Operations FunctionOperationsMarketingFinance and AccountingHuman ResourcesOutside Suppliers

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  • How is Operations Relevant to my Major?Accounting

    Information Technology

    Management

    As an auditor you must understand the fundamentals of operations management.IT is a tool, and theres no better place to apply it than in operations. We use so many things you learn in an operations classscheduling, lean production, theory of constraints, and tons of quality tools.

    Copyright 2006 John Wiley & Sons, Inc.

  • How is Operations Relevant to my Major?Economics

    Marketing

    Finance

    Its all about processes. I live by flowcharts and Pareto analysis.How can you do a good job marketing a product if youre unsure of its quality or delivery status?Most of our capital budgeting requests are from operations, and most of our cost savings, too.

    Copyright 2006 John Wiley & Sons, Inc.

  • Evolution of Operations ManagementCraft productionprocess of handcrafting products or services for individual customersDivision of labordividing a job into a series of small tasks each performed by a different workerInterchangeable partsstandardization of parts initially as replacement parts; enabled mass production

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  • Evolution of Operations Management (cont.)Scientific managementsystematic analysis of work methodsMass productionhigh-volume production of a standardized product for a mass marketLean productionadaptation of mass production that prizes quality and flexibility

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  • Historical Events in Operations Management

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  • Historical Events in Operations Management (cont.)

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  • Historical Events in Operations Management (cont.)

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  • Historical Events in Operations Management (cont.)

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  • Continuum from Goods to Services

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  • Operations Management and E-Business

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  • An Integrated Value ChainValue chain: set of activities that create and deliver products to customer

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  • Impact of E-Business on Operations ManagementComparison shopping by customers

    Direct contact with customers

    Business processes conducted onlineCustomer expectations escalate; quality must be maintained and costs loweredNo more guessing about demand is necessary; inventory costs go down; product and service design improves; build to-order products and services is made possibleTransaction costs are lower; customer support costs decrease; e-procurement saves big bucksBenefits of E-BusinessImpact on Operations

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  • Impact of E-Business on Operations Management (cont.)Access to customers worldwide

    Middlemen are eliminated

    Access to suppliers worldwideDemand increases; order fulfillment and logistics become major issues; production moves overseasLogistics change from delivering to a store or distribution center to delivering to individual homes; consumer demand is more erratic and unpredictable than business demandOutsourcing increases; more alliances and partnerships among firms are formed; supply is less certain; global supply chain issues ariseBenefits of E-BusinessImpact on Operations

    Copyright 2006 John Wiley & Sons, Inc.

  • Impact of E-Business on Operations Management (cont.)Online auctions and e-marketplacesBetter and faster decision makingCompetitive bidding lowers cost of materials; supply needs can be found in one locationMore timely information is available with immediate access by all stakeholders in decision-making process; customer orders and product designs can be clarified electronically; electronic meetings can be held; collaborative planning is facilitatedBenefits of E-BusinessImpact on Operations

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  • Impact of E-Business on Operations Management (cont.)IT synergy

    Expanded supply chainsProductivity increases as information can be shared more efficiently internally and between trading partnersOrder fulfillment, logistics, warehousing, transportation and delivery become focus of operations management; risk is spread out; trade barriers fallBenefits of E-BusinessImpact on Operations

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  • Globalization and CompetitivenessFavorable costAccess to international marketsResponse to changes in demandReliable sources of supply14 major trade agreements in 1990sPeak: 26% in 2000

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  • Globalization and Competitiveness (cont.)Germany: $26.18USA: $21.33Taiwan: $5.41Mexico: $2.38China: $0.50

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  • Globalization and Competitiveness (cont.)Trade with China: Percent of each countrys trade Source: Share of China in Exports and Imports of Major Traders, 2000 and 2002, International Trade Statistics 2003, World Trade Organization, www.wto.org

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  • Risks of GlobalizationCultural differencesSupply chain logisticsSafety, security, and stabilityQuality problemsCorporate image Loss of capabilities

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  • Competitiveness and ProductivityCompetitivenessdegree to which a nation can produce goods and services that meet the test of international marketsProductivityratio of output to inputOutputsales made, products produced, customers served, meals delivered, or calls answeredInputlabor hours, investment in equipment, material usage, or square footage

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  • Competitiveness and Productivity (cont.)Measures of Productivity

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  • Changes in Productivity for Select CountriesInternet-enabled productivity- Dot com bust- 9/11 terrorist attacksSource: International Comparisons of Manufacturing Productivity and Unit Labor Cost Trends, 2002, Bureau of Labor Statistics, U.S. Department of Labor, September 2003. U.S. figures for 20022003 from Major Sector Productivity and Costs Index, Bureau of Labor Statistics, U.S. Department of Labor, March 2004

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  • Productivity IncreaseBecome efficientoutput increases with little or no increase in inputExpandboth output and input grow with output growing more rapidlyAchieve breakthroughsoutput increases while input decreasesDownsizeoutput remains the same and input is reducedRetrenchboth output and input decrease, with input decreasing at a faster rate

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  • Competitiveness and ProductivityBreakthrough PerformanceMore EfficientRetrench

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  • Global Competitiveness RankingFinlandUnited StatesSwedenDenmarkTaiwanSingaporeSwitzerlandIcelandNorwayAustraliaSource: Global Competitiveness Report 20032004, World Economic Forum, January 2004, www.weforum.org

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  • OperationsOriented Barriers to EntryEconomies of ScaleCapital InvestmentAccess to Supply and Distribution ChannelsLearning Curve

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  • Primary Topics in Operations Management

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  • Primary Topics in Operations Management (cont.)

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  • Operations StrategyStrategy: Chapter 2Maintaining an operations strategy to support firms competitive advantageQuality: Chapters 3 and 4Focusing on quality in operational decision makingProduct and Services: Chapter 5Designing quality products and servicesProcesses, Technologies, and Capacity: Chapter 6Setting up process so that it works smoothly and efficiently

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  • Operations Strategy (cont.)Facilities: Chapter 7Setting up facility so that it works smoothly and efficientlyHuman Resources: Chapter 8Designing jobs and work to produce quality productsProject Management: Chapter 9Managing complex projects

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  • Supply Chain ManagementSupply Chain: Chapter 10Managing supply chainForecasting: Chapter 11Predicting customer demandAggregate Planning: Chapter 12How much to produce and when to produce it Inventory Management: Chapter 13How much to order and when to order

    Copyright 2006 John Wiley & Sons, Inc.

  • Supply Chain Management (cont.)Resource Planning: Chapter 14Planning capacity and other resourcesLean Production: Chapter 15Designing efficient production linesScheduling: Chapter 16Job and task assignmentsWaiting Lines: Chapter 17Minimizing waiting time of customers and products

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  • Learning Objectives of this CourseGain an appreciation of strategic importance of operations in a global business environmentUnderstand how operations relates to other business functionsDevelop a working knowledge of concepts and methods related to designing and managing operationsDevelop a skill set for quality and process improvement

    Copyright 2006 John Wiley & Sons, Inc.

  • Copyright 2006 John Wiley & Sons, Inc. All rights reserved. Reproduction or translation of this work beyond that permitted in section 117 of the 1976 United States Copyright Act without express permission of the copyright owner is unlawful. Request for further information should be addressed to the Permission Department, John Wiley & Sons, Inc. The purchaser may make back-up copies for his/her own use only and not for distribution or resale. The Publisher assumes no responsibility for errors, omissions, or damages caused by the use of these programs or from the use of the information herein.

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