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February 2017 Issue Chiropractic Success Newsletter Member News

Gratitude Service Abundance www.lifetimewellnesspractice.com

Join the chiropractic colleges, hundreds of chiropractic clinics and many other advocacy groups around the world who are helping the non-profit “Oklahaven” Children’s Chiropractic Center by conducting a “Have-A-Heart” Campaign during Valentine’s Week. Uniting our consciousness during this week will bring the awareness of the power of chiropractic for the children to your community and you will be supporting an internationally-recognized nonprofit organization. More than ever our children need our help, as well as education of the chiropractic lifestyle. Just by playing the Oklahaven DVD in your reception room opens an opportunity for patients to realize ALL children need Chiropractic, especially the ones who are very sick. It opens conversation with your patients to further understand the far-reaching effects of the power of Chiropractic. This will help you to better educate your patients. Each doctor, each staff member, and each one of your patients will make a difference to heal our children, one “heart” at a time.

WHY PARTICIPATE? Dr. Howard Berg says, “It allows the community to see that you do contribute to something greater and that chiropractic makes a difference in children’s lives. That’s huge.”

To learn more about the “Have-a-Heart” Campaign, visit www.chiropractic4kids.com .

Yours in Chiropractic,

March 17-18 New Patient Strategies

to Grow Lifetime Practice Members

Drs. Daniel & Richelle Knowles, DC

Denver/Westminster Marriot

Pure and Simple Success Systems

Dr. Daniel Knowles

Atlanta Fall 2017 Date to Be

Determined

Mastering the Money

Daniel Knowles

Colorado Winter 2017 Date to Be

Determined

Stay Tuned!

http://www.chiropractic4kids.com/

Page 2 Gratitude Service Abundance www.lifetimewellnesspractice.com

Show Some Love in Your Office

Ready or not, Valentine’s Day is right around the corner. Get ready to show some love and

appreciation to your members by using these top tips.

Send Cards!

I highly recommend that you send a personal Valentine's Day postcard to all your practice members. Aim for a deadline of February 10th. And don’t forget your office newsletter! Get started by taking a family photo (or an office team photo) and creating custom cards at a local photo store. Print up a batch for your entire list of active practice members. Postcards are really inexpensive and it's a highly personal way to share some love with your members on Valentine's Day.

Valentine Table!

I also recommend that you set up a Valentine's Day card table for your members to use in your office. It’s a great way to gain referrals while providing a service for your active members. And by sending out your own postcards to your members by February 5th, you can build their excitement and let them know about this in-office service. If you’re ready to get started, learn more on page 7.

Decorate!

Create a fun theme and go with it. In our office we have Valentine themed posters, giveaways, as well as decorations on the walls and in the front windows. Make your space as inviting as possible.


As a way of saying thank you for being

a member of our Inner Circle community, we’re offering an opportunity where you can...

Refer someone &

get one month free!

You can’t beat it. You already know how amazing the program is and how many benefits it brings to your practice. Why not share the goodness with someone else? After making a referral, just contact us with your referral details and you’ll earn one month of free inner circle membership. Thank you in advance for sharing us with your friends and colleagues! Your friends and colleagues can learn more about our program by visiting our website at:

www.lwpinnercircle.com

Membership Makes Sense

Membership makes sense for various reasons. Members are connected to a professional mastermind that will keep them up-to-date on the latest trends and issues related to the financial health and growth of their chiropractic practice. Plus, they’ll have an ongoing link to other professionals engaged with similar goals

In addition as outlined above, they’ll receive the videos, tips, information on niche products, our monthly newsletter and more. They’ll have the opportunity to get to know Dr. Danny and Lifetime Wellness Practice a bit better.

By signing up for an Inner Circle Membership, your friends will have a golden opportunity to grow their business. They can attend monthly tele-seminars, listen participate in training/coaching calls, have access to our newsletter, get copies of practice member handouts, gain access to event discounts, and receive exclusive gifts and member-only access to all kinds of benefits and features. Don’t let your friends miss out! Get them connected today!


There is a lot of talk in our culture about win-win

scenarios. What’s better than a win-win? A

triple win that’s easy for you to accomplish.

How to Get it Done

Building relationships with non-profits and

charities in your area creates a great positive

social image for your wellness center. Not only

that, but it shows that you’re a doctor with a

heart. You can easily talk about chiropractic with

your local charities, their employees, and their

supporters. If you need some help finding non-

profits, simply go to your local Chamber of

Commerce, your newspaper, or Google it. Once

you have a list on hand, look for the charities that

have at least 20 employees and are local rather

than national non-profits. Every town has lots of

them. You can even have one of your team

members be in charge of contacting a specific

number of charities each week. After their initial

phone calls they can create a relationship with

each organization via snail mail and an e-mail

follow-up.

What’s next?

Contact them with a personal phone call and look

for the decision maker relative to special events.

Details to share:

1. Offer to host a fundraising dinner to sell

tickets and explain that you’ll do a program just

like your dinner workshop.

2. Explain that you’ll donate the food and the

money raised in ticket sales will be donated back.

3. Reassure them that your speaking fee will be

waived.

4. Tell them that all they’re responsible for is to

sell tickets for anywhere from $15-$50 a person

(THEY DECIDE)—all of which goes directly to the

charity.

Continued on page 6…


members

Create A Holiday

members

We all know how important it is to use holidays in your marketing plans. It happens in every

major retail store across the country. As soon as one holiday is over, merchants create displays

and promotions for the next holiday. It’s a big deal. But why be limited to the standard holidays

on your 2015 calendar? Don’t let yourself be limited to the typical hallmark celebrations. Think

outside the box and get creative.

In fact, you can even do this in the midst of Valentine’s Day.

Why not celebrate a “Chocolate Day” in the office? You

could offer healthier types of chocolate (defining what that

actually means) and could even talk about the health benefits

that go along with it. Want to take it one step further? You

could even pass out healthy recipes that incorporate your

theme of chocolate (or of Valentine’s Day). Creating your

own holidays and in-office promotions are fun for you, fun

for your team, and (most importantly) enjoyed by your

practice members.

Not feeling creative enough to come up with other silly celebrations? Check out the Days of the

Year website at www.daysoftheyear.com. Use these ideas to inspire your team to brighten your

members’ days this year and encourage a little wackiness while promoting your services, offering

discounts, raising money for charity, etc. The sky’s the limit!

Wacky Holidays in February

1st Baked Alaska Day 11th Peppermint Patty Day

2nd Sled Dog Day 12th Lost Penny Day

3rd Carrot Cake Day 13th Get a Different Name Day

4th Homemade Soup Day 14th Donor Day

5th Chocolate Fondue Day 15th Gumdrop Day

6th Doodle Day 16th Almond Day

7th Ballet Day 17th Random Acts of Kindness Day

8th Opera Day 18th Battery Day

9th Read in the Bathtub Day 19th Chocolate Mint Day

10th Umbrella Day 20th Love Your Pet Day

http://www.daysoftheyear.com/


…Continued from page 4

The 1st “Win”

Funds are raised for the non-profit.

The 2nd “Win”

You get new patients.

The 3rd “Win”

Patients get care.

Complimentary Evaluations

By giving your talk, you provide each guest with

an opportunity to get a promotional initial

evaluation in your office based on your state

laws. The discounted rate that they would have

normally paid will be donated to the charity on

behalf of your office.

Extra Perks

If you create a relationship with the charity

ahead of time, you can often create a situation

where you can arrange for an additional

presentation which you can give in their office for

their own employees. Make a goal of having one

non-profit lecture a month; you’ll be able to help

12 charities a year!

I look forward to hearing about all the charities

you help, as well as the lives that change by

receiving chiropractic care.

I recently ran into a chiropractor that said she met someone who had been to several of my events in the past. Due to this individual’s financial circumstances, however, she never sought out care or an initial evaluation. But those seeds of knowledge that had been planted ended up staying with her and she eventually moved to a new area and sought out a chiropractor. The lesson? Never let yourself focus on the negatives such as, “I didn’t have enough people come to that class.” Or, “I only had one person come in for an evaluation afterwards.” If your head space and heart space are just right, things will work out for the best. Just focus on mastering your procedures and expending good energy—great things will happen in the future. Remember, the things you do today will affect the lives of millions tomorrow.


Valentine Table

To .Do List Setting up a Valentine

Table for your practice

members is a piece of cake, but there are definitely some items that you don’t want to overlook. Start planning for this event now so that you can make it a tradition in your office every year. It’s great!

Why bother? It’s a fun,

passive way to get your clients to refer their friends, family members, and co-workers. Ideally, you’ll want to host this event in your office for a full two weeks leading up to Valentine’s Day

Day (or at least by February 1st). This promo is super, ultra, mega inexpensive and it requires minimal attention from your team.

What you’ll need…

1. A dedicated space in your office in a high traffic area.

2. Begin with a sharp-looking tablecloth (white or pink always look great).

3. Valentine decorations. No need to go over the top, but make it fun and festive.

4. At least 100+ Valentine cards. Make sure to provide a variety that will accommodate all types of

ages and styles. Don’t be afraid to get goofy ones too—adults love Spider Man, Scooby Doo, and the Simpsons just as much as kids!

5. Postage stamps, controlled by your marketing team or office staff.

6. Gift certificates to insert into the cards. These can provide free or discounted introductory services.

7. A tracking log for internal use. Use this to “activate” the gift certificates by writing down who the

card is going to (making sure to get phone numbers as well). This promotion is loads of fun, super easy, and incredibly profitable. Make 2017 the year that you begin this tradition in your own office!


Hear What Attendees said about the last LWP Module

As part of the Inner Circle, our members get all kinds of training and resources that they wouldn’t otherwise have access to. After rubbing shoulders with Dr. Daniel Knowles and being trained by some of the best in the business, here’s what our Inner Circle Members have to say about their experiences.

New patient explosion was packed with ideas, information, and detail orientated. Dr. Danny is so generous and has given us exact scripting and structures in order to enable us to help as many people as possible. This is such a valuable program and creates excited passionate practice members at the same time as making marketing fun! Sabrina Caliendo

Remember to share the love with your clients

by keeping them in the loop via social media.

Tell them all about your February promotions

(including your Valentine Card Table) on Facebook

and via your office blog. If they don’t know about

it, they can’t come in and enjoy it. So spread the

word! And remember

“If no one saw it…it didn’t happen”

“Dr. Danny packed in a ton of right information and how to execute it.

I highly recommend this.” Barry Roland

“Amazing seminar amazing information and an amazing

presenter!” Joel Dixon

“Clear and simple directions,

scripts and follow-through’s to implement. Come to: elevate your reorganizational healing practice-

show up as a leader in your profession!-In your community! In

your office! Perfect timing to optimize the growth and the

impact of care-by doing the basics of helping more people get in the

office.” Joie Mazor

Awesome content, heart centered practical systems that will inspire

you to serve and change the world.

profit “Oklahaven” hildren’s hiropractic enter by ...€¦ · Wacky Holidays in February ... laws. The discounted rate that they would have normally paid will be donated to

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