PROGMAR - Winter Sprint for Marketing

1. Assign & education people to do it 2. Synergy meeting with oGCDP to make GTCM 3. Attraction plan for Nov 1-5, 2014 4. Understand the Expa & OP ♡

Team Leader for Winter Sprint

Virtual Marketing

Coordinator OC Marcomm (ME)

Content

Marketing

Coordinator

OC Marcomm

(ME)

OC Physical

Promotion +

Logistic (Internal

+ ME)

OC Finance

Drive Program Marketing Staff to focus into Winter Sprint

If needed (adjusted to external market that

you want to tap based on planning)

ME: Market Expansion

Overall

responsibilities:

Follow-up promotion

result, Finance

Overall responsibilities:

Physical Promotion (Class

Presentation, Postering,

Permission Letter) + Follow-

up promotion result

Overall

responsibilities:

Promotion (Website,

Social Media, Blog)

Overall

responsibilities:

Adjusting with national

campaign plan +

Follow-up promotion

result

Overall responsibilities: Promotion (Website,

Social Media, Blog) Focus on Market Expansion

Allocate OC from AmFair to work on Winter Sprint

1 OC Marcomm will be

responsible for max 2 market

expansion

Team Leader for Winter Sprint

Virtual Marketing

Coordinator

Content Marketing

Coordinator

OC Marcomm (ME) OC Physical Promotion +

Logistic (Internal + ME)

OC Finance

Team Leader for Winter Sprint

Virtual Marketing

Coordinator

Content Marketing

Coordinator

OC Physical Promotion +

Logistic (Internal + ME)

OC Finance

Team Leader for Winter Sprint

Virtual Marketing

Coordinator

Content Marketing Coordinator

Marketeers (Info Session)

OC Physical Promotion +

Logistic (Internal)

OC Finance

Marketeers (Info Session)

Marketeers (Info Session)

Marketeers (Info Session)

Team Leader for Winter Sprint

Virtual Marketing

Coordinator

Content Marketing

Coordinator

OC Marcomm (ME) OC Physical Promotion +

Logistic (Internal + ME)

OC Finance

Team Leader for Winter Sprint

Virtual Marketing

Coordinator

Content Marketing

Coordinator

OC Physical Promotion +

Logistic (Internal + ME)

OC Finance

Team Leader for Winter Sprint

Virtual Marketing Coordinator Content Marketing Coordinator

University Channel

OC Physical Promotion +

Logistic (Internal)

OC Finance

University Channel

University Channel

University Channel

University Channel

Synergy

Click!

G • Gap target from unachieved winter goal

T

• Unutilized market that has been stated before • Internal market • (((Make it more specific to the faculty and/or

the batch you’re going to target

C • Virtual channel • Physical channel

M • Message based on IR that you have

Already counted by MC

Synergized with your LCVP oGCDP

LCVP Marketing’s responsibility

Click to watch the video!