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{Magazine Profile

By Tim Loe

My magazine is targeted at a relatively niche market segment, since a horror magazine is a niche product.

The age of the audience is 15-25, which is the same age range for our horror trailer’s target audience, as I feel the horror genre as a whole attracts this age group.

However I think the income bracket will change. From C2 – E to C1 – E. I feel that the income bracket will be higher than C2, as a higher income bracket stereotypically suggests more intelligence, which is what the audience for a niche horror magazine would be. Although the income bracket would not be higher than C1, as the audience is relatively young and they would have only just moved into work and therefore not have a higher income.

Mature students will also be attracted to the magazine as well (income bracket E) as they would be intellectual but not have an income yet. A typical example would be a film studies student, who is interested in the production of film and analysing aspects of film.

Who is the Audience?

Since my magazine is targeted at a niche market, supply will be low (compared to that of a mass market magazine). Therefore an independent publishing house will publish my magazine.

An industry example of this would be Shroud Publishing, who publish the niche ‘Shroud Magazine’ which contains dark fiction, the independent publishing house are relatively small, reflecting the small market segment their product is aimed at.

Who will publish the magazine?

A niche audience is best since it is more likely they will watch the film (Paralysis) the magazine is promoting, since the audience would be more avid film fans who have a distinct enjoyment for horror.

However niche markets are substantially smaller than the mass market, and therefore not as many people will read the magazine, and therefore there may not be as many potential viewers as possible.

Therefore marketing ‘paralysis’ in just a niche magazine would limit our potential audience, and since our distribution is high budget we can promote our films in mass market magazines such as ‘Empire’ also.

Why a niche audience is best

Since my trailer is a mass market product the target audience is a lot broader. Students who read the magazine will be the audience for the film as well, as they are both in the target audience category for the products.

The higher income bracket audience for the magazine may also be a

How does the audience for this relate to the audience for my trailer?