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Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY
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Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Jan 02, 2016

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Page 1: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Project by:

Kevin Tseng, Jesse Kleine, Lawrence Chau

2015/4/13

TA: Nick Heng

CURVED DISPLAY

Page 2: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Example Technology

Kevin Tseng

Page 3: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Example of Vendors

Example of Vendors

Curved Cellphones

Curved Televisions

Page 4: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

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Curved Cellphones

Example of Vendors

Curved Cellphones

Curved Televisions

Page 5: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Curved Televisions

Example of Vendors

Curved Cellphones

Curved Televisions

Page 6: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Future Technology

Lawrence Chau

Page 7: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Future use of Technology

Car Displays Watches

Anything with a screen

Future use of technology

Advantages of technology

Barriers to Adoption

Prevalence of technology

Page 8: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Advantages of Technology

Handheld devices feel more organic

A more immersive experience for users

Increased privacy

Curvature reduces reflections

Future use of technology

Advantages of technology

Barriers to Adoption

Prevalence of technology

Page 9: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Barriers to Adoption

Distortions• Geometric distortion

• Enhanced reflections

Limited Benefits• High Cost • Poor viewing angels

Physically Awkward • Doesn’t fit well in traditional flat screen settings

• Doesn’t fit in pocket

Future use of technology

Advantages of technology

Barriers to Adoption

Prevalence of technology

Page 10: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Prevalence of Technology

Eye Eye

Curved Screen

Flat Screen

Future use of technology

Advantages of technology

Barriers to Adoption

Prevalence of technology

• Business press claims curved screen technology is simply a gimmick

• No verdict on whether this is the case

• barriers to adoption needs to be overcome

Page 11: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Management Relations

Jesse Kleine

Page 12: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Samsung-Corning Agreement

Corning is the leading smartphone glass manufacture

Doing R&D on curved glass for smartphones

In 2013 they sign a 10 year contact

Agreement Agreement Benefits

Effect on Sales

Effect on Price

Steve Jobs and Corning

Page 13: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Agreement Benefits (For Corning)

Control of Joint Venture

$400 Million Investment

Access to global market

Agreement Agreement Benefits

Effect on Sales

Effect on Price

Steve Jobs and Corning

Page 14: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Effect on Sales

New Purchases

Obsolescence

Innovation

Agreement Agreement Benefits

Effect on Sales

Effect on Price

Steve Jobs and Corning

Page 15: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Effect on Price

Agreement Agreement Benefits

Effect on Sales

Effect on Price

Steve Jobs and Corning

Price Increase

Innovation

Moore’s Law

Page 16: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Hadn’t produced glass since 1971

Demands millions of square feet in 6 month

Corning completes the order

Rare instance of intense collaboration

Steve Jobs and Corning

Agreement Agreement Benefits

Effect on Sales

Effect on Price

Steve Jobs and Corning

Page 17: Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Conclusion