AGR Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: [email protected]Call Stephen: 941-916-9841 Visit Our Website: www.agrmarketingsolutions.com Follow us on Linkedin Products & Data Catalog Since 2009, AGR has helped direct marketers, marketing service providers, and marketing data providers: ➢ Acquire & On-board New Customers ➢ Grow & Nurture Current Customers ➢ Retain & Reactivate Prior Customers AGR works with all Consumer Marketing Industries Including but not limited to: Automotive, Cell Phone, Political, Insurance, Healthcare, Retail, Consumer Credit, Financial Services, Mortgage, Real Estate, Home Services, Direct Mail, On-line & Email Marketing, Consumer Data & Lists, Advertising & Marketing Agencies, and more. Our Commitment “We know that marketing is multi-faceted, and we strive to deliver high value with low maintenance. To that end, we adapt to your needs and our team works as an extension of your business. We are on-call to proactively deliver as promised and to rapidly address opportunities.” Stephen Harwick — Founder & CEO
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Products & Data Catalog...Marketing Solutions, LLC Stephen Harwick, Founder & CEO 130 E Marion Ave #510968, Punta Gorda, FL 33951 Send an Email: [email protected] Call
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Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin
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AGR General Overview .............................................................................................................................................................................. 2
unique customer designed solutions. We then apply advanced analytics
to create measures, scores and ranks that enhance segmentation and
audience targeting.
Finally, all clients have different technology and marketing execution platforms. So, we offer flexible options for licensing as well as
various methods for data delivery. AGR Solutions are offered via a variety of platforms including: (1) Bulk File, (2) Iterative
Match/Append, (3) API’s and (4) Marketing Lists.
INSIGHT™ MARKETING SOLUTIONS
➢ INTELLI-LINK® analyzes a consumer’s presence, frequency and recency across compliant on-line and off-line data sources and
channels. Understanding these intersections provides increased confidence in consumer identity, more reliable and deeper consumer insight for marketing plans - and - multi-source contact details for consistent omni-channel cross media marketing.
➢ GENERATION-INSIGHT™ & MILLENIAL-INSIGHT™: Analyze DOB from all sources and score the best information based on reliability and recency. The result is 100% completeness on month, day and year of birth.
➢ EMAIL-INSIGHT™: Aggregates email addresses from all sources and separately validates URL’s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use.
➢ Data-DETECTIVE™ helps clients recover lost audience, “Tune-Up” their own marketing databases and files, and to append our data for increased consumer insight.
INTEL™ MULTI-SOURCED MARKETING DATABASES
AGR’s INTEL™ Marketing Databases are dynamically evolving with aged data constantly removed and new data constantly being added. We also monitor Market Demands, Emerging Technologies & Evolving Data Types to enhance our Databases & Solutions.
➢ Auto-VIN (And auto linkage/suppression file(s)) ➢ Multi-Source Self-Reported Applications
➢ Property, Mortgage/Lien & Home Ownership ➢ Digital/On-Line
Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin
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INTELLI-LINK® - Identity Resolution & Onboarding
TO UNIFY DISCONNECTED CONSUMER IDENTITIES & ENHANCE MARKETING DATABASES
AGR’s Onboarding solution, INTELLI-LINK®, Unifies Disconnected Consumer Identities & Enhances our “On-Target” Marketing Profiles. INTELLI-LINK® combats the Consumer Identity Crisis that faces today’s marketers. This crisis continues to evolve as identity attributes change more frequently, the Internet introduces new and diverse identity components, and consumers interact on-line with various degrees of anonymity on multiple devices - aka the Internet of Things (IoT).
INTELLI-LINK® addresses these challenges with innovative interrogation and linking technology that analyzes a consumer’s presence, frequency and recency across compliant on-line and off-line data sources and channels. Understanding these intersections provides more reliable and deeper consumer insight for marketing plans.
Empowered with this actionable intelligence, marketers identify new target groups and better market sub-segments with variable messages and Omni-channel strategies. These tactics can be used to Attract, Sell & Onboard New customers, to Nurture, Retain & Grow current Customers and to Reactivate latent or lost Customers.
KEY STATISTICS:
➢ Consumers with Multiple Linkages: Over 250 Million
➢ Demographic File links: Over 175 Million
➢ Multiple Linkages – PLUS - Valid Email Addresses: Over 155 Million
➢ Multiple Linkages – PLUS – Cell Phone: Over 117 Million
➢ Multiple Linkages – PLUS – Verified Email & Cell Phone: Over 40 Million
FOR CAMPAIGNS AND MARKETING DATABASES
➢ Base Individual Information ➢ Base Demographic Data ➢ Matched Source Files: Count & Identification
o Reference the Catalog Index for all AGR Source files that feed INTELLI-LINK®
➢ Contact Details (multiples if found) o E-mail Addresses o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles
➢ Custom Data appends available
INTELLI-LINK® can be used by: individual match, household match or address match.
Every client’s data and technology situation are different, so we begin with a discovery call to develop a client specific action plan to: ➢ Analyze client situation and objectives
➢ Perform Data Study & Gap Analysis
➢ Design iterative identity linking strategy across AGR databases
ACTIVE OPT-IN E-MAILS VERIFIED IN 2019 TO OPTIMIZE REACHABILITY
AND TO BUILD OUT OMNI-CHANNEL MARKETING STRATEGIES
Finding the right audience for your marketing offers is just the beginning of an effective and efficient marketing strategy. Getting your offer to those targets via. The channels they use, when they will respond, is just as important.
For Email-INSIGHT™, AGR validates URL’s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use. The result is reliable & verified email addresses that outperform as independent campaigns or as part of an omni-channel marketing strategy.
Our multi-sourced data sets feed INTELLI-LINK® and AGR’s Aggregated Marketing Solutions (Email-INSIGHT™, Generation-INSIGHT™, and Millennial-INSIGHT™). All sources are pre-processed for quality, integrity and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more.
When combined with INTELLI-LINK® marketers can have greater confidence in identity and even deeper consumer insight such as on-line behavior, home ownership, automotive preferences and political tendencies.
KEY STATISTICS – TOTAL FILE 212,932,882
➢ Identified Good-Active URL’s 152,460,261
➢ Demographic Match – Homeowners 65 Million
➢ Demographic Match - Renters 15 Million
➢ Incremental - Not found on Traditional Files 45 Million
➢ Verified Monthly 5-7 Million
File Sourcing Associated From:
➢ On-line Responders 50% ➢ Digital (soon to come – estimated) 23%
➢ Long Form Application Files 27%
DATA FOR CAMPAIGNS & MARKETING DATABASES
➢ E-mail Address ➢ Base Individual & Demographic Information ➢ Verified Postal Address ➢ Optional Omni-Channel Details (multiples if found)
o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles
➢ Optional INTELLI-LINK® append
AGR’s E-Mail Database can be used by: individual match, household match or address match.
Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin
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Generation-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution
TO ATTRACT, SELL & ON-BOARD CUSTOMERS AND TO NURTURE, RETAIN, GROW AND EVEN RECOVER CUSTOMER RELATIONSHIPS
AGR’s Generation-INSIGHT™, our Date of Birth marketing solution, populates complete date of birth including month, day and year. Our solution enables Marketers to fill in major gaps in traditional marketing sources and provides validation when age information is unreliable.
Our multi-sourced data sets feed Generation-INSIGHT™. All sources are pre-processed for quality, integrity and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more.
When combined with INTELLI-LINK® marketers can have even deeper insight such as on-line behavior, home ownership, property details, automotive preferences and political tendencies. Armed with this information, marketers can begin to structure more appropriate offers for each millennial’s unique profile.
KEY STATISTICS – PEW RESEARCH GENERATIONS
➢ Percent Match to Demographic Files 42+% ➢ Millennial 27%
➢ Individual 35+% ➢ + Household (living with family) 6+%
File Sourcing Associated From:
➢ Email Data Files 50% ➢ Voter Files 23%
➢ Long Form Application Files 27%
DATA FOR CAMPAIGNS & MARKETING DATABASES
➢ Date of Birth ➢ Base Individual & Demographic Information ➢ Verified Postal Address ➢ Optional Omni-Channel Details (multiples if found)
o E-mail Addresses o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles
➢ Optional INTELLI-LINK® append
The DOB database can be used by individual match, household match or address match.
Email: mailto:[email protected] Call Stephen: 941-916-9841 Website: www.agrmarketingsolutions.com Follow us on Linkedin
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Millennial-INSIGHT™ – Multi-Sourced 100% DOB Marketing Solution
TO ATTRACT, SELL & ON-BOARD MILLENIALS AND TO NURTURE, RETAIN, GROW AND EVEN RECOVER CUSTOMER RELATIONSHIPS
As Millennials continue to become the largest consumer group in the US today, it is more and more important to get reliable age information to target the right offers to the right segments. Most marketers are mistakenly grouping this diverse market into a single marketing strategy losing precision and effectiveness.
AGR’s Date of Birth marketing solution populates complete date of birth including month, day and year. This enables Marketers to fill in major gaps in traditional marketing sources and provides validation when age information is unreliable. Millennial-INSIGHT™ focuses on this important marketing segment.
Millennial-INSIGHT™ relies on our multi-sourced data. Each source is pre-processed for quality, integrity and validation. Data Sources are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political,
Smoker, and much more.
When combined with INTELLI-LINK® and AGR’s “coming soon” Multi-Variate Consumer Profiles, marketers can have even deeper insight such as on-line behavior, home ownership, automotive preferences and political tendencies. Armed with this information, marketers can begin to structure more appropriate offers for each millennial’s unique profile.
KEY STATISTICS
➢ Millennial 1981 - 1996 42,024,868 Multi-File Match Statistics
➢ MM/DD/YY 38,059,219 ➢ 2+ AGR Files 23%
➢ MM/YY 3,965,649 ➢ Voters 7%
Percent Match to Demographic Files 42+% ➢ Veterans 7%
➢ Individual 35+% ➢ Cell Phone 11%
➢ + Household (living with family) 6+% ➢ Auto-VIN 10%
DATA FOR CAMPAIGNS & MARKETING DATABASES
➢ Date of Birth ➢ Base Individual & Household Demographics ➢ Verified Postal Address ➢ Device ID Information ➢ Omni-Channel (multiple if found) Contact Details ➢ Email, Land Lines, Mobile Phones, Business Phone ➢ Social Media Handles ➢ Individual, Household Match or Address Match
➢ This file is compiled through online and offline sources at public events.
➢ Updated monthly and is unique by individual.
➢ Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
➢ Monthly Full File Replace / Rebuild ➢ Full file NCOA processing ➢ PCOA and deceased processing ➢ Only DPV1 records with owner occupied are selected ➢ Change of addresses occur as moves off the grid are removed ➢ Must have good mailing address ➢ Constant scrubbing to move records in the suppression file