Nahda University Faculty of Marketing and Business Administration Quality Assurance Unit 1 University: Nahda Faculty: Marketing & Business Administration Department: Business Administration Program specification A. Program Information 1- Program Title: Business Administration 2- Program type: √ (Dual degree) 3- Program coordinator: Dr. Awatif Ghazi 4- The approval date of the program: 30/9/2015 B. Professional information: 1- Educational Aims of the Program: The graduate Business Administration program must be able to: 1.1 Develop and demonstrate knowledge, practical, transferable, intellectual, employability skills and other attributes in business administration arena. 1.2 Communicate information, ideas and arguments effectively using appropriate administrative knowledge. 1.3 Realize the interrelationship of business functions, financial, organizational, production and marketing to run business and adapt with the market conditions. 1.4 Deploy the acquired skills in business administration to serve society effectively and efficiently. 2- Program intended learning outcomes: Upon successful completion of the Business Administration, the graduate is expected to acquire the following skills:
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Program specification A. Program Information · 3 3 1.5 - First MGT101 MRK201 Principles of marketing 3 3 1.5 - Second MGT101 MGT201 Production and operations manageme nt 3 3 1.5
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Nahda University
Faculty of Marketing and
Business Administration
Quality Assurance Unit
1
University: Nahda
Faculty: Marketing & Business Administration
Department: Business Administration
Program specification
A. Program Information 1- Program Title: Business Administration 2- Program type: √ (Dual degree) 3- Program coordinator: Dr. Awatif Ghazi 4- The approval date of the program: 30/9/2015
B. Professional information:
1- Educational Aims of the Program:
The graduate Business Administration program must be able to:
1.1 Develop and demonstrate knowledge, practical, transferable, intellectual, employability skills and
other attributes in business administration arena.
1.2 Communicate information, ideas and arguments effectively using appropriate administrative
knowledge.
1.3 Realize the interrelationship of business functions, financial, organizational, production and
marketing to run business and adapt with the market conditions.
1.4 Deploy the acquired skills in business administration to serve society effectively and efficiently.
2- Program intended learning outcomes:
Upon successful completion of the Business Administration, the graduate is expected to
acquire the following skills:
Nahda University
Faculty of Marketing and
Business Administration
Quality Assurance Unit
2
A) Knowledge and understanding skills
A graduate must be acquired the following knowledge skills:
A.1. Discuss the principal theories, methods, models and approaches that can be deployed in problem-
solving and decision-making at all management levels.
A.2. Identify and critically assess different business strategies, policies, programs and approaches to
business organizational and work practice issues.
A.3. Explain and set up marketing feasibility studies and evaluation of investment proposals.
A.4. Explain and clarify the foundations of organizational structures, systems, and approaches to
appropriate to different business functions and activities.
A.5. Discuss the contemporary managerial philosophies such as total quality management (TQM), re-
engineering and explore opportunities for application in different work/practice environment
A.6. Demonstrate strong knowledge of leadership and critically reflect on and lead others.
A.7. Illustrate the critical role of cross functional integration, organizational communication and
working relationship.
A.8. Discuss the fundamental principles, key concepts and techniques relating to motivation and how
motivation
A.9. Critically select and apply appropriate principles, policies, strategies, and plans, to satisfy
stakeholder expectations.
B) Intellectual skills
A graduate must be acquired the following intellectual skills: -
B.1. Critically assess, conclude and apply different perspectives and scientific approaches.
B.2. Critically analyze and create different perspectives on and approaches to business.
B.3. Criticize and explore the positive and negative factors relevant to different issues.
B.4. Interpret numbers and use it as indicators of work practice issues.
B.5. Select, adapt and apply appropriate techniques and tools relevant to different issues that lead threats
Nahda University
Faculty of Marketing and
Business Administration
Quality Assurance Unit
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to become opportunities
B.6. Critically reflect on, evaluate different perspective on and approaches to business in addition to
clarify opinions objectively and supported by evidence.
B.7. Exercise innovation and creativity thinking in differing work/practice contexts.
B.8. Link among environmental variables and patterns of decision-making.
B.9. Evaluate and set up a range of ideas, different scenarios, strategies, models, arguments or theories
relevant to different explored perspectives.
C) Practical and professional skills
A graduate must be acquired the following practical and professional skills: -
C.1. Set up strategic plans and formulate business policies
C.2. Establish and design systems to different work-practice issues.
C.3. Design and develop organizational structure
C.4. Design and manage business information systems
C.5. Prepare feasibility studies and evaluate projects
C.6. Apply students' knowledge to develop sales and marketing plans
C.7. Prepare financial analysis statements and evaluate investment projects
C.8. Conduct markets analysis
C.9. Set up plans and programs of human resources and other resources to maintain development and
conservation.
C.10. Use and adapt relevant business knowledge and skills to practically engage with a range of
problems and issues in work/practice arena.
D) General skills
A graduate must be acquired the following general skills: -
D.1. Manage time effectively
Nahda University
Faculty of Marketing and
Business Administration
Quality Assurance Unit
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D.2 Communicate information, ideas and arguments effectively using appropriate styles and
language.
D.3. Engage in collaborative working.
D.4. Self-directed and encourage independent and continuous learning.
D.5. Apply different approaches to solve problems effectively.
D.6. Acquire presentation and argument skills.
D.7. Independent learning and figure out the appropriate method to deal with work stress.
D.8. Improve and develop to enhance future working
D.9. Use appropriate programed terms
D.10. Employ and use appropriate linguistic skills.
3- Academic standards of programme 3/1 – The programmed objectives are determined and derived according to National Academic Reference Standards of commerce sector (NARS). 4- References / Benchmark (s):
4/1 Compare with the best universities locally and globally. 4/2 Continues assessment for our graduate and stakeholders by questionnaires. 4/3 Systematic assessment of student learning is essential to monitor quality and providing the
information that leads to improvements 4/4 Meet stakeholder expectations. 4/5 The results of reviewing programs by different parties (Internal editors - NARS).
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Faculty of Marketing and
Business Administration
Quality Assurance Unit
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5- program structure and components:
A. program duration: the program duration is four academic years (8 semesters) in order to get the bachelor degree according to the credit hours’ system and the distinguished students can finish the program in 3 years and a half (7 semesters) and the summer course is not countable from them.
B- Program structure (122 Hours)
Item The group of studying courses No. of credit
hours
First
Second
Third
Fourth
Fifth
University requirements
Faculty requirements
- Mandatory requirements 51
hours
- Restricted optional requirements 9
hours
Major specialization requirements
- Mandatory requirements 24
hours
- Restricted optional requirements 9
hours
Minor specialization requirements
- Mandatory requirements 6
hours
- Restricted optional requirements 6
hours
Elective choices
14
60
33
12
3
Total credit hours 122
Nahda University
Faculty of Marketing and
Business Administration
Quality Assurance Unit
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No. of hours: Theoretical 144 Practical 0 Total
144
Mandatory Optional Total Percentage
Basic science courses
Human rights – Scientific thinking –
Ethics – Money and banking –
Insurance and risk management
14
0 14 12
Social science courses
Faculty requirements
51 9 60 49
Specialization courses 30 15 45 37
Other scientific courses 0 3 3 2
C. Program Courses:
Course code
Courses
No. of
credit
hours
Weekly hours
Level
Pre-
requisite Theoret
ical
Applic
ation
Practical
ENG111 English
language
(1)
1 1 0 - -- --
ENG112 English
language
(2)
1 1 0 - -- --
ENG113 English
language
(3)
2 2 0 - -- --
HUM103 Human
rights
3 3 0 - -- --
REM104 Scientific
thinking
3 3 0 - -- --
MGT101 Principles
of
manageme
nt
3 3 0 - -- --
ETS401 Ethics 1 1 0 - -- --
MGT102 Organizatio
nal
behavior
3 3 1.5 - First MGT101
ACT101 Principles
of
accounting
3 3 1.5 - First --
Nahda University
Faculty of Marketing and
Business Administration
Quality Assurance Unit
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STA101 Principles
of
mathematic
s
3 3 1.5 - First --
LAW101 Principles
of law
3 3 1.5 - First --
ECN101 Principles
of
microecono
mics
3 3 1.5 - First --
ECN102 Principles
of
macroecon
omics
3 3 1.5 - First ENC101
ACT102 Intermediat
e
accounting
(1)
3 3 1.5 - First ACT101
STA102 Principles
of statistics
(1)
3 3 1.5 - First MGT101
MRK201 Principles
of
marketing
3 3 1.5 - Second MGT101
MGT201 Production
and
operations
manageme
nt
3 3 1.5 - Second MGT101
LAW201 Commercia
l law
3 3 1.5 - Second LAW101
ACT201 Corporate
accounting
3 3 1.5 - Second ACT102
MGT202 Materials
manageme
nt
3 3 1.5 - Second MGT101
STA201 statistics
(2)
3 3 1.5 - Second MGT101
STA204 Operations
researches
3 3 1.5 - Second MRK201
MGT301 Human
resources
3 3 1.5 - Third MGT101
Nahda University
Faculty of Marketing and
Business Administration
Quality Assurance Unit
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manageme
nt
SYS102 Manageme
nt
information
systems
3 3 1.5 - Third SYS101
ACT301 Cost
accounting
(1)
3 3 1.5 - Third ACT101
FIN301 Financial
manageme
nt
3 3 1.5 - Third MGT101
-
ACT101
MRK302 Marketing
research
3 3 1.5 - Third MRK201
MGT303 Manageme
nt of
change and
organizatio
nal
developme
nt
3 3 1.5 - Third MGT101
MGT401 Internation
al
manageme
nt
3 3 1.5 - Fourth MGT201
-
MGT301
- FIN301
FIN401 Financial
markets
3 3 1.5 - Fourth FIN301
MGT402 Policies
and
managerial
strategies
3 3 1.5 - Fourth MRK201
-
MGT201
Mandatory if the minor is Marketing and E-Commerce
MRK301 Introduction to E-
commerce
3 3 1.5 - Third MRK201-
SYS204
MRK302 Marketing research 3 3 1.5 - Third MRK201
Mandatory if the minor is Banks management and money markets
FIN302 Bank management and
control
3 3 1.5 - Third MGT101
FIN401
Money markets 3 3 1.5 - Fourt
h
FIN303
Nahda University
Faculty of Marketing and
Business Administration
Quality Assurance Unit
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Mandatory if the minor is Business administration
MGT303 Change and development
management.
3 3 1.5 - Third --
MGT402 Managerial policies and
strategies.
3 3 1.5 - Fourt
h
--
B. Selective (33 credit hours):
Course
code
Course name No.
of units
NO. of weekly hours Level Pre-
requisite Theoret
ical
Applica
tion
Practi
cal
STA202 Financial and
investment
mathematics
3 3 1.5 - Secon
d
MAT101
STA203 Insurance
investment
management
3 3 1.5 - Secon
d
MAT101
SYS201 Principles of
computer
3 3 1.5 - First --
STA204 Operations research 3 3 1.5 - Secon
d
STA101
ECN201 Money and banking 3 3 1.5 - Secon
d
ECN102
ACT303 Governmental
accounting
3 3 1.5 - Third ACT101
ACT306 Tax accounting (2) 3 3 1.5 - Third ACT302
ACT307 Accounting theory 3 3 1.5 - Third ACT101
ACT308 Accounting for
specialized institutions
3 3 1.5 - Third ACT202
ACT403 International
accounting
3 3 1.5 - Fourth ACT202
FIN401 Money markets 3 3 1.5 - Fourth FIN301
C. Minor selective Courses:
Course code Course
name
No. of units No. of weekly hours Level Pre-
requisite Theoretica
l
Application Practical
The student is to choose two courses from the minor specialization that he did not studied before.
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Faculty of Marketing and
Business Administration
Quality Assurance Unit
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D. Elective Choice:
Course code Course
name
No. of
units
No. of weekly hours Level Pre-
requisite Theoretica
l
Applicatio
n
Practic
al
The student is to choose any set of courses that totals 3 credit hours from any faculty.
3. Courses description:
English Department Courses
Course Title Code
English (1) ENG
111
This course is concerned with and designed for the low intermediate English
students. It concentrates on developing and enhancing students ' listening and
speaking skills in addition to recognizing different parts of writing a
paragraph.
Course
Content
English (2) ENG
112
This course is designed for the intermediate and high-intermediate students. It
focuses on developing and streamlining students skills from the basic level of
writing to the more comprehensive and detailed learning process of writing
skill: through drafting and revising sentences, paragraphs, and essays.
Course
Content
English (3) ENG
113
This course is specifically concerned with extended writing and research
skills. The course is mainly designed in a systematic way to enhance students'
research and critical skills to be able to write a neat and well-organized
academic research paper.
Course
Content
Nahda University
Faculty of Marketing and
Business Administration
Quality Assurance Unit
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University Requirement Courses
Course Title Code
Human Rights
HUM
101
This course introduces students to historical Background of human rights. The
World Declaration of Human Rights issued in 1948. Constitution and the
protection of human rights. The crisis of public rights and freedom in
contemporary political and international regimes together with the political,
social and economic reasons for the crisis.
Kinds and divisions of public rights. The evolution of the role played by
international organizations and their activities for "the protection of human
rights. The Egyptian constitution and human rights in Egypt.
Course
Content
Scientific Thinking
REM
101
This course will expose students to the concept and characteristics of logical
and scientific thinking. Methods of thinking, Coherence, and projection. Kinds
and objectives of scientific research. Concept and characteristics of scientific
research. Stages, steps and methodology of scientific research. Criteria and
controls of employing scientific research in service of development issues.
Course
Content
Ethics
ETS
101
This course aims to the dimensions of the ethical behavior (Knowledgably –