Progressive Marketing

7/30/2019 Progressive Marketing

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PROGRESSIVE

MARKETINGAd Solutions

Company type : Sole proprietorship

Vision : To be a niche player in theoutdoor media advertising industry

The firm want to start with the minimum

resources and then scale it up later, afterunderstanding the needs and difficulties in

the market scenario


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Project Outlay

Means of finance is self funding Initial amount invested Rs.5,00,000

Office rental advance Rs.12,000 (two monthsadvance)

Office furnishing Rs.70,000

Office phone and fax & Internet connectionsRs.3500

Lease of Billboards Rs.3,60,000(At two places oneat hi-tech city & other at Begumpet, Hyderabad)

TATA Ace, commercial vehicle (second hand)Rs.1,20,000

Modification of vehicle Rs.20,000


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Recurring Expenses

Office rental Rs.6000/month

Electricity bills Rs.800/month

Telephone, fax, internet bills Rs.1500Flex printing for billboards & moving ads

Rs.12,000

Vehicle diesel expenses Rs.350/daySalary expenses Rs.23,000/month


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Human Resources

Director

Office staff/Receptionist/TelesalesSalary:12,000 Rs.

Office boy

Salary:4000Rs

Vehicle Driver

Salary:7000 Rs.

Contract Labor

Salary:200 Rs./day


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Staff Job Details

Office Staff

Need to take care of the overall administration of officeAttending the telephone calls and giving right information Good customer interactions

Basic product knowledge including non negotiated productpricing

Should be professionally dressed Can be an inter pass with excellent communication skills in

English, Hindi & Telugu Basic computer knowledge, especially, windows office suite Organization of office works including important file

maintenance


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Office boy

Should be a resident near by office

Good character

Office opening and closing works

Basic office cleaning stacking works

Must have a decent dressing attire

Below inter qualification

Should be recruited only throughreferences


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Vehicle Driver

Should posses a valid commercial drivinglicense

Should know the routes in the city

At least one year driving experience

Should have a decent character


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Recruitment Strategy

Office assistant and Drivers : news paperclassifieds

Cost : Rs.3000 for 3 days Personal interviews, appointment letters issued

within 3 days after selection Office staff will be provided with basic training in

the initial days For driver, driving license validity, address proof

etc will be checked and verified by police Office boy will be recruited strictly through

references only ,due to security reasons


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Employee exit strategy

Office staff will be under probation for first3 months , during the period her worknature and efficiency will be analyzed

In case of poor performance & lowproductivity a written letter will be providedto her as a warning and with an exit period

of 2 months


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Marketing plan

Contact numbers will be displayed on every billboard The information will also be registered with local

classifieds, like Justdial.com, sulekaclassifieds.com, getityellow pages , etc (Cost: 10,000/year)

Ads will be provided in all corporate brochures Bulk e-mails to corporate marketing managers Direct marketing with corporate companies Offers for royal clients, reduced rates for more no. of dates

of display

A competitive market pricing Tie up with a better agency during initial days to avoid risk

factors and to ensure the full occupancy of billboards andmoving vehicle ads


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Sales & Product pricing

Company expects 100 % occupancy for all itsbillboards

Per day 8000 Rs. Will be charged for each

billboard & 10000 Rs. For moving vehicle ads. Incase of joint sales with tied up agency 20% will

be charged less

The pricing is open for negotiations depending onthe no. of days of requirement


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Expected transactions per month

Sl. No Particulars Amount in Rs. Quantity No. of days Total Amount

1.) expected sales from billboards 7200 2 30 432000

2.) expected sales from vehicle moving ads 9000 1 30 270000

Total TURNOVER 702000

Expenses

Sl. No Particulars Amount in Rs. Quantity No. of days Total Amount

1.) Office rental 6000 1 monthly 6000

2.) electricity bills 500 1 monthly 500

3.) telephone, fax, internet expenses 1500 1 monthly 1500

4.) vehicle diesel expenses 500 1 monthly 15000

5.) towards salary 23000 1 monthly 23000

6.) variable salary 3000 1 monthly 3000

Total 49000


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SWOT Analysis

The market for the particular product is huge and still canbe explored

Less no. of organized professional firms in the market

Economic scenario, more brands sprang up in the future,

corporate companies marketing budgets are increasingevery YOY

But there are already existing players with betterinfrastructure

Threats include, reduced sales, during off season, financialstability of the company is not much structured

Progressive Marketing

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