Top Banner
Project COUNTER Trends in Statistical Standards for E-Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services [email protected]
51

Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Dec 17, 2015

Download

Documents

Claude Benson
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Project COUNTER

Trends in Statistical Standards for E-Resource Management

March 2005

Oliver PeschChief Strategist, E-ResourcesEBSCO Information Services

[email protected]

Page 2: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Overview COUNTER now and future

The COUNTER basics Release 2 Auditing vendor reports E-Reference

Beyond COUNTER Where A&I usage fits Other important metrics

Things to ponder Activity captured – is it meaningful? Effect of metasearch on usage Capturing the data

Page 3: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER

Member supported Members include:

Libraries Publishers Aggregators

Goal: Allow credible and consistent usage

measurement between vendors

Page 4: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

http://www.projectcounter.orghttp://www.projectcounter.org

Code of PracticeCode of Practice

Compliant VendorsCompliant Vendors

Rules for complianceRules for compliance

Upcoming releasesUpcoming releases

Page 5: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER Code of Practice

Addresses: Terminology Layout and format of reports Processing of usage data Categories Delivery of reports

Page 6: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Terminology

Ensure consistent use of terminology Rely on existing standards for definitions NISO Z39.7 (Usage Statistics)

Page 7: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER Usage Reports

Journal Report 1: Full Text Article Requests by Month and Journal

Journal Report 2: Turnaways by Month and Journal

Database Report 1: Total Searches and Sessions by Month and Database

Database Report 2: Turnaways by Month and Database

Database Report 3: Searches and Sessions by Month and Service

Page 8: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Journal Report 1: Full Text Article Requests by Journal

Page 9: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Journal Report 2: Turnaways by Journal

Page 10: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Database report 1: Searches and Sessions by Database

Page 11: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Database report 2: Turnaways by Database

Page 12: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Database report 3: Searches and Sessions by Service

Page 13: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER: Data Processing

Only count valid requests For progressive PDF retrieval, only count the

first request Filter out multiple successive clicks (“double

clicks”) of same link by same user 10 seconds for HTML 30 seconds for PDF

Page 14: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER basics

Q: Who gets to count full text requests? Publisher? Aggregator? E-Journal gateway? Link Resolver?

A: The party that delivers the actual text to the user

Page 15: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Linking

A&I Database

A&I Database

Link Resolver

Link Resolver

E-Journal GatewayE-Journal Gateway

Publisher site

Publisher site

User finds citation of interest in an A&I

database. An OpenURL link

providedCitation

Link menu

Abstractor TOC

Full Text

Link-Out Link-Out Link-Out Full text

Page 16: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Linking

A&I Database

A&I Database

Link Resolver

Link Resolver

E-Journal GatewayE-Journal Gateway

Publisher site

Publisher site

User finds citation of interest in an A&I

database. An OpenURL link

providedCitation

Link menu

Abstractor TOC

Full Text

Link-Out Link-Out Full text

Page 17: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Delivery

CSV, Excel or file that can be imported into Excel

XML version being tested On password controlled web site Scheduled alert or delivery of report Provide monthly Available within 2 weeks of end of month Current and previous year’s data

Page 18: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Compliant vendors/products

Page 19: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Compliant vendors/products

Page 20: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER basics

Any questions on current COUNTER

Code Of Practice?

Page 21: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER Release 2

Minor fixes and improvements New report (Journal report 1a) Level 2 report eliminated in favor of “optional”

reports

Page 22: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Release 2: minor fixes Added header rows to identify, report, criteria and

run date

Page 23: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Release 2: minor fixesInclude Publisher field

Page 24: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Release 2: minor fixes More forgiving date representation for Excel.

Jan-2004 instead of Jan-04

Page 25: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Release 2: minor fixes

“Calendar YTD” now “Total”

Page 26: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Release 2: Journal Report 1a

“Page Type” column added

to breakout activity by full text format.

Page 27: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Release 2: Journal Report 1a

Two rows per title

Page 28: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER: Audit

Passing audit will be required in 2005 Conducted by auditor certified by COUNTER At vendor expense

Page 29: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER: Audit Audit will check each product and report for:

Layout Right rows and columns Header rows Column headings

Formats CSV or Excel

Delivery of report Email notification of availability Access from password controlled web site

Accuracy of data Conduct series of tests for each report Current tolerance is -8% to +2%

Page 30: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER: E-Reference

The next initiative? Focus to-date have been on journals E-Reference includes:

e-books Dictionaries Encyclopedias almanacs, etc.

E-Reference materials becoming increasingly more important.

Page 31: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER: E-Reference

Unit of access may include: Entire book Chapter Entry (dictionary or encyclopedia) Page Paragraph

Challenge is what constitutes a countable “access”

Page 32: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER: E-Reference

Access depends on interface and organization of content. Entire reference work may be in one PDF (1

access and user reads all of the book) Each chapter may have own PDF (1 access per

chapter read) Reference may organized by topic or section with

user linking from topic to topic within a chapter (many access within one chapter)

Discussions continue…

Page 33: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Looking ahead(future releases?)

Page 34: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Where A&I Statistics fit

Metrics for product purchase and usage patterns

Journal-level use metrics help with collection development

COUNTER represents only in optional report

Page 35: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

COUNTER optional report

Page 36: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Other important metrics

Link activity Where the users came from Where the users go By target By type of target

Page 37: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Example of link activity

Page 38: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Linking

A&I Database

A&I Database

Link Resolver

Link Resolver

E-Journal GatewayE-Journal Gateway

Publisher site

Publisher site

User finds citation of interest in an A&I

database. An OpenURL link

providedCitation

Link menu

Abstractor TOC

Full Text

Link-Out Link-Out Link-Out Full text

Page 39: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Link-out activity

Record each time user links from an item to full text or other service

For each, track: Source information

Database Journal/Book Year published

Target information Category (full text, ILL, etc.) Target service (domain)

Page 40: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Year of publication

Record with each full text retrieval Summarize retrieval activity by journal by

year of publication Analyze importance of back files Analyze who using back files Make archival decisions

Page 41: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Type of material

Journal article, book, book chapter, video, sound track, encyclopedia, dictionary…

COUNTER moving towards E-Resource code of practice

Record with each TOC, citation, abstract or full text request

Summarize retrieval activity by type of material

Make decisions on value of non-journal information in hybrid collections

Page 42: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Article level data?

Volume versus value Minimum data to store? Is roll-up possible to achieve goals?

Section Subject (journal level?) Author

What transactions need this level of detail? Full text requests Abstract views? TOC views?

Page 43: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Other things to ponder

Page 44: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Metasearch

Also known as: Federated search Broadcast search

User presented with a single search interface Searches multiple information sources at

same time Eliminates (or assists with) resource selection Retrieve, consolidates and ranks results A new challenge for statistics

Page 45: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Metasearch: a new challenge

What can be affected Session counts Search counts

Why? “Search all” option or automatic selection/search

of many resources Perform simultaneous activities Optimization techniques

Page 46: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Searching without Metasearch

EBSCO OCLC ProQuest OVID

user

Resources

-Product 1-Product 2-Product 3…

Visits = 1Sessions = 2Searches = 2

Visits = 1Sessions = 2Searches = 2

Page 47: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

With Metasearch engine

EBSCO OCLC ProQuest OVID

user

Metasearch

-Search All -Business-Medicine…

Visits = 1Sessions = 20Searches = 20

Visits = 1Sessions = 20Searches = 20

Page 48: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Visits = 1Sessions = 20Searches = 20

Visits = 1Sessions = 20Searches = 20

With Metasearch engine

EBSCO OCLC ProQuest OVID

user

Metasearch

-Search All -Business-Medicine…

Visits = 1Sessions = 28Searches = 28

Visits = 1Sessions = 28Searches = 28

Page 49: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Metasearch lessons

Libraries should want to isolate metasearch sessions and searches Capture source of activity Isolate metasearch IP address Have metasearch access through separate

account Support metasearch standardization activities

through NISO We need to be able to recognize a metasearch

session

Page 50: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Summary of COUNTER

Collaboration of vendors and libraries More than just a standards document A code of practice Enforcement and registration compliance Setting reasonable expectations Benefits extend to all parties COUNTER is very active and forward-looking

Page 51: Project COUNTER Trends in Statistical Standards for E- Resource Management March 2005 Oliver Pesch Chief Strategist, E-Resources EBSCO Information Services.

Thank you

Oliver [email protected]