project in vguard

Industrial Visit to V-GUARD Industries Ltd. Corporate office, Cochin

Josemon VargheseS5 CABMGovt.Polytechnic College, KumilyReg No: 10250165

*IntroductionV-Guard Industries Ltdis a major electrical appliances manufacturer inKerala with an annual turnover of7 billion. Established in 1977, from the vision of one man Kochouseph ChittilappillyV-Guard continues to remain at the helm through rigorous research and development. R&D labs at Cochin and Coimbatore explore and reinvent existing products and design. R&D for electronic products and electric geysers are carried out in Cochin Electro-mechanical products, electrical wires and solar water heaters are the strong point of the Coimbatore R&D lab.

*History of the OrganizationThe foundation of V-GUARD was laid with the formation of a Partnership Concern viz. Premiere Electronics by the Promoter in the year 1977.In the year 1992, Premier Electronics, the partnership concern was dissolved and Mr. Kochouseph Chittilappilly continued the business as a proprietary concern.Also, in the year, 1985, Mr. Kochouseph Chittilappilly started another proprietorship concern by the name of M/s Prompt India for marketing of the products under the brand name of V-Guard. Subsequently, M/s Prompt India changed its name to M/s V-Guard Industries.On February 12, 1996, the Company was incorporated under the name of "V-Guard Industries Limited" under the Companies.

*With effect from November 15, 2001 the Company was converted into a private limited company

And again got converted into a public limited company on August 1, 2007

The company now has diversified into a multi-product company which now manufactures and markets Electronic Voltage Stabilizers, Monobloc, Jet, Submersible, Compressor Pumps and Electric Motors, Insulated Electrical Cables (House Wiring, Industrial), Electric Storage & Instant Water Heaters, Solar Water Heaters, UPS, Electric Fans and is also in generation of Power in a small way.

*Milestones

*Milestones

*Milestones

*Corporate Governance Philosophy Corporate governance is all about commitment to values and ethical business conduct. It encompasses adhering effectively to the governing laws, procedures, practices and the implicit rule that determines a managements ability to make sound decisions in the best interest of all stakeholders viz, shareholders, customers, employees, creditors, the suppliers etc. At V-Guard Industries Limited, both the Board of Directors and the Management are committed to the adoption of best governance practices and its adherence in the true spirit, at all times. The Corporate Governance arrangements of the Company are under constant review. The Board of Directors performs the pivotal role in the governance system and constantly reviews the existing practices adopted and strive to improve them in the best interest of all stakeholders.

*The decision making process at the Company is transparent and documentary evidence is available for each and every transaction of the Company. The Board has also formed various sub-committees and defined guidelines and formulated framework for the meetings of the sub-committees. The members of these sub-committees discuss and deliberate the matters and proposals which are coming within their terms of reference and provide its recommendation to the Board to take accurate decisions. The Board also ensures that accurate and timely financial and strategic information are given to the present and potential investors. The Company is in compliance with the guidelines on Corporate Governance as stipulated under Clause 49 of the Listing Agreement executed with Stock Exchanges where the shares of the Company relisted.

*Area of expertise Amalgamating digital technology in to everyday life is the main area of expertise of V-GUARD Industries Limited. The companys product basket has the following categories of products. Voltage Stabilizers and Wiring CablesPumps and MotorsGeysers & Water HeatersFans & UPSSwitch Gears & Induction CookersPower control cables and Digital UPSInverters & BatteriesSwitch gears and Distribution Boards

*

*Voltage Stabilizers - The largest selling stabilizer brand in India and trusted by millions, V-Guard stabilizers offer the best technology with features like automatic restart, turn-on delay, time-delay system and high-low voltage cut off that provide efficient and reliable protection for electronic appliances against voltage problems.V-Guard stabilizers are unmatched in every sense. Its 'jellybean' design is registered to prevent cheap imitations-guard stabilizers come in different capacities for different applications like Air Conditioner, LCD TV, Music System, Refrigerator, washing machine, Microwave oven and treadmill. Main line stabilizers are available for general purposes.

Wiring Cable - V-Guard cables are manufactured in a fully automated ISO 9001 certified factory at Coimbatore and Kashipur complying with world class quality standards. ISI marked V-GUARD cables are come with HFT technology, 3 layer insulation and length assurance seal in every 90 meters. These high quality cables ensure complete and reliable protection against all electricity hazards. Multi core flat, round, LT power cables and control cables are also available. All cables are available in FR and FRLS variantsBetter flexibility and Fire retardant ISI certified Low resistance and Short circuit proofAssured lengthTriple layer and HFT technology

*

*Pumps - Ultra efficient V-Guard pumps with high speed pumping technology can pump water even from the deepest of wells very quickly, hence saving time and electricity. vguard pumps are made from top-grade castings, fine components and high quality aluminum. With a wide application range, these pumps are available in more than 400 models ranging from 0.25 to 25 HP (including 3-phase models) for domestic, agricultural and commercial purposesConforming to international standardsWide dealer networkExtensive and well-equipped service center networkCost-effective and Star-rated Models

*

SINGLE PHASE PUMPS3 PHASE PUMPSMOTORSSELF PRIMECENTRIFUGAL THREE PHASE MOTORCENTRIFUGALMONOBLOCK PUMPS SINGLE PHASE MOTOROPEN WELL SUBMERSIBLEOPEN WELL SUBMERSIBLE PUMPSSINGLE PHASE COMMERCIAL MOTORTUBE WELL SUBMERSIBLEBORE WELL SUBMERSIBLE PUMPSCOOLING TOWER MOTORJET PUMPS COMPRESSOR

*Geyser / Water Heaters - V-Guard offers a wide range of instant and storage model water heaters that combine quality and technology. Our latest Energy Saving Technology with 5-star rating saves up to 50% energy and the Penta Protection System assures maximum user safety. The outer body is made of high-quality ABS and powder-coated metal. V-guard water Heaters are available in 1,6,10,15,25,35,50,80 and 100 liter capacities in different models

Elegant DesignPenta Protection SystemISI AccreditedEnergy Saving technologyABS Body

*Solar Water Heaters - V-GUARD solar water heaters with international ETC (Evacuated Tube Collector) technology are way ahead of the competition, in terms of quality, technology and efficiency. The ETC system facilitates efficient absorption and utilization of solar energy, with minimal heat loss. Approved by the Ministry of New and Renewable Energy (MNRE) , V-GUARD solar water heaters are eco-friendly and non-polluting as they do not consume electricity or fuel to heat water. Manufacturing of V-guard water heaters takes place in an ISO Certified factory in Coimbatore.High-quality componentsInternational technology standardsEvacuated Tube CollectorLifetime Investment

Fans - V-Guard fans come with unique high Angle technology and specially designed blades that facilitate full-coverage of cool breeze in the entire room. The sleek metal painted body and stylish design, and add a touch of class to the interiors. V-guard fans are available in different models and colors.Double Ball BearingsPowder Coated /Metallic FinishRust resistantConsistent performance

*

*Digital UPS, Inverter, Batteries and Trolley - An innovative power back up device , V-Guard digital UPS , designed and developed by V-guards ISO 9001-2008 Certified R&D, comes with the latest technology and unique features to manage power failures efficiently. Designed for contemporary living, V-Guard digital UPS, compared to ordinary generators is stylish in looks, ultra-compact, light-weight, noise-free, pollution-free and can be kept indoors. Made from high quality components , v-guard digital UPS is equipped with advanced Micro-Controller based line interactive technology and a host of features like MOSFET based power stage with PWM output , FRCM (fly-back Reactance Charging Alumin Method) with UST (Uni Polar Switching Technology) for uninterrupted back-up during power failures.

Switch Gears V-Guard switch gears have been designed with world class tripping mechanisms to ensure maximum safety. Manufactured to deliver excellence in quality and reliability, our range of switchgears cover MCBs, RCCBs and isolators varying in number of poles and ratings to suit every requirement.Fully confirming to IEC international standardsHigh quality molded casing with superior thermal and dielectric propertiesImproved and rugged design of operating mechanism.State-of-art arc running system

*

Distribution Board V-Guard distributions boards are fabricated out of high quality cold rolled and closed annealed metal sheets from domain leaders with an attractive and compact design. Phase selector DBs, Plug and sockets and MCB enclosures are also available.Designed with the objective of easy assembling and inside wiringHigh quality surface treatment and superior powder coating.Enhanced protection against corrosion.Attractive color shades and aesthetic design to improve the appeal of your interiors.Suitable for flush and surface mounting

*

Digital UPS, Inverter, Batteries and Trolley - An innovative power back up device , V-Guard digital UPS , designed and developed by V-guards ISO 9001-2008 Certified R&D, comes with the latest technology and unique features to manage power failures efficiently. Designed for contemporary living, V-Guard digital UPS, compared to ordinary generators is stylish in looks, ultra-compact, light-weight, noise-free, pollution-free and can be kept indoors.Made from high quality components , v-guard digital UPS is equipped with advanced Micro-Controller based line interactive technology and a host of features like MOSFET based power stage with PWM output , FRCM (fly-back Reactance Charging Alumin Method) with UST (Uni Polar Switching Technology) for uninterrupted back-up during power failures.

*

*DepartmentsCustomer service department Electronic and new projects department Electro mechanical department Finance and accounts departmentHuman resource and administration department Mechanical and electrical departmentMarketing departmentSupply chain managementSystems department

*SCM : Supply Chain ManagementCFO : Chief Finance OfficerDGM : Deputy General ManagerEMD : Electro Mechanical DivisionMED : Mechanical Electrical DivisionEMW : Electro Mechanical Works

Nature of the OrganizationAt V-Guard the principles that motivated the companys success remain unchanged: The passion of our early years and our quest for excellence. Through stringent quality measures, reliable products, talented people and a responsible approach to business and global citizenship we continue to steadily capture the hearts of the people.

*

Vision & MissionVisionLet us endeavor to make V-GUARD a trusted household nameMissionTo offer a range of products at affordable prices, which add to comfort of life through saving in manual labor, time and energy or force entertainment. To make our products meet international quality standards and provide trouble free performance. To adopt designs, which support timely and efficient post sale service. To continuously innovate and add values to our products, if needed with technical collaboration. To continuously assess and improve customer service.

*

Social Responsibility Extending a hand in support of educationThe Thomas Chittilapilly TrustShantimandiram; an old age home for womenMr. Kochauoseph Chittilappilly donates kidney to save a lifeSocial Welfare Fund- an employee CSR activityStabilizer SHG activity*

*Experience

It was a 14 days unique experience for me in the V-GUARD corporate office situated in Vennala, Ernakulam, where the data from the branches all over India were processed.

The office starts at 9:00 AM in the morning and continues till 6:00PM in the evening. The code of conduct for employees are clearly defined and well understood by the employees. Dress code for each gender is well defined on week days and Saturdays.

Cntd.Every employee selected in to the V-GUARD family is initially placed on probation for a period of six months. A detailed appointment order shall be issued setting out the terms and conditions of appointment. Upon joining, employees shall submit a fresh set of Bio-data in the prescribed form together with a joining letter in his/her own handwriting. After the initial induction training, the new employees are sent to their respective departments for the on-the-job training. *

Cntd.The following schemes are implemented for the benefit of employees.BonusMedical Reimbursement LTA (Leave Travel Assitance)GratuityFinancial assistance for higher educationEducational allowances to employees childrenV-GUARD award for excellence

*

*Need / opportunity mappingConcept developmentPreliminary researchPrototype design(quality check1)Product design manufacturing process designMainline production(quality check2)DistributionSeamless support and maintenanceUpgrades and innovationRetirement/disposal

*

*11335498 (37.98%)8766274 (29.37%)6425143 (21.53%)1397039(4.68%)853522 (2.86%)746724 (2.50%)NRI's/OCB's/Foreign Nationals 323320(1.08%)

Chart1

113354980.3798

87662740.2937

64251430.2153

13970390.0468

8535220.0286

7467240.025

3233200.0108

Sheet1

Promoters Holdings1133549838%

Promoters Group876627429.37%

Corporate Bodies642514321.53%

Banks/financial institutions and mutual funds13970394.68%

Foreign institutional investors8535222.86%

Indian public and others7467242.50%

NRI's/OCB's/Foreign Nationals3233201.08%

Sheet1

Sheet2

Sheet3

*Experience

It was a 14 days unique experience for me in the V-GUARD corporate office situated in Vennala, Ernakulam, where the data from the branches all over India were processed. The office starts at 9:00 AM in the morning and continues till 6:00PM in the evening. The code of conduct for employees are clearly defined and well understood by the employees. Dress code for each gender is well defined on week days and Saturdays. .

Every employee selected in to the V-GUARD family is initially placed on probation for a period of six months. A detailed appointment order shall be issued setting out the terms and conditions of appointment. Upon joining, employees shall submit a fresh set of Bio-data in the prescribed form together with a joining letter in his/her own handwriting. After the initial induction training, the new employees are sent to their respective departments for the on-the-job training*

The following schemes are implemented for the benefit of employees.BonusMedical Reimbursement LTA (Leave Travel Assitance)GratuityFinancial assistance for higher educationEducational allowances to employees childrenV-GUARD award for excellence

*

*Contribution

The main suggestion I would like to point out during the V-GUARD industrial visit is the advertising methods they used to follow. In addition to print and visual media, they have to give importance to social media advertising. Since social networking web sites like facebook and twitter having more influence on people and most of them are spending more time in front of the computer, I believe that these kinds of advertising have much importance.

As we know that online marketing management is an important branch of marketing management, they should think about the vast possibilities of internet marketing. V-GUARD can use SEO(Search Engine Optimization) techniques for the promotion of their products. By implementing SEO techniques, a user who is searching for a product; for example a voltage stabilizer, will get the website of V-GUARD Industries as the first result.By using online advertising, they can avoid intermediaries and can they can save on product cost which will certainly result on product cost.

*

*ConclusionThe Industrial Visit to V-Guard Industries helps learn a lot of things which I had never learned from my academics. The culture of the organization, office etiquettes and the unique management model will give a deep insight about the industry and definitely it will pave my way to success. During this visit I got the opportunity to familiar with the different products of V-GUARD Industries and how they reached what they are today; from a stabilizer making three-employee company. I took this opportunity to thank all the staffs of V-GUARD Industries and Government Polytechnic College, Kumily; without them, I couldnt have completed this Industrial Visit.

* Special Thanks to Ms.Sudhakumari .R(Head of the Department CABM)Mr.Harish P.N(Lr. CABM)Mr.Kochaouseph Chittilappilly(Vice Chairman V-GUARD Industries Ltd)

Mr. Ratish V(Chief Officer-Corporate communication V-GUARD Industries Ltd)

*Thank You All

***