Professional Travel Bloggers ITB Asia Panel Discussion

HOW TO BUILD AN ONLINE COMMUNITY FOR YOUR BRAND

www.travelbloggersassociation.com

• Digital Marketing Manager Bask Resort

• PTBA Member

• 15 Years Online Sales and Marketing

www.baskgilimeno.com

Your Moderator: Claudio Cuccu

Professional Travel Bloggers Association www.travelbloggersassociation.com

Questions? Just text +65 9156 1150

• Founder Bitten By The Travel Bug

• Freelance Travel Writer for Forbes and AFAR

• Brand Ambassador for Shell Australia

www.bittenbythetravelbug.com

Your Panelists: Nicole Smith



• PTBA Board Member

• Award-winning travel blogger

• Published travel writer and photographer

• Online travel marketing consultant

www.xpatmatt.com

Your Panelists: Matt Gibson



• Blogging since 2008

• Author of over a dozen travel books

• More than 1700 blog posts published

www.oneweirdglobe.com

Your Panelists: Chris Backe



• Website UI Specialist at Venere.com

• Founder RomeLoft.com

• Founder InBali.org

• SEO Guru

www.inbali.org

Your Panelists: Matteo Ionescu



1. Why Content Marketing Matters to You

2. Tips For Building Your Online Community

3. How Bloggers Can Help You Achieve Your Goals

4. Audience Q&A

Session Outline



Why Content Marketing is Essential


43% of holiday makers use social media on holidayWTM Industry Report 2013




68% of travellers seek inspiration online prior to travelingWTM Industry Report 2013




33% of US travellers seek information from blogsUNWTO Study on the US Outbound Travel Market




Social media...now plays a major role in travelITB World Travel Trends Report 2013


How To Build Your Online Community



Building Your Brand’s Community


How would you build a new blog’s readership as quickly as possible?




What’s the most popular post on your blog? Why? Do you think you could replicate that

success?




If you could only belong to one social network other than Facebook which one would it be, and

why?




What’s in and what’s out in social media marketing in 2015?


How Bloggers Can Help You



How To Work With Bloggers Can Help You Achieve Your Goals


How have you worked with travel brands in the past?




Can you tell us about a successful blogger campaign you’re familiar with?




What value do you provide to industry partners? How do you price your services?




How can you choose a blogger to work with?




What’s the best the best way to get started working with travel bloggers?


TBC Asia Sri Lanka, November 14 – 18www.tbcasia.com

Q & A



We are here to help you


If you have any questions we are will meet with you to answer them


Contact Us


Matt Gibson: [email protected] +65 9156 1150

Nicole Smith: [email protected]

Matteo Ionescu: [email protected]

Claudio Cuccu: [email protected]

Chris Backe: [email protected]

bit.ly/ITBAsia2014

mailto:[email protected]



