PROGRAM - centroportici.unina.it° EAAE Seminar - Sustainability in the Food Sector: Rethinking the Relationship between the Agro-Food System and the Natural, Social, Economic and

119° EAAE Seminar - Sustainability in the Food Sector: Rethinking the Relationship between the Agro-Food System and the Natural, Social, Economic and Institutional Environments – CAPRI 30 June – 2 July, 2010

PROGRAM Wednesday, June 30th - 18:30

Room: Mario Merz (conference center Villa Orlandi) Registration Welcome Reception Official seminar opening: G. Cicia and M. Fritz Thursday, July 1st - 9:00

Room: Mario Merz (conference center Villa Orlandi)

Welcoming address and formal opening

Chaired by: Gary Thompson – University of Arizona, USA

Adresses by:

Francesco de Stefano – Centro per la Formazione in Economia e Politica dello Sviluppo Rurale, Italy Gerard Schiefer – University of Bonn, Germany Paolo Masi – University of Naples Federico II, Italy

Keynote speakers:

Julie Caswell - Creating and Signaling Sustainability: Do Standards & Labeling Work?, University of Massachussets, USA

Klaus Grunert - Sustainability in the food sector - a consumer behaviour perspective, University of Aarhus, Denmark

Antonio Di Giulio - EU funded research in support of food chains sustainability, European Commission, Head Unit E3 Food, Health and Well-being; DG for Research

Coffee break 11:30-12:00


II

Thursday, July 1st (cont.) - (conference center Villa Orlandi)

Parallel Sessions, 12:00 – 13:15

1. Consumer’s behaviour; chair: L. Lankosky; room: Jannis Kounellis

2. Carbon emission measures; chair: T. Spreen; room: Joseph Beyus

3. Labelling and sustainibility; chair: K. Mattas; room: Cy Twombly

Lunch 13:30-15:00 (conference center Villa Orlandi)


4. Consumers and WTP; chair: T. Del Giudice; room: Jannis Kounellis

5. Bioenergy and Biofuel; chair: F. Braga; room: Joseph Beyus

6. Organic chains; chair: R. Zanoli; room: Cy Twombly

7. Consumers and perception; chair: L. Vraken; room: Edwin Cerio


8. Policies1; chair: M. Heyder; room: Jannis Kounellis

9. Institutional; chair: M. Fritz; room: Joseph Beyus

10. Food perspectives; chair: L. Chant; room: Cy Twombly

11. Wine sector differentiation; chair: L. Cembalo; room: Edwin Cerio

Coffee break 17:00-17:30 Social Dinner at Gelsomina Restaurant - Punta Migliera

19:30 Meeting point P.zza Diaz, Anacapri 30 minutes of georgeus walking to the Social Dinner at Gelsomina Restaurant - Punta Migliera


III

Friday, July 2nd - (conference center Villa Orlandi)


12. Environmental Indicators; chair: I. Perez Dominguez; room: Jannis Kounellis

13. Filiere studies; chair: M. Mikkola; room: Joseph Beyus

14. Innovation in food chain; chair: G. Schiefer; room: Cy Twombly


15. Food safety & security in LDC; chair: A. Zawojska; room: Jannis Kounellis

16. Sustainibility; chair: K. Mondelaers; room: Joseph Beyus

17. Consumers and quality labelling; chair: G. Kavanagh; room: Cy Twombly

Coffee break 11:00-11:30


18. Wine and sustainability; chair: M. D'Amico; room: Jannis Kounellis

19. Marketing and labelling; chair: F. Verneau; room: Joseph Beyus

20. Food chain dynamics; chair: A. Tanyeri-Abur; room: Cy Twombly


21. Institutions and consumption; chair: J. Aertens; room: Jannis Kounellis

22. CO2 Emission & institution; chair: A. Banterle; room: Joseph Beyus

23. Ethical aspects of public policies; chair: L. Casini; room: Cy Twombly Lunch 13:30-15:00 (conference center Villa Orlandi) Friday, July 2nd afternnon at Hotel San Michele - room: Axel Munthe

15:00 – 16:00 Summary statements by chairs

16:00 – 17:30 G. Cicia and M. Fritz will address a discussion session on Sustainability in the Food Chain: the Road Ahead

17:45 Farewell coffee at VILLA ORLANDI

Consumers behaviour Carbon emission measures Labelling and sustainibilityRoom: Jannis Kounellis Room: Joseph Beuys Room: Cy Twombly

Session 1, 12.00 - 13.15 Session 2, 12.00 - 13.15 Session 3, 12.00 - 13.15Simona Zampino, Massimo Bagarani, Maria Forleo - Food expenditures styles, socioeconomic welfare and environmental sustainability: an attempt to evaluate the “nutrition ecology” of Italian households.

Biancamaria Torquati, Franco Cotana, Lorenzo Fasola, Chiara Taglioni, Graziano Mariani - 360° Green Revolution: 0 greenhouse emissions through environmentally responsible agricultural production

Roberta Moruzzo - Retail Power, Private Standards, And Sustainability In The Global Food System

Anette Cordts - Meat Consumption, Health and Climate Protection – Determinants of a Meat-Reduced Diet in Men and Women

Pegah Amani, Melanie Fritz, Gerhard Schiefer - Overview on available Carbon Calculators with the focus on food chain

Luigi Roselli, Bernardo De Gennaro, Orlando Cimino - Innovative Olive-Growing Models: An Economic And Environmental Assessment

Luca Panzone, Grisha Perino, Timothy Swanson, Denise Leung - Is my food basket carbon friendly? Testing for the best instrument to generate sustainable food consumption

Ignacio Pérez Domínguez, Torbjörn Jansson, Franz Weiss - Estimation of Greenhouse Gas coefficients per Commodity and World Region to Capture Emission Leakage in European Agriculture

Cristina Marta Pedroso, Gonçalo M. Marques, Tiago Domingos - Estimating demand for Guaranteed Sustainability labelled beef

Maria Bonaria Lai - Can fishing tourism improve sustainability of fishing chain?

Joris Aertsens, De Nocker Leo, Gobin Anne - Valuating CO2 emissions and Carbon sequestration in Agricultural practices

Alessandro Banterle, Melanie Fritz, Eleonora Cereda - Labelling and environmental sustainability in food supply networks: An empirical analysis in Italy and Germany

Chair/discussant: L. Lankosky Chair/discussant: T. Spreen Chair/discussant: K. Mattas

Consumers and WTP Bioenergy and Biofuel Organic chains Consumers and perceptionRoom: Jannis Kounellis Room: Joseph Beuys Room: Cy Twombly Room: Edwin Cerio

Session 4, 15.00 - 15.55 Session 5, 15.00 - 15.55 Session 6, 15.00 - 15.55 Session 7, 15.00 - 15.55Hanna Stolz, Matthias Stolze, Raffaele Zanoli - Consumer preference and willingness to pay for OrganicPlus communication arguments

Jussi Lankoski, Markku Ollikainen - Biofuel policies and the environment: Do climate benefits warrant increased production from biofuel feedstocks?

Meike Janssen, Ulrich Hamm - One size fits all? Consumer views on a mandatory EU label for organic food and farming

Chiara Taglioni, Alessio Cavicchi, Riccardo Scarpa, Biancamaria Torquati - Influence of brand equity on milk’s choice: a survey through Choice Experiments approach

Azucena Gracia, Tiziana de Magistris, Jesùs Barreiro-Hurlé - Why do we buy organic? Integrating knowledge, attitudes and concerns in a simultaneous equation model for Spanish consumers

Antonio Lopolito, G. Nardone, M. Prosperi, R. Sisto, A. Stasi - Modeling bio-refinery industry in rural areas: an environmental and economic evaluation of the sustainability of various policy options.

Stefano Boccaletti - The Role of Environmental Concern on Organic Food Consumption

Ellen Van Loo, Vincenzina Caputo, Rodolfo M. Nayga, Philip G. Crandall, Jean-Francois Meullenet, Steven C. Ricke - Consumer perception of organic foods and their willingness to pay for organic chicken breast in Northwest Arkansas

Anca Dachin - Consumption Patterns in Rural Areas in Romania

Luigi Cembalo, Domenico Tosco, Luigi Mennella - The challenge of bioenergies

Liesbet Vranken, Sandra Rousseau - The Impact of Information on the Willingness-to-Pay for Labeled Organic Food Products

Leena Lankoski - Customer willingness to pay for sustainability in the food sector: An examination of three WTP types and their implications

Chair/discussant: T. Del Giudice Chair/discussant: F. Braga Chair/discussant: R. Zanoli Chair/discussant: L. Vraken

12.00 - 13.15Thursday, July 1st

15.00 15.55

PARALLEL SESSIONS

Policies1 Institutional Food perspectives Wine sector differentiationRoom: Jannis Kounellis Room: Joseph Beuys Room: Cy Twombly Room: Edwin Cerio

Session 8, 16.00 - 16.55 Session 9, 16.00 - 16.55 Session 10, 16.00 - 16.55 Session 11, 16.00 - 16.55Fabio A. Madau, Idda L., Pulina P., Furesi R. - Assessing Sustainability And Policies In The European Agriculture: An Approach Using The “Feem” Indicators

Stefano Pascucci, Minna Mikkola - Linking sustainability between places: increasing institutional compatibility with sustainability in the agro-food and rural domain

Cathal Murphy, Maeve Henchion, Mary McCarthy, Gwilym Williams - Prospects for Food from Cloned Animals: An Insight into Irish Stakeholder

Antonio Stasi, A. Seccia, A. Lopolito, G. Nardone - Can Organic Wine Be A Profitable Differentiation Strategy?

Julia Doitchinova, Ivan Kanchev , Albena Miteva , Zorniza Stojanova - Development of viticulture and wine-growing sectors of the Republic of Bulgaria under the CAP

Francesca Galli, Anna Carbone, Julie A. Caswell, Alessandro Sorrentino - A Multi Criteria Approach to Assessing Indications of Origin for Food Products: Economic, Rural, and Institutional Sustainability

Annabell Franz - Consequences and Perspectives of a European Animal Welfare Label from a German Point of View

Graziella Benedetto - Life Cycle Environmental Impacts Of Sardinian Wine

Gaviglio Anna, Demartini Eugenio, Pistocchini Marco - The economic sustainability of the agri-environmental policies: the application of Reg. (EC) No. 1095/2007 in rice sector

Ulrich Hamm, Katrin Zander - Decision making strategies on ethical values of organic food

Aldona Zawojska - Speculative drivers of agricultural price volatility and food insecurity

Alessio Cavicchi, Leonardo Casini, Armando Corsi, Cristina Santini - Hopelessly devoted to sustainability: marketing challenges to face in the wine business

Chair/discussant: M. Heyder Chair/discussant: M. Fritz Chair/discussant: L. Chant Chair/discussant: L. Cembalo

Env. Indicators Filiere studies Innovation in food chainRoom: Jannis Kounellis Room: Joseph Beuys Room: Cy Twombly

Session 12, 9.00 - 9.55 Session 13, 9.00 - 9.55 Session 14, 9.00 - 9.55Lucia Mancini, Michael Lettenmeier, Holger Rohn, Christa Liedtke - Material flows-based indicators for evaluating agro-food systems sustainability

Pasquale Lombardi, Maria Teresa Gorgitano, Fabio Verneau, Francesco Caracciolo, Giuliana Sannino - Food supply chain management and sustainability assessment. S.Marzano (PDO): the analysis of a paradox.

Gráinne Kavanagh, Maeve Henchion, Mary McCarthy, Gwilym Williams - Towards a refined model for the investigation of technological innovation in the context of the modern Irish food industry

Koen Mondelaers, Lauwers Ludwig - To a measurement for economic resilience

Ayşen Tanyeri-Abur, Nasredin Elamin - Assessing International Investments in Agriculture: A Systems Perspective

Gaetano Martino, Rossella Pampanini, Marco Gatti, Giulio Surci - Contributing to the analysis of the sustainability management in the organization of the Green Procurement: theoretical elements and empirical evidence from a case study

Stefano Pascucci, Roel Jongeneel - How to evaluate the impacts of policies aiming at a sustainable CAP and a multifunctional agriculture? The enriched PAM-framework

Ludwig Arens, Hans-Hermann Thulke, Dirk Eisinger, Ludwig Theuvsen - Borderless Division of Labor in Pork Production Requirements for Official Cross-Border Cooperation

Monica Caggiano, Francesca Giarè - Exploring emerging paradigm for sustainable agricultural using a biographical approach

Chair/discussant: I. Perez Dominguez Chair/discussant: M. Mikkola Chair/discussant: G. Schiefer

9.00 - 9.55Friday, July 2nd

Thursday, July 1st16.00 - 16.55

Food safety & security in LDC Sustainibility Consumers and quality labellingRoom: Jannis Kounellis Room: Joseph Beuys Room: Cy Twombly

Session 15, 10.00 - 10.55 Session 16, 10.00 - 10.55 Session 17, 10.00 - 10.55C. A Bana e Costa, G. Vindigni, E. Caniglia, M. D’Amico, G. Di Vita, R. Sanhcez Lopez - Supporting small producers in Mexico’s Economic Integration Process. A case study on rural Michoacan based on an MCDA approach

Laura Sardonini, Davie Viaggi, Meri Raggi - Assessing the sustainability of agri-food systems through Bayesian networks applications: an exploratory study

Daniela Covino, Angela Mariani, Antonella Vastola, Elena Viganò - Wich rules and criteria for a fairer market: a conceptual framework and some evidences about the Italian food supply chain

Lindsay Chant, Andrzej Tabeau - Do Biofuel Policies and Meat Consumption Preferences Influence Food Security and Emissions in Developing Countries?

Concetta Nazzaro, Giuseppe Marotta - Competitive repositioning and value creation in multifunctional farms: "value portfolio paradigm"

Santini Cristina, Alessio Cavicchi, Samuel Rabino - Organic Retailers in Italy: challenges and growth trends.

Arturo Casieri, Rocco Roma, Orlando Cimino - Measuring the effect of a demand shift on the sustainability of table grape production in Apulia

Stefano Bontempi, Cosimo Rota, Marco Setti, Cesare Zanasi, Francesca Falconi, Germana Olivieri - Sustainability and the Life Cycle Management: the Soya Milk case study

Cicia G, Colantuoni F., Del Giudice T., e Pascucci S.: Community Supported Agriculture in the urban fringe: empirical evidence for project potentiality in the metropolitan area of Naples (Italy)

Chair/discussant: A. Zawojska Chair/discussant: K. Mondelaers Chair/discussant: G. Kavanagh

Wine and sustainability Marketing and labelling Food chain dynamicsRoom: Jannis Kounellis Room: Joseph Beuys Room: Cy Twombly

Session 18, 11.30 - 12.25 Session 19, 11.30 - 12.25 Session 20, 11.30 - 12.25Maria Carmela Macrì, Roberta Sardone - Voucher for the grape harvest: can a juridical novelty improve social sustainability?

Roberto Henke, Anna Carbone - An application of the export-sophistication concept to the “made in Italy” agri-food sector

Beata Kupiec-Teahan, Philip Leat, Cesar Revoredo-Giha and Chrysa Lamprinopoulou - Scotland’s Food and Drink Policy and sustainability issues in the supply chain: stakeholders’ views

Stefano Codurri, Diego Begalli, Davide Gaeta - The effectiveness of public intervention policies on business sustainability: a case study of selected wineries in the Valpolicella region

Vincenzina Caputo, Rodolfo M. Nayga, Maurizio Canavari - Organic Consumers’ Valuation for Food Miles Labeling Programs

Konstantinos Galanopoulos, Konstantinos Karantininis, Konstadinos Mattas, Christos Karelakis - Exploring the Relations, Bargaining Forms and Dynamics of the EU Food Supply Chain Under the Perspective of the Key Actors: Evidence from Greece and Denmark

Rosa Misso, Catullo Giovanna - Organic Wine Between Health And Competitiveness

Gaetano Vecchione - EU rural policy: proposal and application of an agricultural sustainability index

Silvio Franco, Clara Cicatiello - Short food chain and food sustainability: a territorial perspective

Chair/discussant: G. Vindigni Chair/discussant: F. Verneau Chair/discussant: A. Tanyeri-Abur

11.30 - 12.25

10.00 - 10.55Friday, July 2nd

Institutional and consumption CO2 Emission & institution Ethical aspects of public policies Consumption and system transformation

Room: Jannis Kounellis Room: Joseph Beuys Room: Cy Twombly Room: Edwin CerioSession 21, 12.30 - 13.40 Session 22, 12.30 - 13.40 Session 23, 12.30 - 13.40 Session 24, 12.30 - 13.40

Raffaele Zanoli, Riccardo Scarpa, Simona Naspetti, Viola Bruschi - Organic Label as Identifier of Environmentally-Related Quality: a Consumer Choice Experiment on Beef in Italy

Paolo Inglese, Giorgio Schifani, Francesca Noto - the establishment of an organic farmers’ market as a training case study for graduate Students of organic agriculture in the university of palermo

Simona Naspetti, Raffaele Zanoli - Communicating ethical arguments to organic consumers: a study on 5 EU countries

Olivier Cadot, Akiko Suwa Eisenmann, Mélise Jaud - Do Food Scares explain Supplier Concentration? An analysis of EU Agrofood imports

Barbara Pancino, Blasi E, Passeri N. - Local agro-food systems as a key to enviromental sustainability

Francesco Braga - Academic Leadership and Innovation: Going Carbon Neutral. Discussing a proposal for the Facolta’ di Agraria in Italy.

Guna Salputra, Ludmila Bandeviča - Productive Efficiency as a Factor of Sustainability in Food Sector

Benon Gaziński - Twenty years of system transformation vs. European integration.The case of Polish agriculture

G.W. Meijerink - Institutional innovation in African markets: can commodity exchanges address sustainability issues?

Thomas H. Spreen, Puneet Dwivedi, Renée Goodrich-Schneider - Estimating the Carbon Footprint of Florida’s Not-From-Concentrate (NFC) Orange Juice

Oleg Sokil - The Impact Factors Of Agricultural Economic Stability In Ukraine

Silvia Massa, Stefania Testa - The Role of Ideology in Brand Creation: the case of a Food Retail Company in Italy

Matthias Heyder, Ludwig Theuvsen - Corporate Social Responsibility in Agribusiness: Development and Evaluation of a PLS Model

Chair/discussant: J. Aertens Chair/discussant: A. Banterle Chair/discussant: L. Casini Chair/discussant: S. Pascucci

12.30 - 13.40

Friday, July 2nd

PROGRAM - centroportici.unina.it° EAAE Seminar - Sustainability in the Food Sector: Rethinking the Relationship between the Agro-Food System and the Natural, Social, Economic and

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