Program Schedule

1

Program Schedule International Conference on Evidence Based Management 2015 (ICEBM2015)

March 20-21, 2015, BITS Pilani, Pilani, Rajasthan, India

Day 1, 20th March, 2015

08:00-09:00 : Delegates Welcome (NAB Auditorium)

09:00-10:45 : Conference Inaugural Session

Lightning of lamp

Saraswati Vandana

Opening Address- Prof. Anil K Bhat (Conference Chair)

Welcome Address Prof. G. Raghurama, Director, BITS Pilani, Pilani campus

Release of Conference Proceedings

National Anthem

Photo session

Key Note Speech 1 Prof. Hemant Merchant, Kate Tiedemann College of Business,

University of South Florida St. Petersburg, FL 33701 (USA)

Chief Patron Speech Prof. B.N. Jain, Vice Chancellor, BITS Pilani

Key Note Speech 2 Prof. Snehendu B. Kar, Department of Community Health Sciences,

University of California at Los Angeles (UCLA)

10:45 11: 00 : Coffee Break

11:00 12: 30 : Theme Session 1 Plenary (NAB Auditorium)

In Chair : Prof. Hemant Merchant, Kate Tiedemann College of Business,

University of South Florida, St. Petersburg

Keynote Speakers:

1. Prof. M.J. Xavier, Executive Director, VIT Business School, Vellore / Chennai

2. Dr. Balwant Singh, Ex-Principal Advisor, Department of Statistics and Information

Management (DSIM) of Reserve Bank of India (RBI)

3. Dr. Vasudevan Sundararajan, Vice President - Business Analytics, HSBC

12:30-14:00 : Lunch Break (Institute Canteen)

2

14: 00 15: 30 : Technical Session 1 Parallel Tracks

Session 1. A

20th March, 2015 | Time: 14.00-15:30 | Venue: 6103

Track M.1 (Marketing): Consumer Behavior

Session Chairs : Dr. Mrinalini Pandey, Department of Management Studies, ISM,

Dhanbad

S.No. Paper Code Title Author(S)

1 ICEBM15MK52

Consumer Awareness On Environmental

Issues And Its Impact On Consumer Green

Products Purchase Behaviour

P.Nalini;

Muruganandam

Duraiswamy

2 ICEBM15MK53 An exploratory study of organisational factors

required to facilitate customer learning in co-

creation

Amit Kumar Agrawal, Arun Kaushik, Zillur Rahman

3 ICEBM15MK62

Environmentally Concerned Consumer

Behavior: Evidence from Consumers in

Rajasthan

Pradeep Kautish;

Ganesh Dash

4 ICEBM15MK91 Psychological Pricing Strategy and Consumers

Buying Behavior: A Review

Santosh Kumar

5 ICEBM15MK92 Role of Green Marketing in Consumer

Behaviour

Deepankar Upreti, Priyank Sharma

6 ICEBM15MK93 Examining the mediating role of satisfaction in

the relationship between perceived quality and

behavioral intentions of mobile subscribers

Suresh Kandulapati; B. Raja Shekhar

7 ICEBM15MK138 Study of Consumer Buying Behaviour With

Respect to Tea in Nagpur & Wardha Region

Gayathri Swapnil

Band; Neeta V Shah

Session 1. B


Track S.1 (Strategy) : Corporate Social Responsibility

Session Chairs :


1

ICEBM15SM54

Corporate Social Responsibility Disclosures Activism A Csonstituent Or Compliance

Nidhi Sahore

2 ICEBM15FM72 Relationship between CSR activities and Earnings Management practices A study of select Indian mining firms

Binoti Patro; J.K Pattanayak

3 ICEBM15SM79 Association of Levels of Corporate Social Responsibility with Financial Performance of Indian Medium-Sized Companies

Nikita Sharda; Anil Bhat

4 ICEBM15FM88 Corporate Governance & Its Convergence into Corporate Social Responsibility

Satish Kumar Kushwaha; Praveen Choudhry

3

5 ICEBM15FM92 Impact of Corporate Social Responsibility practices on Employees of Luxury Chain Hotels in India and its effect on Corporate Performance

Savita Sharma; Pratika Mishra

6 ICEBM15SM94 Corporate Social Responsibility: An analysis of CSR initiatives of Private Sector Banks and its Impact on Beneficiaries with special reference to Lucknow District

Namrata Singh; Rajlaxmi Srivastava

Session 1. C


Track H.1 (HR) : Employee and Talent 1

Session Chairs :

S.No. Paper Code Title Author(s)

1 ICEBM15HR53 Work Procrastination: A Causative Analysis In Organization

Richa Mishra

2 ICEBM15HR60 Performance measurement of Public and Private sector banks in India: An Empirical Analysis

Karam Pal Narwal; Shweta

3 ICEBM15HR74 Top Management teams (TMTs) and its impact on internationalization and firms performance:

A relationship model

Payal Anand

4 ICEBM15HR79 Servant Leadership and its Impact on Employee Job Satisfaction: The Moderating Effect of Employee Trust in Leader

Swati Mittal; Rajib Lochan Dhar

5 ICEBM15HR82 Organization Culture and Its Relationship with Public Trust Mediated by Service Quality: A Study of Elite Hotels of Uttarakhand Region

Akansha Tyagi; Jyoti Sharma

6 ICEBM15HR98 Tacit Knowledge Sharing in IT organizations: Analysis of Training Methods

Shikha N. Khera; Karishma Gulati

Session 1. D


Track O.1 (Operations) : Supply Chain Management

Session Chairs : Dr. Surya Prakash Singh, Department of Management Studies,

IIT Delhi, India.


1 ICEBM15OR51

A Study of Lean Adopting Practices among

Indian Manufacturing Employees: a Case

Study At Awarpur Cement Works

Swati Alok

2 ICEBM15OR57 Optimisation of Green Supply Chain cost in

Performance with Purpose model A

case study on Agriculture Supply Chain

P.Baba Gnanakumar

3 ICEBM15OR60 PPP in urban drinking water supply Roopali Sharma;

4

management: surveillance of operation and

maintenance for better service quality

Dharmendra Kumawat

4 ICEBM15OR61 Process and System in executing large

project in Kuwait Oil Company

S.Yogananth;

N.Thangavel

5 ICEBM15OR70 Evidence based Management of Coastal

Zone and CRZ Violations in Mumbai:

Urgency of Integrated Coastal Zone

Management Plan (ICZMP) in Maharashtra

Hemantkumar A.

Chouhan

6 ICEBM15OR71 Deployment of E- Tools for Supply Chain

Integration: A Review

Rajeev Sharma; Gaurav Tripathi

Session 1. E


Track IT.1 (IT) : Business Intelligence 1

Session Chairs :


1 ICEBM15IT56 A study of corporate web based reporting in Indian hotel industry

Sushila Soriya; Amol Subhash Daigude

2 ICEBM15IT59 Business Intelligence as a Competitive advantage: A Study into its current Status in Indian Retailing

A. Suryanarayana, P. Prasada Rao, V.Sailaja

3 ICEBM15IT63 A Predictive Data Mining Model for Customer Response in Bank Telemarketing

J. Alamelu Mangai, Bharat B Gulyani

4 ICEBM15IT66 Health Management Facilitated by Content Based Image Recognition (CBIR)

Moin Siddiqui; Pushkala Muralidharan

5 ICEBM15IT67 Prototype Of Controversy Mapping Application

Moin Siddiqui; Pushkala Muralidharan

Session 1. F


Track Eco-Fin.1 : Capital Market 1

Session Chairs : Shri D.P. Singh, Ex General Manager, Reserve Bank of India


1 ICEBM15FM51 Correlation Structure, Optimal Portfolio Size And Foreign Institutional Investments In Post Crises Period: An Investigation Of U.S. And Indian Equity Market

Himanshu Joshi

2 ICEBM15FM55 Investor Sentiment, Stock Market Returns And Volatility: Evidence From National Stock Exchange India

Pramod Kumar Naik

3 ICEBM15FM56

Do Transmission Of Volatility Across International Markets Follow Pattern? An Empirical Investigation

Amarnath Mitra

5

4 ICEBM15FM57 Elections And Stock Market Volatility: An Empirical Study.

Abhishek Behl; Shreya Sethi

5 ICEBM15FM126 Mutual Fund Investment Strategies Analysis- A Comparative Study on Equity Diversified Schemes

Mamta Pareek

6 ICEBM15FM127 Adjustment Dynamics In Causal Linkages Between Oil & Gold : An Empirical Investigation

Rakesh Shahani; Yash garg; Ankita Sharma

7 ICEBM15FM52 Eva & Earnings Management Evidence Sandeep Goyal

15:30-16:00 : Tea Break


Session 2. A

20th March, 2015 | Time: 16: 00 17: 30 | Venue: 6103

Track M.2 (Marketing) : Advertising and Marketing Communication

Session Chairs : Dr. R. P. Sharma, Indian Institute of Foreign Trade- Kolkata


1 ICEBM15MK59 Effective Marketing Communication: A Code

Mixing Approach

Priyanka Pareek;

Kavale Rohit

2 ICEBM15MK64 Pleasure And Suspicion As The Prop Up Of

Advertisement: The Study Of Advertising

Schema Congruity And Emotional Response To

Indian Television Advertisement

Sanjay Jerath;

Mrinalini Pandey

3 ICEBM15MK83 Post graduate students' perceptions towards

online advertising : An empirical study

Arun kumar;

Mrinalini Pandey

4 ICEBM15MK94 Online Advertising as a Promotional Strategy:

A study of consumer preferences in North India

Tanu Narang

5 ICEBM15MK113

An Exploration of Feminising of Social

Media: Its role in ending Gender Stereotyping

in Media & ther Implications

Fareya Siddiqui;

Kaleem Mohammad

Khan

6 ICEBM15MK131 Advertising and ethical theories A

comparative studies of select campaigns

Sudeep Limaye; Milind Pande

Session 2. B


Track S.2 (Strategy): Evidence based practices in Strategy and Entrepreneurship 1

Session Chairs:


1 ICEBM15SM53 Risk management practices and their effect on firms strategy: A study of Rajasthan SMEs

Ankur Roy; Satyendra Sharma

6

2 ICEBM15SM58

The Gaps In Strategy Formulation And Implementation In Nepalese Organizations

Sateesh Kumar Ojha

3 ICEBM15SM61

Evidence Based Talent Analytics For Competitive Advantage: A Study Into Real World Practices

A. Suryanarayana

4 ICEBM15SM62

Evidence-Based Management, Actionability, And Systematic Review: Theory, Model, And Template

Farimah Hakemzadeh,; Vishwanath Baba

5 ICEBM15SM64 Measuring Business Strategy and Information Systems Alignment For Sustainable Organizations

Amit Saraswat; Ruchi Tewari

6 ICEBM15SM83 Sustainability incorporated in the decisions at General Motors - A case study

Amrinder Kaur; Jitender Bhandari

Session 2. C


Track H.2 (HR): Employee and Talent 2

Session Chairs: Dr. Anubha Dadhich; Department of Management; BITS Pilani; Pilani


1 ICEBM15HR54 Review of Performance Appraisal Practices: A Pilot Study of Preferences of Young HR Professionals

Lokinder Kumar Tyagi

ICEBM15HR61 Analysis of the strategic HRD interventions and employee competencies towards building organizational effectiveness

Rama Krishna Gupta; Chandan Kumar Sahoo

3 ICEBM15HR65 Reward and Recognition as predictors for Organizational Commitment-An empirical dissection of IT industry

Surekha Rana; Pooja Agrawal

4 ICEBM15HR67 Influences of Training on Administrative Staff`s Job Involvement and Organizational commitment

Prachi Ajeet Murkute

5 ICEBM15HR121 Impact of Worklife Balance Measures on Employee Engagement- A Study Conducted in Dehradun District Of Uttrakhand Balance Measures On Employee Engagement- A Study Conducted In Dehradun District Of Uttrakhand

Neha Joshi

6 ICEBM15SM78 Dimensions of Training Effectiveness in Telecom Companies of Madhya Pradesh: A Perceptual Study Of Executives

Alok Bansal; Suyash Jhawar

Session 2. D


Track O.2 (Operations): Risk & Project management

7

Session Chairs : Dr. Srikanta Routroy; Mechanical Engineering Department; BITS Pilani;

Pilani Campus


1 ICEBM15OR59 Ascertaining Key Risks in the Construction Projects from Stakeholder and Life Cycle Perspectives

M. Manikandan; N.Thangavel.

2 ICEBM15OR65 Using last planner system (lps) for performance improvement of projects

Salim Siddiqui; Arshi Farid; Pushkala Muralidharan

3 ICEBM15OR72 AHP-IRP: An Integrated Approach for Decision Making

Ravi Kumar; S P Singh

4 ICEBM15OR76 Integrated SA-DEA-TOPSIS based solution approach for Multi Objective Stochastic Dynamic Facility Layout Problem

Akash Tayal; S P Singh

5 ICEBM15OR87 Analysis of the Barriers to Reverse Logistics using DEMATEL

Anil Jindal; Kuldip Singh Sangwan

6 ICEBM15OR89 Risk Management in Infrastructure Projects Satyendra Sharma; Vijay Sharma

Session 2. E


Track IT.2 (IT): Business Intelligence 2

Session Chairs:


1 ICEBM15IT61 Information Data Mining in Renewable Energy Domain - A new route for mapping energy sustainability of Resurgent India

Himansu Sekhar Rauth

2 ICEBM15IT75 Hybrid Ensemble of classifiers to Enhance the Student Performance Prediction

Mrinal Pandey; S Taruna

3 ICEBM15IT76 Word-of-mouth, Trust and perceived risk in online shopping: An extension of the technology acceptance model

Farrah Zeba; Shirshendu Ganguli

4 ICEBM15IT78 A Change Point Based Discrete SRGM For A Multi-Release Software System

Anu G. Aggarwal; Nidhi Nijhawan; Abhishek Tandon

5 ICEBM15IT79 A Review on the Complexity of Code Changes Based Bug Prediction

Sameer Anand; Ajay Jaiswal; V.B.Singh

6 ICEBM15IT80 Internet Marketing with Consumer Balking and Optimal Allocation of Promotional Effort using Genetic Algorithm

Anu G. Aggarwal; Gurjeet Kaur

Session 2. F


Track Eco-Fin.2 (Eco-Fin): Banking

8

Session Chairs:


1 ICEBM15FM56 Operating Efficiency of Indian Banks: An Empirical Study

Bashir Ahmad Joo

2 ICEBM15FM74 A Study on Management of Non Performing Assets in Public Sector Banks with special reference to State Bank of India

Hem Ahuja

3 ICEBM15FM105 Capital Adequacy Requirement and its Impact on Profitability of Indian Banks

Kapil Sharma

4 ICEBM15FM121

Role of Technology in Financial Inclusion : A Decision Making System for Banking Sector

Vaniki Joshi

5 ICEBM15SM56 Public Sector Banks in India in the Period of Financial Liberalization: Performance, Survival and Endurance Strategies

Arwah Madan

6 ICEBM15SM75 Growth Strategy of Indian Banking Sector MSME Sector Financing

Monojit Banerjee; Amit Kundu

17:30-18:00 : Tea Break


Session 3. A

20th March, 2015 | Time: 18: 00 19: 00| Venue: 6103

Track M.3 (Marketing) : Relationship marketing

Session Chairs:

S. No. Paper Code Title Author(s)

1 ICEBM15MK103 Social Business Culture: A Growth Avenue For Manufacturing Sector Mushir Khan

2 ICEBM15MK104

Empirical Study on the Relationship between Website Characteristic and Consumer Online Buying Behavior

Krity Gulati Mehta; Shishirant Rahul

3 ICEBM15MK106

An empirical study on changing consumer perception towards Flipkart after Big Billion day

Deeksha Chawla

4 ICEBM15MK114 Marital Decision Making and Tourist Destinations: An Empirical Study

Maria Ashraf; Kaleem Mohammad Khan

5 ICEBM15MK127 A Study on Impact of Pester Power on

Family Buying Behaviour Punam Mishra

Session 3. B


Track S.3 (Strategy): Evidence based practices in Strategy and Entrepreneurship 2

Session Chairs: Dr. Dr. Arvind Sudarsan; Department of Economics Finance; BITS Pilani; Pilani

9


1 ICEBM15SM66 My Expression- A Case Study Of Value Co-Creation In Indian Firms

Bijoylaxmi Sarmah, Jamid Ul Islam

2 ICEBM15SM80 Entrepreneurial Intention Study among Students of Bits-Pilani

Swati; K.Nithya; Beernelly Satwik

3 ICEBM15SM82 Application of principles of Evidence- Based Management towards implementation of e-governance in India: Developing a conceptual model

Bhavna Ghatge

4 ICEBM15FM82 Behavioral Finance and its Applicability to Investment Strategies

Sarita Choudhary

Session 3. C


Track H.3 (HR): Evidence based practices in Human Resource Management 1

Session Chairs:


1 ICEBM15HR55 Emerging Challenges of HR Rajni Singh

2 ICEBM15HR58 Organizational Learning as a Determinant of Organizational Sustainability: An Evidence Based Approach

Nitin Simha Vihari; M.K. Rao

3 ICEBM15HR63 A Critique of Evidence Based Management in Ethics

C.V. Jayanthi

4 ICEBM15HR85 Understanding the Impact of Strategic HR Management System on Organizational Performance : An Evidence-based Management (EBMgt) Approach

Abhilash Acharya

Session 3. D


Track O.3 (Operations): Inventory & Supply Chain Management

Session Chairs : Dr.Sameer Anand; Shaheed Sukhdev College of Business Studies; Delhi

University


1 ICEBM15OR63 Inventory Model for Permissible Delay in Payments of New Products under Dynamic Pricing and Advertising Expenditure

Alok Kumar; Udayan Chanda

2 ICEBM15OR75 An application of reliability centered maintenance using fuzzy logic on conventional lathe machine

G. Gupta; R P Mishra

3 ICEBM15OR79 Various aspects of green issues in Indian steel supply chain: An overview

Shishir Goyal; Srikanta Routroy

4 IICEBM15OR81 Demystifying Supplier Satisfaction through C V Sunil Kumar;

10

Kano Model Srikanta Routroy

Session 3. E


Track IT.3 (IT): Business Intelligence 2

Session Chairs:


1 ICEBM15IT53 Evidence Based Management in Information Technology Management

Mridul Arora

2 ICEBM15IT71 Quality of Mobile Applications: Literature Review for Identification of Quality Factors

Pooja Yadav; Neha Singh; Poonam Sharma

3 ICEBM15IT77 Effectiveness of ICT and E-governance in Development : Issues, Challenges and Opportunities

Sakshi Chhabra; Ramesh Chhabra

4 ICEBM15OR77 Development and Application of e-commerce and the Story of Success in SCM

Aqila Rafiuddin; Anuragbeiju; Anomitra Banerjee

5 ICEBM15IT81 Simulating water distribution network using EPANET

Vishal Gupta; Sagar Gupta

Session 3. F


Track Eco-Fin.3 : Micro Finance and Insurance

Session Chairs : Dr. VIjay S. Jariwala; Department of Economics; M K Bhavnagar

University; Gujarat

S.No. Paper Code Tit le Author(s)

1 ICEBM15FM130

Advantages of Micro Finance: Is It Reaching the Poorest of the poor in Rural India?

Asmita Vyas; Rupali Ambadkar; Jyoti Bhargava

2 ICEBM15FM93 Management of University Finance: Past and Present

Sarita Agrawal; Heena R. Upadhyaya

3 ICEBM15MK55 An Evidence based study of Health-insurance in India

Dipak M.Sanki; Anjali K .Patel

4 ICEBM15MK56 Micro Insurance In India: An Emgering Market

Rupali Shah; Dipak M.Sanki

19:30 19:30 : High Tea

19:30 20:30 : Cultural Program (BITS Auditorium)

20:30 22: 00 : Welcome Dinner (VFast Canteen)

11

Day 2, 21st March, 2015

09:00-10:00 : Theme session Plenary, (NAB Auditorium)

In Chair : Prof. Hemant Merchant, Kate Tiedemann College of Business,

University of South Florida, St. Petersburg

Keynote Speakers:

1. Dr. Amit Bardhan, Faculty of Management Studies, University of Delhi, Delhi 110007

2. Dr. Kanhaiya Singh, Professor, FORE School of Management, New Delhi

10:00 10: 15 : Coffee Break


Session 4. A


Track M.4 (Marketing): Branding

Session Chairs:


1 ICEBM15MK60 Impact of Brand Prominence, Game Involvement and Persuasion Knowledge on Brand Recall and Brand Attitude in Advergames

Devika Vashisht

2 ICEBM15MK74 An Empirical Study on Factors Affecting the Brand among Indian Politicians

Amanpreet Singh Brar; Pankaj Goel

3 ICEBM15MK84 Rural Consumers Acceptability of A Hul Brand A Block Level Study in The State of West Bengal

Kaberi Bhattacharyya; Biswajit Bhadra

4 ICEBM15MK111 Effect of Carrying National Brands on Consumer Inferencing and Evaluation of Private Labels

Ramakanta Mishra

5 ICEBM15MK115 Private Label Brand: A Study on Relationship between Store Image, Brand Association and Perceived Quality

Chandra Kumar; Bijuna C Mohan

6 ICEBM15MK120 A Review of Frokan`s Match-Up

Hypothesis: Analysis of Factors

Responsible in Employing the Endorsers

for a Brand

Arif Anwar;

Bilal M. Khan

7 ICEBM15MK136 A Study of College Students about Perception of Brand "RDIAS"

Poonam Khurana; Deepika Varshney; Kapil Sharma

Session 4. B

21st March, 2015 | Time: 10: 30 12: 00 | Venue:6162

12

Track Eco-Fin.4 (Eco-Fin): Corporate Governance and New paradigm in Financial Policy

Session Chairs : Dr. Sarita Agrawal; Department of Business Economics; M.S. University

of Baroda; Vadodara, Gujarat

S. No. Paper Code Title Author(S)

1 ICEBM15FM68 Impact of Corporate Governance on Cost of Equity Capital: Current Status of Research in India

Varnita Srivastava; Niladri Das; J.K. Pattanayak

2 ICEBM15FM87 Corporate Debt Restructuring A Tool for Debt Management (An Analytical Case Of Wockhardt And Arvind Mills)

Pritpal Singh Bhullar

3 ICEBM15FM95 Assessing Corporate Financial Distress: Empirical Evidence from Selected Indian Pharmaceutical Companies

Vimala.S; J.P.Kumar; Saranya.P.B

4 ICEBM15FM98 Critical Analysis of Influence of Financial Liberalization on Corporate Finance Measures

Krunal Parekh; D. S. Jagnade

5 ICEBM15FM129 Corporate finance -An analysis of short term financial instruments in the Indian context

Kanhaiya Singh

6 ICEBM15FM131 Corporate Debt Market: An Alternate Source of Corporate Finance with Special Reference to India

Khushboo Agnihotri

Session 4. C

21st March, 2015 | Time: 10: 30 12: 00 | Venue: 6158

Track H.4 (HR): Faculty Motivation and Job Satisfaction

Session Chairs:


1 ICEBM15HR64 Teachers Academic optimism and role behaviours: an Indian perspective

Anugamini Priya Srivastava; Rajib Lochan Dhar

2 ICEBM15HR84 Job Stress and its Impact on Faculty Performance-A sample study

Payal Mehta; Sudatta Banerjee; Jyothirmayee Mocherla

3 ICEBM15HR89 The Study of Job Satisfaction Among Academicians in Panjab University

Lipika K.Guliani; Jagdeep Singh

4 ICEBM15HR103 Rejuvenating Standards in Higher Education: Professional Ethics and Performance Management of Teachers

Tanu Shukla

5 ICEBM15HR123 Mentoring: An Imperative for the Careers of Academicians

Elisha Arora; Lokinder Kumar Tyagi

6 ICEBM15HR70 Good people are ours and our people are good practices in the organizations

Sateesh Kumar Ojha

13

Session 4. D


Track O.4 (Operations): Operations Research, Supply Chain and Quality

Session Chairs : Prof. Kuldip Singh Sangwan; Mechanical Engineering Department; BITS

Pilani; Pilani Campus


1 ICEBM15OR64 Innovation Diffusion Based Inventory Model under Dynamic Advertising and Pricing Policy

Udayan Chanda; Alok Kumar

2 ICEBM15OR80 Relationship between total quality management (tqm) practices and organizational performance- an empirical investigation

Venkataiah Chittipaka

3 ICEBM15OR83 Scale Efficiency with Fuzzy Data Shivi Agarwal

4 ICEBM15OR84 Prioritization of Critical Factors in Implementing Reverse Logistics Practices: An Analytical Hierarchy Process Approach

Sunil Luthra

5 ICEBM15OR88 Supppy chain resdisgn and its impact on performance: A dairy industry perspective

Pramod Kumar Mishra; B. Rajashekhar

6 ICEBM15SM98 Analysis of Priorities of Indian apparel SMEs in Post MFA period - a MCDM approach

V G Venkatesh; Rameshwar Dubey; Sonali Bhattacharya

Session 4. E


Track M.5 (Marketing): Online Marketing

Session Chairs: Dr. Arun Kumar; Department of Management; BITS Pilani; Pilani


1 ICEBM15MK61 A Capability Based View on Social Media Technologies and Firm Performance Relationship: A Study on Mediating Role

Shampy Kamboj; Z. Rahman

2 ICEBM15MK81 Applying Risk-Focused e-CAM Model for M-Commerce in Metro-India

Artee Aggrawal; Deb Burman

3 ICEBM15MK132 A study on consumer behaviour of online shopping with special reference to Coimbatore city

Arun kumar.V

4 ICEBM15MK139 Multi-Faces of Online Shopping in Emerging Economies: How Generation X, Y, Z and Baby boomers Are Driving Consumer Goods Market?

Mandavi Sahu; Tribhuvan Nath

5 ICEBM15MK141 The influence of media marketing on online customer buying decision

A.Vanmathi; N.Thangavel

6 ICEBM15MK222 Facebook Content Strategy of Industry Leaders in India: An Exploratory Analysis

Nirankush Dutta; Arunima Rana;

14

Anil Bhat

Session 4. F


Track Eco-Fin.5 : Capital Market 2

Session Chairs : Prof. NV Muralidhar Rao; Department of Economics Finance; BITS

Pilani, Pilani Campus.


1 ICEBM15FM54 A Comparative Study of Returns Generated by Nifty, MF (Equity) and Gold ETFs with a Target Rate for a given Investment Horizon

Vishal Mehta; Vandana Gandhi; Prashant Chhajer

2 ICEBM15FM55 A Study of Market Efficiency in Commodity Spot and Futures Indices in India

Vishal Mehta; Prashant Chhajer; Vandana Gandhi

3 ICEBM15FM86B An augmented Fama-French model: evidence from India

Samreen Akhtar

4 ICEBM15FM78 Empirical study on Business and Emotions (Market) Cycles and sector performance in Indian Stock Market

Selvarani Mariappan; S.Sakthivel

5 ICEBM15FM81 Impact of FIIs and Foreign Exchange on Indian Stock Market (BSE-Sensex and CNX-Nifty)

Vijay Gondaliya

6 ICEBM15FM90 Price Elasticity of India's Oil Exports and Imports: An Econometric Analysis

Devi Prasad Panda; Pushpa Trivedi

12:00-13:30 : Lunch Break (Institute Canteen)

13:30-15:00 : Technical Session 5 Parallel Tracks

Session 5. A

21st March, 2015 | Time: 13:30-15:00 | Venue: 6161

Track M.6 (Marketing): Evidence based practices for Business Excellence

Session Chairs:


1 ICEBM15MK58 To identify the effective evidence based marketing tools in Indian Pharmaceutical industry

Shubhendra Singh Parihar

2 ICEBM15MK63 A Study of Perception of Doctors towards Product Mix Factors of Pharmaceutical Industry

Neeti Kasliwal

3 ICEBM15MK73 Sales organization effectiveness and salesforce control system - A Research Oriented Perspective

M. Khalid Azam; Zoha Fatima

15

4 ICEBM15MK77 The role of sales leaders in sales effectiveness: perception of sales reps in India

Rajendra Prasad Sharma

5 ICEBM15SM86 Evidence in Management Research Some Conceptual Issues

Vasant V. Banga; Milind T. Phadtareb

6 ICEBM15MK121 Prevalence of evidence based management in Pharmaceutical Sales management in India

Swapnil Undale; Milind Pande

7 ICEBM15SM86 Corporate Sustainability: A Mantra for Business Excellence

Khushboo Agnihotri;

Rashmi Tripathi

Session 5. B


Track Eco-Fin.6 : New paradigm in Financial Policy1

Session Chairs : Prof. Kanhaiya Singh, FORE School of Management, New Delhi


1 ICEBM15FM116 Demand for Money in India An Econometric Analysis A Sectoral Estimation

Vijay jariwala

2 ICEBM15FM51 Agrarian Crisis in India: Evidences and Reasons

Archana Singh; Pushpa Trivedi

3 ICEBM15FM52 Determinants of Financial Inclusion K. Sukumaran

4 ICEBM15FM59 Financial Inclusion in Rural Punjab An Empirical Study

Parul Grover; Anju Singla

5 ICEBM15FM61 Indian Financial Institutions and international market linkages: An exploratory study

Hitesh Keserwani; Sana Moid

6 ICEBM15FM97 Relationship Between Mean and Skewness of Relative Price Distribution

Manjusha Senapati; Pushpa Trivedi

Session 5. C


Track H.5 (HR): Employee and Talent 3

Session Chairs: Dr. Lokinder Kumar Tyagi, BVIMR, New Delhi


1 ICEBM15HR73 Impact of Organization Culture on Employee Performance: A Study on Hospitality Sector

Rekha Khosla

2 ICEBM15HR75 Impact of Job Stress on Intentions to Quit among Indian Bank Employees: Moderating Role of Positive Affectivity

Shreya Garg; Rajib Lochan Dhar; Swati Mittal

3 ICEBM15HR76 Job Satisfaction and Quality of Work Life: An Influential Socio-Demographic Association

Pavitra Dhamija; Anju Singla

4 ICEBM15HR97 Organizational Culture, Attitude towards Change and Performance: A Conceptual Review

Sana Amjad

5 ICEBM15HR115 Facilitating Employee Engagement and Shiney Chib

16

Retention through Employee Commitment

6 ICEBM15HR122 Long working hours, Work Life Conflict and Health issues among IT Professionals in India

Sandhya Taneja

Session 5. D


Track O.5 (Operations): Evidence based practices in Operations and Quality Management

Session Chairs:


1 ICEBM15OR56 Evidence based management by applying six sigma principles and DMAIC technology

Dhanya. J. S

2 ICEBM15OR58 Ignored energy consumption: sustainable source of energy conservation

S.V Patil; Jayant M Alagawdi; Dhanya. J. S

3 ICEBM15OR68 The Indian textile industry and its impact on the environment

Hasanuzzaman; Chandan Bhar

4 ICEBM15OR85 Lifecycle costing-benefits and challenges of cost breakdown structure

Ravinder Dala

5 ICEBM15OR86 Evidence Based Management in Information Technology and Management

Satyendra Kumar Sharma; Praveen Ranjan Srivantava; Imlak Shaikh

6 ICEBM15IT69 Political Opinion Mining from Twitter Yashvardhan Sharma;

Mayank Garg;

Ekansh Mittal

Session 5. E


Track M.6 (Marketing): Customers & Market 1

Session Chairs:


1 ICEBM15MK96 The e-Merging Face of Rural Markets in India

V.J Byra Reddy; K.N.Veena; Shashidhar Channappa

2 ICEBM15MK99 Stepping in to Rural Markets of India: A Distinct Approach

Jamid Ul Islam; Bijoylaxmi Sarmah; Z. Rahman

3 ICEBM15MK109 Facilitating and Inhibiting factors influencing purchase intention of Green Products.

Sunpreet Kaur Sahni; Maneet Kaur Bhamra

4 ICEBM15MK138 Study of Consumer Buying Behaviour With Respect to Tea in Nagpur & Wardha Region

Gayathri Swapnil Band; Neeta V Shah

17

5 ICEBM15MK140 Evidence based management in social marketing: A case study on Open

Defecation free India plan by 2nd Oct.

2019

Sandeep Choudhary

6 ICEBM15SM66 My Expression- A case study of Value Co-Creation in Indian Firms

Bijoylaxmi Sarmah; Jamid Ul Islam; Zillur Rahman

Session 5. F

21st March, 2015 | Time: 13:30-15:00 | Venue:6157

Track Track H.6 (HR): Evidence based practices in Human Resource Management 2

Session Chairs:


1 ICEBM15HR77 Examining the link between Psychological contract and Work Outcomes: Evidence from an Indian Firm

Upasna A Agarwal; Rajen K Gupta

2 ICEBM15HR83 Indentifying & designing Talent Development process in the Manufacturing Industries-a case study of companies in Hubil-Dharwad region (Karnataka State)

Jayanti Belur; Prashant V Yatgiri; G.S.Hiremath

3 ICEBM15HR94 A re-inventive approach towards role of Organization Fairness and Justice as Evidence based HR intervention to re-strengthen organization citizenship behavior: A conceptual relook

Vijit Chaturvedi; Shikha Pabla

4 ICEBM15HR106 Evidence Based Contribution To Integral Personality Towards Performance Management Through FIRO-B Instrument Measure

B.Shanmuga Priya

5 ICEBM15HR114 Management by What Evidence? Management by Whose Evidence?

Arvind Sudarsan; C. V. Jayanthi

6 ICEBM15HR117 Engagement And Retention Shreya Mishra; Krishna Kanth. S; Hemanth Kumar

15:00-15:15 : Tea Break

15:15-16:45 : Technical Session 5 Parallel Tracks

Session 6. A



Session Chairs:

18


1 ICEBM15MK54 The Role of Seasonal Frugal Markets as Precursors of Sustainable Business: An Interpretative Phenomenological Paradigm

Rajneesh Choubisa

2 ICEBM15MK89 Evidences From Rural Market-The Challenges of Profitable Expansion with Reference to Mobile Operators In India

Rachanaa Datey; Kavita Tiwari

3 ICEBM15MK112 Affiliate Marketing- An Exploratory Research of Independent Distributors

Sushma Rani

4 ICEBM15MK126 Conspicuous Consumption & Value Consciousness of Millennials

Nishkant Bohra; Latika Dhuria; Savita Karwasra

5 ICEBM15MK144 A Study of Awareness Level of Environmental Sustainable Consumption Issues Among Children

Meenakshi Sharma; Leela Rani

Session 6. B



Session Chairs :


1 ICEBM15FM57 Forensic Accounting: A Multidimensional Approach to Investigate Financial Fraud and Scams

Rajesh S. Patel; Jignesh B. Parekh

2 ICEBM15FM60 The Conformity of Disclosure of Accounting Policies in Accordance with Accounting Assumptions:An Empirical Study of Indian Automobile Companies

Shrikrishna Mahajan; Walvekar Sagar

3 ICEBM15FM83 Drivers of Efficiency of Microfinance Institutions in India

Puran Singh

4 ICEBM15FM89 Indian Microfinance Institutions Are they Financially Sustainable?-An empirical study

S.Sangeetha; K.Chitra

6 ICEBM15FM132 Developmental Impact of Micro-finance Initiatives in India: An Evidence Based Study

Rashmi Tripathi

Session 6. C


Track H.7 (HR): Evidence based practices in Human Resource Management 2

Session Chairs:


1 ICEBM15HR66 A conceptual model of retention of Generation Y employees

Mohammad Faraz Naim; Usha Lenka

2 ICEBM15HR99 Linking anticipated Work-Family conflict and maternal employment-In Indian Context

Sasmita Dash

19

3 ICEBM15HR101 Better Performance and Employee Engagement: An Evidence Based Analysis

Sharad R. Kulkarni

4 ICEBM15HR107 The influence of Quality of Work Life on Employee Job Satisfaction

Manisha Choudhary; Dipti Sharma

5 ICEBM15HR110 Factors contributing towards the Effectiveness of Training & Development programs in Indian Power Sector: An Empirical Study

Mohit Alimchandani; Anil Bhat; Arya Kumar

6 ICEBM15HR111 Impact of marital status on Work Family Conflict, Work Family Guilt and Meaning of Life

Hansika Singhal

7 ICEBM15HR116 Impact of Information Technology on Human Resource Management: An exploratory research on Select Indian Banks

Neha Gupta, Divya Mehta, Jyoti Tikoria,

Session 6. D



Session Chairs:


1 ICEBM15MK67 Next Gen Retailing: An Emperical Study On The Paradigm Shifts Of Indian Retailing

Priyanka Tripathy; P.K. Tripathy; S.C. Kumar

2 ICEBM15MK69 Exploring The Motivations Of Tourist For Travelling: From The Literature

Alok Acharya; Z. Rahman

3 ICEBM15MK71 Analyzing Performance And Competitiveness Of Hotel Electronic Distribution

P. R. Sahoo; B. B.Pradhan; S. K. Lenka

4 ICEBM15MK82 An Investigation Of International And Domestic Tourists Satisfaction With Goa: Implications For Destination Marketing

Pinky Pawaskar; Mridula Goel

5 ICEBM15MK87 Effect Of Kids Presence In Shopping Trips To Organized Retail Outlets On Impulse Buying Among Women Of Kottayam Municipality

Siby Zachariahs; Joshy John

6 ICEBM15MK123 A Classification Of Supermarket Customers Grishma Padhye; Meenakshi Rawani

Session 6. E



Session Chairs:


1 ICEBM15MK98 Fashion Consumers Engagement In Electronic Word of Mouth Communication Through Social Media Platforms

Mohd.Sarwar Alam; Bilal Mustafa Khan

20

2 ICEBM15MK105 Content Analysis of Growth Potential of B2B Marketing-A Case Study

Omvir Gautam; V.K Singh; Naman Sharma

3 ICEBM15MK124 Engaging Minds: The Rational Use Of Emotional Appeal In Advertising

Surabhi Mukherjee Chakravarty

4 ICEBM15MK135 Impulse Buying, No Conscious Planning Leads To Social And Economic Risk- With Special Reference Shopping Of Consumer Durables In Superstores-Allahabad

Devaraj Badugu; Harshit Eric Williams; Piyush Kumar Singh

5 ICEBM15MK142 Market Analysis of Mobile Applications With Respect to Television Channels, Entertainment and Live Broadcast Media

Pranjal Verma; Ashish Darji

6 ICEBM15MK65

A Study On Consumer's Choice Of Preference For The Green Attributes Of The Hotel Industry

Neeti Kasliwal Srishti Agarwal

Session 6. F



Session Chairs : Mr. K. Sukumaran; School for Investor Education & Financial Literacy;

National Institute of Securities Markets, Vashi, Navi Mumbai


1 ICEBM15FM64 Are Independent Directors Independent? --Critical Evaluation

Jitendra Kumar

2 ICEBM15FM76 Ownership, Fund Characteristics And Fund Performance

Inderjeet Kaur Oberoi; K.P. Kaushik

3 ICEBM15FM117 Time Driven Activity Based Costing can be used for Budgeting to predict the actual expenditure: A case study with special

reference to Textile Spinning Mills in Coimbatore district, Tamilnadu

Jelsy Joseph

4 ICEBM15FM125 A Study of Public and Private Sector Mutual Funds Performance During Pre-Recession, Post- Recession And Recession Period 2008 Special Reference to UTI And ICICI Prudential Mutual Funds.

N. Jayaprada

16: 50 17: 20 : Valedictory Session (NAB Auditorium)

17:20-18:00 : High Tea

Program Schedule

Documents