Professor John Black University of Sydney, Australia Oceans Keyno… ·  · 2015-01-21“BLUE OCEANS; BROWN OCEANS – ENVIRONMENTAL PERSPECTIVE” Professor John Black University

“BLUE OCEANS; BROWN OCEANS – ENVIRONMENTAL PERSPECTIVE” Professor John Black University of Sydney, Australia

IMPORTANT POINTS

• History has lessons for “blue ocean” •  Innovative environmental management

must prevent pollution (“Brown ocean”) from blue ocean enterprises

•  Insights as to how jobs are created spatially, and how to protect environment by enlightened management

EARLY 18th CENTURY BRITISH PARLIAMENT: “BLUE OCEAN

TRADE” • 

BLUE OCEAN TRADE DOOMED TO FAILURE – WARNING!!

•  “Open Ocean “ meaning British had “natural” right to exploit and colonize overseas land

• Policy enforced by the power of the gun • Policy outcome: great wealth - slaves from

East Africa to West Indies for sugar trade • Example – Colony of Australia

PerthSydney

Jakarta

Medan

Surabaya

Darwin

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•  摘要

預覽此書

IS “BLUE OCEAN” STRATEGY DOOMED?

•  Kim’s book: principles to achieve innovation create uncontestable markets

•  My thesis: There must be innovation in environmental management to avoid “brown” polluted sea

RED OCEAN ENVIRONMENTAL MANAGEMENT

•  All management techniques that exist today

•  ISO 14 000 Accreditation – World’s “best practice”

•  Airport Environmental Management Strategies and actions reactive to Government Regulation

•  Example: aircraft noise and annoyance •  Innovation is to anticipate issues and

think proactively: aircraft noise and public health

WHAT ARE NICHE INDUSTRIES IN “BLUE OCEAN” - METHODOLOGY

• All future innovation (and impacts) takes place in a location on the earth’s surface

• Potential pollution occurs in a location • Message: “Blue Ocean” strategy has

spatial implications • Example of job attractions in new global

economy – on-going research in Sydney for Penrith City Council Government

850 sq km

Return Home

GROWING, INCLUSIVE ECONOMY

The fastest growing industry clusters were Information and Communications Services (2.3%) Health (2.2%) and Business Services (1.9%).

Industry Niche Analysis – Interviews for Sustainable Technologies

Increasing public support and economic viability

Regional: increasing short supply of water – wastewater recycling schemes for business, groundwater resources

Environmental Biotechnology

Trends Pro-active waste

resource management Composting/ Energy

from Solid Waste Integrated Environ.

Biosystems – food processing to acquaculture

Bioprocess technologies – control of biofilms

Growth areas Develop food processing

along riparian land with wastes to feed aquaculture

Location of business to access water recycling scheme

Location parameters

Co-location of business - Eastern Creek waste management Remediation and sustainable use of Penrith lakes and River – aquaculture and

recreational boating/ fishing Recruit R&D Environmental biotechnology projects from CRC and feed novel

technologies to product developers/vendors for successful environmental biotech

Triggers & Magnets

Arts and Performance Talent

•  The arts are the corner stone of a viable community—they are the economic attractors of the 21st Century

•  Carnegie Hall, NY •  Opera-House,

Sydney, San-Francisco

1 Enhance liveability

2 Strengthen economic competitiveness

3 Ensure fairness

4 Protect the environment

5 Improve governance

Five Aims of the Metropolitan Strategy

SUSTAINABLE BUILDINGS IN BLUE OCEAN (Centre for Interactive Research, UBC, Vancouver)

• 

Best practice principles •  Preserving high quality lifestyle –

economic strategies build on and enhance local assets

•  Regional approach to development •  Economic development strategies

should benefit local / regional residents & businesses

•  Encourage industries that cater to external markets / local markets -otherwise vulnerable to external competitor

New Infrastructure Required for Knowledge Based (orgware) vs Machine Based (hardware) Community

•  Place Creating and Environmental Management Infrastructure

•  Human Capital Building Infrastructure •  Tele-mobility Infrastructure •  Social Capital Infrastructure •  New Governance Infrastructure

New Institutional Frameworks Use New Approaches

•  Ethical Environmental Management Companies

•  Risk spreading over multiple projects and organisations

•  New Leadership Structures to carry out longer term projects

•  “innovation as the specific instrument of entrepreneurship.”

•  Trans-disciplinary

TRANS- DISCIPLINARY FRAMEWORK •  problem definition •  assembling a team of consultants •  reviewing existing knowledge on the research problem,

especially disciplinary and inter-disciplinary conceptualizations and explanations

•  designing the research enquiry from research gaps, implementing the research enquiry;

•  refining conceptual understandings and synthesizing data sets

•  specifying types of interventions (usually with stakeholders) to resolve the problem

INNOVATIVE AIRPORT ENVIRONMENTAL MANAGEMENT

•  Red Ocean – annoyance insulation

•  Link between noise and stress and hypertension

•  Innovation – noise and quality of life as problem

•  Trial meditation

CONCLUSIONS

•  Black Knights are the managers responsible for browning the ocean

• White Knights champion the cause of environmental protection in the blue ocean innovation

WHITE KNIGHT “WEAPONS”

•  Highly ethically: “the givers” •  Use trans-disciplinary framework •  Have an environmental philosophy •  Philosophy (Sun Tze) saved a defeat:

fuu rin ka zan http://www3.nhk.or.jp/taiga/

•  Takeda Shingen (1521 – 73) & Kofu public works

•  Uniquely Asian philosophy for 21st Century