Project 4-Samantha Russo

Political Advertising

By Samantha Russo

Different Types of Advertising

• Politicians use many different types of advertising to make sure their point get across to the viewers.

• Some of the media used for advertising includes:– Many newspapers around the country.– Campaigning– Television– The Internet

Advertising in Newspapers

• Advertising through newspapers is very common among politicians.– Advertising

includes political cartoons, printed ads, and summaries of important speeches.

Advertising through Campaigning• Politicians spend most of the political race

campaigning around the country.• Campaigning gives the politicians a chance to

interact with the people directly and this usually has a bigger impact on the voters.

Advertising on Television

• Politicians release a series of commercials on television to impact voters.

• They are advertised on channels that voters are most likely to watch, such as news stations.

Advertising on the Web• The internet is

used by so many people each day that politicians use it as an easy place for advertising.– Just search the

name of your favorite, or least favorite politician, and see how many sites come up!

Positive Advertising• Positive campaigning, or campaign advocacy,

is one way politicians can inform voters– Campaign advocacy is when a candidate

showcases his or her own positive qualities and informs voters about their plan in running the country.

Negative Campaigning

• Negative campaigning is another way candidates can inform voters– Negative campaigning involves one candidate

showcasing the negative qualities of an opposing candidate in order to gain more votes.

Important Links

• http://www.youtube.com/watch?v=TaU3fjVAFbE (Barack Obama Television Ad)

• www.johnmccain.com (McCain’s Official Website)

• www.barackobama.com (Obama’s Official Website)