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For this section I am going to talk in depth about the distribution companies that distribute magazines of similar style and genre to see what kind of companies will publish my magazine; rstly the production company of a magazine that will be similar to mine will be the company that produces I-D magazine, Vice, which began life as a magazine before epanding into books, lm, !V, ad"ertising and online "ideo, has ac#uired the bi-monthly fashion title to fuel its burgeoning digital ambitions$  !he compan y intends t o use i- D%s &',''' print following as a launch pad into the fashion market with an online "ideo channel$ Vice (edia, Inc$ is an )merican youth media company and digital content creation studio operating in *+ countries$ It was started in && by .hane .mith, /a"in (cInnes and .uroosh )l"i as a punk magazine titled Voice of (ontreal$ Vice (edia has recently epanded from its Vice magazine, building out a multimedia network including the website Vice$com as well as a network of nine other digital channels including Vice 0ews, a !V and feature lm production studio, record label, and a book-publishing di"ision$ !his is the company that is respon sible for the publication of I-D magazine$ In mid-)ugust 1'*, 1st 2entury Fo in"ested 3.45' million in Vice (edia, resulting in a 6 percent stake$ Following the announcement, .mith eplained, 78e ha"e set oursel"es up to build a global platform but we ha"e maintained control$7 9une 1', it was reported that !ime 8arner was negotiating to ac#uire a minority stake in Vice (edia; among the company%s plans were to gi"e Vice (edia control o"er the programming of :0<a spin-o= network of 200 which had recently struggled in its attempts to re-focus itself as a younger-skewing$ Vice media would be a prime candidate to be the production company as they ha"e really good nancial backing from ma>or
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production companies for my magazine.docx

Feb 26, 2018

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Harry Pattison
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Page 1: production companies for my magazine.docx

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For this section I am going to talk in depth about thedistribution companies that distribute magazines of similarstyle and genre to see what kind of companies will publish mymagazine;

rstly the production companyof a magazine that will besimilar to mine will be thecompany that produces I-Dmagazine, Vice, which beganlife as a magazine beforee panding into books, lm, !V,ad"ertising and online "ideo,has ac#uired the bi-monthlyfashion title to fuel itsburgeoning digital ambitions$

!he company intends to use i-D%s &',''' print following as alaunch pad into the fashionmarket with an online "ideochannel$ Vice (edia, Inc$ is an)merican youth mediacompany and digital contentcreation studio operating in *+countries$ It was started in

&& by .hane .mith, /a"in(cInnes and .uroosh )l"i as a

punk magazine titled Voice of (ontreal$ Vice (edia has recentlye panded from its Vice magazine, building out a multimedia networkincluding the website Vice$com as well as a network of nine otherdigital channels including Vice 0ews, a !V and feature lmproduction studio, record label, and a book-publishing di"ision$ !hisis the company that is responsible for the publication of I-Dmagazine$ In mid-)ugust 1' *, 1 st 2entury Fo in"ested 3.45'million in Vice (edia, resulting in a 6 percent stake$ Following theannouncement, .mith e plained, 78e ha"e set oursel"es up to builda global platform but we ha"e maintained control$7 9une 1' , it wasreported that !ime 8arner was negotiating to ac#uire a minoritystake in Vice (edia; among the company%s plans were to gi"e Vice(edia control o"er the programming of : 0 <a spin-o= network of200 which had recently struggled in its attempts to re-focus itself asa younger-skewing$

Vice media would be a prime candidate to be the productioncompany as they ha"e really good nancial backing from ma>or

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conglomerates like time warner and 1 st century fo $ It is a companythat is e panding massi"ely in many di=erent outlets such as its ownnews channel$ !hey ha"e a good grasp of how to produce amagazine as they ha"e shown when producing their own "erysuccessful magazine but also that of i-D magazine$

The second production company I am going to look at is the production company ofthe magazine Clash the Company that produces this magazine is non-existent as oflate. It’s magazine title was published 1 times a year and it had a circulation ofaround !"#""". To ad$ertise their brand#they link with festi$als %such as &ock'ess and(et )oaded* and concerts around the country. +ut at the minute the magazine isdistrubuted on the internet $ia clashmagazine.com. This is a uni,ue magazine in thefact that it doesnt publish physicaly copies regularly as it used to# it useed to prodcuemany magazines %!"#"""* and was published bimonthly. They changed the style in

which they distribute it to a website as maybe they think that they are ahead of thetimes and that their audeince will benefit and expand when the magazine is producedonline for e$eryone to access from the comort of their own homes. The website itselfis massi$ely popular as they still need to make a profit# becasue they dont sell

physiclal copies the webiste has to be $ery busy to make money in add re$enue to pair with the online price of the magazine.

!his would be an interesting a"enue to take for my magazineas I doshare the same beliefs and do think that ha"e the magazinea"aiable online rather than ha"ing physical copies is the future and

way forward$ ?ut I would prefer for my magazine to be produced in aphysical copy as it will be seen as not >ust informati"e butaethetically pleasing and a collectable if you like$

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!he nal institution that I am going to analyse is the one thatproduces huck magazine as I can take a lot from this magazine as it

ts the same style and genre of my magazine$ It is published byondon-based media company !2@ ondon, which also publishesittle 8hite ies magazine$ :uck is stocked by leading bookstores

and art galleries, including ondon%s !ate (odern and 0ew Aork%s

(useum of (odern )rt $ It is distributed around the world anda"ailable in the 3B, France, ?elgium, /ermany, Coland, 2roatia,(alta, 0orway, .weden, )ustria, .witzerland, Ireland, 3.), 2anada,)ustralia, !aiwan, :ong Bong, 0ew ealand and ?razil$ !2@ ondon isa ondon based production company that is #uite l'ow budget$ Icould not nd out too much information about this company as theydo not ha"e a 8ikipedia page and not a lot of information about thiscompany can be obtained E 8e are a new breed of (edia 2ompany$

!he heart of !2@ ondon is comprised of two award-winning, globalmedia brands ittle 8hite ies, your passport to truth and mo"ies,

and :uck, the DIA culture bible$ ?oth ha"e a loyal following of urbantrendsetters in print, "ideo and online$ 8e also work with greatbrands$ @ur writers, artists, lmmakers and photographers craftcontent marketing, or nati"e ad"ertising, that connects our clients tobigger human stories$G Is about the best I could get and is a #uotefrom their website$ ?ut what I can gather is that the company is, asIH"e already said, low budget but Is growing in size and aspires tomake huck magazine a less sort of alternati"e magazine but breakinto the mainstream category$ I belie"e that this can be achie"ed asthey styling of their magazine is up there with the best indie

magazines like clash and i-D$

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!his company would also be a good candidate because they areagain e panding and ha"e a loyal fan base but also my magazine issort of based from most of their work in DIA magazine and huck$