Product Service Innovation

PRODUCT SERVICE INNOVA-TION

Last Minute

Kim So-Yeon Jung Sang-Chul

Hwang Hyeon-InJung Dumo

Product name: Capumbrella

CONTENTS1. Define Problems

2. Factors which need to be con-sidered

3. Beginning of Idea

4. Solution: Capumbrella

5. Sub Solutions :Heatwired-handle, Glove-Covered handle, Self-Tripod, Customized Let-tering Service

6. Analysis of Pros and Cons

1. PROBLEMS

1) One people always gets wet when we share umbrella 2) Easy to lose

3) People still get wet even if they are using um-brella 4) Strangle with other people’s umbrella

1. PROBLEMS

5) Hard to make umbrella stand by itself 6) Hand gets cold during winter

7) Hand gets wet when we fold umbrella 8) Bag gets wet even if we use umbrella

1. PROBLEMS

9) Heavy to carry big one whereas small one easily gets wet

10) Too many same umbrella therefore, customize own umbrella

2. FACTORS THAT NEED TO BE CONSIDERED

Umbrella should be circular shape

Society acceptance

Affordable Handy

3.BEGINNING OF THE IDEA – CAP + UMBRELLA

• To avoid rain we wear cap however, if there is no visor we will get soak• Therefore, combining a visor of cap with umbrella we can avoid rain in a

better way

3. CAPUMBRELLA – THE SPECIFICATION

• For r we use the formula of circle which is • For the expansion part x, we use formula for um-

brella

3. CAPUMBRELLA – THE IDEA

• The visor can be folded in any direction• The cap can work as a windshield, by extending it against wind direction• When user carries a backpack, the cap can make your backpack less wet • When two persons share one umbrella, it can extend the space protected

from rain

4. CAPUMBRELLA –PROTOTYPE

Cross section view Below view

Below view Above view

4. CAPUMBRELLA :THE MECHANISM OF FOLDABLE CAP

5. Sub Solutions

1.Heat-Wired Handle2.Glove-Hand-Cover Handle3.Attached Self-Tripod4.Customized Lettering Sys-

tem

5-1. CAPUMBRELLA WITH HOT-WIRED HANDLE : THE MECHANISM

• Simple mechanism : covering coil around the handle of umbrella and bat-tery is used for the power

Hotwired Handle

5-1. CAPUMBRELLA WITH HOT-WIRED HANDLE: THE MECHANISM

• Simple mechanism of covering coil around the handle of umbrella and bat-tery is used for the power

Handle with Hotwire

5-2. CAPUMBRELLA WITH GLOVE-HANDLE: THE MECH-ANISM

Handle with Hand Cover/ GloveWe will add mini gloves made of wool which can be folded down on the handle -> Make hands get warm, along with the heat wire-> Avoid heat emiited by heat wire from vanishing

Handle with glove or hand cover-> Make hands get warm, along with the heat wire-> Avoid heat emiited by heat wire from vanishing

5-2. CAPUMBRELLA WITH GLOVE-HANDLE – THE MECHANISM

5-3. CAPUMBRELLA WITH SELF-SUPPORTER/TRI-POD

Tripod of um-brella

SY

* Customers can choose the size of the font, colors, and letters according to their preferences.

•Targeting the sensitive, who wants to have their own-unique umbrella

5-4. Capumbrella with Customized Lettering Sys-tem

5. Capumbrella – Final Image

6. Analysis of Our ProductPros Cons

1. Can be used as Wind /Snow Shield in any desirable direction

1. Unique design -> Lack of So-cial Acceptance

2. Prevent backpacks from get-ting wet

3. Extend the inner space of um-brella whenever user wants to 4. Easy to share the umbrella

with other

Pros Cons Heat wire-> Warm up users’

handsBattery may add some weights

Glove -> Insulate the heat gen-erated from the heat wire

Slight Possibility of being dan-gerous

-> Use of good protective cover-ing material would prevent this .

6. Analysis of Our ProductPros Cons

1. Can be used a supporter any-wehre

Self-Tripod may add some weight

Pros ConsDistinguishes user’s umbrella

from others’It may raise price up

Can be fashion item as Hunter Boots

People who lose umbrella often would hesitate to buy this ser-

vice

Conclusion

Thank you