1 Unless otherwise noted, all data reported is publisher’s own data. AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com STATE OF THE INDUSTRY The Internet of Things & Connectivity The Future of Diesel Automation Advancements & Smart Systems Hybrids & Electrification Managing the Data Trend Challenges & Opportunities The Global Landscape Looking ahead to 2018 and beyond, we see a strong emphasis on the “invisible” technologies taking the heavy equipment industry into a more intelligent and efficient future, including the internet of things, smart data and automated systems. OCTOBER 2017 Global product development solutions for mobile OEMs www.oemoffhighway.com Efforts to encourage design innovation offer the potential for industries to be further optimized and creative designs to be appreciated. PAGE 28 NOVEMBER/DECEMBER 2017 Global product development solutions for mobile OEMs www.oemoffhighway.com INNOVATION The World of Over-Design and Over-Deliver PAGE 18 EXTREME MACHINES!: MILITARY TRUCKS The CSSE shotcrete from CIFA S.p.A. is equipped with a new hybrid drive system. REPORT For Quarterly Period of October-December 2017 TOTAL AUDIENCE PROFILE PROFILE OF MARKET SERVED OEM Off-Highway offers direct reach to the entire product development team — consisting of key decision makers of equipment design, development and system integration — at mobile off-highway and heavy-duty on-highway OEMs around the world. The global audience is comprised of personnel in engineering, corporate & operating management, sales & marketing, and purchasing at OEMs. The OEMs reside within the niche markets of agricultural equipment, industrial/utility/construction equipment, heavy-duty on-highway truck and bus, lawn and garden equipment, forestry equipment, mining equipment, military equipment, engines/drivetrains/transmissions manufacturing, as well as distributors/system integrators. Audience Profile for Quarterly Period October - December 2017 Frequency Qualified Distribution OEM Off-Highway Print Version (BPA audited) - November/December 2017 Issue 8 17,000 Digital Version (BPA audited) - November/December 2017 Issue 8 2,454 Digital Version (Non-Audited) - November/December 2017 Issue 8 21,732 Bonus International Distribution - September 2017 Issue 2 5,011 E-Newsletters Industry News Weekly 26,407 Equipment Market Outlook Monthly 18,458 Breaking News On Demand 18,724 Technology News Tracker Twice Monthly 17,939 Engine Revolutions Quarterly 12,737 Drivetrain Technology Update Quarterly 14,113 Fluid Power Progress Quarterly 14,658 The Electric Age Quarterly 14,105 In the Cab Quarterly 13,400 Efficient Design & Manufacturing Quarterly 13,706 Special Digital Issues The Year In Review Annually 16,768 Email Marketing Email Marketing 24,945 Social Media Facebook Likes 4,564 LinkedIn Members 1,836 Twitter Followers 3,650
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PROFILE OF MARKET SERVEDcreative.acbusinessmedia.com/Marketing/2018/TAPreports/...Report.pdfREPORT For Quarterly Period of July-September 2017 TOTAL AUDIENCE PROFILE PROFILE OF MARKET
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1Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
STATE OF THE INDUSTRYThe Internet of Things & ConnectivityThe Future of DieselAutomation Advancements & Smart SystemsHybrids & ElectrificationManaging the Data TrendChallenges & OpportunitiesThe Global Landscape
Looking ahead to 2018 and beyond, we see a strong emphasis on the “invisible” technologies taking the heavy equipment industry into a more intelligent and efficient future, including the internet of things, smart data and automated systems.
OCTOBER 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
Efforts to encourage design innovation offer the potential for industries to be further optimized and creative designs to be appreciated.
PAGE 28
NOVEMBER/DECEMBER 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
INNOVATIONThe World of
Over-Design and Over-Deliver PAGE 18
EXTREME MACHINES!: MILITARY TRUCKS
The CSSE shotcrete from CIFA S.p.A. is equipped
with a new hybrid drive system.
REPORTFor Quarterly Period of October-December 2017
TOTAL AUDIENCE PROFILE
PROFILE OF MARKET SERVEDOEM Off-Highway offers direct reach to the entire product development team — consisting of key decision makers of equipment design, development and system integration — at mobile off-highway and heavy-duty on-highway OEMs around the world. The global audience is comprised of personnel in engineering, corporate & operating management, sales & marketing, and purchasing at OEMs. The OEMs reside within the niche markets of agricultural equipment, industrial/utility/construction equipment, heavy-duty on-highway truck and bus, lawn and garden equipment, forestry equipment, mining equipment, military equipment, engines/drivetrains/transmissions manufacturing, as well as distributors/system integrators.
10/27/14 3:07 PMIndustry News
Page 1 of 1http://www.oemoffhighway.com/mailing/industry-news/10/23/2014?utm_source=OOH+Industry+News+eNL&utm_medium=email&utm_campaign=HCL141017004
New Flyer displays 60-foot Xcelsior buspowered by BAE Series-E HybriDrive atAPTAThe New Flyer 60-foot Xcelsior bus features a BAE
Series-E HybriDrive propulsion system which
enables the use of a smaller engine and reduces
engine run time up to 50%.
Hillhead 2016 dates announcedThe 2016 edition of Hillhead will take place June 28 to 30.
Command PRO 824 EFIKohler introduces the 824cc Command PRO EFI engine featuring a highly-tuned air
intake system for enhanced airflow.
Titan International CEO provides outlook for future of industryTitan International CEO Maurice Taylor has released an outlook for the future of the tire industry.
Sponsored Content
Vanguard Introduces 810cc EFI EnginesThe new Vanguard 810cc EFI engines combine the
increased fuel efficiency of a closed-loop electronic fuel
injection system with the increased capability of an
810cc engine. That combination gives landscape
contractors an optimum level of power without
sacrificing fuel economy for commercial mowers.More Information
Cummins establishes new Technical Education for Communities program in TurkeyCummins' new Technical Education for Communities program will support technical job training for men and
women in Izmir, Turkey.
Hakkapeliitta Truck D Truck and Bus TireThe Nokian Hakkapeliitta Truck D truck and bus tire features a patented twin-block
tread pattern to ensure optimal grip and driving response during...
CK Commercial Vehicle Research releases 2014 Annual Fleet StudyCK commercial Vehicle Research has completed its 2014 Annual Fleet Study which
indicates a decline in equipment purchases for fleets in 2015.
Caterpillar Foundation investing in ONE campaign for Ebola advocacyThe Caterpillar Foundation is investing $1 million in The ONE Campaign to help increase the organization's
Digital Version (BPA audited) - November/December 2017 Issue 8 2,454
Digital Version (Non-Audited) - November/December 2017 Issue 8 21,732
Bonus International Distribution - September 2017 Issue 2 5,011
E-Newsletters Industry News Weekly 26,407
Equipment Market Outlook Monthly 18,458
Breaking News On Demand 18,724
Technology News Tracker Twice Monthly 17,939
Engine Revolutions Quarterly 12,737
Drivetrain Technology Update Quarterly 14,113
Fluid Power Progress Quarterly 14,658
The Electric Age Quarterly 14,105
In the Cab Quarterly 13,400
Efficient Design & Manufacturing Quarterly 13,706
Special Digital Issues The Year In Review Annually 16,768
Email Marketing Email Marketing 24,945
Social Media Facebook Likes 4,564
LinkedIn Members 1,836
Twitter Followers 3,650
2Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
WEBSITE METRICSOEMoffhighway.com
Sessions Users PageviewsAvg Session
Duration
October 2017 45,880 31,973 125,139 0:02:58
November 2017 50,274 35,505 137,934 0:03:01
December 2017 43,712 30,565 120,909 0:03:08
Average 46,622 32,681 127,994 0:03:02
Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.
ADDITIONAL DATA: Manufacture Military Equipment Total % of Total
Manufacture Military Equipment in Addition to Primary Business 3,039 15.6%
Total Qualified Circulation 19,454
Source: December 2017 BPA Brand Report
PRINT & DIGITAL AUDIENCE BY BUSINESS AND TITLENovember/December 2017 Classification By Title
Business and Industry Total % of Total Print DigitalEngineering
Note 1: Engineering titles include: VP/Manager of Engineering, Engineer, Designer, R & D Manager/Supervisor, Technician and related personnel.Note 2: Sales and Marketing titles include: VP Sales and/or Marketing, Sales and/or Marketing Director/Manager, Product Manager and related personnel.Note 3: Corporate and Operating Management titles include: President, Owner, Partner, General Manager, Business Manager and related personnel.Note 4: Manufacturing and Purchasing titles include: Manufacturing Manager, Production Manager, Purchasing Director/Manager/Agent, Supervisor and related personnel.Note 5: Includes Truck Trailers, Truck and Bus Bodies, Truck EquipmentSource: December 2017 BPA Brand Report (Claimed - Audit Pending)
STATE OF THE INDUSTRYThe Internet of Things & ConnectivityThe Future of DieselAutomation Advancements & Smart SystemsHybrids & ElectrificationManaging the Data TrendChallenges & OpportunitiesThe Global Landscape
Looking ahead to 2018 and beyond, we see a strong emphasis on the “invisible” technologies taking the heavy equipment industry into a more intelligent and efficient future, including the internet of things, smart data and automated systems.
OCTOBER 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
Efforts to encourage design innovation offer the potential for industries to be further optimized and creative designs to be appreciated.
PAGE 28
NOVEMBER/DECEMBER 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
INNOVATIONThe World of
Over-Design and Over-Deliver PAGE 18
EXTREME MACHINES!: MILITARY TRUCKS
The CSSE shotcrete from CIFA S.p.A. is equipped
with a new hybrid drive system.
3Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
NON-AUDITED DIGITAL AUDIENCE BY BUSINESS AND TITLENovember/December 2017 Classification By Title
Business and Industry Total % of Total Engineering Sales/
Truck, Bus or Municipal Vehicle Manufacturer 1,438 5.8% 401 170 525 221 121
Subtotal 21,544 86.4% 6,768 2,769 8,652 2,451 904
Others Allied to the Field 3,401 13.6% 416 377 319 79 2,210
Total Circulation 24,945 100.0% 7,184 3,146 8,971 2,530 3,114
Percent 100.0% 28.8% 12.6% 36.0% 10.1% 12.5%
STATE OF THE INDUSTRYThe Internet of Things & ConnectivityThe Future of DieselAutomation Advancements & Smart SystemsHybrids & ElectrificationManaging the Data TrendChallenges & OpportunitiesThe Global Landscape
Looking ahead to 2018 and beyond, we see a strong emphasis on the “invisible” technologies taking the heavy equipment industry into a more intelligent and efficient future, including the internet of things, smart data and automated systems.
OCTOBER 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
Efforts to encourage design innovation offer the potential for industries to be further optimized and creative designs to be appreciated.
PAGE 28
NOVEMBER/DECEMBER 2017
Global product development solutions for mobile OEMs