Prof. Dr. Peter Lehmann Waranya Poonnawat · •Presentation •Initial market share 11/27/2014 10. Step2 : Initial Setting •Choose / add a location 11/27/2014 11. Step2 : Initial

BI GameA Computerized Simulation/Game for Teaching & Learning

Business Intelligence

Prof. Dr. Peter Lehmann

Waranya Poonnawat

Business Intelligence Academy (BIA)

Stuttgart Media University (HdM)

University of the West of Scotland (UWS)

Components of BI Learning Framework

11/27/2014 2

BI GameLearning

Assessment

BI/DW Solution BI Tools

BI LEARNING FRAMEWORK

Future of Learning

11/27/2014 3source: http://ftp.jrc.es/EURdoc/JRC66836.pdf

GamesLearning Analytics

...

Game Characteristic & 21st Century Skills

11/27/2014 4Romero et al., 2014. Can Serious Games Contribute to Developing and Sustaining 21st Century Skills?

BI Maturity Model – BI Skills

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http://www.it-performs.com/resources/bi-maturity-model

Questionnaire : Pretest

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11/27/2014 7

Event FormatStep1

Introduction &

Business Plan Step2

Initial Setting &

1st Revenue

Step3

Refine &

2nd Revenue

Step4

Refine &

3rd Revenue

...Data Analysis

(BSC)

With SSBI Tools

Step5

Refine &

4th Revenue

Data Analysis

(Data Miming)

with SSBI Tools

Data Analysis

(OLAP)

with SSBI Tools

Data Analysis

(Business Planning)

with SSBI Tools

Step6

Refine &

5th Revenue

Data Analysis

(What-If)

with SSBI Tools

Step1 : Introduction

• Germany:• population 80,000,000• bike selling per year ~4,000,000 = ratio is 1/20

• Selected cities:• e.g. FN (Friedricshafen), FR (Freiburg im Breisgau),

KL (Kaiserslautern), …• Similar population e.g. ~ 250,000• market volume ~12,500 bikes per city

• Reference : Joos at Radolfzell• http://www.zweirad-joos.de/

• Assignment:• open a new shop with the size ~ 800 - 1,000 m2

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Step1 : Business Plan

• 8 slides• Location

• Competitors

• Target groups

• Human resources/employees

• % of Product mix : Premium, Mid-up, Mid-low, Budget including bike2go

• Marketing mix

• Devices & Equipment for the new shop

• Cost plan & Break-even

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Step1 : Business Plan

• Presentation

• Initial market share

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Step2 : Initial Setting

• Choose / add a location

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Step2 : Initial Setting

• The store location

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Step2 : Initial Setting

• View stock & order products

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Step2 : Initial Setting

• view job application & selected employees

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Step2 : Initial Setting

• View & select corporate marketing campaign

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Technical Framework

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Concetual Framework

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SSBI Tools – Data Analysis

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Advantages / Disadvantages

FlexibleModern Technology

InternationalLearning

Assessment

ScalabilityMSDNAA

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Teaching Skills with game and in BI

Q & AThank you for your attention!!

Any ideas are welcome: [email protected], waranya @bi-academy.eu

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