Recapping the Growth of Programmatic in 2015 December 8, 2016
Recapping the Growth of Programmatic in 2015December 8, 2016
• Programmatic by the Numbers
• 2015
• Future of Programmatic
Agenda
Growth of Programmatic
• $58.61 Billion in Digital Ad Spending
• $15.43 Billion in Programmatic
• Retail and CPG leading the pack
2015 by the Numbers
• Rise of Mobile
• Quality of Inventory
• Scalability of Service
• Efficient Revenue Generation
2015 Trends
• 2016: $21.5 Billion
• 2017: $26.8 Billion
• Mobile growth to 56% of programmatic
• Programmatic video will be 40% of video inventory
Future of Programmatic by the Numbers
• Leveraging Insights
• Explore additional targeting strategies
• Maintain engagement and communication
The Future for the Operator
• 50% growth year-over-year
• 50% of digital advertising
• Retail and CPG leading programmatic
• Video and mobile continue to increase
• Remain engaged and active to lead the pack!
To Recap
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