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Creating vision alignment and product goals from chaos. @LEWIEASHMAN
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Page 1: Product re-alignment

Creating vision alignment and product goals from chaos.

@LEWIEASHMAN

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‘…IF YOU GIVE A MEDIOCRE IDEA TO A GREAT TEAM, THEY WILL EITHER FIX IT OR THROW IT AWAY AND COME UP WITH SOMETHING THAT WORKS’

-ED CATMULL

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New WORLD

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STAKEHOLDERS

DEV’S SALES MGMTBOARDUX

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REVENUE STREAMS

BUDGET

CUSTOMERS

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“The illiterate of the future are not those who can’t read or write but those who cannot learn, unlearn, and relearn.” 

― Alvin Toffler

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So what did we do?

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Outcomes- New improved input process (continuous improvement)

- Areas of frustration

- Areas in need of improvement of existing features

- Most needed new features

- Does it have the correct vision?

- Is the vision still valuable?

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‘Vision is the art of seeing things invisible’

-JONATHAN SWIFT Writer

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BIGhaving a

idea

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CLEAR VISION

with a

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STARTING SMALL

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UX RESEARCH

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TEAMProduct Owner Scrum Master Team Members

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Building Products that Customers LOVE

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MISSION Increase the companies one metric that matters (KPI’s) by shipping the right features (Product spec) at the right time (Roadmap)

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Whilst building a Product Driven Company

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@LEWIEASHMAN

Thank you