Project Alpha: A Preview of the Research - Rob Grainger, Stonewash

StonewashProject Alpha

A Preview of the Research

Our Credentials

• Our background: Core publishing experience• Stonewash began as a beta project in 2009• The opportunity presented by app stores• The problems we set out to solve• How we track data

Our Thinking

Creating Content

Publisher’s Core Value Stonewash will

enable these online

capabilities to publishers

Capturing reader data

Supporting the end user

Multi platform accessibility

Natively built applications

Design and production resources

E-Commerce

Auditing Distribution

Project Alpha

• Our data source: Millions of readers• The value of the data to magazines• The partners• The project

Tablets & Smartphones

• The perceived value of print and app v. website• When comparing platforms, choose your data

carefully• Consider all platforms

Tablets & Smartphones

90%

5%5%

Downloads By Platform

iOS Windows Android

Tablets & Smartphones

91%

5% 4%

Purchases By Platform

iOS Android Windows

Devices and Readers

111%

246%

342%

40%

Number of Devices

Connectivity Offline

2.80%3G

15.62%

WiFi81.56%

Offline3GWiFi

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Rich Media Impact on Dwell Time

On page video

On page video

On page video

Rich Media Impact on Dwell Time

01 04 07 10 13 16 19 22 25 28 31 34 37 40 43 46 49  52 55

 58 61 64 67 70 73 76 79 82 85 88 

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45.0Chart Title

On page video

On page video

On page video

01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89 

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Total Dwell Time (Seconds)

Rich Media Impact on Dwell Time

On page video

On page video

On page video

Social Networks

FB66%

Twitter34%

Global

Men68%

Women32%

Gender

Phone25%

Tablet75%

Devices

Social Networks

Case StudyProject Alpha

Using Data to Predict ResultsShifting frequency from monthly to weekly