By Shwetambari Gulhane
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By Shwetambari Gulhane
ProductOn-demand grocery delivery platform facilitating doorstep deliveries of groceries and other home essentials in major cities of USA within 2 hour window.
Personas
Jenny
Mark
Tim
Business Model Canvas
Customer Segments
Who are our Users?
Who are our Shoppers?
What is aim of Stores in partnering with us?Revenue Streams
- Mark up on prices- Delivery Fee- Membership fee
Competitive AnalysisDelivery Pricing
Free orders > $35 with $99 express membership
Item Pricing
Large MarkupsInaccurate SKU pricingNo Store discounts / loyalty discounts
Opportunity Hypothesis
Customer
Retention
Customer
Satisfaction
Feature DescriptionIntegration manufacturer coupons
Clip the manufacturer coupons to the cart and apply the discount towards the purchase
On Sale department
Include items that are on sale by stores every week.
Unit pricing detail Mention price/unit along with the total price. l.
Feature Prioritization Primary
Type
Customer Request
Business Driver
Innovation
Primary Expected
Impact
Customer Acquisition
Retention
Revenue
Customer Delight
Engineering Effort Urgency Other costs
Coupons IntegrationHigh Primary Expected Impact
Less Engineering Effort
On Sale Department Medium Primary Expected Impact Revisit pricing model with partners
Unit Pricing detailLow-medium Primary Expected Impact
More of Usability feature
Statistical Analysis• 53% of Americans shop during sales or use coupons (American
Psychological Association) • 42% of consumers save over $30/week using coupons; 30% save over
$50/week (Valassis)• Over 80% of shoppers say they utilize more than one promotional media
type to make purchase decisions, with print and websites being the most frequently used promotional vehicles (Market Track)
Coupons Matter!!
Design
Link to Invision
Q&A
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