project

SportHeads (Retail Chain) Presented By,Jitender Kumar Dhruv Chauhan Karan NathaniKaran Vithlani Jitender Badyal Ishan Biswari

The Need Population(in %)

0-15 16-40 40-60 60 and above

45.93%

19.46%30.74%

3.87%

GREATER NOIDAPopulation: 1.08 lakh

AGE GROUP0-15 : 33,20016-40 : 49,60440-60 : 21,01660+ : 4,180

It’s raining students

and money too!!

Place: GAMMA COMPLEX, JAGAT FARM

Positioning StatementTo the youth who love sports and are sports fashionistas, SportHeads is a Multi-brand sports showroom of sports’ equipment and apparels that offer its customers the experience of ‘’shopping on the fields”

Service Strategy StatementTo provide Multi-Brand sports Equipment and Apparels under one roof offering experience of ‘shopping on the fields’ to the people who love to play sports and are sports fashionistas so that we are perceived by them as the best in quality and ambience sports store.

Service Strategy High Class Ambience Store

Trained Staff

Multi Brand Sports Apparel and

Equipment.

Connecting to Colleges and Schools’

events.

Promotion Strategy

Our Store

TOP VIEW OF STORE

Left Side Wall of Store

CENTER WALL OF STORE

Right Side Wall of Store

PROMOTION STRATEGIES Event Sponsorship:

Various sports Events of colleges.

On the spot Prize Distribution.

Setting up a kiosk at the sponsored college.

Organising Events:

Different events to raise awareness for fitness in people.

Pamphlets:

To create awareness and promote the store in the large geographic area.

CONTD. Banners and Flexes:

During survey we found out the major problem was lack of awareness of a store in locality.

Therefore, properly placed banners and flexes can diminish the problem.

Online Promotions:

Main platform for online promotion will be Facebook .

Provides local access to a large no. of population.

Projected Sales & Revenue (Monthly):S.No. Product Category No. of units Sale/

MonthAverage Price (including taxes)

Total Revenue

1. Apparels 450 1500 6750002. Shoes 450 2500 11250003. Studs (Football) 50 1500 750004. Footballs 8 1000 80005. Badminton Rackets (Yonex) 8 1500 12000 Total 1895000

6. Cricket Bats 50 1000 50007. Cricket Balls 200 50 100008. Volleyballs (Nivea & Cosco) 10 800 80009. Badminton Rackets (Local) 25 500 1250010. Table Tennis bats (Stag) 30 300 900011. Table Tennis balls (Donic) 30 100 300012. Table Tennis balls (stag) 100 30 3000 Total 95500

13. Shorts, Jerseys & Lowers 200 500 100000 Grand Total 2090500

Operating Profits(Monthly):S.No. Products S.Nos. Revenue Pt. Margin Profit1. For Product Category 1 to 5 Rs.1895000 15% Rs.2842502. For Product Category 6 to 12 Rs.95500 20% Rs.191003. For Product Category 13 Rs.100000 30% Rs.30000 Total Profit Rs.333350

Setup Costs (One time) and Expenses (Monthly):S.No. Type Amount (in Rs.)1. Store Security deposit 5000002. Furniture setup 5000003. Interiors 200000 Total 1200000

S.No. Type Amount (in Rs.)1. Rent 600002. Electricity Bill 150003. Maintenance (Misc) 20004. Staff Employees (4 Nos.) 400005. Store Manager 300006. Incentives & bonuses 50007. Marketing & Promotions 15000 Total 167000

Profit (Monthly): Operating Profits – Expenses (333350 – 167000) = Rs.166350

Tax Rate applicable 25%

Profit after Tax = Rs.124762

Break-even Calculations: PAT per month = Rs.124762

Withdrawl per month = Rs.50000

Return to Investor per month = Rs.74762

Total initial Investment required (120000 + 400000 for initial stock) = Rs.1600000

Break-even Time in months = 1600000/74762 = 22 months

Total Profit (Investor payback deducted) after 3 years = 14*124762 = Rs.1746668