Progresswk3

THESISPROGRESS WEEK 3

BONA KIMITP | NYU | CLASS 2013

Tuesday, February 19, 13

PROGRESS WEEK 3

• Interviews

• User Scenario

• Production Schedule

Tuesday, February 19, 13

INTERVIEWS

ETSY SELLER 1

Art Print MakerSerious Seller

Multiple Platform

ETSY SELLER 2

3D Model MakerOccasional Seller

Dual Platform

Tuesday, February 19, 13

INTERVIEWS

• Selling on multi platforms such as Obaz, Turning Art, Mediuum, Wind and Willow Home, Down That Little Lane (Australia), Society 6 and Little Paper Planes

• Likes Etsy the most because it generates largest revenue, gets highest traffic, easy to use UI and helpful features

• Helpful feature - automated shipping process, detailed statistics (helpful for planning inventory, understand consumer taste), easy payment system

• Doesn’t like the clutter. So many seller, hard to connect to the

right audience• Not interested in Etsy integration with social network such as

Facebook and Twitter• Think she will use Maiv for souvenirs or items she finds at flea

market • Especially like that she would carry the items back home.

Eliminate the shipping cost

ETSY SELLER 1

Art Print MakerSerious SellerMultiple Platform

Tuesday, February 19, 13

INTERVIEWS

• Occasionally sell items on Etsy

• Use it to reach broader audience but redirect them to

Shapeways because it eliminates many steps

• Monetary incentive was not the motivation at all

• Stopped using Etsy because it seemed too cumbersome

• Doesn’t use any Social Network Services

• Not interested in connecting with people over internet

ETSY SELLER 2

3D Model MakerOccasional SellerDual Platform

Tuesday, February 19, 13

USER SCENARIO

SAVVY SHOPPER

Taste MakerEx-Buyer in fashion

retail

TRAVELER

ExplorerLove for friendsInteractive Music

SHOP EXPLORER

Travel enthusiastSocial conscious

shopper

EXPAT

Lives in Central AsiaSocial conscious

Works with artisans

Tuesday, February 19, 13

USER SCENARIO• Traveled to Uganda and found exquisite African Drums

• She thought her musician friends might like to buy them

because it’s hard to find them in US

• She took a photo of the item, wrote description & price,

selected units and time, chose pick-up option using mobile

application

• The listing was also Geo-tagged

• She picked 3 units because she can’t carry more than 3 due to

its size and 3 days because she’s leaving that city in 3 days

• The listing was posted on her facebook timeline “Hey guys, I

found these beautiful drums. Do you want them? “

• With in 2 days, 3 friends ordered 1 unit each

• The posting expires and sends an alert to her and buyers

• She went to the store and bought 3 drums, brought it back with

her and gave them to her friends in person and received the

payment.

TRAVELER

ExplorerLove for friends & familyInteractive Music

Tuesday, February 19, 13

USER SCENARIO

• She went to Victoria Secret and they were having buy 5 get

20% off event

• She wanted to get the deal but she only wanted to buy 2

• She took the photo of the panties, wrote simple description,

chose 3 units, time 2 hours

• As she made her posting, all her friends using the same app

received the alert

• One friend wanted to buy 2 units and another 1 unit

• She was able to get the deal and split the costSAVVY SHOPPER

Taste MakerEx-Buyer in fashion retail

Tuesday, February 19, 13

USER SCENARIO

• She lives and travels in Central Asia

• She wants to share the lives of artisans with people in US

• Whenever she finds interesting beautiful handcrafted items, she

posts on Maiv

• Because of her great taste and exploration of many exotic

locations, she has many Maiv followers

• Whenever she posts, her followers get an alert

• She choose the shipping option because she doesn’t travel back

home and her followers are spread

• Whenever she gets a sale, she buys the item and ships them

• She likes Maiv because she can share the stories of artisans and

her travel experience and inspire people to travel more

• She also likes earning extra income for travel through Maiv

EXPAT

Lives in Central AsiaSocial consciousWorks with artisans

Tuesday, February 19, 13

USER SCENARIO

• She likes browsing on Maiv because it feels like she’s traveling

• Recent purchase include decorative accents from Thailand and

unique design stockings from Italy

• She also likes to shop for a good cause

• She is following couple of seller because they have “good

cause” badge

• The portion of the profit of good cause seller is donated to non

-profit organization and the merchandise is from artisans in

developing countries

• She recently bought a batik table cloth from a “good cause”

seller for her mom’s birthday

SHOP EXPLORER

Loves interesting itemsTravel enthusiastSocial conscious shopper

Tuesday, February 19, 13

PRODUCTION SCHEDULE

Feb 26 - competitive analysis matrix, initial functions, wire framing

Mar 5 - visual/ interactive prototype

Mar 12 - Demo scenario 20% Business plan 50%

Mar 19 - Demo scenario 40% Business plan 100%

Mar 26 - Demo scenario 60%

Mar 29 - Y Combinator Application Deadline

Apr 2 - Demo scenario 80%

Apr 9 - Demo scenario 100%

Apr 16 - Data base & future implementation

Apr 19 - Pitch Fest

Apr 26 - Y Combinator Interview

May 7 - Final Presentation

Tuesday, February 19, 13