Product Redesign Book

Magic: The GatheringLand Booster Pack and Box Redesign

Redesign by Jordan Pope

Table of Contents

Redesign Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Style Guide -Font . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 -Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 -Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Package Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Photo Comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

4

Redesign PlanProduct name: Magic: The Gathering Trading Card Land Booster Packs.

Target group: Primarily Teen to Adult Males, more generally those that play Magic already and are needing more “Land” cards in their decks.

Brief history: Magic: The Gathering is a playable, strategy trading card game that was first printed in 1993, by Wizards of the Coast. Wizards of the Coast is a strong fantasy gaming company responsible for both Magic: The Gathering which is the first strategy trading card game leading to the many types that we have today, as well as Dungeons and Dragons the leading table top role playing game. Wizards of the Coast is a part of the Hasbro family and a major player in the analog gaming community.

Big idea: With Magic: The Gathering, Land cards are instrumental in building a deck. Without them, a deck cannot function. With too little, the deck will not work effectively. Wizards of the Coast does not sell packs of Land cards; they come in starter packs and pre-built packs. My design is to create a line of packs that work alongside any preexisting packs while working on their own to work for any deck.

5

Style Guide: Font

Title Font - Celtic Garamond the 2nd

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Body Font - Open Sans Regular, Italic, Semibold, Bold





6

Style Guide: Color

#e02631Pantone P 48-16 CRGB: 224/38/49CMYK: 6/98/90/1

#1370b5Pantone P 106-15 CRGB: 19/112/181CMYK: 88/53/2/0

#ebeb98Pantone P 163-5 CRGB: 235/235/152CMYK: 9/1/51/0

#aea3a1Pantone P 170-2 CRGB: 174/163/161CMYK: 34/33/32/0

#269725Pantone P 151-16 CRGB: 38/151/37CMYK: 82/16/100/3

7

Style Guide: Logo

The Magic Logo is to be used for titles. It should be displayed larger than most other items, near the top and centered. This is the product logo.

The Wizards logo should be displayed smaller on the back of products. This is the company logo.

8

Flat Package Design

Land Booster15 Card Booster Pack

Mag

ic: T

he G

athe

ring

is o

wne

d by

W

izar

ds o

f the

Coa

st. A

ll ri

ghts

res

erve

d.

This

pro

duct

is n

ot fo

r sa

le o

r re

sale

. Thi

s is

onl

y to

be

used

for

educ

atio

nal

purp

oses

.Ill

ustr

atio

n by

Jord

an P

ope.

In this strategy game, you play w

ith decks of illustrated cards instead of a board. These collectable cards represent m

agical spells and fantastic creatures.

Magic ®

desigened by Richard G

arfieldW

OC01234

Land BoosterThree 15 Card Booster Packs

In this strategy game, you play with decks of illustrated cards instead of a board. These collectable cards represent magical spells and fantastic creatures.

Magic ® desigened by Richard Garfield

Magic: The Gathering is owned by Wizards of the Coast. All rights reserved. This product is not for sale or resale. This is only to be used for educational purposes.Illustration by Jordan Pope.

WOC01234

Flat Package Design

Photo Comparison

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