PROGRAMME SPECIFICATION PART 1: COURSE SUMMARY … · programme specification providing further information about the learning and teaching methods used on the ... Modules are valued

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PROGRAMME SPECIFICATION

PART 1: COURSE SUMMARY INFORMATION

Course summary

Final award BA(Hons) Retail Marketing

This course will not be recruiting into Level 4 from 2018

BA(Hons) Retail Marketing (Top Up)

Intermediate award BA, DipHE, Cert HE Retail Marketing

Course status Validated

Awarding body University of Brighton

Faculty Education and Sport

School Sport and Service Management

Location of study/ campus Eastbourne

Partner institution(s)

Name of institution Host department Course status

1. SELECT

2.

3.

Admissions

Admissions agency UCAS

Entry requirements

Include any progression opportunities into the course.

Check the University’s website for current entry requirements.

1. Entry to Level 4:

QAA- approved Access Course – subject specific units are accepted.

BTEC: DMM at level 3

A-levels or BTEC Entry requirements are in the range of A-level BCC–CCC (104–96 UCAS Tariff points), or BTEC Extended Diploma DMM–MMM. Our conditional offers typically fall within this range. We will generally make you an offer if your predicted grades are at the top of this range. If your predicted grades are towards the lower end of this range we may still make you an offer if you have a good GCSE (or equivalent) profile or relevant non-academic achievements.

International Baccalaureate 27 points, including English at Standard level 5 or Higher level 4 and maths at Standard level 4.

GCSE (minimum grade C or grade 4) At least three GCSEs, including English language and maths (or equivalent).

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2. Applicants from Colleges/Schools in the UoB Compact Scheme may be guaranteed an interview/offer providing they meet the entry requirements (see http://www.brighton.ac.uk ).

3. International College (KAPLAN): pass at 50% or above

4. Foundation Degrees/HND/Dip HE Students from relevant subject areas will be considered for:

Entry to Level 5

Successful completion of level 4 with a merit profile

Entry to Level 6

Successful completion of levels 4 and 5 with a merit profile.

5. Progression Agreements

Where progression agreements exist with partner institutions please refer to the Memorandum of Cooperation.

6. Language Students, where English is not their first language require IELTS (English proficiency): 6.0 Overall, 6.0 in writing (or an equivalent qualification).

Start date (mmm-yy)

Normally September

September 2019

Mode of study

Mode of study Duration of study (standard) Maximum registration period

Full-time 3 years 8 years

Full-time (Top-up) 1 year 4 years

Part-time 6 years 8 years

Part-time (Top-ups) 2 years 4 years

Sandwich 4 years 10 years

Distance N/A N/A

Course codes/categories

UCAS code N551

NN52 (top-up)

Contacts

Course Leader (or Course Development Leader)

Hasan Gilani

Admissions Tutor Mark Hayes

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Examination and Assessment

External Examiner(s)

Name Place of work Date tenure expires

Anthony Kent Nottingham Trent University

30/9/2020

Examination Board(s) (AEB/CEB)

AEB: SaSM Undergraduate Area Examination Board

CEB: SaSM Undergraduate Course Examination Board (JAM)

Approval and review

Approval date Review date

Validation Sep 20141 November 2017

Programme Specification January 2019

2019/20

Professional, Statutory and Regulatory Body 1 (if applicable):

None N/A2

Professional, Statutory and Regulatory Body 2 (if applicable):

None None

Professional, Statutory and Regulatory Body 3 (if applicable):

None None

PART 2: COURSE DETAILS

AIMS AND LEARNING OUTCOMES

Aims

The aims of the course are to:

a) Develop retail marketing professionals with the core knowledge and key academic constituencies that

meet those required by the retail marketing sector.

b) Provide an engaging and stimulating programme of study in retail marketing.

c) Foster an environment in which students are encouraged to develop academic skills: challenge knowledge; application; critical awareness; analysis; reasoning; problem solving; synthesis; evaluation; research

d) Develop student’s research skills, which will enable them to critically evaluate methodologies and

methods for data collection and interpretation related to retail marketing (research methods and data analysis).

e) Equip students with the knowledge, skills and experience of work to enable them to take a proactive role

in preparing for their future employability.

f) Develop retail marketing students that are adaptable to the changing demands of commercial, industrial and professional life by encouraging students to acquire and develop a wide range of personal and transferable skills: self-reliance, reflection, adaptability, creativity, flexibility, interpersonal communication; leadership qualities.

g) Encourage retail marketing students to reflect upon their previous studies, take responsibility for their own learning and continuing professional development and consider further opportunities for learning.

1 Date of original validation. 2 Date of most recent review by accrediting/ approving external body.

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h) Enable retail marketing students to demonstrate key skills: communication, both oral and written;

listening; IT; numeracy and statistics; team work in a supported learning environment

i) Engage in widening participation by providing students with a range of opportunities to participate in the undergraduate programme, this includes: non-traditional entry; a wide range of study modes; curriculum modification and equality commitments.

Learning outcomes

The outcomes of the main award provide information about how the primary aims are demonstrated by students following the course. These are mapped to external reference points where appropriate3.

Knowledge and theory on completion of level 4 a student will have:

Developed a foundation knowledge and understanding of the retail marketing industry

Developed an introductory knowledge and understanding of key concepts, theories and issues related to retail marketing

Applied that knowledge and theory to underpin work at higher levels

on completion of level 5 a student will have:

Developed an in-depth knowledge and understanding of concepts, theories and techniques specific to the retail marketing industry.

Developed an analytical approach in selecting, applying and evaluating retail industry and marketing principles to ‘given’ problems.

on completion of level 6 a student will have:

Identified, discussed and evaluated a wide range of contemporary issues related to the retail marketing industry.

Appraised business problems and formulated strategies for resolving them.

Critically reviewed, consolidated and extended a coherent body of knowledge in order to execute a sustained piece of independent work.

Synthesise and evaluate information from a wide variety of sources relating to historical, current and future developments in the retail marketing industry.

Developed the ability to undertake and independently manage a research project.

Skills

Includes intellectual skills (i.e. generic skills relating to academic study, problem solving, evaluation, research etc.) and professional/ practical skills.

on completion of level 4 a student will have:

Identified strengths and weaknesses in a range of key, personal and academic skills in order to outline areas for self-development.

Taken responsibility for planning and managing own learning, with guidance, in order to successfully complete level 4.

on completion of level 5 a student will have:

Challenged theories and concepts, which are used within the retail marketing sector.

Further developed and demonstrated a range of key, personal and academic

3 Please refer to Course Development and Review Handbook or QAA website for details.

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skills to support level 5 studies and underpin level 6.

An understanding of their own development required in order to achieve their future career goals.

on completion of level 6 a student will have:

Developed and be able to demonstrate a wide range of key, personal and academic skills in order to achieve career aspirations or enabling access to further professional or academic study.

QAA subject benchmark statement (where applicable)4

General Business Management

4 Please refer to the QAA website for details.

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PROFESSIONAL, STATUTORY AND REGULATORY BODIES (where applicable)

Where a course is accredited by a PSRB, full details of how the course meets external requirements, and what students are required to undertake, are included.

None

LEARNING AND TEACHING

Learning and teaching methods

This section sets out the primary learning and teaching methods, including total learning hours and any specific requirements in terms of practical/ clinical-based learning. The indicative list of learning and teaching methods includes information on the proportion of the course delivered by each method and details where a particular method relates to a particular element of the course.

The information included in this section complements that found in the Key Information Set (KIS), with the programme specification providing further information about the learning and teaching methods used on the course. Level 4: Learning is supported and enhanced by both formal contact hours with tutors and by personal/tutorial support. It is recognised that students come from varied backgrounds and both the Welcome Week (first week) and the integration of key skills required into core modules provides an environment where students are able to succeed. Structured handouts, reading lists and studentcentral, the virtual learning environment, are utilised to add value to student learning. First year modules are designed to provide students with a strong foundation for the remainder of the programme. Level 5: In the second year, students are encouraged to be more independent in their approach to study and to accept responsibility for their learning and accountability for determining and achieving the outcomes. Students will be expected to research, analyse, and evaluate a wide range of information and communicate this effectively. The combination of classroom and other, less formal approaches to study is seen as aiding development of an active and independent learner. Level 6: In the final year of the programme, even greater autonomy of learning is essential, with students accepting responsibility and accountability for their workload, priorities and outcomes. It is recognized that the diversity of students at level 6 is considerable. Therefore, during Student Week a range of workshops and sessions are arranged. Not only do these address the more practical issues of welcoming and integrating new Level 6 students to the campus, school and programme but there are also workshops on skills and research methods to ensure a baseline of knowledge and understanding. Students need to demonstrate the capacity for critical evaluation of knowledge, concepts and evidence from a range of sources. This will be further enhanced by the Dissertation or Placement Project where students will demonstrate the ability to critically review, synthesise and extend a coherent body of knowledge in a systematic manner. The teaching modes will be a mix of classroom, workshops, and tutorials. The aim will not only be the acquisition of the best possible degree classification but also to prepare students for employment, and for further study if desired.

Modules are valued at 20 credits with the exception of the Dissertation/Placement Project SM630/SM639 that is valued at 40 credits.

Each module is designed around the premise of 20 credits being equivalent to 200 hours of student study time; this normally includes contact time as follows.

Contact hours Non-contact hours

Level 4 48 152

Level 5 and 6 44 156

SM630 Dissertation 13 387

SM639 Placement Project 24 376

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The dynamics of teaching and learning styles changes between the levels as can be seen from the outlines of the levels above and every module has a blended learning approach where teaching and learning methods may include:

During formal contact hours (Face to face learning)

Theory lectures

Discussion group / Debates / Seminars

Workshop activities

Guest speakers

Field trips

Student presentations

Digital technologies for computer assisted learning

Group and individual tutorials During non-contact hours (Online learning)

Studentcentral: e.g. review of study materials

Online case studies

Independent research

Directed reading

Online videos: e.g. YouTube, TED

Employability is embedded at all levels of the course. In addition to explicit modules such as SM502 at Level 5 and SZ674 at Level 6 both of which incorporate placement elements encouraging professional growth, students also encounter aspects of employability through projects/live clients , (e.g. SZ620 ), field trips (e.g:RT404, RT405, cross year trips to Bicester Shopping Village, Clothes Show Live and Victoria and Albert Museum) guest speakers (e.g: RT601). Links between taught environment are aligned to employability in terms of skills and case studies throughout the course.

The Applied Professional Based Learning module SM502, which is optional for the management and marketing route-ways and compulsory for the travel business management route-way (excludes top-ups), utilises a blended approach to work/practice/volunteer-based learning, offering an opportunity to combine both theoretical business and management concepts with practical application. The learning outcomes and assessment are developed around a voluntary placement work based project that integrates the projects actions, implementation and outcomes and also engages students in critical commentary of project. The module aims to enable students to:

* review personal development and employability opportunities arising within an independently chosen work-related setting relevant to a student’s course.

* develop student awareness of their personal strengths and weaknesses and encourage reflection and goal setting.

* develop knowledge and understanding of ways in which different individuals, cultures and organisations operate, linking theoretical elements of their course to the practical/work environment.

There is an optional work placement element that students may undertake between levels 5 and 6. Students taking this option will undertake a Placement Project instead of the Dissertation. This option is not available to top-up students.

The School has a dedicated resource for employability that supports the development of placement modules. The Employability Hub situated on the Hillbrow site offers support for students across all levels. Specifically the remit of the unit, is to endeavour to stimulate, facilitate, coordinate and monitor employability activity across the school including:-

the operation of placements both voluntary and compulsory, part time and full time

support and facilitate the development of curriculum elements that directly contribute to employability,

sponsor and encourage extra curricular activities that build employability and support retention

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application of learning and teaching methods that enhance employability

support staff development and learning

facilitate, through the maintenance of databases, the continued development of contacts with employers

maintain and build relationships with alumni

ASSESSMENT

Assessment methods

This section sets out the summative assessment methods on the course and includes details on where to find further information on the criteria used in assessing coursework. It also provides an assessment matrix which reflects the variety of modes of assessment, and the volume of assessment in the course.

The information included in this section complements that found in the Key Information Set (KIS), with the programme specification providing further information about how the course is assessed. The course contains some compulsory assessments not included in the breakdown provided on the KIS because they cannot be directly linked to credit. For example a pass/fail skills test included in one of the modules or as a course requirement. Full details of assessments within a module can be found on the University’s VLE, student central. The method of assessment and performance grading is designed to comply with the University of Brighton’s General Examination and Assessment Regulations for Taught Courses (GEAR), annually updated. Assessment Philosophy: Assessment of student performance will serve to promote, reinforce and consolidate learning. The assessment will also both develop student skills (key, personal and academic) and test learning outcomes in order to pass the appropriate modules. The learning outcomes are stated in each individual module descriptor. Students are given explicit assessment criteria in order to address the learning outcomes and achieve the classification appropriate to them. Assessment on this programme reflects a work related ethos and therefore, assessment reflects the following:

methods of assessment should reflect the future management activities students might engage in, such as working in teams, writing reports, making presentations, appraising others

modes of assessment should develop students’ self-confidence and self-evaluation

assessment should encourage and support peer collaboration and appraisal.

Assessment Methods: The course is designed to enable students to participate in a range of assessment methods, which may be undertaken as an individual, in a group or as a pair, these include: written pieces of work; e.g. essays, reports, case studies, dissertation; exhibitions; presentations; in-class tests; practical tests; self or peer assessed; student led discussions; examinations, seen and unseen questions, multi-choice, time constrained. Examples of the variety of assessment can be found below:

No Level 4 delivery from 2018 Level 5

RT501 - E-tailing and Multi-Channel Retail - Task One (100%) Individual report (2500 words) on evaluating and analyzing a current E-tailing and retail technology strategy of a chosen e-tailer, and exploring aspects of multichannel retailing.

RT522 - Merchandising, Design and Retail Consumption. - Task One (60%) Individual literature review (2000 words) on a retail consumption theme.

SM527 – Research Methods - Task One (50%) An individual 2,500 word research proposal on a topic related to student’s course of study.

Level 6

SZ620 - Fashion Retail Consultancy - Task (100%) Individual report (3500 words) critically analysing the fashion retail strategies of the live case study brand and making recommendations for growth.

RT601 - International Retail and Global Brand Management - Task One (40%) Individual A1 poster submission on a chosen retail trend.

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All modules include formative assessment. Assessment design is aligned to the University’s Assessment Policy and is regularly discussed, and reviewed as part of the programme monitoring and evaluation process. At every level of study, in at least one core module, (RT522, RT601 – no level 4 delivery from 2018) the student is able to choose an alternative assessment. Special attention is paid to:

Inclusivity.

The appropriateness of assessment to the curriculum.

Designing assessments which encourage learning and engagement for all learners.

Aligning assessment with learning outcomes. Assessment Details: Assessment details will be provided to students at the beginning of each module. This will include the assessment, the weighting of individual piece of assessment, the assessment criteria and how they link to the module learning outcomes.

Assessment Marking and Feedback: All modules are marked using the assessment criteria, as given to the students. All modules are moderated by the module team, and/ or a relevant tutor if only one tutor teaches, to ensure consistency. A sample of student work at level 5 and 6 are reviewed by an external examiner which adds a further level of moderation scrutiny.

Feedback on assessed work will be returned to students normally within 20 days of the submission date. Feedback will be detailed in terms of strengths and weaknesses of the work and will comments on how the student can improve. Tutors and the SaSM administrative team record assessment progress.

Assessment Grading: Assessments are graded with a percentage mark, these grades are aggregated according to the percentage weighting of the individual pieces of assessment. Each module will be awarded an overall percentage. Assessment Information for Students: Details of assessment procedures and regulations are available to students as part of their student handbook when enrolling.

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SUPPORT AND INFORMATION

Institutional/ University All students benefit from:

University induction/student week

Student Contract

Extensive library facilities on site and online

Studentcentral Managed/Virtual Learning Environment

E-mail address

Computer pool rooms

Sport and Recreation Centres

Student Union Office

Careers Service

Welfare Service

Course-specific

Additional support, specifically where courses have non-traditional patterns of delivery (e.g. distance learning and work-based learning) include:

In addition, students on this course benefit from:

Course leader-led induction/student week

SaSM Student Handbook

SaSM Health and Safety Policy and Codes of Practice

• Extensive library facilities and media facilities at Queenwood andonline

Computer pool rooms at Queenwood (93 PCs and 5 Macs) and Aldro (76 PCs), Hillbrow (12 PCs)

Course handbook and set of module outlines

Dissertation/Final Year Placement Project Supervisor

Employability Hub

Learning Technologies Suite for SaSM

International Student Liaison Tutor

Welfare and Accommodation service at the Student Centre,Trevin Towers, Welkin

Sport facilities at Hillbrow

Health/Nurse service at the Student Centre, Trevin Towers, Welkin

Personal tutor for advice and guidance plus the Student Support and

Guidance Tutors (including access to SEND provision i.e. dyslexia tutors)

Student Information Screens

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PART 3: COURSE SPECIFIC REGULATIONS

COURSE STRUCTURE (and KIS ‘typical pathway’)

This section includes an outline of the structure of the programme, including stages of study and progression points. Course Leaders may choose to include a structure diagram here.

X-courses: modules that are delivered across courses

Professional practitioner: modules that have clear focus on academic and professional skills development and employability

Semester 1 Semester 2

Level 4

Due to the discontinuation of this course, these modules will not run from 2018/19 onwards

SM402 Marketing Branding

and Consumer Psychology

(20 Credits)

RT404* Retail Operations

Management (20 Credits)

RT406 * Marketing

Communications, Advertising and PR

(20 Credits)

RT403 * Retail buying and

Supply Chain Management (20 Credits)

SM406 Organisations, Management and People

(20 Credits)

RT405* The Retail Industry

(20 Credits)

Semester 1 Semester 2

Level 5

Due to the discontinuation of this course in 2018/19, these modules will run until the current students have completed their studies.

SM520

Managerial Accounting

(20 Credits)

RT522

Merchandising, Design and Retail

Consumption

(20 Credits)

RT501

E-tailing and Multichannel Retail

(20 Credits)

SM501

Marketing Planning

(20 Credits)

SM502

Applied Professional Practice

(20 Credits)

SM527

Research Methods

(20 Credits)

Semester 1 Semester 2

Level 6

Due to the discontinuation of this course in 2018/19, these modules will run until the current students have completed their studies.

RT601

International Retail and Global Brand Management

(20 Credits)

SM634

Competitive Marketing Strategy

(20 Credits)

SM630 Dissertation (40 Credits)

Or

SM639 Placement Project (40 Credits)

Optional Modules;

40 credits available (2x 20 credit modules).

Modules

Status:

C = Compulsory (modules which must be taken to be eligible for the award)

O = Optional (optional modules)

A = Additional (modules which must be taken to be eligible for an award accredited by a professional, statutory or regulatory body, including any non-credit bearing modules)

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Optional modules listed are indicative only and may be subject to change, depending on timetabling and staff availability.

KIS route (UG courses only): Indicate with an X the modules likely to represent the ‘typical pathway’ through the course. This will include all core/mandatory modules and those optional modules likely to represent the most frequent choice.

Level5

Module code

Status Module title Credit KIS route

4 RT403 C Retail Buying and Supply Chain Management 20 X

4 RT404 C Retail Operations Management 20 X

4 RT405 C The Retail Industry 20 X

4 RT406 C Marketing, Communications, Advertising and PR 20 X

4 SM402 C Marketing, Branding and Consumer Psychology 20 X

4 SM406 C Organisations, Management and People 20 X

5 RT501 C E-Tailing and Multichannel Retail 20 X

5 RT522 C Merchandising, Design and Retail Consumption 20 X

6 RT601 C International Retail and Global Brand Management 20 X

5 SM501 C Marketing Planning 20 X

5 SM502 C Applied Professional Practice 20

5 SM520 C Managerial Accounting 20 X

5 SM527 C Research Methods 20 X

6 SM630 C Dissertation 40 X

6 SM634 C Competitive Marketing Strategy 20 X

Optional

6 SM639 O Placement Project 40

6 SZ611 O International Cooperation for Development 20

6 SZ620 O Fashion Retail Consultancy 20

6 SZ640 O International Management 20

6 SZ642 O Customer Relationship Marketing 20

6 SZ674 O Enterprise and Innovation 20

6 SZ691 O Food and Society 20

6 SZ692 O Beverage Marketing 20

6 SZ695 O Public Relations and Digital Marketing 20

5 All modules have learning outcomes commensurate with the FHEQ levels 0, 4, 5, 6, 7 and 8. List the level which corresponds with the learning outcomes of each module.

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AWARD AND CLASSIFICATION

Award type Award* Title Level Eligibility for award Classification of award

Total credits6 Minimum credits7 Ratio of marks8: Class of award

Final BA(Hons) Retail Marketing 6 Total credit 360 Minimum credit at level of award 60

Levels 5 and 6 (25:75) Honours Degree

Final BA(Hons) Retail Marketing (Top up) 6 Total credit 120 Minimum credit at level of award 90

Level 6 marks only Honours Degree

Intermediate BA Retail Marketing 6 Total credit 300 Minimum credit at level of award 60

Levels 5 and 6 (25:75) Honours Degree

Intermediate DipHE Retail Marketing 5 Total credit 240 Minimum credit at level of award 90

Level 5 Not Applicable

Intermediate Cert HE Retail Marketing 4 Total credit 120 Minimum credit at level of award 90

Level 4 Not Applicable

*Foundation degrees only

Progression routes from award:

N/A

Award classifications Mark/ band % Foundation degree Honours degree Postgraduate9 degree (excludes PGCE and BM BS)

70% - 100% Distinction First (1) Distinction

60% - 69.99% Merit Upper second (2:1) Merit

50% - 59.99% Pass

Lower second (2:2) Pass

40% - 49.99% Third (3)

6 Total number of credits required to be eligible for the award. 7 Minimum number of credits required, at level of award, to be eligible for the award. 8 Algorithm used to determine the classification of the final award (all marks are credit-weighted). For a Masters degree, the mark for the final element (e.g, dissertation) must be in the corresponding class of award. 9 Refers to taught provision: PG Cert, PG Dip, Masters.

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EXAMINATION AND ASSESSMENT REGULATIONS

Please refer to the Course Approval and Review Handbook when completing this section.

The examination and assessment regulations for the course should be in accordance with the University’s General Examination and Assessment Regulations for Taught Courses (available from staffcentral or studentcentral).

Specific regulations which materially affect assessment, progression and award on the course

e.g. Where referrals or repeat of modules are not permitted in line with the University’s General Examination and Assessment Regulations for Taught Courses.

None

Exceptions required by PSRB

These require the approval of the Chair of the Academic Board

None