SMART-SPACE – Deliverable D.C.4.1 “Social networks communication action plan” 1 Project Acronym: SMART-SPACE Project title: ASP478 D.C.4.1 “Social networks communication action plan” WP n°: C: “Communication” Task n°: A.C.4 Digital Activities Author(s): Eleonora Pantò Contributors: Ales Pevc, Simona Knezevic, Marzia Morgantini Type: R - Report Dissemination level: <PU = public> Revision: DRAFT 01 Due Date: 30.06.2017 Date of submission: Here the effective date of finalisation (with the quality approval) Executive Summary
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Project Acronym: SMART-SPACE Project title: ASP478 · Uses social media for research at least once a week Uses social media or digital media to learn about current events at least
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SMART-SPACE – Deliverable D.C.4.1 “Social networks communication action plan”
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Project Acronym: SMART-SPACE
Project title: ASP478
D.C.4.1 “Social networks communication action plan”
WP n°: C: “Communication”
Task n°: A.C.4 Digital Activities
Author(s): Eleonora Pantò
Contributors: Ales Pevc, Simona Knezevic, Marzia Morgantini
Type: R - Report
Dissemination level: <PU = public>
Revision: DRAFT 01
Due Date: 30.06.2017
Date of submission: Here the effective date of finalisation (with the quality approval)
Executive Summary
SMART-SPACE – Deliverable D.C.4.1 “Social networks communication action plan”
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Within the SMART SPACE project, the activity A.C.4 is aimed to promote digital
dissemination, contacting stakeholders and beneficiaries and pursuing interaction through
newsletters and social media campaign.
The Deliverable D.C.4.1 “Social networks communication action plan” includes analisys of
beneficiares and recipients, the selection of social media to be used and monitoring
List of contents .................................................................................................................................................... 2
2. Social media plan .................................................................................................................................... 3
2.1 Analysis of beneficiaries and recipients ........................................................................................... 3
2.2 Selection of social media to be used.................................................................................................. 5
2.3 Planning of issues for the 1st year ....................................................................................................13
2.4 Monitoring indicators and tools ......................................................................................................13
SMART-SPACE – Deliverable D.C.4.1 “Social networks communication action plan”
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1. Introduction
The Smart Space team plan to use Social Media extensively during the project as described
in the Communication strategy (D.C.1.1) and that the project itself has a recognizable social
media presence.
A Social Media Team is defined in order to share the strategy and the management of the
profiles.
As in Smart Space, the partners in charge of Social Media are P4 and P9, the Social Media
Team (SMT) initially will be composed by Eleonora Pantò from P9 and Simona Vernon & Ales
Pevc from P4.
The people in the SMT access the profiles as managers. If any other PP is interested or
available to be part of the Social Media Team they could ask to get the access to the official
profiles of the project.
All the partners are requested to share, promote, like the profiles and the contents of the
official Smart Space profiles. In the following some indications for the PPs and the Social
Media Policy of the project.
2. Social media plan
2.1 Analysis of beneficiaries and recipients
A for the beneficiaries, when planning Social Media it’s useful to create a digital “persona” in
order to define the right contents and tone. In the following the profile of the digital
persona, we sketched for this plan.
Demographics
Gender: Male/Female
Age: 25 – 50
Marital Status: Single or married
Education: At least some college, college graduate
Geographic location: Alpine Regions in France, Italy, Switzerland, Austria,
Germany, Croatia, Slovenia
SMART-SPACE – Deliverable D.C.4.1 “Social networks communication action plan”
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Psychographics
Looking for new opportunity allowing more efficiency
Networker
Interested in innovation
Empowered, or desires to be so
Environmentally conscious
Socially conscious
Social media attitude
Active on at least two social media networks daily
Uses social media to talk about innovation and ICT weekly
Seeks out and/or shares opinions about innovation on social media at least 2-
3 times a month
Uses social media for research at least once a week
Uses social media or digital media to learn about current events at least 2 - 3
a week
As far as the recipients, we direct our communications to the three kinds of the audience
identified by the project:
Policymakers
Intermediaries
SMEs.
As of the transnational character of the project we have to take into account the
multilingual aspects of our communications.
SMART-SPACE – Deliverable D.C.4.1 “Social networks communication action plan”
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2.2 Selection of social media to be used
Social Media channels can play several different roles in support of the project. The most important objectives are:
Helping to identify and develop a community with interests in Smart Space activities
and topics related:
o Smart Manufacturing
o Digital Transformation
o Digitizing SME
o Alpine Space
Disseminating information about Smart Space activities;
Providing a mechanism whereby target communities can provide feedback to what
the Smart Space team are doing;
Specific communications channel before, during and after Smart Space activities;
Team building, by providing informal communications and sharing channel across
team members.
A demographics of social media
In order to find the right social media platform connected to our target, it’s important to
know the demographics of different social media.1
1 How to Find Social Media Audience for Your Business: From Demographics, All the Way to Which
Platforms to Use and What to Post https://revive.social/find-social-media-audience/