(Project Final Portfolio)

Start Up Business Portfolio

(Club Body Paint)

By: Joshua Smith & Mhegan Alexander-Lee

B o d y P a i n t Page 1

07/03/2014BODY PAINT

Table of ContentsPage #

1. Project Charter 3

2. WBS(Work Breakdown Structure) 4

A. Work Breakdown Dictionary

3. Project Schedule 6

4. Project Estimate 8

5. Marketing Plan 9

6. Human Resource Management Plan 10

7. Risk Management Plan 12

8. Project Team 16

9. Stakeholder Analysis 17

10. Competitor Analysis 20

11. Financial Projected Revenue for 1st Year………………………………………………21

12. Website/ Brochure………………………………………………………………………23

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PROJECT CHARTER

Body Paint1062 Bedford Ave, Brooklyn NY 11205

April 30, 2014

This Charter formally authorizes a project to create a new lounge which will also provide car services. A project plan will be developed and submitted to the Project Sponsor for approval. Commencement of project activities will begin upon approval of the project plan and the resources to execute it by the Project Sponsor. Included in the project plan are to be a scope statement; schedule; cost estimate; budget; and provisions for scope, resource, schedule, communications, quality, risk, procurement, and stakeholder management as well as project control.

The purpose of the Project Body Paint is to create a fun & safe environment for party goers to enjoy themselves. We provide car and venue rental services and food and beverages. This project will meet the need for safety by providing customers with transportation and a decent place to hold events.

The Project Manager, Joshua Smith is hereby authorized to interact with management as required, negotiate for resources, delegate responsibilities within the framework of the project, and to communicate with all contractors and management, as required, to ensure successful and timely completion of the project. The Project Manager is responsible for developing the project plan, monitoring the schedule, cost, and scope of the project during implementation, and maintaining control over the project by measuring performance and taking corrective action.

A completed project plan will be developed and submitted to the Project Sponsor for approval by April 31, 2014. Upon approval of the project plan resources will be assigned to the project and work will commence within 14 days. Once the project commences, work on the project will be performed according to the schedule provided in the approved project plan. The Project Manager will obtain approval from the Project Sponsor for any schedule changes which impact the project completion milestone.

Approved by the Project Sponsor: __________________________________________ Date: __________________

Anand Pulchan, Project Sponsor

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Work Breakdown Structure

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WBS Dictionary

1.0 Location1.1 Confirm location – Finalizing on location 1.2 licenses for restaurant - Get specific licenses approved for operation

2.0 Permits, Licenses & Business insurance 2.1 Vendor’s license – Obtaining a vendor license for space 2.2 Liquor license – Obtaining a Liquor license for the libation 2.3 Business Insurance – Obtain business insurance; in case of accidents the club is covered

BUILDING 3.0 Interior3.1 Paint Wall/ Mural paint – Painting the walls inside the club space 3.2 Light fixture installation – Installing the light fixtures 3.3 Install marble flooring – Installing marble square tiles 3.4 Leather couches/ tables/ culinary appliances – Input couches and tables 4.0 Exterior 4.1 Design and paint the circumference of building – Painting the outside walls of the perimeter4.2 Glow in the dark paint/ red and blue spotlight – The outside wall glow in the dark with red and blue spotlight by the entrance 4.3 Company’s Logo – Bright lilted up logo placed in front of lounge entrance

5.0 Food and Entertainment5.1 Food Menu 5.2 Beverages/ Libation – Serving non-alcohol and alcohol beverages 5.3 Live performances – Artist booked to perform live at the lounge

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Project Schedule

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PROJECT ESTIMATE

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Marketing Plan

Section 1: Executive SummaryClub Body Paint is a hot, new nightclub that focuses on attracting all types. Our spot of location is in the heart of Williamsburg, Brooklyn, which has many local bars and restaurants in the area. The size of Body Paint in space is 5,000 square foot night club with two floors included. The location is on the main street which Body Paint can be able to attract many traffic and revenue.

As soon as we open it, we will manage it ourselves. Mhegan Alexander-Lee and Joshua Smith are the owners of BODY Paint and going to be the starting managers, were we all create a divers positive work environment.

Section 2: Target Customer

We are targeting customers from ages 21 and older (male or female). We will promote cultural diversity. We want to attract the social class upper, middle, and lower class. We are bringing people together to enjoy themselves in a party environment with DJs, live music, getting people to engage on the dance floor, and consuming the delicious food menu with alcoholic drinks.

Section 3: Unique Selling Proposition (USP)

We are placed at a great location, in the heart of Williamsburg, Brooklyn. We are also partners with a local car service that will provide our guests with twenty percent off transportation from and to the club. We provide guests to plan there our parties with the party plan services available on our website.

Section 4: Pricing & Positioning Strategy

We base our prices for entry of BODY PAINT on the special guests, live entertainment and other planned events that current during the daily operating hours.

Section 5: Distribution Plan

Guests will be able to pay credit/debit or cash; no checks or money orders. Guests will pay direct payment to the bartenders and servers.

Section 6: Your Offers

Body Paint! We have V.I.P. Services for exclusive upper class guests. Bottle service is provided as well to exclusive clients as well. We also provide an all-night car service with the 20% discount included.

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Human Resource Management Plan

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Body Paint is a fun new club which will be located in the heart of Williamsburg, Brooklyn. Our grand opening is August 1st 2015. We want to appeal to adults 21 and over. We are currently hiring people who enjoy the night life and love to have fun while they are working. Even though our main goal is to cater to our guest, we make it our mission to cater to the needs of our employees as well. We want our employees to know that we care about them. We will provide a great pension package which will include, paid vacation days, five sick days, and request days off given two weeks’ notice. On employee’s days off, they have the option to come in and enjoy VIP Services with a 50% discount on all food and beverages for the night. Our goal is to provide a fun environment for our guests while allowing our employees to have fun serving them.

Hiring Process:• Stop by the club to request and informational interview• We hire on Tuesday’s & Thursdays from 5pm to 7pm • Fill out an application & the hiring manager will contact you asap

After adapting to the feel of Body Paints environment and filling out an application, we will be sure to express our interest in a candidate within a week. We only want to hire the best. If called in for an interview you will need to explain the value you can bring to our company. We value employees who strive to provide the best service possible to our customers. If you are called in for a second interview you must bring your birth certificate and state ID, a W2 form will be provided for you.

Firing Process:

• A no call no show will result in termination

• Failure to follow core values will result in termination

• Stealing will result in termination

• Three lateness’s will result in termination

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Risk Management

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07/03/2014 BODY PAINT

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Body Paint Risk RegisterRisk Summary Probability Impact

(1-4)1 = LOW2,3 = MIDDLE 4 = High

RMMM

Not Obtaining liquor license prior to debut

0.05% 1 1.1

Failing Sanitary Inspection 2.00% 3 1.2

Not meeting fire and safety standard 0.05% 1 1.3

Insufficient Funds 5.00% 3 1.4

Not obtaining Food handling license prior to debut

0.05% 2 1.5

Not Procuring Quality Employees in time

5.00% 4 1.6

Being understaffed 2.00% 2 1.7

Partnership with Brothers/ Williamsburg car service dissolves

2.00% 1 1.8

Supplies aren't delivered on time 5.00% 3 1.9

Improper Installation of Fixtures 10.00% 3 1.10

Website malfunctions 5.00% 2 1.11

Paint is smudged after painting 0.01% 1 1.12

Sewage system gets clogged 0.01% 2 1.13

Supplies are damaged during delivery 10.00% 3 1.14


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RMMM

1.1- Not being able to sell alcohol/liquor at the bar.Customers won't patronize once opened.

1.2 - Won’t get a good grade. Won’t gain customer support/trust. May give bad first impression.

1.3- May undermine Body Paint's mission to provide a safe environment.

1.4- Will have to increase budget/ spending.

1.5- Won't be able to sell food. Will have to update website, Project plan, Budget etc. Will lose money invested in food supplies.

1.6- Company may get a bad reputation/give bad first impression.

1.7- Won't have enough employees to tend to customers prior to debut.

1.8- Won't be able to assure clients a safe ride home; as advertised.

1.9 - Supplies are late. Schedule will need to be updated.

1.10- Possible on site injury. Costs will accrue. Possible lawsuits and delays with debut.

1.11- Interfere with marketing efforts.

1.12- Time will be wasted re-painting instead of doing other work required.

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1.13- Sanitary Hazard. Costs will increase.1.14 - May have to repurchase supplies; costs may accrue. Shipment will be delayed. Schedule will need to be updated.

1.15- Customers may not patronize. May have a bad reputation prior to debut; efforts are blocked. Will not have a successful debut.

1.16- Possible onsite injury. Extraneous costs will accrue.

1.17- Will have issues with debut and future operations.

1.18- Will have to redo our budget. Have to spend more money than expected.

1.19- Significant delays to debut. Costs will accrue. May impact utility infrastructure and other components. May have other internal and external issues that may need restoration.

1.20- Will have to pay someone else. Possible lawsuit and legal fees. Costs increase. Schedule may be delayed.

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Project TeamCore Team:Joshua Smith - Project ManagerMhegan Alexander -Lee – Chief Information Officer

Quality Assurance/Website Construction Team:Jasmine Norville – Chief Quality Assurance OfficerSayeeda Jarett – Chief Graphic Designer Sean Bing – Chief Interior Constructor Phillip Perrier – Chief Exterior Constructor

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Stakeholder Analysis

For your project you must fully understand who the key stakeholders are. Below is a chart that outlines the project list of stakeholders, their level of importance, and their need, strategy to engage and best way of communicating with the stakeholder. There are many more stakeholders for your business. This is a snapshot of a project conducted last class; yours will have a much longer list including vendors, competitors, and the “venture capitalist”-investors, in your company. You will have approx. 3 pages of information on your chart. Assign yourself roles as you start thinking about this company in operation.STAKEHOLDER (NAME AND ROLE)

HOW IMPORTANT?(LOW, MEDIUM, HIGH)

WHAT DO YOU WANT FROM THE STAKEHOLDER?

WHAT IS IMPORTANT TO THE STAKEHOLDER?

HOW COULD THE STAKEHOLDER BLOCK YOUR EFFORTS?

WHAT IS YOUR STRATEGY TO GET STAKEHOLDER SUPPORT?

WHAT IS THE BEST COMMUNICATION METHOD?

Customers High For them to patronize us & stay loyal

Enjoying themselves in a safe environment

By not visiting our business and utilizing the car service

Marketing & Promotions, design & by offering them safety & security

Social Media/face to face

Brothers Cab Service Inc.

High Partnership cooperation with providing cabs to our patrons

They gain clients on a regular basis & procurement of essential payments

By not providing any cabs

Pay them upfront and guarantee customers on a continuous basis

Face to face

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Williamsburg Cab Company

High Partnership cooperation

Increase in profit due to continued customers

By not providing any cabs

Pay them upfront and guarantee customers on a continuous basis

Face to face

Output Club High We want their clients

Maintaining its status as one of the hottest spots in Williamsburg

By slandering our business Or stealing our marketing plan and adding on to it

By partnering up with them and splitting profits

Face to face & through customers

Marketing & Promotions Team

High Book artists to perform & manage distribution of flyersEstablish & maintain our personal brand

Want recognition for affiliation with club & events

By not promoting us well & failing to pull in quality talent & customers from Club Output

By making them feel important by driving home the fact that they can be a part of something big

Social Media

Base pay Employees

Medium We want them to be brand loyal and enthusiastic about working for us

Being paid in a timely fashion at all times

Disrespecting our policies, culture & clients

Providing benefits packages & offering appreciation events in honor of their excellent work in addition to offering a fun & relaxed working environment

Face to face

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Food Vendors Low To provide us with products such as food when we run out.

They want for us to re-order from them on a regular basis.

By not delivering products on time. By mixing up orders.

Promising re-orders

Face-to-face

Telephone

email

Designers & Contractors

Low Ideas, time & creativity

Having creative control & being recognized for their work

By not working up to their potential by producing low quality work

Being open to their ideas and letting them take control to an extent

Face to face

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Competitor Analysis

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Financial Projected Revenue for 1st Year

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Website/ Flyer

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(Project Final Portfolio)

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