TIFFANY ROAN VIIV HEALTHCARE Professional Portfolio
Oct 29, 2014
TIFFANY ROANVIIV HEALTHCARE
Professional Portfolio
Content
Personal Introduction
Special Training
Organizational Affiliations
Professional References
Special Projects
COVER LETTER
RESUME
STRENGTH FINDER
Personal Introduction
Tiffany S. Roan
2130 Hosea L. Williams Dr., Atlanta, GA 30317770-715-6761 ~ [email protected]
Greetings, I am responding to your job posting because I feel that I can offer your organization a valuable combination of enthusiasm and quality performance. Upon my graduation from Florida A & M University where I received a Master of Business Administration with an undergraduate concentration in Marketing I began a fulfilling journey in the pharmaceutical industry. My ten year career with GlaxoSmithKline/ViiV Healthcare has revealed a continual career progression from Field Sales Co-Op, Marketing Data Management Intern, Beecham Sales Force Representative, HIV Clinical Specialist, HIV Community Specialist to a current position as a HIV Account Manager. By performing the duties and responsibilities of these positions I have demonstrated the ability to thoroughly learn multiple disease states, quickly adapt to various segments of the healthcare market, and manage territories requiring as much as 80% travel. These positions have also afforded me the opportunity to build and maintain thriving relationships with prescribers, healthcare support staff, social services professionals, advocacy leaders and key decision makers in medication access on the local, state and national levels. Once you have reviewed my qualifications, I would love to tell you more about my background. My enclosed resume will give you a deeper understanding of my professional history, skills and affiliations and I welcome you to view my LinkedIn Profile and Professional Portfolio at http://www.linkedin.com/pub/tiffany-roan/4a/2a2/189 as well. I appreciate your consideration and look forward to the opportunity of speaking with you soon. Please contact me if you have any questions or require further information.
Sincerely,
Tiffany S. Roan, MBA
Tiffany S. Roan 2130 Hosea L. Williams Drive (770)715-6761Atlanta, GA 30317 [email protected] QualificationsI am a professionally trained business executive with 9 years experience in the pharmaceutical industry. I have proven sales, business strategy, account management, marketing, program-planning and community development abilities with excellent oral and written communication skills. Career Progression1/12-Present Account Manager: ViiV Healthcare (Subsidiary of GlaxoSmithKline)-Southeast Region1/08-12/11 Executive Community Specialist: ViiV Healthcare-Mid-Atlantic Region7/07-12/07 Senior Clinical Specialist: GlaxoSmithKline HIV Division-Central/Northwest, GA6/03-7/07Senior Pharmaceutical Sales Representative: GlaxoSmithKline-Decatur, GA1/03-4/03Marketing Data Management Intern: GlaxoSmithKline-Research Triangle Park, NC5/01-12/01 Pharmaceutical Sales Representative Intern: GlaxoSmithKline-West Palm Beach, FL Professional Experience Calling on Institutional Accounts (Federal & State Prisons/City & County Jails), Infectious Disease (ID)Training Hospitals, Veterans Affairs Medical Centers, Kaiser Permanente ID
Clinics, Family Practitioners, Internist, Endocrinologist, Specialty Pharmacies and AIDS Service Organizations Coordinating national, regional and local speakers for promotional programs, training needs and compliance Establishing internal and external relationships with the goal of developing opportunities for product placement and obtaining commitments to purchase, prescribe or recommend
products Interacting with key decision makers to understand the total account, such as clinical, organizational, and financial challenges and opportunities Cultivating and maintaining relationships with public health advocates and key opinion leaders Coordinating educational forums for healthcare professionals and patients Serving as a company representative at medical conferences and conventions Developing and maintaining an annual operating budget Developing and executing annual business strategies and quarterly action plans for business opportunities Working with marketing and communications departments to develop nationally used field based programs Developing tactics that are aligned to company strategic goals and values through the deployment of organizational resources to provide appropriate product and services
solutions Ensuring maximization of opportunities in accounts that will deliver customer value and growth in sales of products Understanding key compliance and regulatory guidelines and boundaries for promoting within labeling EducationFlorida Agricultural & Mechanical University: Five-Year MBA Program-Undergraduate Concentration: Marketing Graduation: May 2003-With Honors Special TrainingGeorgia Perimeter College: Event Coordination Certificate Program-Completion: April 2007American Academy of HIV Medicine: Years Certified: 2010-2012Stanford University: Chronic Disease Management Training Program-Completion: October 2011United Way of Metropolitan Atlanta: Volunteer Improvement Program-Completion: November 2011 Current Community Activities Marietta-Roswell Alumnae Chapter of Delta Sigma Theta Sorority Inc.-Nominating Committee Chair National Coalition of 100 Black Women, Inc –National Health Committee Member, Northwest Georgia Chapter.- Health Committee Chair Victory Church-Nursery School Teacher
Strength Finder-Signature Themes The Signature Themes reported below display my five most dominant themes of talent as indicated by my
responses to Clifton Strength Finder, the Gallup Organization’s talent assessment tool.
StrategicPeople strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario,
they can quickly spot relevant patterns and issues.
CommunicationPeople strong in the Communication theme generally find it easy to put their thoughts into words. They
are good conversationalist and presenters.
WooPeople strong in the Woo theme love the challenge of meeting new people and winning them over. They
derive satisfaction from breaking the ice and making a connection with another person.
RelatorPeople strong in the Relator theme enjoy close relationships with others. They find deep satisfaction in
working hard with friends to achieve a goal.
AchieverPeople strong in the Achiever theme have a great deal of stamina and work hard. They take great
satisfaction from being busy and productive.
EVENT COORDINATOR CERTIFICATE
AMERICAN ACADEMY OF HIV MEDICINE CERTIFICATE
VOLUNTEER IMPROVEMENT PROGRAM
CHRONIC DISEASE SELF MANAGEMENT PROGRAM
Special Training
Event Coordinator Certificate Program
Georgia Perimeter College-Department of Continuing Education
Courses:EP-098 Event Coordination OrientationEP-099 Event Coordination PreparationEP-101 Basic Event CoordinationEP-102 Advance Event CoordinationEP-103 Corporate Events & Risk ManagementEP-104 Starting Your Own Business EP-105 Social Events/Budget Management Course Content:Class discussion, class exercises, reading assignments, writing assignments,
homework assignments and site visits.
American Academy of HIV MedicinePharmaceutical Representative Certification
Since 2002, HCPs who care for HIV patients could receive accreditation from the American Academy
of HIV Medicine (AAHIVM). AAHIVM is the only independent organization offering
healthcare providers serving the HIV community credentialing as HIV specialist.
Completion of this program certifies that these providers have an expert level of HIV care and helps
ensure that those living with HIV are treated by healthcare providers with a set standard of knowledge
and care.
ViiV Healthcare is the first HIV company to participate in the new AAHIVM certificate
program developed for HIV sales professionals. The program gives participants greater
insight into the disease, and into how HCPs approach treatment decisions for their HIV patients.
With the completion of this certificate program VIiV Healthcare field teams will now have the
AAHIVM logo and “Continuing medical education provided by AAHIVM” added to their business
cards.
As part of our commitment to bring innovation to all our business processes, ViiV Healthcare will
work with AAHIVM to roll out additional certificate programs for our US based field representatives
over the next three years.ViiV Healthcare Site Updated 21 March, 2011
Volunteer Involvement Program (V.I.P.) Non-Profit Board Development Training
United Way V.I.P. trains people from ethnically diverse and under-represented populations for leadership roles in nonprofit agencies by leading participants through a comprehensive 10-week nonprofit service curriculum. Started in 1992, V.I.P. now has more than 1,600 graduates. By
bringing ethnically diverse individuals into leadership positions, nonprofits enhance their understanding of the diverse needs of their clients and become better able to meet those needs.
Training Summary Participants will engage in a series of workshops that will provide them with the basics of becoming
an effective board member. The workshops include Board and Staff Roles and Responsibilities; Marketing for Nonprofits; Ethics; Strategic Planning; Fundraising; Legal Responsibilities and more. During the training, participants meet representatives from metro Atlanta nonprofit organizations to find an organization with a mission and needs that complements their own skills and interests.
Selection ProcessApplications are solicited community-wide. Key volunteers along with V.I.P. alumni are also asked to nominate individuals for participation in the program. The selection committee reviews applications and selects no more than 25 individuals per class. The selections criteria are designed to recruit a group of demonstrated leaders who are diverse in their ethnicity, profession and community service.
Chronic Disease Self-Management Program (CDSMP)
The Chronic Disease Self-Management Program (CDSMP) was developed at Stanford
University Patient Education Research Center as a collaborative research project between
Stanford and the Northern California Kaiser Permanente Medical Care Program.
In a five-year research project, the CDSMP was evaluated in a randomized study
involving more than 1000 subjects. This study found that people who took the program,
when compared to people who did not take the program, improved their healthful
behaviors (exercise, cognitive symptom management, coping, and communications with
physicians), improved their health status (self-reported health, fatigue, disability,
social/role activities, and health distress), and decreased their days in the hospital.
This program may only be used or reproduced by organizations licensed by Stanford
University.
DELTA SIGMA THETA SORORITY, INC.
NATIONAL COALITION OF 100 BLACK WOMEN, INC
Organizational Affiliations
Delta Sigma Theta Sorority, Inc.Marietta Roswell Alumnae Chapter
Elected OfficesCorresponding Secretary 2009-2011
Nominating Committee Chair 2011-present
CommitteesArts & Letters
CotillionMembership
Special ActivityNational Secretary Shadow
National Coalition of 100 Black Women, Inc.Northwest Georgia Chapter
Appointed OfficeNational Health Committee Member 2012-2013
Local Chapter Health Committee Chair 2010-present
CommitteesArts & Culture
PublicitySponsorship
Special ActivityP.O.W.E.R. Program Development
MANAGEMENT
MARKETING
COLLEAGUE
CUSTOMER
Professional References
Contacts
AVAILABLE UPON REQUEST
NATIONAL SALES FORCE ADVISORY BOARD
NATIONAL AIDS SERVICE ORGANIZATION DAY
Special Projects
Sales Force Advisory Board2010-11 Feedback Topics
Compliance Policies
Sales Materials & Messages
Innovation
ViiV Values
Access – Opportunities & Challenges
Competitive Feedback
Performance Metrics & Incentive Compensation
Guidelines
Training Requirements
National AIDS Service Organization Day
On March 20, 1987 Burroughs-Wellcome received FDA approval for AZT, the first commercialized treatment for HIV/AIDS. The news provided hope for a community devastated by the effects of the disease and made a permanent mark in medical history. In 2008, GlaxoSmithKline decided to commemorate that historic moment by developing the annual celebration of National ASO Day. National ASO Day is the one day of each year that all field sales teams are to spend time interacting with the community thatwe serve.
National ASO Day 2010 & 2011Project Leader Responsibilities
Theme Development 2010-Positive Action Community
Townhall (PACT) 2011-Patient Access
Stakeholder Coordination Marketing Legal Creative Solutions Strategic Operations External Affairs ASO Field Team
Company-Wide Communications Regional Sales Director
Conference Call Octel Recordings
Event Purpose & Theme Mark Your Calendars
FCC Email Messages Field Kits Resource Utilization
Guidelines Activity Tracking
Results & Feedback Report
National ASO Day 2010 Outline
Date Friday, March 19, 2010 Theme ViiV Healthcare: P.A.C.T. (Positive Action
Community Townhall) Program Marc Meacham, External Affairs Director
interviews Bill Collier, North American President
Recorded at the RTP campus studio Marc will develop the questions based on hot
community topics Send video to the field Materials ViiV Healthcare lapel pins with red ribbons Feedback Cards Lexiva/Epzicom Posters
Deliverables Save the date email to the field (week of
1/11/10) Interview recording (3/1/10) Materials order Program instructions email to the field (week of
3/1/10) Shipment to the field (week of 3/8/10) Internal Stakeholders Maja Hall-Commercial Operations Marc Meacham-External Affairs Terry Crandall-Legal Craig O’Brien-Creative Solutions Kristi Reeves-DTC Marketing Kathy Donaldson-Bill Collier’s Admin. ASO Team Responsibilities Identify all activities taking place in each region Agencies targeted Number of attendees Participant feedback Evaluation Report (by April 5th)
National ASO Day 2010 Feedback
Statistics: 185 agencies over 1500 agency staff over 475 patients
Pros: Field appreciated getting the materials in advance Video well received by field
Cons: Need separate materials for patients or Stress that ASO Day is for agency staff and not patients
National ASO Day 2011 Outline
ASO Day History Initiated by GSK in 2008 A day that the entire field spends time working on
the community level within ASOs Date of recognition is March 20th to honor the
introduction of AZT as the first commercialized treatment for HIV in 1987
Extended to a week for logistical reasons
4th Annual ASO Day Theme Opportunity to inform the community about ViiV’s
HIV community support & the new ViiV PAP 2010 theme-A Positive Life resources
2011 theme is based around Patient Access & Positive Action Patient Assistance Program & WelVista
partnership International Community Initiatives
(ex. Children’s Fund) National Community Initiatives
(ex. Southern Initiative)
ASO Day Field Kits ViiV tee shirts Video-Bill’s Introduction message & Positive
Action highlights PowerPoint presentation-PAP & Positive Action
highlights Positive Action Fact Sheets-100 per rep Intended use of materials are for ASO staff and
not clients Not intended for use with prescriber/treater
audience No speaker is needed to use these materials
Communication Plan RSD conference call-February 18th Reminder & history email/voicemail to the field-
Week of February 21st Detailed email/voicemail to the field-week of
March 7th Field Kit mailing-Week of March 14th ASO Reps will be collecting data from their region
on the week’s activities
National ASO Day 2011Activity Results
Mid Atlantic Region17 Agencies224 Attendees
South Central Region13 Agencies231 Attendees
S. California Region17 Agencies331 Attendees
Northwest Region4 Agencies59 Attendees
Florida Region9 Agencies117 Attendees
New York Region11 Agencies200 Attendees
Midwest Region30 Agencies352 Attendees
New England Region16 Agencies113 Attendees
Mideast Region24 Agencies596 Attendees
Thank You
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