Project Being Chef.txt

CHAPTER-1

COMPANY PROFILE:

Name of the Company: Being Chef

Address: Uday Nagar, Sector 45, Gorgon, Haryana 122003

E-mail address: [email protected]

Local/National Company: Based out of NCR

Google Places : Being Chef

NATURE OF THE COMPANY:

Being chef is an Indian online food company which provides Good food and magic, both leaves a spell bound with its innovation and simplicity. The Being Chef box. Is the magical box which makes cooking streamlined and hassle free, transforming into a world class chef even with a limited knowledge of cooking Great place to order food from as the delivery is great and so is the packaging? The combos they offer are amazing and reasonable. The whole Indian food had a characteristic flavor . The food is cooked with perfection

It is also known as aquick service restaurant(QSR) , is a specific type of restaurant characterized both by its fast food cuisine and by minimaltable service. Food served in fast food restaurants typically caters to its customers and is offered from a limited menu; is cooked in bulk advance and kept hot; is finished and packaged to order; and is usually available ready to take away, though seating is also available.

Variations of the food concept include taste and magic.. Being chef have higher sit-in ratios, and customers. .

COMPANYS VISION & MISSION:

The vision and mission of being chef is the thought of combining the two in one simple box so that we can offer you the best of both the worlds - The Being Chef box. It is the magical box make cooking streamlined and hassle free, transforming you into a world class chef even with a limited knowledge of cooking.

PRODUCT RANGE OF THE COMPANY

Being chef gives a variety of products to choose from. Some of them are-

5 min recipe kit

It is a recipe kit in which all the ingredients according to the recipe are accurately delivered on the basis of customer preference are delivered to customer

Customizable boxes

Customizable coxes are the boxes which cost @ 99 which provides 1 dhal, 1 vegetable both of customer preference and 2 breads

Normal delivery of food

It is a normal delivery like all restaurants does on customer call

SIZE (in terms of manpower) OF ORGANISATION:

MANPOWER: 30 Employees with diverse Full time profiles:

1 Owner

2 Managers

7 Chefs

16 Employees Including Waiter, Sweepers and Delivery Boys

4 Members in Finance Team & Quality check team.

Apart from it, there is significant number of Interns associated with this most aspiring Food tech venture.

ORGANISATION STRUCTURE OF THE COMPANY

Beingchef Corporate ladder is quite easy to understand, it is powered with a network of managers which are highly educated in their niche of understandings to manage the support team & Finance team.

Also there is dedicated manager for Chefs, to control over quality check & Customer feedback issues to take care of brand quality.

Good thing about this company is all the employees are managed & taken care by the founder & CEO of this company.

POSITION OF THE COMPANY

The being chef online business started one year ago with a good reputed position in an industry which earns a turnover of about 50 lakkhs-1crore annually.

This company is pioneer in Fusions & this type of products which makes it out of the box company with innovative approach.

LEADERSHIP OF THE COMPANY

Founder of the being chef is Mr. Subham Maheshwari, who is a serial entrepreneur and famous Startup enthusiast.He is well known for his entrepreneurial ventures and skills.

Presently he is serving as CEO of this company.

DEFINE OBJECTIVES OF STUDY AND RESEARCH METHODOLOGY

Key Objectives of My project:

1. To Do Awesome Marketing through my content

2. To Increase social engagements with potential leads.

3. To boost Company revenue & relationship with Business emails & tie-ups.

How I am Going to do it ?

Content marketer has been one of the important marketing strategies in todays society especially when information for consumers is often overloaded. Brands are competing aggressively for todays mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making todays customers want to buy your products and services.

Here are five objectives of content marketing.

* Leadership Content marketing leads to obtaining of thought leadership from an archive of articles that are consistently shown to the consumers. This may mean that consumers today trust content marketing more than any other avenue of marketing. By becoming the thought leader in the industry with content marketing, your brand can eventually wins the consumer market share as well.

I am Going to Cover Being chef in leading websites with my Content Writing Skills through my creativity.

* Subtle Marketing Content marketing has a subtle marketing impact on consumer decisions. Unlike push marketing tactics like sales, promotions and offering of discounts, content marketing work in a very subtle way. Such that the consumer may not feel that the branded content is trying to sell them something. Consumers mindset will become less defensive when it comes to content marketing, thereby, making buying easier (or selling for your brand easier).

I will share Targeted content & viral images on social media which will engage brand and users with laws of permission marketing.

* Soft Influential Marketing Content marketing makes the brand itself seen as an influencer to a point that even competitors may take reference from. If a brand is consistent in developing its content marketing on a regular basis, it gives it a soft influential marketing power. Therefore if any new product category or term invented by the brand will be more readily accepted by the consumers than the competitors which are not active in content marketing. In other words, content marketing may help brand to lead the market.

* Improve Brand Loyalty Our long term goal is to ensure brand loyalty by educating the consumers about product and services relevant to their business needs. Customers are grateful if your brand can deliver what they want from not only your products and services but also educate them through your branded content. This will enhance brand loyalty among a small but strong group of customers which will later become your brand advocate on social media or digital media.

* Support Selling The best word to describe the impact of content marketing is support selling. Itll make selling easier for the clients sales and business division as consumers are better educated of the products and services even before they see the sales or business development staff. Today, smart retailers also integrate content marketing in their retail stores in the form of place cards that explain the benefits of their products and services. In this manner, itll make selling easier with more cost efficient such that less retail staff is required for the store.

The goal is simple it is to gain awareness, consideration, loyalty, and advocacy for your product or service. The goal is complicated by the fact that most consumers and business clients are turned off by blatant advertorial like media interruptions pushed upon them. Thus, the objective of content marketing is to accomplish the goal, but do so in a subtle way that does not feel like your brand is pushing your drug.

There are two forms of content that people appreciate to the point that it is so compelling that they may actually share it with their own family, friends, and/or colleagues. The first type is entertaining content whether in the form of a nicely written story, amazing picture, or enjoyable video.

Brands need to think more like an author, photojournalist, or producer as opposed to an advertiser. The marketing department needs to evolve to be part media department, writing and producing pleasurable content. This content can have very soft brand undertones, but should really aim for entertaining the audience. Let the content be associated to your brand, not specifically about your brand.

The second form of content that will be compelling to your audience is informational and helpful. Have you identified problems your audience has? Areas you can provide guidance and help? Be a continuous helping hand to your audience. They will value your content. They will develop brand preference and loyalty because you are adding to an overall user experience they find useful. Thus, become worthy of their business.

The information content works like a whitepaper in some sense. It recognizes or states a problem and then provides a solution. The brand can be subtly mentioned and hinted to be part of the solution. But once again, subtleness is key.

The content execution must be driven by a strategy that answers content marketing goals and objectives. I Know what success will look like ahead of time. Then measure results to determine of a successful brand through content marketing.

Research Methodology

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Sab mein hi karun ?

being chef

manager

support team

finance team support

manager

chef