Prof. W.S. Siu 蕭偉森 教授 Professor, Programme Director, BCom (Hons) in Marketing Department of Marketing, School of Business WLB 510, 34 Renfrew Road, Kowloon Tong, H.K. Tel: (852) 3411 7532 Email: [email protected] Research Interest Small Firm Marketing Publications Siu, W., & Lo, E. (2013). Cultural Contingency in the Cognitive Model of Entrepreneurial Intention. Entrepreneurship: Theory and Practice, 37 (2) , 147-173, doi: 10.1111/j.1540-6520.2011.00462.x. Siu, W. (2008). Yuan and Marketing: The perception of Chinese Owner-managers. Journal of World Business, 43 (4) , 449-462. Siu, W., & Bao, Q. (2008). Network Strategies of Small Chinese High-Technology Firms: A Qualitative Study. Journal of Product Innovation Management, 25 (1) , 79-102, doi: 10.1111/j.1540-5885.2007.00284.x. Tsang, A. S.L., Siu, W. S., & Ting, G. H.Y. (2007). Case Study: Model Kit World. International Journal of Entrepreneurship and Innovation, 8 (3) , 231-236. Chan, H., Lin, T., & Siu, W. S. (2006). Cross Time Point Study of the Relationship between Marketing Practices and Performance in Taiwan Small- and Medium-sized Enterprises (SMEs) (in Chinese). Journal of Business Administration (71), 151-185.