Project by: Kevin Tseng, Jesse Kleine, Lawrence Chau 2015/4/13 TA: Nick Heng CURVED DISPLAY.

Project by:

Kevin Tseng, Jesse Kleine, Lawrence Chau

2015/4/13

TA: Nick Heng

CURVED DISPLAY

Example Technology

Kevin Tseng

Example of Vendors

Example of Vendors

Curved Cellphones

Curved Televisions

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Curved Cellphones

Example of Vendors

Curved Cellphones

Curved Televisions

Curved Televisions

Example of Vendors

Curved Cellphones

Curved Televisions

Future Technology

Lawrence Chau

Future use of Technology

Car Displays Watches

Anything with a screen

Future use of technology

Advantages of technology

Barriers to Adoption

Prevalence of technology

Advantages of Technology

Handheld devices feel more organic

A more immersive experience for users

Increased privacy

Curvature reduces reflections

Future use of technology

Advantages of technology

Barriers to Adoption

Prevalence of technology

Barriers to Adoption

Distortions• Geometric distortion

• Enhanced reflections

Limited Benefits• High Cost • Poor viewing angels

Physically Awkward • Doesn’t fit well in traditional flat screen settings

• Doesn’t fit in pocket

Future use of technology

Advantages of technology

Barriers to Adoption

Prevalence of technology

Prevalence of Technology

Eye Eye

Curved Screen

Flat Screen

Future use of technology

Advantages of technology

Barriers to Adoption

Prevalence of technology

• Business press claims curved screen technology is simply a gimmick

• No verdict on whether this is the case

• barriers to adoption needs to be overcome

Management Relations

Jesse Kleine

Samsung-Corning Agreement

Corning is the leading smartphone glass manufacture

Doing R&D on curved glass for smartphones

In 2013 they sign a 10 year contact

Agreement Agreement Benefits

Effect on Sales

Effect on Price

Steve Jobs and Corning

Agreement Benefits (For Corning)

Control of Joint Venture

$400 Million Investment

Access to global market

Agreement Agreement Benefits

Effect on Sales

Effect on Price

Steve Jobs and Corning

Effect on Sales

New Purchases

Obsolescence

Innovation

Agreement Agreement Benefits

Effect on Sales

Effect on Price

Steve Jobs and Corning

Effect on Price

Agreement Agreement Benefits

Effect on Sales

Effect on Price

Steve Jobs and Corning

Price Increase

Innovation

Moore’s Law

Hadn’t produced glass since 1971

Demands millions of square feet in 6 month

Corning completes the order

Rare instance of intense collaboration

Steve Jobs and Corning

Agreement Agreement Benefits

Effect on Sales

Effect on Price

Steve Jobs and Corning

Conclusion