CARE UTILITY PRODUCTS P Ltd a Private Limited Company is having
an office at Plot No. E-1263, RIICO Industrial Area, Phase-1 Extn.
Ghatal, Bhiwadi-301019, Rajasthan. Care Utility Products Pvt. Ltd.
(CUPPL) has been incorporated under company act 1956 with ROC Delhi
dated 10.03.1988 under the Name of Con Advertisers Pvt. Limited
with the objective of manufacturing of tooth Brushes and other
toiletries item. The Company purchased land measuring 10 bigha 13
biswas at village Manpura, Baddi, and constructed Factory Building
on that. In later stage, the name has been changed to Care Utility
Products Private Limited on 11.03.2008.
The Company was taken over by Mr. Kabir Sachdeva (present owner)
in March, 2010 for the expansion of its existing business of
packaging of chocolates for various brands of Cadbury India Ltd.
The promoters were already doing the similar kind of business
successfully with other MNC under his other business firms. Mr.
Kabir Sachdev had decided to purchase the Care Utility in 2010
because the factory was located at village Kishanpura Baddi and had
a foresee of locational advantage, available business avenues at
Baddi.
Presently the above said Company is being managed by Mr. Kabir
Sachdeva and Mrs. Sahil Sachdev, directors of the Company. The
Company is engaged in the business of Manufacturing, Packaging,
Steel fabrication, Construction work &Maintenance.
INTRODUCTION PROMOTER1. KABIR SACHDEVA is young entrepreneur and
has built business reputation by his own dedication, hard work and
business credentials in last 15 years. He is well educated and
started his early training in business under his father guidance
from Mandi Gobind Gardh(famous town for steel trading).
Later on they come to Panchkula, He started in his first firm
named Asian Industry in 2001 at Baddi( It was predominant hub due
to giving promotion package by Himachal Government).
After that he has taken many steps forward towards businesss
success and has set up four more small firms and finally took over
Care Utility Products Private Limited in 2010.
He has been associated with well known MNC like Cadbury India,
Bourn vita, P&G and others.
He started his first TPO operation Cadbury India in FY 2009
under firm name M/s Ivory Dom and packed Celebrations and Gems in
that unit. Then opened another chapter of additional unit for
Procter and gamble in Baddi, for packing & assembling of blades
and razors.
Recently his company has grabbed the opportunity to sign another
Job agreement with Procter & Gamble (Gillette brand) in Bhiwadi
for packaging & assembling of Gillette Brands Blade &
Razer.
The venture will work together under Care Utility Products Pvt.
Limited and would do primary and secondary packs of various
products of P&G. 2. SAHIL SACHDEV is a wife of Mr. Kabir
Sachdeva and comes from business family. She has done graduation
and PG in French language from Punjab University. Being experienced
through his father business, Currently she does assist side by side
to his husband in all day to day business operations. More
specifically, she is handling the entire volumes of Gems and
Celebrations packs as well as blades and razors for Procter and
Gamble in Baddi Plant. Shail Sachdeva, shoulders responsibility of
quality assurance of packaging. She has a team of dedicated and
hard working people who are guided by her exemplary and dynamic
leadership.
Presently CUPPL is managed by two directors i.e. Mr Kabir
Sachdeva & his wife Mrs Shail sahcdeva. Mr Kabir Sachdeva is
having 95% share holding and rest 5% with Mrs. Shail Sachdeva. Both
are actively involved in day to day operation and putting hard them
self to mitigate all factors and put full focus to promote the
latest upcoming venture with P&G and also managing their group
concerns.FINANCIAL POSITION
The brief audited financials of the firm are as follows:
(Rs. In lacs)
Particular Audited
2012-13Audited
2013-14
Sales477.91935.07
PBIT85.47250.30
PAT25.0256.47
Net worth83.22409.50
PRODUCT & SERVICE RANGE The company is engaged in the
following activities on job work basis:
Manufacturing
Packaging
Steel fabrication
Construction work
MaintenanceCompany are doing packaging, job work, Steel
Fabrication and providing various services to the companies like
Cadbury India Ltd., Gillette India Ltd., Procter & Gamble Home
Products Ltd, PepsiCo India Holdings Pvt. Ltd. Care Utility team
has proven themselves in practice for more than 26 years of
outstanding development, way beyond the strict devotion to
technical guidelines, are the ingredients for the absolute
reliability our assemblies, even in extreme conditions.
INFRASTRUCTURE
BHIWADI PLANT :- Manufacturing & Packing Division:
This plant is situated at Bhiwadi, Rajasthan
We have a total land area of around 40,000 Sq ft
The Constructed area is about 65000 Sq ft.
We have a vacant open area of about 20,000 sq ft which can be
used for future expansion.
We have complete racking in the warehouse which has a capacity
to hold a 2000 pallets
We have manpower of about 160 people working in this plant.
Total production of this plant is about 10 million Pcs/
month
BADDI PLANT :- Packing Division.
This plant is situated at baddi Distt. Solan HP
We have a manpower of about 250 people working in this plant
Total land area of this factory is 1 acre
The constructed area is about 35000 Sq Ft RCC with all AHUs
Total production of this plant is about 25000 boxes per
month.
RAW MATERIALS
Abundant availability of raw material as it is based prime
manufacturer. These prime manufacturer are very giants like Cadbury
, GIL , Rocket Colman etc and anticipate business growth of more
than 15% CAGR. MANUFACTURING PROCESS
CUSTOMER FOCUSCompany understanding of quality is not limited to
the successful delivery of finished products. It extends to the
fulfillment of thier customer's current requirements and the
anticipation of their future needs. In addition to production and
quality-management processes, Company also see reliability and
timely delivery as key components of company overall quality
strategy at Care. Company focus on personalized customer service
and support lead to speedy processing and short delivery times.
Efficient and effective processes make it possible for company to
offer their customers not only quality products and a high level of
personalized service, but also attractive pricing.
LIST OF MAJOR CUSTOMERS
Company count the milestones of their journey with the number
satisfied clients. Company impart services beyond customer
satisfaction level because their smile is company reward. Company
valuable clients include the top Multinational Companies which
includes:- Cadbury India Ltd
PepsiCo India Holdings Pvt. Ltd.
Nestle India Ltd
Procter & Gamble Home Products Ltd.
Gillette India Ltd.
Johnson & Johnson Ltd.
Reckitt & BenckiserMARKETING SETUPPromoters cum Directors of
the Company are enjoying satisfactory market reputation The overall
affairs of the company are managed by Mr Kabir Sachdeva and Mrs
Shail Sachdeva directors of the company, who are well educated and
have adequate experience of managing the affairs. They are assisted
by experienced and qualified staff for smooth and efficient
functioning of business. Besides the directors, the company have
appointed experienced technical manager who has 5 years of
experience in the field and Quality Audit team with about 9 years
& 6 years experience respectively in Quality, Assurance &
Analytical department.
CUPPL is gradually creating its brand image in packaging
Industry and associating its name with companies like Cadbury
India, Reckitt colman HLL & PG etc. In continuation, CUPPL has
recently achieved the new land mark association with GILLETTE
INDIA. The company has been offered a contract by Gillette India
for setting up another unit for the assembling and packaging of its
blades and razors at Bhiwadi in Rajasthan.
Subsequently, Care utility products Pvt Limited has executed a
Job work agreement for assembling /packaging with Gillette India
Limited. This agreement offered an opportunity to
assemble/Packaging razor, blades , packaging ,Cartridge
specifically Mac3 Range & Wilkinson blades.
Gillette India Limited runs one of its plant at Biwadi,
Rajastahan. Thus, GIL prefers to operate with TPO at nearby
location to GIL production plant.CUPPL is also working in FMCG and
Chocolates segment and the demand is regular throughout the year
for such product. Nevertheless the demands always increase a lot in
festive seasons.Currently CUPPL is operating with Cadbury India
& Gillette India at Baddi plant.
GILLETTE INDIA
Gillette India is a leading company in the personal grooming
segment. It offers a range of products including shaving systems,
safety razor blades, shaving preparation products, etc. It also
trades in oral
care products and alkaline batteries. GIL has achieved operating
revenue of Rs. 1243.00 Crore in FY 12
and projecting the growth trends in FY13.
CADBURY INDIA
Cadbury is a leading global confectionery company with an
outstanding portfolio of chocolate, gum and candy brands. They
employ around 50,000 people and have direct operations in over 60
countries, selling our products in almost every country around the
world. In India, Cadbury began its operations in 1948 by importing
chocolates. After 60 years of existence, it today has five
company-owned manufacturing facilities at Thane, Induri (Pune) and
Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh).
INDUSTRY SCENERIOChocolates Market
The Indian chocolate consists of nearly 20 units in the
Organized Sector and more than 150 units in the unorganized Sector.
The Industry is thus highly fragmented, with a large number of
units in the unorganized sector producing drugs that require low
capital investment with low operating costs. It is expected to
expand to about Rs.2,14,000 crores by 2012-13 from an estimated
Rs.98, 000 crores in 2007-08, mainly driven by exports, which are
likely to grow at a CAGR of 21% over this period. Consumption is
expected to grow at an average rate of 8.5% a year in 2009-13.The
Industry meets about 70% of the domestic demand for chocolates is
not even 14 gms per person which we expect to rise upto 1.5 kgs per
person. The chocolate market in India is expected to see steady
growth in the future. Despite being considered as an indulgence
product, chocolate has witnessed an increase in its consumer base.
One of the primary reasons associated with this trend is that of
availability of chocolate at affordable price points.
Further, trends showing upsurge of imported products in India
indicates signs of positive market potential conceived by the
chocolate majors.
The factors for growth of the market and includes tradition of
gifting chocolates, attractive pricing, increase in disposable
income and low per capita consumption of chocolates. India has
woken up to the fad of chocolate being considered as a gift
proposition. While even till few years back sweets were the only
option in delicacy gifting, overt media exposure and smart
marketing techniques have positioned chocolates as an alternative.
Further, entry of major players in the country has allowed for easy
availability of products to consumers. Finally, India has low per
capita consumption of chocolates compared to other developed
nations across the globe. It poses latent opportunity for growth as
the country strives towards more off-takes for the product.
The country's chocolate industry is expected to cross the Rs
7,500-crore mark by 2015, thanks to the rising consumption in urban
and semi-urban areas, an industry body study has said.
At present, the Indian chocolate market is about Rs 4,500 crore,
Assocham said in its study.
"The consumption of chocolates is steadily increasing in urban
and semi-urban areas, registering a compound annual growth rate of
25 per cent. It is expected to cross Rs 7,500 crore by 2015,"
Assocham Secretary General D S Rawat said.
He said ahead of the festival season, the demand of chocolates
has increased by 35 per cent compared to the last year mainly in
urban areas due to shift in preference from traditional MITHAI to
chocolates.
Besides, he said, rising income levels and attractive chocolate
packing coupled with reasonable pricing are other reasons for the
growth.
The industry caters to a large number of consumers with over 65
per cent of the consumption in the urban market, the study
said.
It said that the key challenges which the Indian chocolate
market is facing are inflationary pressures on raw-material prices,
price-sensitive consumers and high entry barriers due to
duopolistic market.
Growing economic prosperity and increased ability to afford
chocolates.
Penetration into newer and untapped markets e.g. rural
markets
Low rates making it affordable for the common man.
The growing concerns of global innovators towards cost-reduction
and sustaining the operating margin would continue to boost
outsourcing of packaging activities to low cost offshore
destinations such as India and south East Asia. Incidentally,
India, driven by its intrinsic competitive advantages low cost
manufacturing, sizable pool of research talent and adequate
demand.
Razors and Blades MarketMale Razors and Blades Market in India
to 2014 (Male Toiletries) is a comprehensive resource for male
razors and blades market data from 2004 to 2014.
Disposable razors, which are defined as the razors manufactured
to be disposed after using it. These razors can be used for
multiple shaves. Disposable razors are available with two, three,
four and five cutting edges. E.g. Gillette's Good News, Wilkinson
Sword's Xtreme 3, Quattro Titanium, etc.
Non Disposable razors- Non-electrical, which are the razors with
a replaceable blade/cartridge. These razors are manufactured to be
used after replacing the blade/cartridge after using it for
multiple shaves. Non disposable razors are available with two,
three, four and five cutting edges. E.g. Gillette's Mach3, Mach3
Turbo, Mach3 Power, Fusion, Fusion Power, Wilkinson Sword's Quattro
Titanium Energy, Quattro Titanium Precision, etc.
Non Disposable razors - Electrical, which are defined as an
electric instrument, electric or battery operated, with vibrating
or rotating blades used for shaving. Includes electric razor with
wet shaving facility, ie, can be used in or out of the shower or
washed under water and also used with shaving lotion or cream. Eg.
Remington Titanium MS5800 Electric Shaver, Philishave (Norelco in
the USA), Braun Series 7 shavers etc. Does not include hair
trimmers and women hair remover/shavers.
Blades / cartridges, which are the double edged blades used in
safety razors for shaving. E.g. BIC's Double Edge Blades, Gillette
Super Stainless Super Inoxydable Blades, razors and blade refills
from Gillette, Wilkinson Sword, etc. for their disposable shaving
razors/systems.
The male razors and blades market in India increased at a
compound annual growth rate of 13% between 2009 and 2012 further
expected to grow with 14% CAGR.
The blades / cartridges segment led the male razors and blades
market in India in 2012, with a share of 69.2%.
Penetration into newer and untapped markets e.g. rural
markets
Low rates making it affordable for the common man.
Intensity of competition in the industry
Mild, As CUPPL works under TPO agreement and such big giants do
not easily join hands for such crucial operation. If the vendor
performs well and shows the sincerity & business performance
for allocated business operation, they always work for long term
and give the opportunity to set up new business venture with
them.
Another feature that works for this sector is the attractive
pricing of products which particularly suits the Indian scenario
wherein consumers seek economical products. Characteristics such as
affordability and availability will come into play only if people
have the purchasing power. Rising disposable incomes is a major
driver primarily since chocolates are associated to being luxury
items India. However, the sector is also facing certain challenges.
Factors such as rise in cocoa prices, high entry barriers and high
excise and import duties pose as impediments for this sector.
Government participation in this sector covers Prevention of Food
Adulteration Act, certain policies of the Government and Food and
Safety Standards Act. The major trends identified include emergence
of premium chocolates, surfacing of dark chocolates, concept of
chocolate boutique, demand for healthy options and entry of
retailers and confectioners.PROPOSAL FOR EXPANSION:KINDLY PROVIDE
THE DETAIL OF EXPANSION AND EXISTING