Project Estro_LinkedIn

Project Estro

Karen Brady

Tsien White

Samuel Sutanto

Foldable heels for your daily business

Problem Statement

• There’s a need for comfortable footwear

• High-end shoe is limited to one type either high heels or flat shoe

• Easy switch from formal to casual without to carry extra shoes

• Focus mainly on business women

What’s available right now?

What’s available right now?

What’s available right now?

Mission and Goals

• Market leader in high-tech shoe design

• Increase flexibility and shoe choice for women

• Maintain quality and style

Assumptions

• Utilize current manufacturer for body and sole of the shoes

• Seeking new manufacturer for heels• Shoe will be packaged at the existing

packaging supplier• Distribution channel will be the same

as current shoes

Scope Statement

• Market Analysis• Patent Plan• Budget Analysis• R&D Product Specification• Supplier Chain Plan

Work Breakdown StructureEstro1.0

Market Research Analysis

1.1

Competition Analysis1.1.1.1

Niche Market Studies1.1.1.2

Patent Plan1.1.2

Budget Analysis

1.2

Preliminary Cost

Benefit Analysis

1.2.1Identify Profit

Margin1.2.1.1

Sales Projection

1.2.2

R&D Product Specification

1.3

Design Concepts

1.3.1

Supply Chain1.4

Find Shoe & Heel manufacturer

1.4.1

Market Survey1.1.1.3

Engineering of Heels

Design1.3.2

Shoes Design1.3.3

Online market studies1.1.1.4

Point of purchase studies1.1.1.5

Patent Investigation

1.1.2.1

Identify Risk

1.2.1.2Identify ROI

1.2.1.3

Identify R&D Cost

1.2.1.4

Identify Production

Cost1.2.1.5

Material Research1.3.3.1

Material Research1.3.2.1

Packaging1.4.6

Quality Assurance

1.4.5

Shipping1.4.7

Identify Hidden

Cost1.2.1.6

Material Sourcing: Heel

1.4.2

Material Sourcing: Upper

1.4.3

Material Sourcing: Sole

1.4.4Prototype I

1.3.4

Prototype II1.3.5

Prototype III

1.3.6

Finalize Material

1.3.7

Market Studies1.1.1

Success Criteria

• Provide interchangeable shoe for women

• Engineering and R&D design to fit per market demand

• Using our established market to introduce the shoes

Network Diagram18

27Market Studies

1.1.1(10 days / 0 float)18

27

1 4

Competition Analysis1.1.1.1

(4 days / 5 float)6

91

8Niche Market

Studies1.1.1.2

(8 days / 1 float)2

9

3 6

Patent Plan1.1.2

(4 days / 33 float)36

39

10 17

Market Survey1.1.1.3

(8 days / 0 float)10

17

1 9

Online market studies1.1.1.4

(9 days / 0 float)1

91

2Point of purchase

studies1.1.1.5

(1 day / 7 float)9

9

1 2

Patent Investigation

1.1.2.1(2 days / 33 float)34

35

40 40

Identify Profit Margin1.2.1.1

(1 day / 0 float)40

4040

43Design

Concepts1.3.1

(4 days / 0 float)40

43

52 61

Engineering of Heels Design

1.3.2(10 days / 0

float)52

61

44 51

Shoes Design1.3.3

(8 days / 0 float)

44 53

62 63

Material Research1.3.2.1

(2 days / 0 float)

62 63

52 54

Material Research1.3.3.1

(3 days / 9 float)

61 63

68 69

Finalize Material

1.3.7(2 days / 0

float)68

69

70 73

Prototype II1.3.5

(4 days / 0 float)

70 73

74 81

Prototype III1.3.6

(8 days / 0 float)

74 81

70 77

Find Shoe & Heel manufacturer

1.4.1(8 days / 4 float)

74 81

87 90

Packaging1.4.6

(4 days / 0 float)

87 90

82 86

Quality Assurance

1.4.5(5 days / 0

float)82

86

91 94

Shipping1.4.7

(4 days / 0 float)

91 94

70 73

Material Sourcing: Heel1.4.2

(4 days / 8 float)78

8170 71

Material Sourcing: Upper1.4.3

(2 days / 10 float)80

81

70 71

Material Sourcing: Sole1.4.4

(2 days / 10 float)80

81

64 67

Prototype I1.3.4

(4 days / 0 float)

64 67

28 31

Identify Risk1.2.1.2

(4 days / 0 float)28

3128

28Identify ROI

1.2.1.3(1 day / 3 float)

31 31

28 29

Identify R&D Cost1.2.1.4

(2 days / 2 float)30

3128

30Identify

Production Cost1.2.1.5

(3 days / 1 float)29

3128

28Identify Hidden

Cost1.2.1.6

(1 day / 3 float)31

31

32 39

Preliminary Cost Benefit Analysis

1.2.1(8 days / 0 float)

32 39

28 30

Sales Projection1.2.2

(3 days / 9 float)37

39

Schedule/Gantt Chart

Schedule/Gantt Chart

Budget

Risk Log

Quality Assurance

Patent Investigation

Thank YouKaren Brady

Tsien White

Samuel Sutanto