Product Teardown for SaaS companies at #SaaSx4

Product Teardown

WidelyOmnify99Tests

Widely

Product Intro...

Widely

Finding Customers...

Widely

Keeping Customers...

No coding required. Message serves really well for target user

15 mins tells its quick. But why tell it’s 15 mins?

Target user Product manager

“Convert your website into a mobile app” looks like better message than talking about technology

Widely Signup flow

Entered valid signup details

Clicked signup

Clicking signup throwed me this error! Tried multiple times...

Got Frustrated and randomly scrolled up the page! To find this subtle“Registration was successful” message

I am a product owner, first thing i see is API key!!

Project number??

Manifest vs Customize look and feel

Service worker!!

Look like a long process.Now i start to think how is this No coding required

Design Recommendation

Flow Starts with a user to enter their website

Showing their website in the background feels signup is just few steps away. hopefully more signups

Sign up Prompt

Customize look and feel sounds better than Manifest. Also use default values for fields, reducing the learning curve and most people are lazy to fill

Even the Home screen icon is defaulted.

Heads up sets the expectation about the complexity of the page.A video link will also help immensely

Widely

What is my Market?

● Who is my customer?

● Who could have been my customer?

● What characteristics of my customer makes

them like my product?

● If I am successful, who will come after me?

● How do I protect my business? (moat)?

Omnify

Product Intro

Omnify

Finding Customers...

Messaging looks very generic targeting all businesses

With omnify these small businesses get a website to sell services. Which i think is huge value. Can be called out in some place.

White-label ?! These are folks who are slightly less tech-savvy, talk to them about the values you bring vs talking about product features

A video loop showing all possible businesses that could be onboarded with product screens.

Emphasis on TrustAnd hints at the visibility businesses get by being part of mindbody

Aggregation to help businesses

Touches all that a small business would need

Omnify

Keeping Customers...

A big value feature. But called as sub domain :(

Email and password should be together

Is it even important

Too many things to look at. Onboarding is like hand holding.. Act like a tour guide

Set up is too long

Location can be auto detected. Most times i will signup from my business location

Creating a class is a lengthy form… for a first time user.

Design Recommendation

Shows common businesses upon signup. - (40%) Sports coaching- (40%) Fitness and yoga studios- (10%) Online group management - (10%) others

This page can be force delayed for people to read

Website’s need and value explained.

Sample service created, with value explained

One click setup process = Instant Gratification

Omnify

What is my Market?

● Who is my customer?

● Who could have been my customer?

● What characteristics of my customer makes

them like my product?

● If I am successful, who will come after me?

● How do I protect my business? (moat)?

99Tests

Product Intro

99Tests

Finding Customers...

Target user Product manager

Any message or image on website should be tailor made for target persona.

Tester persona can completely relate to this message. But not sure if target persona will

Target user Product manager

Clear message tailor made for target persona.

Target user Product manager

Clear message tailor made for target persona.

Target user Product manager

Clear message tailor made for target persona.

Target user Product manager

99tests

Keeping Customers...

Radio selection should be pre selected. I totally missed it.

Social accounts are not clickable!

Why need this? When we have a two different signups ?

Use consistent terminologies

Single call to action is good. But not sure about the label.

All i want is add my app details, target persona will be clueless

Component?? Attribute ??

Showing a confirmation is always good for such lengthy wizard like interactions. .

Now I assume i have completed the form and crowd is gonna start helping me report bugs…

To my surprise. I learn that i have to click “Proceed to Pay” to start the cycle

Design Recommendation

Since most of the details are anyway collected with back and forth discussions with the Account manager and project owner. A simple form would be sufficient

Account manager picture and message gives additional reassurance

99Tests

What is my Market?

● Who is my customer?

● Who could have been my customer?

● What characteristics of my customer makes

them like my product?

● If I am successful, who will come after me?

● How do I protect my business? (moat)?