1 Sr No CONTENT Page No. 1 Industry Overview 2 History of Automobile Industry 3 Features of Automobile Industry 4 Automobile Industry of India 5 Role of Government In Automobile Industry 6 Environmental analysis of Automobile Industry (PEST) 7 Different Players of Automobile Industry 8 Future and Growth of Automobile Industry 9 Introduction of TATA Motors 10 Major Competitors 11 Marketing Strategies of TATA Motors 12 Customer Perception: Why TATA Motors 13 SWOT Analysis of TATA Motors 14 Introduction of HYUNDAI Motors 15 Company profile & products 16 Comparison Segments 17 Consumer satisfaction level 18 Recommendation 19 Conclusion 20 Bibliography
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Sr No CONTENT Page No.
1 Industry Overview
2 History of Automobile Industry
3 Features of Automobile Industry
4 Automobile Industry of India
5 Role of Government In Automobile Industry
6 Environmental analysis of Automobile Industry (PEST)
7 Different Players of Automobile Industry
8 Future and Growth of Automobile Industry
9 Introduction of TATA Motors
10 Major Competitors
11 Marketing Strategies of TATA Motors
12 Customer Perception: Why TATA Motors
13 SWOT Analysis of TATA Motors
14 Introduction of HYUNDAI Motors
15 Company profile & products
16 Comparison Segments
17 Consumer satisfaction level
18 Recommendation
19 Conclusion
20 Bibliography
Industry Overview
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Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the
Automobile Industry of India has come a long way. During its early stages the auto industry
was overlooked by the then Government and the policies were also not favorable. The
liberalization policy and various tax reliefs by the Govt. of India in recent years has made
remarkable impacts on Indian Automobile Industry. Indian auto industry, which is currently
growing at the pace of around 18 % per annum, has become a hot destination for global auto
players like Volvo, General Motors and ford.
A well developed transportation system plays a key role in the development of an economy,
and India is no exception to it. With the growth of transportation system the Automotive
Industry of India is also growing at rapid speed, occupying an important place on the ‘canvas’
of the Indian economy. Today Indian automotive industry is fully capable of producing
various kinds of vehicles and can be divided into 03 broad categories : Cars, two-wheelers
These are the different vehicles used in defence and military
TrucksRs. 8- 9 lakhLoad upto - 9 tonnes
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Marketing Strategies of Tata motors
1. Product, Branding, and Advertising
Every business started from 0, from no one knows it until everyone know it. Advertising is
one of the most common ways to make car buyer or car enthusiast aware of the new car with
special promotion price. Another more important way of advertising is to create an image or
brand image. Take BMW Z3 for example, it was introduced in 1996 and shortly the car has
been used in the famous James Bond movie. This is similar to Nissan 350 Fair lady Z in the
recent 2007 Fast and the Furious 3 – Tokyo Drift. Over the years Tata Motors have been
successful in creating their brand image especially they use some famous stars as their
spokesman.
Other important marketing strategies are such as the packaging, innovations, and quality
control. Tata Motors provide many innovative features to attract car lover. One of these
innovations is the Tata Safari 4X4 Dicor that has “Reverse Guide System”. A weather-proof
camera is fixed to the rear car to help the driver while reversing the car.
2. Pricing Strategy
There are various factors to determine a price of a car. These factors are such as market
condition (it can’t be too low or too high with the prices of same vehicle from competitors, it
has to be at par), cost incurred to build a car, profit by company, dealer profit.
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Giving discount every month and special promotion for certain type of vehicle also one of the
strong strategy use by Tata Motors. Discount can be made from Company’s profit or from
dealer’s profit at certain range.
3. Place
Place of dealership does play an important role. The channel of distribution, physical
location, and dealership method of distribution and sales is generally adopted. The
distribution of vehicle must be in a very systematic way, from the plant to dealership and to
end user. This is not only in India itself but also to the world-wide dealership.
4. Maintenance and Support
After sales service is also another important marketing strategy for most of the car buyer to
choose for the right car. End user will not want to spend a lot of time to travel to a far place
just to service the car such as change engine oil, oil filter and some simple checking. Parts
and accessories must also easy to access when it is needed to keep the customer satisfy from
buying Tata cars until maintaining the car or even until they sell the car and change to a
newer Tata model.
Joint Ventures
Tata Motors has formed a 51:49 joint venture in bus body building with Marcopolo of Brazil.
This joint venture is to manufacture and assemble fully-built buses and coaches targeted at
developing mass rapid transportation systems. The joint venture will absorb technology and
expertise in chassis and aggregates from Tata Motors, and Marcopolo will provide know-how
in processes and systems for bodybuilding and bus body design. Tata and Marcopolo have
launched a low-floor city bus which is widely used by Delhi, Mumbai and Bangalore Transport
Corporations.
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Tata Motors also formed a joint venture with Fiat and gained access to Fiat’s diesel engine
technology. Tata Motors sells Fiat cars in India and is looking to extend its relationship with
Fiat and Iveco to other segments. Fiat's first body-on frame pickup will have the same styling
as Tata Xenon and is to be named Fiat Terra. Tata has also formed numerous JV's with many
small companies in various countries around the world.
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Tata Daewoo Commercial Vehicle (One Of The Successful Joint Ventures)
With the success of Tata Indica, Tata Motors aimed to increase its presence worldwide. In
2004, it acquired the Daewoo Commercial Vehicle Company of South Korea. The reasons
behind the acquisition were:
Company's global plans to reduce domestic exposure. The domestic commercial vehicle
market is highly cyclical in nature and prone to fluctuations in the domestic economy the
company plans to diversify into various markets across the world in both MHCV as well as
LCV segments.
To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata
Novus from Daewoo’s (South Korea) (TDCV) platform. Tata plans to leverage on the strong
presence of TDCV in the heavy-tonnage range and introduce products in India at an
appropriate time. This was mainly to cater to the international market and also to cater to the
domestic market where a major improvement in the Road infrastructure was done through the
National Highway Development Project
Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is the
2nd largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has jointly
worked with Tata Daewoo to develop trucks such as Novus and World Truck and buses
namely, GloBus and StarBus.
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Tata Novus one of the best selling commercial trucks in South Korea
Tata MarcoPolo released this low-floor bus in India
CUSTOMER PERCEPTION: WHY TATA MOTORS
In today’s scenario customer are brand loyal and they prefer the ‘BEST’
Reasons to switch on for TATA MOTORS
100% reliability
Geared for future
R & D Edge
Tech - driven
Backed by TATA name
SWOT
By looking at the Marketing strategies of TATA motors, the SWOT analysis (the Strengths,
Weakness, Opportunities, Threats) can clearly tells why Tata Motors marketing strategies is
one of the successful stories in automobile industry nowadays.
Swot Analysis of TATA Motors
Strengths
The internationalization strategy so far has been to keep local managers in new
acquisitions, and to only transplant a couple of senior managers from India into the
new market. The benefit is that Tata has been able to exchange expertise. For example
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after the Daewoo acquisition the Indian company leaned work discipline and how to
get the final product ‘right first time.’
The company has a strategy in place for the next stage of its expansion. Not only is it
focusing upon new products and acquisitions, but it also has a programme of intensive
management development in place in order to establish its leaders for tomorrow.
The company has had a successful alliance with Italian mass producer Fiat since
2006. This has enhanced the product portfolio for Tata and Fiat in terms of production
and knowledge exchange. For example, the Fiat Palio Style was launched by Tata in
2007, and the companies have an agreement to build a pick-up targeted at Central and
South America.
Weaknesses
The company’s passenger car products are based upon 3rd and 4th generation
platforms, which put Tata Motors Limited at a disadvantage with competing car
manufacturers.
Despite buying the Jaguar and Land Rover brands (see opportunities below); Tat has
not got a foothold in the luxury car segment in its domestic, Indian market. Is the
brand associated with commercial vehicles and low-cost passenger cars to the extent
that it has isolated itself from lucrative segments in a more aspiring India?
One weakness which is often not recognised is that in English the word ‘tat’ means
rubbish. Would the brand sensitive British consumer ever buy into such a brand?
Maybe not, but they would buy into Fiat, Jaguar and Land Rover (see opportunities
and strengths).
Opportunities
In the summer of 2008 Tata Motor’s announced that it had successfully purchased the
Land Rover and Jaguar brands from Ford Motors for UK £2.3 million. Two of the
World’s luxury car brand have been added to its portfolio of brands, and will
undoubtedly off the company the chance to market vehicles in the luxury segments.
Tata Motors Limited acquired Daewoo Motor’s Commercial vehicle business in 2004
for around USD $16 million.
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Nano is the cheapest car in the World - retailing at little more than a motorbike.
Whilst the World is getting ready for greener alternatives to gas-guzzlers, is the Nano
the answer in terms of concept or brand? Incidentally, the new Land Rover and Jaguar
models will cost up to 85 times more than a standard Nano!
The new global track platform is about to be launched from its Korean (previously
Daewoo) plant. Again, at a time when the World is looking for environmentally
friendly transport alternatives, is now the right time to move into this segment? The
answer to this question (and the one above) is that new and emerging industrial
nations such as India, South Korea and China will have a thirst for low-cost passenger
and commercial vehicles. These are the opportunities. However the company has put
in place a very proactive Corporate Social Responsibility (CSR) committee to address
potential strategies that will make is operations more sustainable.
The range of Super Milo fuel efficient buses are powered by super-efficient, eco-
friendly engines. The bus has optional organic clutch with booster assist and better air
intakes that will reduce fuel consumption by up to 10%.
Threats
Other competing car manufacturers have been in the passenger car business for 40, 50
or more years. Therefore Tata Motors Limited has to catch up in terms of quality and
lean production.
Sustainability and environmentalism could mean extra costs for this low-cost
producer. This could impact its underpinning competitive advantage. Obviously, as
Tata globalizes and buys into other brands this problem could be alleviated.
Since the company has focused upon the commercial and small vehicle segments, it
has left itself open to competition from overseas companies for the emerging Indian
luxury segments. For example ICICI bank and DaimlerChrysler have invested in a
new Pune-based plant which will build 5000 new Mercedes-Benz per annum. Other
players developing luxury cars targeted at the Indian market include Ford, Honda and
Toyota. In fact the entire Indian market has become a target for other global
competitors including Maruti Udyog, General Motors, Ford and others.
Rising prices in the global economy could pose a threat to Tata Motors Limited on a
couple of fronts. The price of steel and aluminium is increasing putting pressure on
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the costs of production. Many of Tata’s products run on Diesel fuel which is
becoming expensive globally and within its traditional home market.
Introduction to Hyundai motors
45
History
Hyundai (Korean pronunciation) is a group of companies founded in South Korea. The first Hyundai company was founded in 1947 as a construction company.
Some of the best-known Hyundai divisions are Hyundai Motor Company, the world's fourth largest automaker and Hyundai Heavy Industries, the world's largest shipbuilder. Other companies currently or formerly controlled by members of Chung's extended family may be loosely referred to as a part of the Hyundai chaebol.
In 1998 Hyundai bought Kia Motors, another South Korean company. Hyundai Group underwent a massive restructuring following the 1997 East Asian
financial crisis and the founder's death in 2001. Today many companies bearing the name Hyundai are not part of or connected to the Hyundai Group. Some of the larger former members of the conglomerate include Hyundai Group, Hyundai Kia Automotive Group, Hyundai Department Store Group, Hyundai Heavy Industries Group, and Hyundai Development Group. Following the conception, Hyundai Group's business remains manufacturing of elevators, container shipping services, and tourism.
Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company was later established in 1967. The company’s first model, the Cortina, was released in cooperation with Ford Motor Company in 1968. When Hyundai wanted to develop their own car, they hired George Turnbull, the former Managing Director of Austin Morris at British Leyland. He in turn hired five
other top British car engineers. They were Kenneth Barnett body design, engineers John Simpson and Edward Chapman, John Crosthwaite as chassis engineer and Peter Slater as chief development engineer. In 1975, the Pony, the first Korean car, was released, with styling by Giorgio Giugiaro of Ital Design and power train technology provided by Japan’s Mitsubishi Motors. Exports began in the following year to Ecuador and soon thereafter to the Benelux countries. In 1991, the company succeeded in developing its first proprietary gasoline engine, the four-cylinder Alpha, and transmission, thus paving the way for technological independence.
In 1983, Hyundai exported the Pony to Canada, but not to the United States because the Pony didn't pass emissions standards there. Canadian sales greatly exceeded expectations, and it was at one point the top-selling car on the Canadian market. The Pony afforded a much higher degree of quality and refinement in the lowest price auto segment than the Eastern-bloc imports of the period then available.
In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as "Best Product 10" by Fortune magazine, largely because of its affordability. The company began to produce models with its own technology in 1988, beginning with the midsize Sonata.
In 1996, Hyundai Motors India Limited was established with a production plant in Irrungattukotai near Chennai, India.
In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand. Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo, in 1999. Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile (160,000 km) warranty to cars sold in the United States and launched an aggressive marketing campaign.
In 2004, Hyundai was ranked second in "initial quality" in a survey/study by J.D. Power and Associates. Hyundai is now one of the top 100 most valuable brands worldwide. Since 2002, Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup.
In 2006, the South Korean government initiated an investigation of Chung Mong Koo's practices as head of Hyundai, suspecting him of corruption. On April 28, 2006, Chung was arrested, and charged for embezzlement of 100 billion South Korean won (US$106 million).[10] As a result, Hyundai Vice Chairman and CEO, Kim Dong-jin, replaced him as head of the company. Research & DevelopmentHyundai has 5 R&D centres worldwide. Located in South Korea, California, United States, Germany, Japan and Hyderabad, India.
Hyundai In India
Hyundai's manufacturing plant at Irungattukottai near Sriperumbudur, India.Hyundai Motor India Limited is currently the second largest carmaker after Maruti Suzuki and largest auto exporter in India.[42] It is making India the global manufacturing base for small cars. Hyundai sells several models in India, the most popular being the Santro Xing, i10 and the i20. Other models include Getz Prime,
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Accent, Terracan, Elantra (Discontinued), second generation Verna, Tucson,Santa Fe and the Sonata Transform. Hyundai has two manufacturing plants in India located at Sriperumbudur in the Indian state of Tamil Nadu. Both plants have a combined annual capacity of 600,000 units.In the year 2007 Hyundai opened its R&D facilty in Hyderabad Andhra pradesh , employing now nearly 450 engineers from different parts of the country.Basically the Hyundai Motors India Engineering (HMIE) gives technical & engineering support in Vehicle development and CAD & CAE support to Hyundai's main R&D center in Namyang Korea. In 2010,Hyundai started its design activities at Hyderabad R&D Center with Styling,Digital Design & Skin CAD Teams.
“Customer Satisfaction Survey for HYUNDAI”In this world of competition any organization cannot avoid Customers. It has become a necessity for an organization for its survival in any industry so that customer Satisfaction plays important role in each an every product life cycle. Today Companies are facing toughest competition ever. The intense competition makes the companies to take the necessary steps. To retain their existing customer as well as attract new once. In the environment of advancement of the technology the companies are trying hard to keep the pace with latest development. This survey will help the company to know the customers satisfaction level and feedback of customers at the product. It will also help company to know about the competitors. This will help company to know about wants and expectation of customers. The company can also know if there are any problems faced by the customers.
COMPANY PROFILE
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the second largest car manufacturer and the largest passenger car exporter from India. HMIL presently markets 37 variants of passenger cars across segments. The Santro in the B segment, the Getz Prime, i10 and the Premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata Embera in the E segment and the Tucson in the SUV segment.
Hyundai Motor India Ltd, continuing with its tradition of being the fastest growing passenger car manufacturer, registered total sales of 489,328 vehicles in the calendar year (CY) 2008, an increase of 49.6 percent over CY 2007. In the domestic market it clocked a growth of 22.4 percent as compared to245, 387 units in 2007 while overseas sales grew by 92.5 percent, with exports accounting for 243,931 units in 2008.
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Hyundai has different product as follow:1. Santro Xing:Santro is one most small family related comfortable car, which come under Economy segment. It is mostly sellable by the Hyundai Motors. It has been most good performance by the buyers. And also good result of it.
2. Hyundai i10:
3. I 20:
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4: Accent
5. Verna:
Comparison between cars of both the companies .
Segments
1. Small cars
2. Middles cars
3. Utility cars
4. Luxury cars
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On the basis of
1. Features
2. Engine
3. Safety
4. Performance
5. Interior and exterior
Small cars
Tata indica v2 DLE vs Hyundai i10-lite
Tata Indica V2 DLE BSIII
Hyundai i10 D-lite
Tata Indica V2 DLE BSIIIDetails
Hyundai i10 D-liteDetails
New Car On-Road Price New Car On-Road Price
Cup Holders
Tubeless Tyres
Central Locking
Tachometer
Front Fog Lights
AM/FM Radio
Mileage (Highway) 17.4 km/liter 16.8 km/liter
Mileage (City) 13.6 km/liter 12.3 km/liter
Mileage (Overall) 13.6 km/liter 13.2 km/liter
Fuel Tank Capacity 37 Liters 35 Liters
Maximum Speed 135 Km/Hour Km/Hour 149 Km/Hour
0-100kmph 25.7 seconds N/A
1/4 Mile 22.6 seconds N/A
Engine Type
475 IDI with Microprocessor basedEngine Management System (ECU)
iRDE 1.1, 4-cylinder Petrol
Displacement 1405 1086
Power 54PS @5500rpm 67PS @5500rpm
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Torque 83Nm @2500rpm 99Nm @2800rpm
Valve Mechanism SOHC
Bore 67
Stroke 77
Valves per Cylender 2 3
Fuel Type Diesel Petrol
Fuel System MPFI
Front SuspensionIndependent, Wish Bone type, withMcPherson strut, Anti-roll Bar
McPherson Strut with Stabilizer Barand
Rear SuspensionIndependent, Semi trailing arm withcoil spring
CTBA with coil spring
Steering Type Rack and pinion Rack & Pinion
Power Assisted Electric
Minimum Turning Radius
4.9 4.7
Front Brakes Ventilated Disc Disc
Wheel Type Tubeless tyres
Wheel Size 13 Inch 13 inch
Tyres 165/65R13 Radial 155/80 R13
Overall Length 3675 mm 3565 mm
Overall Width 1665 mm 1595 mm
Overall Height 1485 mm 1550 mm
Wheel Base 2400 mm 2380 mm
Ground Clearance 170 mm 165 mm
Rear Track 1,380 mm 1,385 mm
Front Headroom 960 mm
Front Legroom 1,290 mm
Rear Legroom 870 mm
Boot Space 217
Kerb Weight 995 860
Price
Tata Indica V2 DLE BSIII Hyundai i10 D-lite
Price (Ex-Showroom)
Rs. 3,55,011 Rs. 3,48,804
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EMIRs. 9,164 (for 36 month loan)
Rs. 9,004 (for 36 month loan)
Pictures
Tata Indica V2 DLE BSIII Hyundai i10 D-lite
Exterior
Interior
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Safety
Tata Indica V2 DLE BSIII Hyundai i10 D-lite
Anti-Lock BrakingSystem
Driver Air-Bags
PassengerAir-Bags
Immobilizer
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Tata Indica v2 xeta GLE vs Hyundai i10 Mnaga
Tata Indica V2 Xeta GLE
Hyundai i10 Magna
Tata Indica V2 Xeta GLEDetails
Hyundai i10 MagnaDetails
New Car On-Road Price New Car On-Road Price
Power Windows
Power Steering
Cup Holders
Rear Wash Wiper
Tubeless Tyres
Central Locking
SteeringAdjustment
Tachometer
Defogger (Rear)
Mileage (Highway) 15.3 km/liter 16.1 km/liter
Mileage (City) 12.1 km/liter 13.2 km/liter
Mileage (Overall) 11.8 km/liter 13 km/liter
Fuel Tank Capacity 37 Liters 35 Liters
No of Doors 5 Doors 4 Doors
Maximum Speed 153 Km/Hour N/A
Engine Type
475 SI Multi Point Fuel injectionSystem with 32-bit microprocessor
iRDE 1.1, 4-cylinder Petrol
Displacement 1193 1086
Power 65PS @5000rpm 66.7 @ 5,500 (PS@rpm)
Torque 100Nm @2600rpm 10.1 @ 2,800 (kgm@rpm)
Valve Mechanism SOHC
Bore 75
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Stroke 67.5
CylinderConfiguration
In-line Inline
Valves per Cylender 2
Fuel System MPFI
Front SuspensionIndependent, Wish Bone type, withMcPherson strut, Anti-roll Bar
McPherson Strut with Stabilizer Barand
Rear SuspensionIndependent, Semi trailing arm withcoil spring
CTBA with coil spring
Steering Type Rack and pinion Power
Power Assisted
Minimum Turning Radius
4.9 m
Front Brakes Ventilated Disc Disc
Wheel Type Steel Tubeless tyres
Wheel Size 4.5J x 13 13 inch
Tyres 165 x 65 R13 Radial 155/80 R13
Overall Length 3675 mm 3565 mm
Overall Width 1665 mm 1595 mm
Overall Height 1485 mm 1550 mm
Wheel Base 2400 mm 2380 mm
Ground Clearance 170 mm 165 mm
Rear Track 1,380 mm 1,385 mm
Front Headroom 960 mm
Front Legroom 1,290 mm
Rear Legroom 870 mm
Boot Space 217
Kerb Weight 1060 860
Price
Tata Indica V2 Xeta GLE Hyundai i10 Magna
Price (Ex-Showroom)
Rs. 2,98,522 Rs. 3,98,085
EMIRs. 7,706 (for 36 month loan)
Rs. 10,276 (for 36 month loan)
Safety
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Tata Indica V2 Xeta GLE Hyundai i10 Magna
Anti-Lock BrakingSystem
Driver Air-Bags
PassengerAir-Bags
Immobilizer
Pictures
Tata Indica V2 Xeta GLE Hyundai i10 Magna
Exterior
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Interior
Tata indica xeta GLS vs Hyundai santro Xing GL
Tata Indica V2 Xeta GLS
Hyundai Santro Xing GL
Tata Indica V2 Xeta GLSDetails
Hyundai Santro Xing GLDetails
New Car On-Road Price New Car On-Road Price
Tubeless Tyres
Central Locking
Mileage (Highway) 152 km/liter 17.8 km/liter
Mileage (City) 18.1 km/liter 13.7 km/liter
Mileage (Overall) 22.3 km/liter 12.7 km/liter
Fuel Tank Capacity 37 Liters 35 Liters
Maximum Speed 153 Km/Hour 141 Km/Hour
Engine Type 475 SI Multi Point Fuel injectionSystem with 32-bit
Hyundai Epsilon Engine
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microprocessor
Displacement 1193 1086
Power 65PS @5000rpm 63 @ 5,500 (PS@rpm)
Torque 100Nm @2600rpm 9.8 @ 3,000 (kgm@rpm)
Bore 75 66
Stroke 67.5 77
CylinderConfiguration
In-line Inline
Valves per Cylender 2 3
Clutch TypeStick gear shifting & frequentclutch
Front SuspensionIndependent, Wish Bone type, withMcPherson strut, Anti-roll Bar
McPherson Strut with Stabilizer Bar
Rear SuspensionIndependent, Semi trailing arm withcoil spring
Torsional Beam Axle, 3 Link OffsetCoil Spring
Steering Type Rack and pinion, power assisted Power
Minimum Turning Radius
4.9 m 4.4 m
Wheel Type Steel Pressed Steel
Wheel Size 4.5J x 13 13 Inch
Tyres 165 x 65 R13 Radial 155/70 R13
Overall Length 3675 mm 3565 mm
Overall Width 1665 mm 1525 mm
Overall Height 1485 mm 1590 mm
Wheel Base 2400 mm 2380 mm
Ground Clearance 170 mm 172 mm
Rear Track 1,380 mm 1,300 mm
Front Headroom 960 mm
Front Legroom 1,290 mm
Rear Legroom 870 mm
Boot Space 217 218
Kerb Weight 1065 854
Price
Tata Indica V2 Xeta GLS Hyundai Santro Xing GL
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Price (Ex-Showroom)
Rs. 3,12,696 Rs. 3,40,871
EMIRs. 8,072 (for 36 month loan)
Rs. 8,799 (for 36 month loan)
SAFTEY
Tata Indica V2 Xeta GLS Hyundai Santro Xing GL
Anti-Lock BrakingSystem
Driver Air-Bags
PassengerAir-Bags
Immobilizer
PICTURES
Tata Indica V2 Xeta GLS Hyundai Santro Xing GL
Exterior
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Interior
Tata Indica v2 xeta GLX vs Hyundai santro xing GLS
Tata Indica V2 Xeta GLX
Hyundai Santro Xing GLS
Tata Indica V2 Xeta GLXDetails
Hyundai Santro Xing GLSDetails
New Car On-Road Price New Car On-Road Price
Rear Wash Wiper
Tubeless Tyres
Tachometer
Front Fog Lights
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Rear Defroster
Mileage (Highway) 15.3 km/liter 17.8 km/liter
Mileage (City) 12.1 km/liter 13.7 km/liter
Mileage (Overall) 11.9 km/liter 14 km/liter
Fuel Tank Capacity 37 Liters 35 Liters
Maximum Speed 152 Km/Hour 141 Km/Hour
Engine Type
475 SI Multi Point Fuel injectionSystem with 32-bit microprocessor
Hyundai Epsilon Engine
Displacement 1396 1086
Power 70@4,800 (PS@rpm) 63PS @5500rpm
Torque 12.4@2,600 (kgm@rpm) 89Nm @3000rpm
Bore 75 66
Stroke 79.5 77
CylinderConfiguration
In-line Inline
Valves per Cylender 2 3
Fuel System MPFI Multipoint Fuel Injection
Clutch TypeStick gear shifting & frequentclutch
Front SuspensionIndependent, Wish Bone type, withMcPherson strut, Anti-roll Bar
McPherson Strut with Stabilizer Bar
Rear SuspensionIndependent, Semi trailing arm withcoil spring
Torsional Beam Axle, 3 Link OffsetCoil Spring
Steering Type Power Rack & Pinion
Minimum Turning Radius
4.9 m 4.4 m
Wheel Type Steel Tubeless tyres
Wheel Size 4.5J x 13 13 Inch
Tyres 165 x 65 R13 Radial 155/70 R13
Overall Length 3675 mm 3565 mm
Overall Width 1665 mm 1525 mm
Overall Height 1485 mm 1590 mm
Wheel Base 2400 mm 2380 mm
Ground Clearance 170 mm 172 mm
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Rear Track 1,380 mm 1,300 mm
Front Headroom 960 mm
Front Legroom 1,290 mm
Rear Legroom 870 mm
Boot Space 217 218
Kerb Weight 995 854
PRICE
Tata Indica V2 Xeta GLX Hyundai Santro Xing GLS
Price (Ex-Showroom)
Rs. 3,58,920 Rs. 3,62,949
EMIRs. 9,265 (for 36 month loan)
Rs. 9,369 (for 36 month loan)
SAFTEY
Tata Indica V2 Xeta GLX Hyundai Santro Xing GLS
Anti-Lock BrakingSystem
Driver Air-Bags
PassengerAir-Bags
Immobilizer
PICTURES’
Tata Indica V2 Xeta GLX Hyundai Santro Xing GLS
Exterior
63
Interior
64
Tata Indica v2 xeta LPG vs Hyundai santro xing eco
Tata Indica V2 Xeta LPG GLS
Hyundai Santro Xing eco (GLS)
Tata Indica V2 Xeta LPG GLSDetails
Hyundai Santro Xing eco(GLS)Details
New Car On-Road Price New Car On-Road Price
Power Windows
Tubeless Tyres
Central Locking
Mileage (Highway) 15.7 km/liter 16.8 km/liter
Mileage (City) 10.9 km/liter 11.8 km/liter
Mileage (Overall) 11.86 km/liter 12.8 km/liter
Fuel Tank Capacity 37 Liters 35 Liters
Maximum Speed 152Km/Hour Km/Hour 141 Km/Hour
0-100kmph 18.1seconds N/A
1/4 Mile 22.3seconds N/A
Engine Type
475 SI Multi Point Fuel injectionSystem with 32-bit microprocessor
Hyundai Epsilon Engine
Displacement 1193 1086
Power 65PS @5000rpm 63PS @5500rpm
Torque 100Nm @2600rpm 89Nm @3000rpm
Bore 75 66
Stroke 67.5 77
CylinderConfiguration
In-line Inline
Valves per Cylender 2 3
Fuel Type LPG CNG
Fuel System MPFI Multipoint Fuel Injection
Front SuspensionIndependent, Lower Wish Bone,McPherson Strut with Coil Spring
McPherson Strut with Stabilizer Bar
Rear Suspension Independent, Semi trailing arm Torsional Beam Axle , 3 Link
65
withCoil Spring mounted on shockabsorber
OffsetCoil Spring
Steering Type Rack and pinion, power assisted Power
The figures show that the automobile sector in India has been growing robustly. The market
shares of the different types of vehicles will clearly depict the demand pattern in this sector.
Domestic Market Share for 2008-09
Passenger Vehicles 15.96%
Commercial Vehicles 3.95%
Three Wheelers 3.6%
Two Wheelers 76.49%
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RECOMMENDATION
1. Like other competitors TATA Motors should use different technology available at its hand as well as, use international technology to serve the customers with the betterment of the product. EG Greater mileage in terms of Passenger Vehicles. Because mileage is given the first consideration.
2. Building up Brand name is must, because in today’s scenario customers are Brand conscious. Brand is created in terms of Advertisement, so one has to use the available medium to promote the product. Advertisement can done best by television, newspapers, magazines, word of mouth.
3. Tata Motors should provide a better vehicle to their customers by focusing on proper space, price, mileage etc. E.g. Tata Sumo and Tata Indica was a great success of Tata motors.
4. Maruti Suzuki leads the rank in terms of passenger’s cars, so Tata Motors should have a competitive edge over and should come up with something economical, something different, something new, in order to beat the best in the business.
5. Tata Motors should do the Market survey on the continue basis to improve their service and increase efficiency and should satisfy the existing customer with their brand. Customer retention is must in every aspect of business.
6. Tata Motors should provide their customers with a proper after sales service, increase warranty period, assured gifts and discount on festive occasions.