PROFESSIONAL DIPLOMA IN DESIGN FOR DIGITAL MARKETING

PROFESSIONAL DIPLOMA INDESIGN FOR DIGITAL MARKETING數碼營銷設計專業文憑

Supporting Organisation

Supporting Organisations

To learn the top digital marketing trends!

To exceed your marketing goals!

To learn the latest marketing technologies and tools!

(DE424118D / Intake 1)

Course Strengths

Professional Certificate in User Generated Content Marketing Content Marketing (DE424120C / 90hrs)

M1 - Design for Mobile Advertising (CDM4042Y) (45 hrs)

‧Introduction to Mobile Advertising‧Mobile and Emerging Technology Advertising‧Mobile Application‧Mobile Websites ‧Mobile Strategy and Integration‧Tracking and Analytics Date: 2018 Oct 3, 6, 10, 13, 20, 24, 27, 31, Nov 3, 7, 10, 14, 17, 21, 24

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

M2 - Social Media Content Design (CDM4043Y) (45hrs)

‧Key Elements of Social Media‧Introduction to Crowdsourcing Definition‧Viral Advertising Myths‧Facebook/ Instagram Content Design Strategy ‧Multi-Channel Social Media Strategy‧Social Media ROI Measurement

Date: 2018 Dec 12, 15, 19, 2019 Jan 5, 9, 12, 16, 19, 23, 26, 30, Feb 16, 20, 23, 27

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

• QF level 4 course, widely recognised by HK Government and employers• Lecture by professionals from the industry• Each student will have one computer to work with during the class• Financial Aid:

Continuing Education Fund (CEF) - The 3 Professional Certificates and the 3 modules in PC C - Professional Certificates in Online Advertising are CEF reimbursable courses. Eligible applicants can be reimbursed 80% of the tuition fee paid (max. up to HK$10,000). Extended Non-means-tested Loan Scheme (ENLS) - for eligible students who are not covered under the TSFS and FASP, providing loan(s) to students to study in a part-time mode.

1) Leverage social media and mobile marketing and analytics to continually assesses and refine the social content and activities;2) Create user-generated content on the appropriate cross-device channels for driving target audience’s engagement;3) Utilize the full potential of mobile location-based platforms and devices to identify audience purchasing habits

Professional Certificate in Integrated Digital Strategy (DE424119C/ 90hrs)

M1 - Design for Email Marketing (CDM4040Y) (45 hrs)

‧Responsive Email Essentials‧Email Design and Functionality‧Customer Acquisition and Retention‧Email Optimization and Campaign Measurement‧Multipurpose Emails and Future Trend Date: 2019 Mar 20, 23, 27, 30, Apr 3, 10, 13, 17, 24, 27, May 4, 8, 11, 15, 18

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

Construct responsive HTML email design both functional and well-designed across mobile, tablet and desktop email for reaching a vast audience

M2 - Search Engine Marketing (CDM4041Y) (45 hrs)

‧Introduction to search engine marketing (SEM) and search engine optimization (SEO)‧Keyword Research & Strategies‧Pay Per Click Marketing‧Landing Page Creation for Pay Per Click Campaigns‧Search Engine Spam‧Search Engine Optimization Reporting and ROI Measurement

Date: 2019 Jun 12, 15, 19, 22, 26, 29, Jul 3, 6, 10, 13, 17, 20, 24, 27, 31

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

Learning Objective:

1) Analyse the effectiveness of email marketing and techniques for reaching and interacting with consumers;2) Create extended consume involvement, experience and participation with the application of search engine optimization technology;3) Evaluate the effectiveness of an integrated advertising campaign by adapting a wide range of digital design communication skills

Learning Objective:

Professional Certificate in Online Advertising (DE424107C / 90hrs)

M1 - Strategy of Online Advertising (CDM4008Y) (30 hrs)

‧The nature and models of online advertising ‧Online advertising targeting strategies and online consumer‧Pricing of online advertising‧Online marketing strategies

Date: 2019 Aug 21, 24, 28, 31, Sep 4, 7, 11, 18, 21, 25

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

M3 - Online Advertising Effectiveness Measurement (CDM4010Y) (30 hrs)

‧Web measurement‧Search marketing metric & tactics ‧The connection of search marketing and online advertising’s effectiveness

Date: 2019 Dec 7, 11, 14, 18, 21, 2020 Jan 4, 8, 11, 15, 18

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

Apply marketing strategies with online technologies and channels for effective marketing communication.

M2 - Digital Planning (CDM4009Y) (30 hrs)

‧Introduction of the Mix Media in Digital Era‧Evaluate and Select Media Vehicles‧Setting and Allocating the Budget‧Creative Strategies and Applications of Mix Media Advertising

Date: 2019 Oct 16, 19, 23, 26, 30, Nov 2, 6, 9, 13, 16

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

ProfessionalDiploma

Early bird (15% off)

Fee Deadline

HK$48,8002 weeks before commencementHK$51,300Full Fee

HK$41,480

ProfessionalCertificate

Early bird (15% off)

Full Fee

Full FeeModule

2 weeks before commencement

2 weeks before commencement

PC A: 2018 Sep 3PC B: 2019 Feb 20PC C: 2019 Jul 22

2018 Sep 3

* No discount for single module / class enrollment.

PC A: HK$17,100PC B: HK$17,100PC C: HK$17,100

PC A: HK$14,540PC B: HK$14,540PC C: HK$14,540

PC A: HK$8,550PC B: HK$8,550PC C: HK$5,700

1) Evaluate the concepts and practices of online advertising though marketing communication tools and techniques;2) Apply the key technologies, tools and techniques of online advertising for measuring the effectiveness of its outcomes;3) Apply online marketing strategies with appropriate technologies and channels

Learning Objective:

Enquiry 3928 [email protected]/peecwww.facebook.com/HKDIPEEC

Hong Kong Design Institute (HKDI)3 King Ling Road,Tseung Kwan O, NT, HK (Tiu Keng Leng MTR Station Exit A2)

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Professional Diploma in Design for Digital Marketing (DE424118D / 270hrs)