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“Your # 1 Leader In Auto Sales Promotions” Driving Your Business To Success PSCPromotions.com [email protected] $ 100,000 - $ 450,000+ Gross Profit in 4-5 Days! Delivering 30 to 70+ Units In 4-5 Days $ 3,200 to $ 4,500+ Per Retail ... GUARANTEED* $$$ We’ll Get Your Entire Sales Force and Management On A NEW TRACK! Turn Your Old or Current Inventory Into PURE PROFIT! Don’t Lose Money at Auctions or Wholesalers ... Turn That Used Car Inventory Into CASH! We Develop an Intensive Advertising Program to Drive Traffic and Brand Your Name to More than 150,000 - 250,000 Prospects! We Provide The Highest Quality Management and Salespeople to Facilitate 200-1,000 Customers in 4-5 Days! We Will Enhance CSI/QCP with Non-Confrontational Selling and Closing Methods! We Will Train Your Salespeople and Managers to Maximize Profits Increaseing Your Profit and Volume Substantially! $4,000 Average Per Copy! 98% Success Rate On Back-End Products! 855.947.2030 251.550.1866 • (Fax) 251.947.2930 20842 US Hwy 59, Suite B Robertsdale, AL 36567
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Page 1: Professional Sales Concepts

“Your #1 Leader In Auto Sales Promotions”

Driving Your Business To Success

[email protected]

$100,000 - $450,000+Gross Profit in 4-5 Days!

Delivering 30 to 70+ Units In 4-5 Days $3,200 to $4,500+ Per Retail ... GUARANTEED*

$ $ $We’ll Get Your Entire Sales Force and Management On A NEW TRACK!Turn Your Old or Current Inventory Into PURE PROFIT!Don’t Lose Money at Auctions or Wholesalers ... Turn That Used Car Inventory Into CASH!

We Develop an Intensive Advertising Program to Drive Traffic and Brand Your Name to More than150,000 - 250,000 Prospects!

We Provide The Highest Quality Management and Salespeople to Facilitate 200-1,000 Customers in 4-5 Days!

We Will Enhance CSI/QCP with Non-Confrontational Selling and Closing Methods!

We Will Train Your Salespeople and Managers to Maximize Profits Increaseing Your Profit and Volume Substantially!

$4,000 Average Per Copy! 98% Success Rate On Back-End Products!

855.947.2030251.550.1866 • (Fax) 251.947.2930 20842 US Hwy 59, Suite BRobertsdale, AL 36567

Page 2: Professional Sales Concepts

We originated the staffed Big Sale Event concept and practice years ago. Since that time, others have tried to imitate and represent what we developed as their own, but have never fully duplicated our products, our methods or our results.

The Key To A Successful Event ...Years of experience have shown us that OUR TEAM IS YOUR EVENT’S SUCCESS!

Other companies have tried to host their own version of a big sale event, but few have come close to our well established rate of success. $4,000 Average Per Copy! 98% On Back End Products!

Why It WorksIf your bottom line needs a turnaround, PSC delivers. Our professional, turnkey staffed events will light up your sales board and turn a bad month into a stellar month in just three days.

We know and understand how to attract customers to your showroom and close them on the spot. PSC was founded by automotive sales veterans – men and women who have the experience and proven ability to close deals and take substantial grosses. We manage everything for you down to the smallest detail: Advertising, direct mail, staff education and training, greet, turnovers, closing and finance. All handled with professionalism and geared to securing every possible dollar from your customers.

Advertising and MediaPSC works with the largest, most productive printing and direct mail companies in America, providing you with outstanding, on-time delivery at incredibly low costs. You select the date and we handle the rest! We create a customized list, including the most profitable zip codes and carrier routes to generate the greatest possible traffic to your dealership.

Our creative department will produce compelling, high impact direct mail pieces, newspaper ads, radio commercials, television commercials, banners and other signage for your event. We can assist you in using your already-contracted advertising to draw even more traffic to your event to make sure we cut through the clutter and drive your message home.

We also provide everything for a great lot appearance that will halt drive-by traffic and bring them into your dealership! Road signs, banners, mirror hang tags, balloons and other eye catching devices as needed to create excitement.

BiGSALE EVENT

The Original

Event HighlightsSales Exclusive To Dealership Within A 50 Mile • RadiusEvent Period - Wednesday, Thursday, Friday, • Saturday and MondaySelling 30 to 70 Units (Inventory x 43% of Used • Inventory)Average $4,000 Per Copy• 98% Success Rate On Back End Products (#1 • In Business!)Help To Move Out Old Units• Helps To Motivate Sales Team• Generates Hundreds of Follow-up Leads• Increased Showroom Traffic After Sale Event• New and Used Packs Covers Advertising • Investment - NO OUT OF POCKET MONEY!

We ProvideProfessionally Designed High Impact Sales • Promotion Customized To Fit Your Dealership’s Needs and Distributed via Direct Mail

Special Promotions Inserted In Local • NewspapersLive Radio Remotes May Be Arranged As • NecessaryGiveaway Promotions•

Professionally Trained Sales Staff On-site At • Your Event

Financial Consultant, Closer, Desk Man, Sales • Manager and 4 to 5 Sales Representatives

Training For Management and Sales Staff• Daily Monitored Progress During Sales Event• Transportation And Hauling services• Full Line Printing and Direct Mail Services• Quick Leads And Trigger Leads• All Promotional Items•

Our TEAM and Your Staff will determine the success of Your sale event.

You can be assured that “The Original” Big Sale Event will be exclusively tailored to your dealership and will generate traffic and maximize profits.

Call 855.947.2030251.550.1866 • (Fax) 251.947.2930

Page 3: Professional Sales Concepts

Staff Education and TrainingAttracting hundreds of customers to your dealership means that everyone, from the receptionists to your GM, must be on the same page at all times regarding customer interaction.

Our greeter and team leaders will work with your receptionist and sales people, teaching them exactly how to handle prospective customers, separating them from lookers to prime buyers. We will teach them how to get them qualified and turn them over to the proper people.

Our staffers, closers and F&I people will work each deal for maximum gross profit and in the process, teach your staff to do the same.

Finance and InsuranceOur finance and insurance team are the best in the country. We know how to structure the sale to pile up big grosses on the back end, then sell the deal to the financing institutions. We will make sure that every possible customer who can buy, will buy.

Our approach is non-confrontational, using benefit selling to educate your customers to see the value of warranties, GAP insurance, credit life and disability and even VIN etching.

Because we work with every major automotive lender in America, we will help you to build new relationships with those lenders you currently may not be working with.

If lenders are not buying your deals, we can help forge alliances where they are eager to work with you.

GUARANTEED RESULTS!Our teams average more than $4,000 per unit and will move 30 to 70 units during the Big Sale Event.

We provide you with a detailed event guide that covers everything: greeting and telephone scripts, lot preparation, inventory recommendations and a detailed list of what needs to be done and when it needs to be done to prepare your dealership for the sale.

We leave nothing to chance!

BIG ORANGECLEARANCE EVENT5 DAYS ONLY!

TUESDAY - SATURDAY

SEPTEMBER 25th - 29TH8AM-7PM

714 New Highway 68

Sweetwater, TN 37874EVENT INFO LINE (877) 615-1906

REBATES AS HIGH AS $6,000NO PAYMENTS FOR 60 DAYS

INTEREST RATESAS LOW AS 0%

WINA 2012 FORD

F-150

Fishing Rod &

Reel Combo

or

Georgia Bulldogs Collegiate

Watch

RONNIE THOMPSON FORD

SIZZLIN’

SUMMERSALES EVENT

5 DAYS ONLY!

Tuesday

AUGUST 14th

9am - 7pm

Wednesday

AUGUST 15th

9am - 7pm

Thursday

AUGUST 16th

9am - 7pm

Friday

AUGUST 17th

9am - 7pm

Saturday

AUGUST 18th

9am - 7pm5BIG DAYSONLY!

Clear Creek Sports Complex Benefit

Silent Auction Going On Now!

44CUSTOMER APPRECIATION

EVENT

WOLFF MOTOR COMPANY

6DAYSONLY!

As Low As

$299 DOWNON SELECT VEHICLES†

LOOK INSIDE FOR

GIVE-AWAYS & DETAILS

EVENT HOTLINE (251) 578-1992

YEARS

SALE WILL NOT BEGIN UNTIL

9AM TUESDAY, SEPTEMBER 18th!

VIEW CARS BEGINNING AT 8AM!

ALL VEHICLES WILL BE MARKED DOWN!

ALL VEHICLES MUST GO!

THIS IS YOUR LUCKY NUMBER

082712

TUESDAY

SEPTEMBER 18th

9AM-7PM

FRIDAYSEPTEMBER 21st

9AM-7PMTHURSDAY

SEPTEMBER 20th

9AM-7PMWEDNESDAY

SEPTEMBER 19th

9AM-7PM

SATURDAY

SEPTEMBER 22nd

9AM-7PM

MONDAY

SEPTEMBER 24th

9AM-7PM

WE’RE CELEBRATING MORE THAN 44 YEARS OF SERVICE TO OUR CUSTOMERS!

TuesdaySEPTEMBER

4th

9am - 7pm

Wednesday

SEPTEMBER 5th

9am - 7pm

ThursdaySEPTEMBER

6th

9am - 7pm

FridaySEPTEMBER

7th

9am - 7pm

SaturdaySEPTEMBER

8th

9am - 7pm

Fishing Rod & Reel Combo

orUniversity of

Kentucky Wildcats

Collegiate Watch

WINA 2012

ChevroletImpala

BIG DAYS ONLY!

PREFERREDCUSTOMEREMPLOYEE PRICING SALES EVENT

1004 3rd Street • Paintsville, KY 41240

5 Your Trade Never Worth More

GOING ON NOW!

EVENT HOTLINE 800-346-4066

$250 FREE GAS WITH EVERY CAR PURCHASE!

COME IN & WIN - BRING THIS AD TO SEE IF YOU ARE A WINNER

OUR GOAL IS ALL VEHICLES MUST BE SOLD!

YOU MAY HAVE WON A

2012 MITSUBISHI

OUTLANDER SPORT!!*

Match Your Winning Number To The Prize Board At The

Dealership To See What You Have Won.

Drawing Saturday, August 27th, 2012 At 4 PM!

$1,000 CASH TO BE

GIVEN AWAY!!*

5DAYSONLY!

$1 DOWNON SELECT VEHICLES†

$89 MONTHLY PAYMENTS

ON SELECT VEHICLES†

5DAYSONLY!

There has never been a hotter

time to purchase a

previously-owned vehicle!

This is one of the largest inventory elimination sales to date

by Walters Mazda Mitsubishi!

All vehicles have passed an extensive service and

inspection. Finance Specialists will be on hand to assist

with easy financing.

Hundreds of consumers are expected to arrive early for

some of the best fuel-efficient vehicles from manufacturers

like KIA, Mazda, Mitsubishi, Volkswagen, Ford, Lincoln,

Mercury, Dodge, Chrysler, Jeep, Buick, Pontiac, GMC,

Chevrolet, Saturn, Nissan, Toyota, Honda and many, many

others.

Don’t risk paying too much somewhere else! Get there early

and save $$$ on the car you always wanted!

ALL CREDIT APPLICATIONS

WILL BE ACCEPTED!

TRADE-IN PAYOFF

GUARANTEE***

We’ll pay it off, No matter how much you owe.

0% FINANCING††

ON SELECT MAKES & MODELS

LOWEST PRICES TO-DATE • RESTORED TO “NEAR-NEW” CONDITION

100+ LATE-MODEL VEHICLES MOST LESS THAN 4 YEARS OLD AND LESS THAN 49,000 MILES DRIVEN

MORE THAN $30 MILLION AVAILABLE FOR EASY FINANCING

CREDIT PROBLEMS? NO PROBLEM, NEW CREDIT RE-ESTABLISHMENT PROGRAM ALLOCATES FUNDS ON A

FIRST-COME, FIRST-SERVED BASIS.

3987 N. Mayo Trail

Pikeville, KY 41501

*All offers exclude tax, title & License and are subject to credit approval. Pictures are for representation purposes only, and are not photos of actual vehicles or prize. Dealership no responsible to

damaged or destroyed mail. For security purposes, winning prize info will not be given over the telephone. Must bring in this announcement. Winner’s prize determined by prize board at dealership.

Must be 19 years of age and have a valid state drivers license issued five (5) days prior to first sale date. Odds of winning 2012 Mitsubishi Outlander Sport are 1:500,000. Odds of winning $1,000 cash

are 1:500,000. Odds of winning a Kentucky Wildcats Collegiate Watch or Rod & Reel Combo 39,996:40,000 or while supplies last. See dealer for details. In order to qualify for prize reimbursement,

an eligible contestant must: (a) Match the confirmation number in the address panel on their mail piece to the prize board in the showroom to see what they have won; (b) have held permanent

residence at the address on the winning mail piece within three (3) months prior to the start of the promotion; (c) have received the winning mail piece via the U.S. Postal Service; (d) Must be 19

years of age and have a valid state drivers license issued five (5) days prior to first sale date; and (e) have brought the winning mail piece to an eligible promotion location within the eligible promotion

dates and hours. Mail pieces that are mutilated, altered, copied, hand printed, forged, tampered with in any way, or that contain printing, mechanical, or typographical errors will be considered null

and void and will not be eligible for prize redemption. Must be 19 years of age. Offers may not be combined. ***Negative equity will be applied to new loan. Interest will accrue during the period. With

approved credit. Cannot be combined with any other offer. †On select models. 60 months @ 8.9%. TTL, extra W.A.C. Cannot be combined with any other offer. See dealer for details. ††0% financing

on approved credit on select new vehicles with approved credit. See dealer for complete details. Information for this offer was obtained through public record files.

Copyright ©2012.

WALTERS

MAZDA

MITSUBISHI

EVENT HOTLINE

(877) 922-2748

TUESDAY

AUGUST 28th

8AM-7PM

FRIDAY

AUGUST 31st

8AM-7PMTHURSDAY

AUGUST 30th

8AM-7PMWEDNESDAY

AUGUST 29th

8AM-7PM

SATURDAY

SEPTEMBER 1st

8AM-7PM

DRAWING

WALTERS PRE-LABOR DAY CLEARANCE SALE!

2012 Mitsubishi Outlander Sport$1,000 Cash

Rod & Reel Combo

Match your Lucky Number to the Prize Board at the Event to see if you have won a 2012 Mitsubishi Outlander Sport, a Kentucky Wildcats Collegiate Watch, a Rod & Reel Combo or $1,000 Cash!*

PRICES WILL BE SLASHED FOR IMMEDIATE ELIMINATION!OUR GOAL IS ALL VEHICLES MUST BE SOLD!AT WALTERS MAZDA-MITSUBISHI OVER 400 NEW & USED CARS WILL BE TAGGED

& DISCOUNTED DISPLAYING PAYMENTS TO ACCOMMODATE ANY BUDGET (WAC)EVENT HOTLINE(877) 922-2748

3987 N. Mayo TrailPikeville, KY 41501

5DAYSONLY!

ABSOLUTE FINAL DAY SATURDAY, SEPTEMBER 1stDEALERS AND WHOLESALERS WELCOME 2-4 PM

Walters Is Giving A Car Away!Drawing will Be Saturday, September 1st At 4 PMOne Entry For Every Person That Registers. No Purchase Necessary!10 Entries If You Buy A Car!

VIRTUALLY EVERY FUEL-EFFICIENT MAKE & MODEL WILL BE AVAILABLE!TRADE-IN PAYOFF GUARANTEE***We’ll pay it off. No matter how much you owe.

WALTERSMAZDAMITSUBISHI

W082712

2012 Mitsubishi Outlander Sport

Kentucky Wildcats Collegiate Watch

TUESDAYAUGUST 28th8AM-7PMFRIDAYAUGUST 31st8AM-7PM

THURSDAYAUGUST 30th8AM-7PM

WEDNESDAYAUGUST 29th8AM-7PMSATURDAYSEPTEMBER 1st8AM-7PM

DRAWING

855.947.2030251.550.1866 • (Fax) 251.947.2930

20842 US Hwy 59, Suite BRobertsdale, AL 36567

4145 Atlanta Hwy

Bogart, GA 30622

WEDNESDAY

SEPTEMBER

26th

9am - 7pm

THURSDAY

SEPTEMBER

27th

9am - 7pm

FRIDAYSEPTEMBER

28th

9am - 7pm

SATURDAY

SEPTEMBER

29th

9am - 7pm

MONDAYOCTOBER

1st

9am - 7pm5BIG DAYS

ONLY!

Fishing

Rod & Reel Comboor

Georgia Bulldogs

Collegiate Watch

WINA 2012 Ram

1500 4WD

Crew Cab

FALL into SAVINGS

EVENT HOTLINE

866-260-7470

Stan McNabb Chrysler • Dodge • Jeep

1200 E. Carroll St.Tullahoma, TN 37388

YOU ARE GUARANTEED

TO WINA 2012 Chrysler 200 Limited Sedan

or a ROD & REEL COMBO or TENNESSE VOLS COLLEGIATE WATCH

or Dining Gift Card!SEE INSIDE FOR DETAILS

Copyright ©2012 Registration #TX000728862

DO NOT OPEN! DO NOT OPEN! DO NOT OPEN!CALL NOWTO MAKE YOUR APPOINTMENT

TUESDAY, SEPTEMBER 4thWEDNESDAY, SEPTEMBER 5th

THURSDAY, SEPTEMBER 6thFRIDAY, SEPTEMBER 7th

SATURDAY, SEPTEMBER 7th

EVENT HOTLINE(000) 000-0000

$0 - No Money Down - Financing Available

Payments Starting At $99 Per Month

Largest Sale In Tennessee History!

Push, Pull or Tow Your Vehicles - All Trades Accepted!

Vehicles Starting at $4,999!

Don’t Miss This Huge Event!

You have received a Discount Voucher ranging from $500 - $2,500 to be used towards your next pre-owned vehicle purchase at Stan McNabb!

Stan McNabb Chrysler • Dodge • Jeep

1200 E. Carroll St.Tullahoma, TN 37388

SAVE MONEYWITH THESE

BONUS OFFERS!

LOWESTPRICES

TO DATE!Must be 19 years of age with valid drivers license. Winner’s prize determined by prize board at dealer. 200 prizes will be given away during sales event while supplies last. In order to qualify for prize reimbursement, an eligible contestant must: (a) have held permanent resident on the winning mail piece within three (3) months prior to the start of the promotion; (b) have received the winning mail piece via the US Postal Service; (c) Match your lucky number to the number on the prize board to see what you have won; and (d) have brought the winning mail piece to an eligible promotion location within the eligible promotion dates and hours. Mail pieces that are mutalated, altered, copied, hand printed, forged, tampered with in anyway, or that contain printing, mechanical, or typographical errors will be considered null and void and will not be eligible for prize redemption. $0 down with approved credit, see dealer for details. $99 monthly payment at 7.99% at 60 months with $1,000 down payment, stock number 1790B, 2001 Ford Expedition with approved credit, see dealer for details. Any equity deficit in your current vehicle must be paid or refinanced with new vehicle. ACV must be $10,000 or greater with approved credit, see dealer for details. Odds of winning the 2012 Chrysler 200 Limited Sedan are 1:200,000. Odds of winning a Rod & Reel Combo 39,996:40,000. Odds of winning a Tennessee Vols Collegiate Watch 39,996:40,000. Odds of winning a Dining Gift Card 39,996:40,000. Copyright © 2012. Registration # TX0007287862.

WIN A FREE CAR!Inside this envelope is an award certificate for a specific prize held at Prince Automotive. It is GUARANTEED to be a winner of Rod & Reel Combo or a Tennessee Vols Collegiate Watch ... or for one lucky person, a FREE 2012 Chrysler 200 Limited Sedan! However, do not open this envelope yet!

1. DO NOT OPEN this envelope - call (000) 000-0000 to schedule an appointment at Stan McNabb before September 8th, 2012.

-OR-2. BRING this UNOPENED envelope with you to Prince Automotive before September 8th, 2012.3. A representative from Prince Automotive will open your envelope with you to see what you’ve won!4. You are GUARANTEED to receive a 2012 Chrysler 200 Limited Sedan, or a Rod & Reel Combo or a Tennessee Vols Collegiate Watch or a Dining Gift Card.

OFFER NOT VALID IF ENVELOPE IS OPENED!

DO NOT OPEN!

READ THIS FIRST!

C o n g r a t u l a t i o n S

Appointment must be made and kept prior to September 8th, 2012 in order to redeem prize. Also included is a discount voucher ranging from $500 - $2,500 to be use towards your next pre-owned vehicle purchase at Stan McNabb. As a recipient of this letter you will be eligible for all rebates and incentives. St�� M�N���

Cop

yrig

ht ©

2012

ORYou Have

Won AROD & REEL

COMBO

You Have Won ATENNESSEE

VOLS COLLEGIATE

WATCHOR

You Have Won A

DINING GIFT CARD

Stan McNabb Chrysler • Dodge • Jeep1200 E. Carroll St. • Tullahoma, TN 37388

D I S C O U N T V O U C H E RNo:0912ISSUED

THE SUMOF UP TO: Two Thousand Five Hundred and 00/100 2,500 00

DOLLARS CENTS

This voucher to be used toward the purchase of a pre-owned vehicle at $13,995 or more.

Please Be Careful Not To Discard Or Lose This Notice ... Copyright © 2012

Authorized SignatureNon-Negotiable Coupon. No Cash Value.

Valid On Day Of Appointment Only.

St�� M�N���Stan McNabb Chrysler • Dodge • Jeep1200 E. Carroll St. • Tullahoma, TN 37388

O I L C H A N G E VO U C H E R

$995Oil Change During This Huge Event!

See Dealer For Details • Non-Negotiable Coupon. No Cash Value. • Valid thru September 4 - 8, 2012 only.

Page 4: Professional Sales Concepts

Greetings Dealer:Thank you for the opportunity to serve you. We have been assisting individual Dealerships, Automotive

Groups and Promotion Companies nationwide sell cars for more than two decades. Our commitment to

helping dealerships like yours through our proven methods and demonstrated success of producing results

is unmatched by any other company in the business.Professional Sales Concepts specializes in tailoring Sale Events to individual dealerships, regardless of

the size of inventory or budget. Our trained staff utilizes the very best in direct mail, media and display

materials to make your sale an unprecedented SUCCESS. Our years of experience in the automotive

industry enables us to create unique events at incredibly low prices that bring positive results time and time

again.

Professional Sales Concepts does more than just sell vehicles. We have developed techniques to address

every facet of the Automotive Retail Industry. We offer a wide array of services for our clients to include:

Staffed and Un-staffed Events, Sales Education and Training Classes, Credit Repair Clinics, Five Day

Training Seminars, Setup Internet and BDC Rooms/Training, Auction and Wholesale Buyers, Lead List

Generation, Dealership Sales and Manager Recruitment, Advertising Layout and Design, Direct Mail and

Saturated Mail, Mass Media Production, Sales Promotional Items, Transportation and Hauling Service and

Prime and Sub-Prime Lender Relationship Development Support.As the number one leader in sales promotions, PSC encourages you and your dealership to take advantage

of one or more of our services. We will drive your business to success with our proven methods and our

team of professionals.Call us today at 855.947.2030, 251.550.1866 or email us at [email protected].

Again, thank you for your consideration.Sincerely,

PSC Staff

PROVEN METHODSPROVEN RESULTSSINCE 1994

[email protected]

855.947.2030251.550.1866 • (Fax) 251.947.2930 20842 US Hwy 59, Suite BRobertsdale, AL 36567

$4,000 Average Per Copy!

98% Success Rate On Back-End

Products!