Programme : B. F.M. Semester V Course : (NMUBFM501) Marketing in Financial Services Teaching Scheme Evaluation Scheme Lecture Practical Tutorial Credits Theory Internal External 45 - - 03 25 Marks 75 Marks Internal Component : Class Test Duration 20 Mins Assignments/ Projects/ Case study 10 Marks 15 Marks Semester Examination Examination (Duration 2 ½ Hrs) : 75 Marks Learning Objectives To acquaint students with Foundation of service marketing, segmentation and Issues Learning Outcomes The importance of service marketing Dimensions and segmentation of service marketing Marketing mix, models and 7 P’s of marketing Pedagogy PPT, Presentation , Role Play, theory notes Detailed Syllabus Plan Module Module Content Module wise Pedagogy Used Duration of Module Reference Book I Foundation of Services Marketing Foundation of services marketing – Introduction – The services concept – Service Industry – Nature of Service, Characteristics of Services, Classification of Services – Importance of Services Marketing – The Growth in Services – Global and Indian Lecture method, Debates, Group Discussions, Group activities, Role play, 15 lectures Services: Arthur Meidam: Macmillan Services: Christine Ennew, Trevor Watkins Mike Wright: Routledge The Essence of Services Marketing.: Payne, Adrian: Prentice Hall of India
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Programme : B. F.M. Semester V
Course : (NMUBFM501) Marketing in Financial Services
Teaching Scheme Evaluation Scheme
Lecture Practical Tutorial Credits Theory
Internal External
45 - - 03 25 Marks
75 Marks
Internal Component :
Class Test Duration 20 Mins Assignments/ Projects/ Case study
10 Marks 15 Marks
Semester Examination
Examination (Duration 2 ½ Hrs) : 75 Marks
Learning Objectives
To acquaint students with Foundation of service marketing, segmentation and Issues
Learning Outcomes
The importance of service marketing Dimensions and segmentation of service marketing Marketing mix, models and 7 P’s of marketing
Pedagogy
PPT, Presentation , Role Play, theory notes
Detailed Syllabus Plan
Module Module Content Module wise Pedagogy Used
Duration of Module
Reference Book
I Foundation of Services Marketing Foundation of services marketing – Introduction – The services concept – Service Industry – Nature of Service, Characteristics of Services, Classification of Services – Importance of Services Marketing – The Growth in Services – Global and Indian
Lecture method, Debates, Group Discussions, Group activities, Role play,
15 lectures
Services: Arthur
Meidam: Macmillan
Services: Christine
Ennew, Trevor
Watkins Mike Wright:
Routledge
The Essence of Services Marketing.: Payne, Adrian: Prentice Hall of India
Scenario, Retail Financial Services: Investment Services – Insurance Services, Credit Services – Dimensions and drivers, Institutional Financial Service, Distinctive Characteristics of Services _ Four I’s of Services – Intangibility, Inconsistency, Inseparability and Inventory, Managing Service Encounters.
Private Limited, Customer Service
Meaning and Measurement: La Londe, B.J. and Zinszer, P.H: National Council of Physical Distribution Management (NCPDM.)
II Services Market Segmentation Services Market Segmentation – Positioning and Differentiation of Services, Promotion and Communication – Designing and Managing Service Processes, Constructing and Service Environment – Managing People for Service Advantage – Service Quality and Productivity – Customer Relationship Management Customer Loyalty.
Lecture method, Debates, Group Discussions, Group activities, Role play,
15 lectures
Services: Arthur
Meidam: Macmillan
Services: Christine
Ennew, Trevor
Watkins Mike Wright:
Routledge
The Essence of Services Marketing.: Payne, Adrian: Prentice Hall of India Private Limited,
Customer Service Meaning and Measurement: La Londe, B.J. and Zinszer, P.H: National Council of Physical Distribution Management (NCPDM.)
Lecture method, Discussions, Class activity & written
15 lectures
Services: Arthur
Issues in Marketing of Services – Extended Services Marketing Mix : Going Beyond the 4 Ps. (7Ps of Services Marketing). Service Delivery Process – Service Blueprints - Service Mapping – Managing Employees for service orientation. Distribution Strategies of Services – Challenges in Distribution of Services. Personal Selling – Advertising and Sales Promotion in Service Industry.
assignments Meidam: Macmillan
Services: Christine
Ennew, Trevor
Watkins Mike Wright:
Routledge
The Essence of Services Marketing.: Payne, Adrian: Prentice Hall of India Private Limited,
Customer Service Meaning and Measurement: La Londe, B.J. and Zinszer, P.H: National Council of Physical Distribution Management (NCPDM.)
IV Issues in Marketing of Services Customer Satisfaction & Service Quality in Service Marketing – Service Encounter – Role of HR & Internal Marketing – Monitoring and Measuring customer satisfaction, GAP Model – Handling complaints effectively – Service Failure – Recovery, Use of Internet in Service Marketing, Role of IT in marketing Financial Services, Ethics in
Lecture method, Discussions, Class activities, Written assignments
15 lectures
Services: Arthur
Meidam: Macmillan
Services: Christine
Ennew, Trevor
Watkins Mike Wright:
Routledge
The Essence of Services Marketing.: Payne, Adrian: Prentice Hall of India Private Limited,
Customer Service Meaning and Measurement: La Londe, B.J. and
Marketing, New trends in marketing, Marketing in 21st Century, Marketing through social networking channels
Zinszer, P.H: National Council of Physical Distribution Management (NCPDM.)
Class Test Duration 20 Mins Assignments/ Projects/ Case study
10 Marks 15 Marks
Semester Examination
Examination (Duration 2 ½ Hrs) : 75 Marks
Learning Objectives
To acquaint students with Technical Knowledge for stock selection and trading To acquaint students with risk management and trading psychology
Learning Outcomes
Students should understand Chart Patterns, Elliot Wave theory and Dow Theory Students should be able to use major indicators and oscillators Students should understand risk management
Pedagogy
PPT , Case study, Presentation, debates, theory notes
Detailed Syllabus Plan
Module Module Content Module wise Pedagogy Used
Duration of Module
Reference Book
I Introduction to Technical Analysis Technical analysis, Basic assumptions, Strengths and Weakness, Charts, Candlestick charts analysis with one two and three candles like hammer, hanging
Lecture method, Debates, Group Discussions, Group activities, Role play,
15 lectures
of Stock Trend;
Robert D Edwards,
Visiosn Book
Explained; Martin J
Pring; McGraw Hill
Technical Analysis,
Darell R Jobman;
Probus
man, shooting star, bearish and bullish harami; Pattern Study - Support and resistance, Head and shoulders, Double top and double bottom and Gap theory.
of Stocks , options;
William Eng, Probus
Technical Analysis, Jack D Schwager, John Wiley & Sons
II Major Indicators and Oscillators Stochastic, RSI, Williams %R, MFI, Bollinger bands, Moving Averages, MACD
Lecture method, Debates, Group Discussions, Group activities, Role play,
15 lectures
of Stock Trend;
Robert D Edwards,
Visiosn Book
Explained; Martin J
Pring; McGraw Hill
Technical Analysis,
Darell R Jobman;
Probus
of Stocks , options;
William Eng, Probus
Technical Analysis, Jack D Schwager, John Wiley & Sons
III Major Theories in Technical Analysis Dow Theory and Eliot Wave Theory
Lecture method, Discussions, Class activity & written assignments
15 lectures
of Stock Trend;
Robert D Edwards,
Visiosn Book
Explained; Martin J
Pring; McGraw Hill
Technical Analysis,
Darell R Jobman;
Probus
of Stocks , options;
William Eng, Probus
Technical Analysis, Jack D Schwager, John Wiley & Sons
IV Risk Management, Lecture method, 15
Trading Psychology and Trading Strategies Risk Management – Need, techniques, uses of stop loss, qualities of successful traders, golden rules of traders, do's and don'ts in trading, Rules to stop losing money, Choosing the right market to trade, Importance of discipline in trading; Day trading, Advantages of day trading, Risks associated with trading, Strategies for day trading, Momentum trading strategies.
Discussions, Class activities, Written assignments
lectures of Stock Trend;
Robert D Edwards,
Visiosn Book
Explained; Martin J
Pring; McGraw Hill
Technical Analysis,
Darell R Jobman;
Probus
of Stocks , options;
William Eng, Probus
Technical Analysis, Jack D Schwager, John Wiley & Sons
Programme : B. F.M. Semester V
Course : ( NMUBFM503) Corporate Accounting
Teaching Scheme Evaluation Scheme
Lecture Practical Tutorial Credits Theory
Internal External
45 - - 03 25 Marks
75 Marks
Internal Component :
Class Test Duration 20 Mins Assignments/ Projects/ Case study
10 Marks 15 Marks
Semester Examination
Examination (Duration 2 ½ Hrs) : 75 Marks
Learning Objectives
To acquaint students with the legal provision of redemption of preference shares, debentures To acquaint students with Company restructuring Internal And External and treatment of prior period profit
Learning Outcomes
Students should be able to workout profit prior to incorporation, Students should be able to calculate Purchase Consideration and carryon accounting of Amalgamation, Absorption, Internal Reconstruction Students should understand the treatment at the time of redemption of shares
Pedagogy
Theory notes Practical Problems, Assignment
Detailed Syllabus Plan
Module Module Content Module wise Pedagogy Used
Duration of Module
Reference Book
I Redemption of Preference shares and redemption of debentures Redemption of Preference Shares
Legal Provisions for redemption
redemption including divisible profits and proceeds of fresh issue of shares ) Premium on redemption from security premium and profits of company
Reserve Account - creation and use Redemption of Debentures (Including purchase or buy back of own debentures)
sources including out of capital and/ or out of profits
redemption reserve and debenture redemption sinking fund excluding insurance policy
nversion into new class of shares or debentures with options including at par, premium and discount
Lecture method, Debates, Group Discussions, Group activities, Role play,
15 lectures
Introduction to
Corporate
Accounting: P C
Tulsian: S Chand
Accounting:
Rajsekaran V :
Pearson
Corporate Accounting : S N Maheshwari: Vikas Publishing House
Accounting M C Shukla, T S Grewal and S C Gupta: S Chand
Advanced Accountancy: R L Gupta : S Chand
of own debentures for immediate cancellation or holding including ex and cum interest for purchase/ sale price (excluding brokerage thereon)
II Ascertainment and treatment of profit prior to incorporation Principles for ascertainment Preparation of separate, combined and columnar profit and loss a/c including different basis of allocation of expenses / incomes
Lecture method, Debates, Group Discussions, Group activities, Role play,
15 lectures
Introduction to
Corporate
Accounting: P C
Tulsian: S Chand
Accounting:
Rajsekaran V :
Pearson
Corporate Accounting : S N Maheshwari: Vikas Publishing House
Accounting M C Shukla, T S Grewal and S C Gupta: S Chand
Advanced Accountancy: R L Gupta : S Chand
III Amalgamation of Companies (w.r.t. AS 14) (Excluding Intercompany Holdings) In the nature of merger and purchase with corresponding accounting treatments of pooling of interests and purchase methods respectively Computation and meaning of
Lecture method, Discussions, Class activity & written assignments
15 lectures
Introduction to
Corporate
Accounting: P C
Tulsian: S Chand
Accounting:
Rajsekaran V :
Pearson
Corporate Accounting : S N Maheshwari: Vikas Publishing House
Accounting M C Shukla, T S Grewal and S C Gupta: S Chand
Advanced
purchase consideration Problems based on purchase method of accounting only
Accountancy: R L Gupta : S Chand
IV Capital Reduction and Internal Reconstruction Need for reconstruction and Company Law provisions Distinction between internal and external reconstructions Methods including alteration of share capital, variation of share holder rights, sub division, consolidation, surrender and reissue/cancellation, reduction of share capital, with relevant legal provisions and accounting treatments for same
Lecture method, Discussions, Class activities, Written assignments
15 lectures
Introduction to
Corporate
Accounting: P C
Tulsian: S Chand
Accounting:
Rajsekaran V :
Pearson
Corporate Accounting : S N Maheshwari: Vikas Publishing House
Accounting M C Shukla, T S Grewal and S C Gupta: S Chand
Advanced Accountancy: R L Gupta : S Chand
Programme : B. F.M. Semester V
Course : ( NMUBFM504)Direct Tax
Teaching Scheme Evaluation Scheme
Lecture Practical Tutorial Credits Theory
Internal External
45 - - 03 25 Marks
75 Marks
Internal Component :
Class Test Duration 20 Mins Assignments/ Projects/ Case study
10 Marks 15 Marks
Semester Examination
Examination (Duration 2 ½ Hrs) : 75 Marks
Learning Objectives
To acquaint students with various heads of Income and deductions
Learning Outcomes
Students should be able to compute Income under different heads and file returns
Pedagogy
PPT, Practical Problems, Debates , theory notes, Budget screening, Assignments
Detailed Syllabus Plan
Module Module Content Module wise Pedagogy Used
Duration of Module
Reference Book
I Definitions and Residential Status Basic Terms ( Sec. 2,3,4) Assesse, Assessment, Assessment Year, Annual Value, Business, Capital Assets, Income, Previous Year, Person, Transfer. Determination of Residential Status of Individual, Scope of
Lecture method, Debates, Group Discussions, Group activities, Role play,
15 lectures
Students Guide to Income Tax Dr Vinod Singhania- Taxmann
Students Handbook on Taxation- T N Manoharan- Snow White
Income Tax Act and Rules
Total Income (Sec 5) Exclusions from total income Sec 10 (Exclusions relating to specific heads to be covered with relevant heads of income)
II Heads of Income – I Salary ( Sec.15-17) Income from House Property (Sec. 22-27) Profit & Gain from Business and Profession(Sec. 28, 30,31,32, 35, 35D,36,37, 40, 40A and 43B) Capital Gain (Sec. 45, 48, 49, 50 and 54) Income from other sources (Sec.56- 59)
Lecture method, Debates, Group Discussions, Group activities, Role play,
15 lectures
Students Guide to Income Tax Dr Vinod Singhania- Taxmann
Students Handbook on Taxation- T N Manoharan- Snow White
Income Tax Act and Rules
III Deductions under Chapter VI A Deductions from Total Income S. 80C, 80CCC, 80D, 80DD, 80E, 80U, 80TTA
Lecture method, Discussions, Class activity & written assignments
15 lectures
Students Guide to Income Tax Dr Vinod Singhania- Taxmann
Students Handbook on Taxation- T N Manoharan- Snow White
Income Tax Act and Rules
IV Computation of Taxable Income of Individuals. Computation of Total Income and Taxable Income of Individuals
Lecture method, Discussions, Class activities, Written assignments
15 lectures
Students Guide to Income Tax Dr Vinod Singhania- Taxmann
Students Handbook on Taxation- T N Manoharan- Snow White
Income Tax Act and Rules
Programme : B. F.M. Semester V
Course : (NMUBFM505) Financial Derivative
Teaching Scheme Evaluation Scheme
Lecture Practical Tutorial Credits Theory
Internal External
60 - - 04 25 Marks
75 Marks
Internal Component :
Class Test Duration 20 Mins Assignments/ Projects/ Case study
10 Marks 15 Marks
Semester Examination
Examination (Duration 2 ½ Hrs) : 75 Marks
Learning Objectives
To acquaint students with derivative instruments, various option strategy, arbitrage and hedging options
Learning Outcomes
Students should understand option strategy, option pricing, option Greek Students should understand mechanism of trading and clearing system
Pedagogy
PPT, theory notes , debates, quiz, Presentations & Assignments
Detailed Syllabus Plan
Module Module Content Module wise Pedagogy Used
Duration of Module
Reference Book
I Introduction to Derivatives
Definition – Types-
Participants and Functions- Development of Exchange traded derivatives- Global derivatives markets- Exchange traded vs OTC derivatives markets- Derivatives trading in India- L.C.Gupta committee- J.C. varma committee-
Lecture method, Debates, Group Discussions, Group activities, Role play,
15 lectures
DERIVATIVES
THEORY,
CONCEPTS AND
PROBLEMS Gupta
S.L., PHI, Delhi
FINANCIAL
DERIVATIVES: S S
S Kumar:
and Risk Management
Requirements for a successful derivatives markets
Basics, Cengage
Learning, Delhi. Stulz
M. Rene,
RISK MANAGEMENT & DERIVATIVES, Cengage Learning, New Delhi.
Futures: Introduction- Future terminology- Key features of futures contracts- Future vs. Forwards- Pay off for futures- Equity futures- Equity futures in India- Index futures- Stock futures- Future trading strategies-Hedging- Speculation- Arbitrage- Spread trading.
Lecture method, Debates, Group Discussions, Group activities, Role play,
15 lectures DERIVATIVES
THEORY,
CONCEPTS AND
PROBLEMS Gupta
S.L., PHI, Delhi
FINANCIAL
DERIVATIVES: S S
S Kumar:
and Risk Management
Basics, Cengage
Learning, Delhi. Stulz
M. Rene,
RISK MANAGEMENT & DERIVATIVES, Cengage Learning, New Delhi.
Class Test Duration 20 Mins Assignments/ Projects/ Case study
10 Marks 15 Marks
Semester Examination
Examination (Duration 2 ½ Hrs) : 75 Marks
Learning Objectives
To gain an understanding of business ethics . To develop skills in recognizing and analyzing ethical issues . To enable sensitization and inculcation of values in life. To familiarize the students with various global ethical issues and develop ethical leadership skills.
Learning Outcomes
The learner will gain knowledge about various ethical issues. The learner will inculcate values and sense of ethics for life. The learner will be able to implement the interconnectedness of environment, society & business. The students will be caring and act responsibly towards self, family, community, nation and the world.
Pedagogy
Lecture, presentations, projects & assignments, Group discussion, Debates.
Detailed Syllabus Plan
Module Module Content Module wise Pedagogy Used
Duration of Module
Reference Book
I Introduction to Business Ethics : a) Business ethics – meaning, features of business ethics, myths regarding business ethics, Importance of business ethics b) Code of ethics – Meaning, Various ethical codes ( to be taught through case study of leading Indian Business houses), Importance of ethical code of conduct, Managing ethics in organizations .
c) Ethical issues in
functional area :
Ethics in Finance,
Marketing , Human
Resource, I.T.,
Lecture, presentations, projects & assignments, Group discussion, Debates.
15 lectures
Business Ethics- Concepts and Cases – Manuel G. Velasquez
II Ethical decisions dilemma and ethical issues - a)Ethical decision making, Ethical dilemma in organizations – meaning, , Ethical leadership, Corporate Culture and Ethical Climate. b)Meaning of environmental ethics , Need for environmental ethics, c) Gender ethics – Sexual harassment and discrimination at workplace, Constitutional Guidelines and Norms
Lecture, presentations, projects & assignments, Group discussion, Debates.
15 lectures
Business Ethics- Concepts and Cases – Manuel G. Velasquez
III Corporate Governance :
a) Definition, Meaning,
Need for corporate
governance, Principles of
corporate governance
b) Role and
Lecture, presentations, projects & assignments, Group discussion, Debates.
15 lectures
Corporate Governance, Principles, policies and Practices – A.C. Fernando, Pearson
Education Corporate
responsibilities of the top
management in corporate
governance, role of
auditors and
shareholders.
Governance – IICA,
Taxmann The Art of Corporate Governance – Dr. Joffy George
IV Corporate governance- Scams and case studies: a)Global issues of
governance, corporate
scams, committees in India
and abroad,
b) Corporate governance case studies – Satyam, Tata group , Sahara, Infosys, Enron, Kingfisher, PNB, Jet Airways, ICICI Bank .
Lecture, presentations, projects & assignments, Group discussion, Debates.
15 lectures
Corporate Governance, Principles, policies and Practices – A.C. Fernando, Pearson
Education Corporate Governance – IICA,
Taxmann The Art of Corporate Governance – Dr. Joffy George